Like this presentation? Subscribe to Rosie's T3 - The Tuesday Ten - her weekly roundup of 10 things online you should be paying attention to: http://bit.ly/TheTuesdayTen
This presentation outlines some free tools you can use to better understand your brand, your audience, how your audience perceives your brand in the social space. These are also great tools for researching bigger conversations, themes or trends in the social space.
Are you curious about the concept of Social Media Listening?
Then read on as these few slides explain it in a very easy to understand manner. If you're new to Social Listening it'll be your first step towards developing a complete understanding.
If you're familiar with it, you can use these slides to explain it to your peers, managers or your clients
An introduction-level guide on social listening. This class will take you through the a) three elements of social listening; b) the four "action checklist" items to find out what sort of action to take after a social listening activity; and c) what it takes to make social listening work for you and your business.
Please share on Twitter, LinkedIn, and/or Facebook if you found it useful! Free to use, with attribution for non-commercial purposes, no derivatives permitted.
In business, the Listening Gap includes all the different ways we fail to listen to the customer to understand their needs and wants. Research is a way to overcome the listening gap. In this presentation, I look at social media as a way to engage in “service failure detection & service failure recovery.” This presentation focuses on what is the listening gap, monitoring by using social media, customer decision journey, how to analyze how a company is listening, and tools companies use to listen. The modern art exhibit the Listening Post by Mark Hansen and Ben Rubin on display at the London Science museum is showcased to discuss how people communicate on the Internet and further analysis pulls it all together to show that today we are in a new age where ordinary people can communicate in extraordinary ways - it's up to company's to listen to their customers to find out how to satisfy wants and needs.
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
Are you curious about the concept of Social Media Listening?
Then read on as these few slides explain it in a very easy to understand manner. If you're new to Social Listening it'll be your first step towards developing a complete understanding.
If you're familiar with it, you can use these slides to explain it to your peers, managers or your clients
An introduction-level guide on social listening. This class will take you through the a) three elements of social listening; b) the four "action checklist" items to find out what sort of action to take after a social listening activity; and c) what it takes to make social listening work for you and your business.
Please share on Twitter, LinkedIn, and/or Facebook if you found it useful! Free to use, with attribution for non-commercial purposes, no derivatives permitted.
In business, the Listening Gap includes all the different ways we fail to listen to the customer to understand their needs and wants. Research is a way to overcome the listening gap. In this presentation, I look at social media as a way to engage in “service failure detection & service failure recovery.” This presentation focuses on what is the listening gap, monitoring by using social media, customer decision journey, how to analyze how a company is listening, and tools companies use to listen. The modern art exhibit the Listening Post by Mark Hansen and Ben Rubin on display at the London Science museum is showcased to discuss how people communicate on the Internet and further analysis pulls it all together to show that today we are in a new age where ordinary people can communicate in extraordinary ways - it's up to company's to listen to their customers to find out how to satisfy wants and needs.
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
Wish you could leverage all your customer data to increase the efficiency and effectiveness of your marketing campaigns? With the emergence of Customer Data Platforms (CDP) and the compliance requirements of GDPR, companies should be seizing the opportunity to access real-time, unsiloed customer data to drive better engagements and stronger conversions. This presentation will cover how a CDP solves for marketing data pains and see how Mapp Digital customers take advantage of CDP in a post-GDPR era.
Lake Database Database Template Map Data in Azure Synapse AnalyticsErwin de Kreuk
Database templates in Synapse Analytics are blueprints which can be used by organizations to plan, architect and design solutions.
How can we use these Database Templates in a day-to-day business, in order to speed up to automate this process?
Map data tool can help us with that
Analytics plays a critical role in supporting strategic business initiatives. Despite the apparent value of providing the data infrastructure for these initiatives, many executives question the economic feasibility of business intelligence and analytics. This requires information professionals to calculate and present the business value in terms business executives can understand.
Unfortunately, most IT professionals lack the knowledge required to develop comprehensive cost-benefit analyses and return on investment (ROI) measurements.
This session provides a framework to help IT professionals research, measure, and present the economic value of a proposed or existing analytics initiative. The session will provide practical advice about how to calculate ROI, the formulas in use, and how to collect necessary information.
Maintaining public relations and therefore having a sound public relations strategy is important for any company be it an extremely small one or a large MNC with thousands of employees.
Here is a nine step process that will help you plan your public relations strategy perfectly and most productively.
The DMP 101 - Data Management Platforms ExplainedEddy Widerker
Learn more about what a DMP is, how it works, and why it is crucial in today's ad-tech space. Examples on how a DMP could benefit a brand or a publisher are included at the end.
Predictive marketing extracts information from existing datasets allowing marketers to predict which actions are more likely to succeed and lets marketers determine future outcomes and trends.
An overview of Customer Data Platforms (CDP) with the industry leader who coined the term, David Raab. Find out how to use Live Customer Data to create a better customer experience and how Live Data Management can give you a competitive edge with a 360 degree view of your clients.
Learn:
- The definition and requirements for Customer Data Platforms
- The differences between Customer Data Platforms and comparative technologies such as Data Warehousing and Marketing Automation
- Reference architectures/approaches to building CDP
- How Treasure Data is used to build Customer Data Platforms
And here's the song: https://youtu.be/RalMozVq55A
Your open source project competes with millions of others for users, contributors, and perhaps financial support. To stand out from the crowd, you need marketing. If that term makes you shudder (or if you simply think you don’t know how), don’t worry. Deirdré Straughan takes you through what you need to know about open source marketing.
Deirdré details what marketing is (and isn’t), explains why and how you need to do it, and provides practical examples and case studies. Join in to get an overview of marketing tools, and when each is useful, and a guide to the time and resources you’ll need. Along the way, Deirdré explains the importance of overall customer experience (a.k.a. community) and what that implies for your project. You’ll come away knowing why marketing matters, even when you’re not trying to sell something—along with some helpful tips and shortcuts.
What you'll learn
Discover what marketing (really) is and why your open source project needs it
Understand marketing strategies and related activities that can help a project and community grow and thrive
Learn useful tips and shortcuts for developing content and other marketing materials
Get a primer on the importance of a healthy community in attracting users and contributors to a project
Deirdré Straughan
Amazon Web Services
Deirdré Straughan is the open source content lead at Amazon Web Services, where she helps technologies grow and thrive through marketing and community. Her product experience spans consumer apps and devices, cloud services and technologies, operating systems and kernel features. Her toolkit includes words, websites, blogs, communities, events, video, social, marketing, and more. She has written and edited technical books and blog posts, filmed and produced videos, and organized meetups, conferences, and conference talks. You can learn more about her at Beginningwithi.com.
Wish you could leverage all your customer data to increase the efficiency and effectiveness of your marketing campaigns? With the emergence of Customer Data Platforms (CDP) and the compliance requirements of GDPR, companies should be seizing the opportunity to access real-time, unsiloed customer data to drive better engagements and stronger conversions. This presentation will cover how a CDP solves for marketing data pains and see how Mapp Digital customers take advantage of CDP in a post-GDPR era.
Lake Database Database Template Map Data in Azure Synapse AnalyticsErwin de Kreuk
Database templates in Synapse Analytics are blueprints which can be used by organizations to plan, architect and design solutions.
How can we use these Database Templates in a day-to-day business, in order to speed up to automate this process?
Map data tool can help us with that
Analytics plays a critical role in supporting strategic business initiatives. Despite the apparent value of providing the data infrastructure for these initiatives, many executives question the economic feasibility of business intelligence and analytics. This requires information professionals to calculate and present the business value in terms business executives can understand.
Unfortunately, most IT professionals lack the knowledge required to develop comprehensive cost-benefit analyses and return on investment (ROI) measurements.
This session provides a framework to help IT professionals research, measure, and present the economic value of a proposed or existing analytics initiative. The session will provide practical advice about how to calculate ROI, the formulas in use, and how to collect necessary information.
Maintaining public relations and therefore having a sound public relations strategy is important for any company be it an extremely small one or a large MNC with thousands of employees.
Here is a nine step process that will help you plan your public relations strategy perfectly and most productively.
The DMP 101 - Data Management Platforms ExplainedEddy Widerker
Learn more about what a DMP is, how it works, and why it is crucial in today's ad-tech space. Examples on how a DMP could benefit a brand or a publisher are included at the end.
Predictive marketing extracts information from existing datasets allowing marketers to predict which actions are more likely to succeed and lets marketers determine future outcomes and trends.
An overview of Customer Data Platforms (CDP) with the industry leader who coined the term, David Raab. Find out how to use Live Customer Data to create a better customer experience and how Live Data Management can give you a competitive edge with a 360 degree view of your clients.
Learn:
- The definition and requirements for Customer Data Platforms
- The differences between Customer Data Platforms and comparative technologies such as Data Warehousing and Marketing Automation
- Reference architectures/approaches to building CDP
- How Treasure Data is used to build Customer Data Platforms
And here's the song: https://youtu.be/RalMozVq55A
Your open source project competes with millions of others for users, contributors, and perhaps financial support. To stand out from the crowd, you need marketing. If that term makes you shudder (or if you simply think you don’t know how), don’t worry. Deirdré Straughan takes you through what you need to know about open source marketing.
Deirdré details what marketing is (and isn’t), explains why and how you need to do it, and provides practical examples and case studies. Join in to get an overview of marketing tools, and when each is useful, and a guide to the time and resources you’ll need. Along the way, Deirdré explains the importance of overall customer experience (a.k.a. community) and what that implies for your project. You’ll come away knowing why marketing matters, even when you’re not trying to sell something—along with some helpful tips and shortcuts.
What you'll learn
Discover what marketing (really) is and why your open source project needs it
Understand marketing strategies and related activities that can help a project and community grow and thrive
Learn useful tips and shortcuts for developing content and other marketing materials
Get a primer on the importance of a healthy community in attracting users and contributors to a project
Deirdré Straughan
Amazon Web Services
Deirdré Straughan is the open source content lead at Amazon Web Services, where she helps technologies grow and thrive through marketing and community. Her product experience spans consumer apps and devices, cloud services and technologies, operating systems and kernel features. Her toolkit includes words, websites, blogs, communities, events, video, social, marketing, and more. She has written and edited technical books and blog posts, filmed and produced videos, and organized meetups, conferences, and conference talks. You can learn more about her at Beginningwithi.com.
Social Meida For Project Success - PMI Australia Conference 2013 PresentationAnfernee Chansamooth
With social media continuing to gain traction in the world of business it is an easy bet to say it’s here to stay for a while. The ability of a project manager to successfully deliver a project is directly proportional to their ability to effectively communicate with stakeholders. Social media presents an opportunity for improving that communication.
Social media has already become integrated with Project Management and is more widely adopted by project managers than some may think. This presentation highlights WHY project managers need to take social tools seriously and HOW they can successfully leverage these applications in their organisations. http://www.kaboomhub.com
The right PR tool increases efficiency and effectiveness. But with so many services vying for attention, how do you choose the ones that fit your needs?
Equip yourself for success in 2015 with an unbiased analysis of the industry’s top solutions from Kellye Crane.
InnerSource - Using open source best practices to help your companyEric Caron
Once a company has more than 1 department developing code, a problem inevitably arises: How do you share source code that's mutually used? There are many different thoughts on the matter, but one that's starting to gain a significant amount of attention is "InnerSource". PayPal defines InnerSource as:
"InnerSource takes the lessons learned from developing open source software and applies them to the way companies develop software internally. As developers have become accustomed to working on world class open source software, there is a strong desire to bring those practices back inside the firewall and apply them to software that companies may be reluctant to release. For companies building mostly closed source software, InnerSource can be a great tool to help break down silos, encourage internal collaboration, accelerate new engineer on-boarding, and identify opportunities to contribute software back to the open source world."
In this talk I cover how to get from where you are ("Hey, we've got some source code that multiple people find useful!"), where you're going ("Look, we're more popular than ReactJS"), and some hurdles along the way ("Oh shoot, it looks like there is already a library to convert FLAC to MP3s..."). I give real-world examples of doing it right, and leave with some takeaways that people can immediately implement at their own companies.
How to Open Source an Internal Project
Presented at: All Things Open RTP Meetup
Presented by: VM Brasseur
Abstract: Your company is going to release an internal project as open source. Are you ready for your new responsibilities? You could just throw the code up on a forge (like GitHub, GitLab), but it's unlikely to receive attention or provide much benefit to the company. Open sourcing an internal project requires a lot of thought & work.
Releasing a project as open source requires changes to the development/build/release workflow. This is not about the code per se; it’s about the processes & infrastructure that surround the code & that make the project successful.
This talk will introduce what you need to know & to expect before you release your internal project, including:
- Identifying company goals for the project
- Pre-release due diligence: licenses & code hygiene
- Community expectations & maintenance
- Processes which need to happen in the open
- Communication: internal & external
For more info on our Meetups: https://www.meetup.com/All-Things-Open-RTP-Meetup/
This is a crowd-sourced repository of all possible hacks for a developer's career growth. Combine a couple of them as your time allows and you will have a great recipe to the next level in your career.
For this research, we compiled our knowledge base and also specifically
crowdsourced diverse ideas & opportunities from technology leaders in different stages of their careers to build this map for developer careers.
A terrific rundown of social media benefits, terminology, tools and real world stories featuring slides from H&R Block's own Social Media Director, Zena Weist.
Get hands-on advice for rapid Agile prototyping in a product team.
You'll learn:
- How to determine the right depth and breadth for MVP prototypes.
- How to prioritize use cases for prototyping.
- How to elicit the right stakeholder and user feedback.
- How to correctly annotate prototypes for dev and QA.
Collaboration and Website Tools for TLI LincsLasa UK
Slides from Website Tools workshop for TLI Lincs partnership in Sleaford on 26th June 2012.
Includes Google, Dropbox, Doodle, Mailchimp, Survey Monkey & Eventbrite
The Value of Podcasting for Enterprise and Corporate UsesJohn C. Havens
John C. Havens of Blogtalkradio.com and Paolo Tosolini of Academy Mobile at Microsoft.com discuss what makes podcasting so valuable for corporate and business applications.
Originally presented at AWNY, November 2012
A Day in the Life of a Social Strategist: What Does It Mean to Be One and How Can You Enter the Field? by Rosie Siman, Senior Strategist at 360i
The social strategist as it exists today wasn’t even a job function a mere five years ago. As major brands continue to grow their social presence on everything from Facebook to YouTube to Tumblr, the role of the social strategist will continue to evolve and mature into a necessary job function for most any company looking to be a first mover in the digital space. Rosie Siman, senior strategist at digital agency 360i, will provide a brief overview of her day-to-day and detail the responsibilities and skill sets required of someone in her role. She’ll also share a few examples of how social strategy played a significant part in that of a gum brand’s content creation approach and an iconic cookie brand’s real time digital execution. Rosie will wrap up the session with specific steps you can take today to land your dream job in social strategy tomorrow.
Slides from the talk I gave at NXNE in Toronto and Halifax Pop Explosion. The corresponding sketchnotes by @IainKeith are here: http://bit.ly/T9BLwC
It’s time for the ultimate face-off: People vs. Brands.
We dissected six of the biggest trends in our industry, including storytelling, transmedia, entrepreneurialism, curation, influence & cause marketing. We looked at best-in-class examples from both brands and people.
After determining who comes out on top, we looked at what we can learn from the winner and how to apply key learnings to brand communications & marketing strategies.
5 key takeaways from Circus 2012, the Festival for Commercial Creativity in Sydney, Australia. From the President of Gatorade to agency folk, these are the marketing concepts you'll want to prepare yourself for in 2012 and beyond.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
2. Social Listening
Social listening doesn t have a standard output - instead, it differs from client to client and project to project. The type of listening you
conduct will depend on the output you re looking for, the depth of scope, and the platform or project focus amongst other things.
3. Service vs. Software
Consulting Services
DIY Software
At least 1 week lead time, likely 2-3 weeks
Access
to discuss & settle on a scope of work
Immediate
Variable. [Most services are trustworthy, but
Good. [You re paying a premium for
Quality
trustworthy information.]
make sure it s clear where the data comes
from]
Several hours, several days depending on
Timing
Several weeks
scope
Insights, key graphs. Lots of data to mine
Output
Client-ready report
through before reaching client-ready report
Paid tools average around $2k/month, but
Cost
Projects could run anywhere from $5k-$50k
many free tools exist as well
When you re deciding on how to go about social listening, time and budget will have a big impact on what you decide to do. Be
realistic when discussing costs and output with your client or team.
If you aren t familiar with the DIY software, make sure you allocate extra time to research the tool that is best for the project as well as
team training time.
4. Consulting Services
Company
On the Web
http://www.alterian.com
Alterian
http://www.twitter.com/alterian
http://www.synthesio.com
Synthesio
http://www.twitter.com/synthesio
http://www.converseon.com
Converseon
http://www.twitter.com/converseon
http://www.visibletechnologies.com/
Visible Technologies
http://www.twitter.com/visible
http://collectiveintellect.com/
Collective Intellect
http://twitter.com/collectual
These vendors are people you may want to contact if you don t have the time or resources to complete social listening on your own.
These are also great companies to reach out to if you need to conduct social listening in non-English speaking countries and don t have
someone fluent in that language available.
5. HOW YOU MIGHT USE
THESE TOOLS…
Share a deeper perspective
Find new insights
Galvanize participation
Create stimuli for brainstorms
Justify work you’re selling
Show a partner agency they’re wrong
Inspire creative teams
Better understand a trend/theme
6. SPEZIFY
HTTP://WWW.SPEZIFY.COM
Spezify
is
a
freeform
search
tool
that
incorporates
websites,
videos,
images,
microblog
posts
(think
Twier)
and
more
into
a
grid
of
results.
It's
not
going
to
beat
Google
at
finding
some
specific
thing
you're
looking
for,
but
it's
impressive
if
you're
looking
to
get
an
overview
of
a
topic,
especially
if
you're
a
visual
person.
Spezify
also
provides
a
list
of
related
words
at
the
top
of
the
results
screen,
which
can
help
you
explore
a
topic
further.
7. TWEET FEEL
HTTP://WWW.TWEETFEEL.COM
Using
a
proprietary
algorithm,
the
TweetFeel
API
computes
senIment
for
any
given
keyword
using
tweets.
A
good
tool
for
a
quick
read
on
what
people
think
about
your
brand,
a
specific
product
or
even
a
cultural
event.
The
tool
allows
you
to
see
posiIve
and
negaIve
tweets
in
a
stream
(which
you
can
also
pause),
but
doesn t
let
you
filter
data.
For
best
results,
sIck
to
broad
topics
-‐
You ll
likely
have
a
hard
Ime
geMng
a
good
read
on
very
niche
subjects.
8. ICE ROCKET
HTTP://WWW.ICEROCKET.COM
IceRocket
is
a
real-‐Ime
social
search
engine
from
Meltwater
Buzz.
You
can
isolate
by
several
plaRorms
(blogs,
Twier,
Facebook,
images,
video)
or
you
can
look
at
the
Big
Buzz
which
takes
into
account
all
plaRorms.
Other
filters
include
language
and
date
range.IceRocket
also
offers
a
trend
tool
where
you
can
compare
volume
of
posts
of
up
to
five
queries
(or
find
examples
of
hot
trends
at
the
moment.)
The
output
isn t
exactly
prey,
but
it
does
look
official.
9. ADDICT-O-MATIC
HTTP://WWW.ADDICTOMATIC.COM
Addict-‐o-‐maIc
builds
a
one-‐page
summary
of
results
from
18
sites
including
Digg,
Flickr,
Twier,
Delicious,
TechnoraI,
YouTube,
Google
Blog
Search,
Yahoo,
MSN
Live,
Bing
and
Ask
amongst
others.
Unfortunately,
the
search
feels
very
basic.
You
aren t
able
to
use
boolean
logic
or
understand
aggregate
results.
You
can,
however,
bookmark
your
search
page
and
come
back
to
see
a
dashboard
on
the
subject
you ve
chosen.
A
great
tool
to
search
mulIple
places
at
once,
or
keep
track
of
Imely
topics,
but
results
are
very
top-‐line.
10. TWAZZUP
HTTP://WWW.TWAZZUP.COM
Twazzup
is
an
aggregaIon
of
real-‐Ime
results
for
a
specific
topic.
You
can
see
#
of
tweets/hour,
a
real-‐Ime
stream
of
tweets,
influencers,
most
acIve
people
on
a
certain
topic,
keyword
tags
and
news.
There
aren t
many
filters
and
the
results
are
very
topline,
but
for
a
quick
grab
of
influencers
or
tweets,
this
would
work
well.
11. TWEETBEEP
HTTP://TWEETBEEP.COM
TweetBeep
is
a
Twier
alerts
service.
You
can
keep
track
of
conversaIons
that
menIon
your
brand,
a
potenIal
PR
problem
or
even
a
website.
A
great
tool
for
reputaIon
monitoring
and
new
business
pitches.
12. FAME COUNT
HTTP://WWW.FAMECOUNT.COM
Fame
Count
showcases
the
most
popular
stars
on
each
social
network
and
provides
a
special
page
for
brands.
The
research
tools
are
limited,
but
it s
a
great
way
to
find
brands
and
people
who
are
following
best
pracIces
and
taking
the
social
media
world
by
storm.
13. TWITTER COUNTER
HTTP://WWW.TWITTERCOUNTER.COM
TwierCounter
shows
topline
Twier
stats
including
your
followers,
retweets,
original
tweets
and
even
a
comparison
secIon.
This
primarily
shows
popularity
over
Ime,
but
can
also
be
used
to
idenIfy
top
users
and
lists
or
even
influencers.
14. HOOTSUITE / TWEETDECK
HTTP://WWW.HOOTSUITE.COM / HTTP://WWW.TWEETDECK.COM
HootSuite
and
TweetDeck
are
Twier
clients
which
allow
you
to
manage
mulIple
Twier
accounts,
pre-‐schedule
and
filter
tweets
as
well
as
measure
your
success.
Both
are
great
tools
for
real-‐Ime
monitoring
of
tweets
-‐
Set
up
your
keywords
and
watch
the
stream
come
in.
Unfortunately,
there
isn t
a
way
to
look
at
previous
tweets
or
filter
beyond
keywords.
15. KLOUT
HTTP://WWW.KLOUT.COM
Klout
is
an
influencer
idenIficaIon
system.
You
can
work
with
them
to
create
paid
brand
partnerships
to
giveaway
product,
but
you
can
also
research
individuals
or
topics
through
their
search
funcIonality.
Find
a
tweet
about
a
brand
and
want
to
know
how
influenIal
the
person
is?
Head
on
over
to
Klout.
16. GOOGLE TRENDS
HTTP://GOOGLE.COM/TRENDS
Google
Trends
is
an
extension
of
the
Google
Search
engine
useful
for
idenIfying
trends
in
search
behavior
around
keywords.
Outputs
include
volume,
new
reference
volume,
search
frequency
by
region,
city,
language
and
more.
Also
highlighted
on
the
welcome
page
are
current
trending
topics.
17. GOOGLE SCHOLAR
HTTP://SCHOLAR.GOOGLE.COM
Google
Scholar
isn t
the
best
for
idenIfying
trends
or
themes,
but
a
great
resource
if
you
want
to
look
at
those
trends/themes
from
an
academic
perspecIve.
If
you
want
to
monitor
a
topic
on
an
ongoing
basis,
you
can
even
setup
an
email
alert
to
noIfy
you
when
something
new
has
been
published.
18. TECHNORATI
HTTP://TECHNORATI.COM
TechnoraI
is
a
great
tool
to
idenIfy
influenIal
blogs
and
bloggers.
(Perfect
for
building
a
blogger
outreach
list!)
You
can
browse
by
topic
or
search
for
a
specific
blog
and
find
their
authority,
recent
influenIal
reacIons,
user
reviews
and
other
site
details.
19. SEMRUSH
HTTP://SEMRUSH.COM
While
SEM
Rush
is
free,
it
does
require
that
you
register
your
email
address.
Find
out
what
people
are
searching
for
in
relaIon
to
your
topic
by
entering
a
search
topic/keyword.
You
can
filter
by
country,
find
out
the
average
volume
of
results
and
even
the
CPC
associated
with
the
keyword
you ve
entered.
You
can
also
look
at
a
specific
website
to
understand
their
rank,
traffic,
compeItors,
etc.
20. BIT.LY
HTTP://BIT.LY
Bit.ly
is
a
URL
shortener,
but
can
be
used
(sneakily)
to
find
out
how
influenIal
a
brand
or
person
actually
is.
By
adding
a
+
to
the
end
of
a
bit.ly
link,
you ll
be
taken
to
a
stats
page
where
you
can
see
how
many
people
have
clicked
on
that
specific
link,
where
they
were
when
they
clicked
on
the
link
(physical
locaIon
and
site
locaIon)
and
when
these
clicks
happened
(dates)
amongst
other
things.
If
you
have
a
client
with
a
Facebook
page,
you
could
have
them
share
a
link,
shortened
by
bit.ly
about
themselves
and
one
about
something
else
to
see
what
their
fans
are
most
interested
in.
Or
if
you re
looking
at
a
brand
or
a
compeItors
Twier
feed,
you
can
see
how
many
people
click
on
the
links
that
they re
sharing
(if
they
share
links
using
Bit.ly.)
21. Love,
@rosiesiman
/
@crisIna_simone
Shout-‐outs
to
some
peeps
from
Twier
who
contributed
their
favorite
resources:
Melissa
Albers
/
hp://twier.com/melissa_albers
Stephanie
King
/
hp://twier.com/steph_king
Michael
Litman
/
hp://twier.com/litmanlive
Mark
Pollard
/
hp://twier.com/markpollard
Jinal
Shah
/
hp://twier.com/jinal_shah
Carolyn
Trawinski
/
hp://twier.com/cjtra
Faris
Yakob
/
hp://twier.com/faris