SlideShare a Scribd company logo
Leslie Gomez
 Vanda Pinto
The Company
“From the day we launched, LinkedIn has
been about helping professionals build and
  maintain trusted relationships online.”


                                             Reid Hoffmann, founding CEO
Officially launched on May 5, 2003

1st month 4,500 members => Today + 100 million worldwide

1st million achieved in 494 days

New member joins every second of every day

In over 200 countries and territories, in six different languages

1,000 full-time employees started off 2011 allover the globe

Management team is composed of seasoned executives


                                     Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, and Jean-Luc Vaillant
                                                                  "Cinco de LinkedIn”
Jan -Sept
                                                2009       2010
                                   Net
                                   revenue      $80.80    $161.40
                                   Total
                                   expenses $84.10        $148.90
                                   Net income
                                    (after tax) $3.40     $10.10




Cash on hand (as of Sept 30, 2010): $89.6 million
Total assets (as of Sept 30, 2010): $197 million
Three products:
 Hiring solutions (job listings)
 Marketing solutions (advertising)
 Premium subscriptions
10 Million Users (September 2010)



30 million members (May 2010)



1 million members
Leadership, leverage and results… the fuel that powers
 the scary smart folks at LinkedIn.



Leadership from anywhere in many forms

Leverage scale everything you do in a massive way.
Think globally! Go big! Take risks. Figure out how good you are.

Results tell us what you are going to do. Measure it. Then
constantly push to iterate and get better. Work hard and have fun!
Threat of New
               Entry
                4/5



Supplier    Competitive    Buyer
 Power        Rivalry      Power
  2/5           4/5         2/5



            Threat of
           Substitution
               3/5
STRENGHS                                           WEAKNESSES
- Strong
      image                                           - Low Time Spent per Session per User
→Premier, trusted professional networking site        →LinkedIn: 6.5min/session
-High added value                                     →Facebook:55+min/day
→Network and carrier development                      -Unique Visitors of LinkedIn very low
-Quality members                                      →2% of facebook user use linkedin
→60% = decision makers and 80% post graduated         →40% of LinkedIn users use facebook

-Diversified revenue streams                          -Freemium” subscription
→Advertising, job listings, premium membership        → NO bigger added value compared to free
                                                      subscription

           OPPORTUNITIES                                               THREATS
-Outcomes of the Alliance with Twitter                - Intense Competition
→More visibility of LinkedIn + Attracting new users   →Professional and non Professional social networks
-Become the standard of online                        - End of social Network trend
→ www.LinkedIn.com/myprofile as a CV, no more
word or pdf CVs
-Enhance the professional experience
→ Professional videos, lectures
→Photo album sharing from trainings and
conferences
PROFESIONAL
 NETWORKS
Establish a Professional Profile
-   Name, picture, Professional Headlines, Complete Resumé
    Stay in touch with colleagues and friends
-   Updates on profile, jobs, locations, project and contact info
-   Send and receive messages to connexions
-   Add new people in your network and get introduced

    Explore opportunities
-   Find and Post Jobs
-   Sales leads
-   Ideal business partner
    Find Expert and ideas
-   Ask or answer questions to make your profile visible
-   Interact with experts on specific business areas and get strategic info
NEW FEATURES
- Linkedin Jobs (2005)
Helps members use their network to find employment opportunities
- Newsfeed (2006)

LinkedIn members can be kept up to do date with their connections, through
the newsfeed
- Linked Answers (2007)

Allows users to ask questions for the community to answer
- Linkedin for Mobile (2008)

- Linkedin Application platform (2008)

Allows other online services to be embedded within a member's profile page
(Amazon reading list, TypePad…)
- CardMunch Acquisition

Mobile app maker that scans business cards and converts into contacts
1.   Keep in touch with colleagues/students/teachers
2. Hire people and get references
3. Networking and making new business relationships
4. Career opportunities
5. Sales



             Hervé Bloch

             Senior Sales Manager chez Emailvision
Online communication channels reduce the
distance between people
Allow interactions to happen more quickly than
they might have otherwise
Huge amount of money tracking online
communities
1st consumer-based social medial tools used by
companies
SN into core areas of the value chain (MarCom,
Human relations & customer service)
Use of social networking to generate leads
INDIA
"Got Sponsorships for AIESEC International Congress 2010 With LinkedIn"


                                   USA
"Executive Recruited for Senior IBM Position Based on LinkedIn Profile"


“In just two weeks, over 2000 linkedIn professionals recommended HP
Products and services ”


                                AUSTRALIA
"Sold a house using LinkedIn”


                                AUSTRALIA
"Uses LinkedIn to find talent and recruit candidates in the water sector"

                                GERMANY
"German Franchise Business Owner Secured Contract With US Consulting
Group via LinkedIn"
A job portal

An open source of management consultancy

Applications addressing business needs

A business virtual location

Linkedin as a business card
IT ASPECTS
Website

Mobile applications

Developer platform (APIs)

Around 20 applications that can be used from and
with Linkedin
Personal Information tied to a picture

Lack of physical contact makes easier to build false
profile (Id Spoofing)

Excessive blabbing can lead to reveal intellectual
property to a competitor (technological information,
address book…)

Information about how people are connected, their work
and position is precious for potential hacker
Targeted attack via Linkedin with Spam or Worms

No way to authenticate identities

Phishing - attempting to acquire sensitive information

No encrypted connection, so login and session can be
sniffed (eg: by ISP, police,…)

Man in the middle attack
WRAP UP
Expand your professional network
Make visible your personal value
Develop your business

But be careful

Frolleague relationship can turn to dangers relationships
Virtual actions can have very real consequences
Don’t forget that everybody can know many things about
you, more than you may think!!!
Avoid personal details and confidential information

Get to know your connection before connect with them

Evaluate connections consequences before connect with
somebody

Keep your professional and social lives separate

Manage your online reputation as effectively as possible

Use free linkedin trainings to ensure you get the best
from it
Q&A

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Linkedin Business Case

  • 3. “From the day we launched, LinkedIn has been about helping professionals build and maintain trusted relationships online.” Reid Hoffmann, founding CEO
  • 4.
  • 5. Officially launched on May 5, 2003 1st month 4,500 members => Today + 100 million worldwide 1st million achieved in 494 days New member joins every second of every day In over 200 countries and territories, in six different languages 1,000 full-time employees started off 2011 allover the globe Management team is composed of seasoned executives Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, and Jean-Luc Vaillant "Cinco de LinkedIn”
  • 6.
  • 7. Jan -Sept 2009 2010 Net revenue $80.80 $161.40 Total expenses $84.10 $148.90 Net income (after tax) $3.40 $10.10 Cash on hand (as of Sept 30, 2010): $89.6 million Total assets (as of Sept 30, 2010): $197 million
  • 8. Three products: Hiring solutions (job listings) Marketing solutions (advertising) Premium subscriptions
  • 9. 10 Million Users (September 2010) 30 million members (May 2010) 1 million members
  • 10. Leadership, leverage and results… the fuel that powers the scary smart folks at LinkedIn. Leadership from anywhere in many forms Leverage scale everything you do in a massive way. Think globally! Go big! Take risks. Figure out how good you are. Results tell us what you are going to do. Measure it. Then constantly push to iterate and get better. Work hard and have fun!
  • 11. Threat of New Entry 4/5 Supplier Competitive Buyer Power Rivalry Power 2/5 4/5 2/5 Threat of Substitution 3/5
  • 12. STRENGHS WEAKNESSES - Strong image - Low Time Spent per Session per User →Premier, trusted professional networking site →LinkedIn: 6.5min/session -High added value →Facebook:55+min/day →Network and carrier development -Unique Visitors of LinkedIn very low -Quality members →2% of facebook user use linkedin →60% = decision makers and 80% post graduated →40% of LinkedIn users use facebook -Diversified revenue streams -Freemium” subscription →Advertising, job listings, premium membership → NO bigger added value compared to free subscription OPPORTUNITIES THREATS -Outcomes of the Alliance with Twitter - Intense Competition →More visibility of LinkedIn + Attracting new users →Professional and non Professional social networks -Become the standard of online - End of social Network trend → www.LinkedIn.com/myprofile as a CV, no more word or pdf CVs -Enhance the professional experience → Professional videos, lectures →Photo album sharing from trainings and conferences
  • 14. Establish a Professional Profile - Name, picture, Professional Headlines, Complete Resumé Stay in touch with colleagues and friends - Updates on profile, jobs, locations, project and contact info - Send and receive messages to connexions - Add new people in your network and get introduced Explore opportunities - Find and Post Jobs - Sales leads - Ideal business partner Find Expert and ideas - Ask or answer questions to make your profile visible - Interact with experts on specific business areas and get strategic info
  • 15. NEW FEATURES - Linkedin Jobs (2005) Helps members use their network to find employment opportunities - Newsfeed (2006) LinkedIn members can be kept up to do date with their connections, through the newsfeed - Linked Answers (2007) Allows users to ask questions for the community to answer - Linkedin for Mobile (2008) - Linkedin Application platform (2008) Allows other online services to be embedded within a member's profile page (Amazon reading list, TypePad…) - CardMunch Acquisition Mobile app maker that scans business cards and converts into contacts
  • 16. 1. Keep in touch with colleagues/students/teachers 2. Hire people and get references 3. Networking and making new business relationships 4. Career opportunities 5. Sales Hervé Bloch Senior Sales Manager chez Emailvision
  • 17. Online communication channels reduce the distance between people Allow interactions to happen more quickly than they might have otherwise Huge amount of money tracking online communities 1st consumer-based social medial tools used by companies SN into core areas of the value chain (MarCom, Human relations & customer service) Use of social networking to generate leads
  • 18. INDIA "Got Sponsorships for AIESEC International Congress 2010 With LinkedIn" USA "Executive Recruited for Senior IBM Position Based on LinkedIn Profile" “In just two weeks, over 2000 linkedIn professionals recommended HP Products and services ” AUSTRALIA "Sold a house using LinkedIn” AUSTRALIA "Uses LinkedIn to find talent and recruit candidates in the water sector" GERMANY "German Franchise Business Owner Secured Contract With US Consulting Group via LinkedIn"
  • 19. A job portal An open source of management consultancy Applications addressing business needs A business virtual location Linkedin as a business card
  • 21. Website Mobile applications Developer platform (APIs) Around 20 applications that can be used from and with Linkedin
  • 22. Personal Information tied to a picture Lack of physical contact makes easier to build false profile (Id Spoofing) Excessive blabbing can lead to reveal intellectual property to a competitor (technological information, address book…) Information about how people are connected, their work and position is precious for potential hacker
  • 23. Targeted attack via Linkedin with Spam or Worms No way to authenticate identities Phishing - attempting to acquire sensitive information No encrypted connection, so login and session can be sniffed (eg: by ISP, police,…) Man in the middle attack
  • 25. Expand your professional network Make visible your personal value Develop your business But be careful Frolleague relationship can turn to dangers relationships Virtual actions can have very real consequences Don’t forget that everybody can know many things about you, more than you may think!!!
  • 26. Avoid personal details and confidential information Get to know your connection before connect with them Evaluate connections consequences before connect with somebody Keep your professional and social lives separate Manage your online reputation as effectively as possible Use free linkedin trainings to ensure you get the best from it
  • 27. Q&A