We start with building a customer journey to understand how customers think and feel in each touch point. Digital is our weapon to improve customer experiences in every touch point and connect them all together seamlessly under a strategic approach. And that’s what we call Creative Digitalized Marketing or marketing in a digital world.
Năm 2021 tiếp tục chứng kiến những chuyển biến phức tạp từ đại dịch COVID-19.
Hàng loạt những thay đổi, xu thế mới trong insight của người tiêu dùng xuất hiện khiến các doanh nghiệp ngày càng khó khăn trong việc tiếp cận và kích thích mua sắm từ khách hàng tiềm năng.
Trong bối cảnh đó, Adsota đã phát hành báo cáo "Thị trường quảng cáo số Việt Nam 2021: Chiến lược đón đầu và đột phá" nhằm giúp các doanh nghiệp có cái nhìn toàn cảnh về thị trường quảng cáo số, đồng thời nắm bắt những xu thế mới nhất để tiếp cận khách hàng và nâng cao tỉ lệ chuyển đổi.
Để lại email dưới phần bình luận để nhận bản full báo cáo miễn phí từ Adsota.
7 Effective TikTok Marketing Tactics to Skyrocket Your eCommerce SalesweDevs
Unlock the power of TikTok to boost your eCommerce sales with 7 proven marketing tricks!
This slide deck is packed with actionable strategies that will help you take your business to new heights.
1- Learn how to target the right audience and increase your reach on TikTok
2- Leverage influencers to amplify your brand and drive conversions
3- Discover how to effectively use TikTok's unique features, such as duets and challenges, to engage with your audience
4- See real-life examples of businesses succeeding on TikTok and learn from their strategies
Whether you're just getting started on TikTok or looking to take your existing efforts to the next level, this slide deck is a must-see for any eCommerce business looking to succeed on the platform.
We start with building a customer journey to understand how customers think and feel in each touch point. Digital is our weapon to improve customer experiences in every touch point and connect them all together seamlessly under a strategic approach. And that’s what we call Creative Digitalized Marketing or marketing in a digital world.
Năm 2021 tiếp tục chứng kiến những chuyển biến phức tạp từ đại dịch COVID-19.
Hàng loạt những thay đổi, xu thế mới trong insight của người tiêu dùng xuất hiện khiến các doanh nghiệp ngày càng khó khăn trong việc tiếp cận và kích thích mua sắm từ khách hàng tiềm năng.
Trong bối cảnh đó, Adsota đã phát hành báo cáo "Thị trường quảng cáo số Việt Nam 2021: Chiến lược đón đầu và đột phá" nhằm giúp các doanh nghiệp có cái nhìn toàn cảnh về thị trường quảng cáo số, đồng thời nắm bắt những xu thế mới nhất để tiếp cận khách hàng và nâng cao tỉ lệ chuyển đổi.
Để lại email dưới phần bình luận để nhận bản full báo cáo miễn phí từ Adsota.
7 Effective TikTok Marketing Tactics to Skyrocket Your eCommerce SalesweDevs
Unlock the power of TikTok to boost your eCommerce sales with 7 proven marketing tricks!
This slide deck is packed with actionable strategies that will help you take your business to new heights.
1- Learn how to target the right audience and increase your reach on TikTok
2- Leverage influencers to amplify your brand and drive conversions
3- Discover how to effectively use TikTok's unique features, such as duets and challenges, to engage with your audience
4- See real-life examples of businesses succeeding on TikTok and learn from their strategies
Whether you're just getting started on TikTok or looking to take your existing efforts to the next level, this slide deck is a must-see for any eCommerce business looking to succeed on the platform.
3 Pillars of Content Marketing: Strategy, Creativity & PromotionKevin Gibbons
What REALLY makes content marketing a success? Find out in this SMX London presentation about content, keyword research & the art of audience engagement.
Báo cáo Mẫu _ Báo cáo Brand Audit Rút gọn Enchanteur _ Đối thủ Quý 3.2022.pdfYouNet Media Company
Báo cáo Brand Audit on Social Media rút gọn của Enchanteur quý 3.2022.
YouNet Media ra mắt chương trình Nhận Miễn Phí báo cáo Brand Audit on Social Media dành riêng cho thương hiệu, giới hạn cho 20 thương hiệu đầu tiên đăng ký. Thời gian đăng ký đến hết ngày 9/9/2023.
Trở thành 1 trong 20 thương hiệu đầu tiên đăng ký sẽ nhận được:
✔ 01 Báo cáo Brand Audit on Social Media phiên bản rút gọn (định dạng PDF)
✔ 01 Dashboard chứa dữ liệu về báo cáo Brand Audit trên Nền tảng SocialHeat G2 - Nền tảng Social Listening Số 1 Việt Nam
✔ 01 buổi tư vấn 1-1 với đội ngũ chuyên gia của YouNet Media phân tích cơ hội & lợi thế cạnh tranh từ báo cáo
Đăng ký tham gia tại: https://brand-audit.younetmedia.com/
YouTube is one of the most common media among Vietnamese. Vietnam is one of the top countries for YouTube global market and there are increasing number of YouTubers who give a huge influence over the lifestyle and opinions of the Vietnamese youth.
This survey was conducted among 18 -49 years old male and female of 1337 respondents who watch YouTube in January 2021.
Presenting our growth series webinars to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Retention & Growth
Key learnings:
-Pair real-time analytics with personalized engagement campaigns to supercharge your retention strategies.
-Ignite user engagement with insider tips on making the most of your Google App Campaigns.
Bài tập nhóm môn PR thầy Tuấn - Đại học Tài chính MarketingBui Thi Quynh Duong
Tài iệu nhóm môn PR của thầy Nguyễn Anh Tuấn ra đề, khoa Marketing ( năm 2016). Các bạn có thể tham khảo để biết thêm các kiến thức và yêu cầu của thầy. Hi vọng sẽ hữu ích với mọi người. Góp ý hay chia sẻ thì có thể bình luân ở dưới nhé.
Delivering a Winning Influencer Marketing PitchRustin Banks
“An influencer outreach program is quickly becoming indispensable to the modern digital marketing strategy. Influencers are more valuable to brands now than they’ve ever been for their ability to deliver on social chatter, earned media, and action.” –Tessa Wegert, ClickZ
Ways to explain why influencer marketing is valuable to brands.
Topics to address when pitching influencer marketing.
Tips for outlineing a well executed campaign.
Questions you have about influencer marketing.
Learn why including influencer marketing as part of your pitch to clients will separate you from the competition.
Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been.
This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded!
The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before.
Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
Digital 2022 Vietnam (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Vietnam in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Vietnam, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
North Star metrics and OKRs to show DevRel value and get focusVera Tiago
Everyone knows that Developer Relations is a direct line between the business and the developer community.
And while some teams are more aligned with Marketing
others are more aligned with:
Engineering, Product, or Customer Success.
And regardless of where DevRel sits, you can touch on all of these disciplines.
So why is this topic relevant to you? because
- you can work many things, but it’s important to have priorities and clear objectives to be successful
- also important because: You should create value to Developers but at the same time have impact on business goals
- And third, your team needs budget, and to get budget; you need to prove the value with data
[Báo cáo Mẫu] Báo cáo rút gọn Campaign Audit 2023 - Chiến dịch Phu...YouNet Media Company
Báo cáo Campaign Audit on Social Media - báo cáo đánh giá chiến dịch truyền thông đã thực hiện dưới góc nhìn Social Listening của Chiến dịch Phủ xanh miền Tây, Trung Sơn Pharma.
Influencer Marketing is the fastest organic marketing method today. That's why it's time get started with it right away.
In this marketing plan template you will find how to set up your annual goals, how to benchmark yourself with the competitors, and how to win and nurture new influencers.
Use this plan to get started with influencer marketing. It is ready for you to fill with your own metrics, set your goals and present to your team.
Best of Luck!
Competitive Intelligence: Social Listening in PracticeBrandwatch
This comprehensive guide outlines specific examples of several ways that social data can be used to uncover valuable competitive intelligence. The guide covers 11 different areas of analysis, broken down into five overarching categories:
- Foundational Analysis
- Audience Analysis
- Product Positioning & Associations
- Sales Projections
- Brand Perception
3 Pillars of Content Marketing: Strategy, Creativity & PromotionKevin Gibbons
What REALLY makes content marketing a success? Find out in this SMX London presentation about content, keyword research & the art of audience engagement.
Báo cáo Mẫu _ Báo cáo Brand Audit Rút gọn Enchanteur _ Đối thủ Quý 3.2022.pdfYouNet Media Company
Báo cáo Brand Audit on Social Media rút gọn của Enchanteur quý 3.2022.
YouNet Media ra mắt chương trình Nhận Miễn Phí báo cáo Brand Audit on Social Media dành riêng cho thương hiệu, giới hạn cho 20 thương hiệu đầu tiên đăng ký. Thời gian đăng ký đến hết ngày 9/9/2023.
Trở thành 1 trong 20 thương hiệu đầu tiên đăng ký sẽ nhận được:
✔ 01 Báo cáo Brand Audit on Social Media phiên bản rút gọn (định dạng PDF)
✔ 01 Dashboard chứa dữ liệu về báo cáo Brand Audit trên Nền tảng SocialHeat G2 - Nền tảng Social Listening Số 1 Việt Nam
✔ 01 buổi tư vấn 1-1 với đội ngũ chuyên gia của YouNet Media phân tích cơ hội & lợi thế cạnh tranh từ báo cáo
Đăng ký tham gia tại: https://brand-audit.younetmedia.com/
YouTube is one of the most common media among Vietnamese. Vietnam is one of the top countries for YouTube global market and there are increasing number of YouTubers who give a huge influence over the lifestyle and opinions of the Vietnamese youth.
This survey was conducted among 18 -49 years old male and female of 1337 respondents who watch YouTube in January 2021.
Presenting our growth series webinars to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Retention & Growth
Key learnings:
-Pair real-time analytics with personalized engagement campaigns to supercharge your retention strategies.
-Ignite user engagement with insider tips on making the most of your Google App Campaigns.
Bài tập nhóm môn PR thầy Tuấn - Đại học Tài chính MarketingBui Thi Quynh Duong
Tài iệu nhóm môn PR của thầy Nguyễn Anh Tuấn ra đề, khoa Marketing ( năm 2016). Các bạn có thể tham khảo để biết thêm các kiến thức và yêu cầu của thầy. Hi vọng sẽ hữu ích với mọi người. Góp ý hay chia sẻ thì có thể bình luân ở dưới nhé.
Delivering a Winning Influencer Marketing PitchRustin Banks
“An influencer outreach program is quickly becoming indispensable to the modern digital marketing strategy. Influencers are more valuable to brands now than they’ve ever been for their ability to deliver on social chatter, earned media, and action.” –Tessa Wegert, ClickZ
Ways to explain why influencer marketing is valuable to brands.
Topics to address when pitching influencer marketing.
Tips for outlineing a well executed campaign.
Questions you have about influencer marketing.
Learn why including influencer marketing as part of your pitch to clients will separate you from the competition.
Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been.
This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded!
The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before.
Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
Digital 2022 Vietnam (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Vietnam in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Vietnam, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
North Star metrics and OKRs to show DevRel value and get focusVera Tiago
Everyone knows that Developer Relations is a direct line between the business and the developer community.
And while some teams are more aligned with Marketing
others are more aligned with:
Engineering, Product, or Customer Success.
And regardless of where DevRel sits, you can touch on all of these disciplines.
So why is this topic relevant to you? because
- you can work many things, but it’s important to have priorities and clear objectives to be successful
- also important because: You should create value to Developers but at the same time have impact on business goals
- And third, your team needs budget, and to get budget; you need to prove the value with data
[Báo cáo Mẫu] Báo cáo rút gọn Campaign Audit 2023 - Chiến dịch Phu...YouNet Media Company
Báo cáo Campaign Audit on Social Media - báo cáo đánh giá chiến dịch truyền thông đã thực hiện dưới góc nhìn Social Listening của Chiến dịch Phủ xanh miền Tây, Trung Sơn Pharma.
Influencer Marketing is the fastest organic marketing method today. That's why it's time get started with it right away.
In this marketing plan template you will find how to set up your annual goals, how to benchmark yourself with the competitors, and how to win and nurture new influencers.
Use this plan to get started with influencer marketing. It is ready for you to fill with your own metrics, set your goals and present to your team.
Best of Luck!
Competitive Intelligence: Social Listening in PracticeBrandwatch
This comprehensive guide outlines specific examples of several ways that social data can be used to uncover valuable competitive intelligence. The guide covers 11 different areas of analysis, broken down into five overarching categories:
- Foundational Analysis
- Audience Analysis
- Product Positioning & Associations
- Sales Projections
- Brand Perception
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
An introduction-level guide on social listening. This class will take you through the a) three elements of social listening; b) the four "action checklist" items to find out what sort of action to take after a social listening activity; and c) what it takes to make social listening work for you and your business.
Please share on Twitter, LinkedIn, and/or Facebook if you found it useful! Free to use, with attribution for non-commercial purposes, no derivatives permitted.
Optimize Social Listening and Monitoring to Uncover Unmet Consumer NeedsInspire
Dave Taylor, director of research at Inspire, discusses ways that pharmaceutical and biotech companies can appropriately and effectively leverage social listening and monitoring. Taylor presented at the CBI BioPharma Social Media and Digital Platforms conference in February 2016 in Philadelphia, PA.
Social listening is an art and a science, and one that the best marketers take very seriously. In this presentation, I cover the basics of social listening, why existing tactics don't work for so many organizations, and 5 tools that can help you get your social listening strategy up and running.
The Next Generation of Social Listening IntelligenceRob Key
The potential of social listening data has long been stymied by poor data quality issues and lack of flexibility to adapt to specific brands and domains. But no more. The next generation of social listening, as outlined here, is breaking social listening data out into a wide range of sophisticated uses including consumer insights, market research, brand tracking, market mixed modeling, business intelligence, customer journey analysis and more. Presented at ARF Rethink Conference 2016
Social Listening and Intelligence is Predictive! Now What?Rob Key
new approaches to filtering and annotating social listening data, together with more advanced modeling, shows clearly that this data has predictive value -- if done correctly. This presentation reviews key data issues and was presented at the Advertising Research Foundation's 2015 Rethink Conference.
Learn how to gain insights into what people think of your brand in order to devise a strategy that will resonate with customers. Laura Powers shares valuable information about Cisco's social listening program and how they use it to engage customers and drive business growth.
Companies have always struggled with how to listen at scale. Before social media, you could really listen to only one person at a time. Now, organizations can listen to hundreds, thousands and millions of people at once. Your prospects and customers are on Twitter, Facebook, LinkedIn and other social networks. It's your responsibility to find them, listen to them and engage with them.
Presentation for Social Day UK
What is Social Media Intelligence and how can you use it?
Covering: Social Listening, Social Media Monitoring, Social Analytics and Social Engagements.
Social CMI: The value of audience segmentation in social listeningBrandwatch
Social listening has evolved greatly over the past few years. Having started primarily as a brand tracking tool, social data is now being used more to its full potential as a platform for understanding consumers in rich, unprompted detail. In this keynote, our Research Manager for EMEA will demonstrate the value of using social listening for consumer insight, in particular understanding the role that audience segmentation can play in CMI.
The report offers elaborate profiles of two hundred (200) Social Media Monitoring (SMM) tools and services worldwide including key product features, product applications, product screenshots, pricing and client information on more than 150 SMM tools and services, and much more. The Analysis part of the Report also provides a detailed guide to selecting and using SMM tools and services, definition of important SMM concepts and key applications, and up-to-date information on market trends including M&A activity.
Visit our SMM Tools and Services Report page at http://ideya.eu.com/reports.html
Using Social Media to Enhance Customer RelationsD.j. Heckes
DJ Heckes, CEO of EXHIB-IT! Tradeshow Marketing Experts and FullBRAIN Marketing teaches us how to listen, learn and engage with our customers and enhance customer relations using social media.
Driving Sales Exec Summit - Using Social to Drive BusinessAaron Strout
This the presentation I gave today at the DrivingSales Executive Summit (group of smart, ex-JD Powers folks). The focus is on how to companies big and small (and in this case, dealerships) can think about driving leads, awareness and loyalty with customers.
Digital Media Strategy for Daily Prothom AloAraf Habib
A Comprehensive Digital Media Strategy for Daily Prothom Alo. Paving the way for their Yearly Social Media Activities. More Interactive & taking it closer to its audience.
Experiment Your Way to Product Success: Rapid Experimentation at Every Stage ...Aggregage
People often think of validation or experimentation as something you do once you have designs or once you’ve built the product. But it's important to validate early and often to better understand your customer, their needs, and the market opportunity.
Join Tanya Koshy, VP of Product at UserTesting, as she explores how, by using customer feedback at every stage of the product development process, you can better and more quickly iterate on your product ideas. Ultimately, this rapid experimentation during development will enable you to deliver customer value faster.
Presentation introducing social media strategy, introducing how I first got into social media and tips on how to make social media work for your business!
Let’s Talk TikTok: A Comprehensive Guide to Launching a TikTok Campaign Great...Tinuiti
TikTok has rewritten the rules of Paid Social – and in some ways, tossed the rule book out the window. And while many brands have adapted, there are many unique aspects to consider when building a TikTok campaign that performs.
Take the guesswork out of TikTok strategizing, and join Tinuiti’s Paid Social, Creative, and Influencer experts – plus our client, health company Olly – in this 301-level, 75-minute webinar, as they spill everything you need to know to build your best TikTok campaign to date.
How to Make Social Media Work for B2B and B2GMailerMailer
There is a lot of buzz about using social media to grow your business. Does it work for B2B or B2G companies? Yes. Forty years ago, researcher Mark Granovetter proposed a theory about social interaction. He suggested that people close to you know about the same opportunities, projects, people, job openings and events that you do. If you expand your reach beyond your closer circles, you tap into your other connections, which expose you to a whole new set of options. You can leverage social media to make this happen.
This presentation will provide actionable tips on using social media to grow your B2B/B2G business.
Join us and you’ll learn:
· Which social media activities result in the most traction and which are a waste of time
· How to position your company as a trusted source
· How to nurture leads that are not "sales-ready”
· What to share with businesses and government agencies so they think of you as they write their RFPs
Social Wavelength offers a whole range of services under "Social Media Monitoring" area. This set of slides serve as credentials, giving details of the services offered, some case studies, etc. Services are offered to clients located anywhere in the world!
CDO - Chief Digital Officer Club Event - Digital LeadershipVũ Văn Hiển
Vai trò Digital Leader ở mỗi loại hình công ty mỗi khác, họ có thể nhận dạng qua tên gọi: Chief Digital Officer; Head of Digital; Digital Director...
Tên gọi thế nào cũng không quan trọng bằng dấu ấn và trách nhiệm họ đem lại cho doanh nghiệp phải không các bạn?
Vậy thì, chủ nhật ngày 18/5 tới chúng ta sẽ nghe & thấy 3 Digital Leader với 3 vai khác nhau trong doanh nghiệp nói về "chiến công" của mình như thế ra sao và bằng cách nào
Chúng ta vừa đi qua ngày Tết Dương Lịch và không đầy một tháng nữa sẽ đến ngày Tết Nguyên Đán, không khí mùa xuân có lẽ đã tràn ngập.
Cuối năm là dịp chúng ta thường cùng nhau nhìn lại một năm đã qua và đặt mục tiêu cho năm mới. Năm vừa qua, chưa bao giờ cụm từ Startup nóng hơn với rất nhiều sản phẩm thương mại điện tử, các ứng dụng di động cũng như hệ sinh thái của Startup đã ngày một phát triển. Cùng với sự phát triển đó, nhu cầu về kỹ sư công nghệ cũng nóng lên đồng thời.
Group Launch có hơn 11 nghìn thành viên, nghiêm cấm post tin tuyển dụng, trừ việc tuyển dụng developer là một ví dụ. ITLC là một group chỉ trong vài tháng đã tăng trưởng lên con số hơn 4 nghìn người, với nhiều trao đổi chất lượng cũng ra đời.
Ở vai trò Marketing cho các sản phẩm internet như VietnamWorks, Webtretho cũng như các website thương mại điện tử, tôi nhận thấy mối quan hệ giữa Digital Marketing và IT ngày càng mạnh mẽ hơn.
Google Display Network (GDN) : Building Brand Engagement Vũ Văn Hiển
This study will help advertisers and agencies make more-informed creative decisions about digital advertising. Readers will learn which ad formats can be used to reach specific branding goals as well as gain a better understanding of the impact on brand results of showing more ads to the same audience through greater frequency. In addition, we offer best practices and advice for how to make the most of any format.
A guide to building successful AdWords campaigns - GoogleVũ Văn Hiển
Lên kế hoạch trước khi chạy Adwords, tài liệu từ Google.
http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/vi//adwords/pdf/step_by_step.pdf
Once you know what you want to do with your AdWords campaigns, it's time to put your plan into action
bài thuyết trình của Masan CEO trong Đại hội Cổ đông 2012. Không chỉ nói về kết quả kinh doanh và lợi nhuận, bài thuyết trình chứa đựng rất nhiều thông tin hữu ích về kinh tế, thị trường, khó khăn và cơ hội, thách thức và các mối đe doạ, cũng như cách tiếp cận và tầm nhìn của Masan Group về tương lai.
Tuy nội dung đã cũ (từ 2006), case study này của Sunsilk vẫn là một mẫu chuẩn về quy trình planning, lên kế hoạch thực hiện một chương trình kích hoạt thương hiệu (activation).
Từ sơ lược background, vấn đề & mục tiêu của nhãn hàng, đến khám phá insight (sự thật ngầm hiểu), để từ đó đưa ra activation concept và kế hoạch 4-bước kích hoạt thương hiệu: pre-launch (trước khi tung), invitation (giới thiệu / mời gọi), experience (trải nghiệm), amplification (lan toả), tất cả đều rất chuẩn mực, chuyên nghiệp và sáng tạo theo đúng phong cách Unilever.
Một slides đáng để các marketers và brand builders học hỏi.
Dầu Tường An - Hệ thống nhận diện thương Vũ Văn Hiển
Hệ thống nhận diện thương hiệu Dầu Tường An
Về công ty:
Tháng 06/2000, Tường An là một trong những doanh nghiệp đầu tiên ở Việt Nam được tổ chức BVQI của Vương quốc Anh và Quacert - Việt Nam cấp giấy chứng nhận đạt tiêu chuẩn ISO 9001 phiên bản năm 2000 mới nhất hiện nay. Áp dụng và duy trì hiệu quả hệ thống quản lý chất lượng theo tiêu chuẩn quốc tế ISO 9001 phiên bản năm 2000 chính là lời cam kết của Tường An về việc đáp ứng nhu cầu ngày càng cao của khách hàng, mang lại sự thỏa mãn cao nhất cho người tiêu dùng.
Kinh Đô Land - Bộ nhận diện thương hiệuVũ Văn Hiển
Công ty Cổ Phần Địa Ốc Kinh Đô - thành lập tháng 12 năm 2004 với vốn điều lệ ban đầu là 100 tỷ đồng. Tháng 10/2007, tổng vốn điều lệ tăng 1.000 tỷ đồng.
Lĩnh vực hoạt động kinh doanh của Công ty là môi giới bất động sản, kinh doanh nhà, cho thuê nhà, xây dựng dân dụng…
Địa chỉ: Lầu 5, Toà Nhà 141 Nguyễn Du, Phường Bến Thành, Quận 1, Tp.HCM
Tel: (84 - 8) 38278377 – (84 - 8) 38278378 Fax: (84 - 8) 38278376
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
2. A THING BEYOND SOCIAL LISTENING TOOL…
TODAY, WE WILL TALK ABOUT
3. WHY BOOMERANG?
THE PIONEER OF SOCIAL LISTENING SERVICES IN VIETNAM
TRUSTED BY BIG BRANDS IN VIETNAM
5 YEARS OF TECHNICAL AND DATABASE BUILDING
DO NOT CHOOSE A TOOL, LET’S WORK WITH A SOCIAL LISTENING CONSULTANT
THE UNIQUE LISTENING TOOL CAN TRACK ALL PUBLIC POSTS OF
32mil++ VIETNAMESE FACEBOOK USERS
5. WHO WE ARE
FAILED2011
Founded by Vong Thanh Cuong, a tech savvy expert with 12 years
experience in internet, web 2.0, social media, data mining &
machine learning, Boomerang become the 1st social listening tool
of Vietnam.
And with its sophisticated technology & advanced native
language processing, Boomerang kicked-out foreign tools &
became the listening tool used by many global brands in Vietnam,
e.g. Unilever, Nokia, LG…
2014
Boomerang was the social listening tool that owned the biggest
market share in Vietnam with trust from many big giants, both
global & local brands.
2015
The very first time in Vietnam, Boomerang consulted & developed
the pioneer Social Media Command Center for its client BIDV,
remarked its biggest business innovation that goes beyond listening
& becomes a SOCIAL LISTENING CONSULTANT. This SMCC also won
“Best Social Media Team” award by CMO ASIA, Singapore 2015.
10. OUR EXPERTISE
7CORE
COMPETENCIES
THAT MAKE
BOOMERANG
OUTSTANDING
Full internet data coverage
Sophisticated technologies
Real time monitoring & instant alert
Auto sentiment classification algorithms
Vietnamese language learning machine
Flexible to customize based on client’s request
Supportive commitment & strategic consulting
12. OUR EXPERTISE
With
Boomerang do not miss
any piece of conversation
that matters to brands
Brand exact keywords
iPhone
Brand abbreviation keywords
IP, ifone
Brand indirect keywords
Dien thoai tao, dien thoai sang chanh,
doi thu S5….
..and even no keyword if previous discussion
mentioned brand
Vietnamese language
learning machine
16. OUR EXPERTISE
BRAND’S
NEED
• Index & crawling data
• Auto filtering & sentiment
• Content processing & classifying
• Provide quantitative & qualitative reports
Advise insightful solutions
& actionable plans based
on brand strategic
understanding
SOCIAL LISTENING CONSULTING
BOOMERANG knows it’s not enough when listening merely!
The core matter of brand is WHAT TO DO NEXT
from the listening data!
19. WHAT BOOMERANG OFFERS
BRAND LISTENING
Boomerang answers everything on social that matters to brand!
What consumers talked
Most talked about topics
Brand attributes
Why consumers talked
Explanation
Direct link to original sources
When consumers talked
Timing record
Trend line chart by time
What
Why
When
Who are the influencers
Most influential people
Most influential buzzes
Most influential channels
How consumers talked
Positive
Neutral
Negative
Where consumers talked
Media platforms classification
Who
How
Where
Who What
Why
WhenWhere
How
20. By referencing among
“5W1H” factors, brand could
find out everything about
itself on social.
WHAT BOOMERANG OFFERS
WHO
(influential
people)
WHY
(the stories
behind)
WHEN
(happening
time)
WHAT
(brand’s attributes)
WHERE
(platforms)
HOW
(sentiment)
BRAND LISTENING
27. HY
WHAT BOOMERANG OFFERS
H
W
W
W
W
W
Every highlighted peak & bottom, or up &
down trend, crisis happening will be
investigated & explained to clients
Investigation &
Explanation
29. WHAT BOOMERANG OFFERS
Boomerang can help brand detect potential crisis from the beginning stage
& work with different assigned departments to settle down.
Corporate PR team
CRM team
CEO
Media & PR team
Brand team
MONITORING & ALERTREAL TIME CRISIS
30. WHAT BOOMERANG OFFERS
Level 1
Level 2
Level 3
Mention brand name
Criticize but in general, or in doubt negative question
Conversation is on 01 topic/thread, has less than 10
comments, with neutral response or just following.
Posted by hot bloggers/KOLs…
Mention brand name
Directly criticize brand, with specific evidences.
Conversations spread out to less than 03 topics/threads
on social media, have less than 20 comments, with
negative & neutral response
Posted by hot forums, hot bloggers/KOLs…
Mention brand name
Seriously directly criticize brand, with proven evidences.
Call for boycotting brand.
Conversations spread out to more than 03 topics/threads
on social media, have more than 20 comments in less
than 4 hours with negative responses
Posted by news websites, hot forums, hot bloggers/KOLs
MONITORING & ALERTREAL TIME CRISIS
33. WHAT BOOMERANG OFFERS
COMPETITORS BENCHMARKING
The big picture of the market with competitors monitoring system
that help brand monitor & benchmark with competitors on social
SHARE OF
VOICE
of each brand
on social
HOW
people talked
about each
brand
WHERE
people talked
about each
brand
WHAT
people talked
about each
brand
Social
share of voice
Sentiment
benchmarking
Platforms
Comparison
Attributes insights
39. WHAT BOOMERANG OFFERS
CAMPAIGN LISTENING
Boomerang provide digital communication campaign monitoring, that helps
brand evaluate campaign effectiveness as well as advises timely adjustments.
#
Hashtag
tracking
Campaign
listening
Paid/Owned/Earned
Media
Media
tracking
Campaign
performance
KOL
tracking
41. WHAT BOOMERANG OFFERS
STRATEGIC CONSULTING
As a consultant, Boomerang not only provide listening data, but propose initial
suggestions/actionable plan to do next & even could implement plan by itself or
cooperating with trustworthy communication agencies in Boomerang network
0
Media &
Social
seeding plan
Crisis
management
plan
SEO plan Co-work with
other
agencies
43. WHAT BOOMERANG OFFERS
SOCIAL MEDIA COMMAND CENTER
THE ULTIMATE SOLUTION FOR SOCIAL MEDIA MANAGEMENT
• Consult & develop an in-house Social
Media Command Center
• Build up structure & working process
• Provide training for staffs
• Support operation & maintenance
44. WHAT BOOMERANG OFFERS
SOCIAL MEDIA COMMAND CENTER
BIDV Social Media Command Center
consulted & developed by Boomerang
won the “Best Social Media Team” award
hosted by CMO ASIA, Singapore 2015.
Ref: http://bit.ly/SMCC_CMO_Award