LinkedIn is a professional social networking site launched in 2003 that has grown to over 100 million members worldwide. It allows professionals to connect with colleagues and peers, find potential job opportunities, and build their professional brands. While LinkedIn provides valuable networking and career development benefits, users should be aware of potential privacy and security risks from oversharing personal information or connecting with untrusted contacts online. Managing privacy settings carefully and verifying connections can help maximize LinkedIn's value while mitigating risks.

1. Leslie Gomez
Vanda Pinto

2. The Company

3. “From the day we launched, LinkedIn has
been about helping professionals build and
maintain trusted relationships online.”
Reid Hoffmann, founding CEO

5. Officially launched on May 5, 2003
1st month 4,500 members => Today + 100 million worldwide
1st million achieved in 494 days
New member joins every second of every day
In over 200 countries and territories, in six different languages
1,000 full-time employees started off 2011 allover the globe
Management team is composed of seasoned executives
Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, and Jean-Luc Vaillant
"Cinco de LinkedIn”

7. Jan -Sept
2009 2010
Net
revenue $80.80 $161.40
Total
expenses $84.10 $148.90
Net income
(after tax) $3.40 $10.10
Cash on hand (as of Sept 30, 2010): $89.6 million
Total assets (as of Sept 30, 2010): $197 million

8. Three products:
Hiring solutions (job listings)
Marketing solutions (advertising)
Premium subscriptions

9. 10 Million Users (September 2010)
30 million members (May 2010)
1 million members

10. Leadership, leverage and results… the fuel that powers
the scary smart folks at LinkedIn.
Leadership from anywhere in many forms
Leverage scale everything you do in a massive way.
Think globally! Go big! Take risks. Figure out how good you are.
Results tell us what you are going to do. Measure it. Then
constantly push to iterate and get better. Work hard and have fun!

11. Threat of New
Entry
4/5
Supplier Competitive Buyer
Power Rivalry Power
2/5 4/5 2/5
Threat of
Substitution
3/5

12. STRENGHS WEAKNESSES
- Strong
image - Low Time Spent per Session per User
→Premier, trusted professional networking site →LinkedIn: 6.5min/session
-High added value →Facebook:55+min/day
→Network and carrier development -Unique Visitors of LinkedIn very low
-Quality members →2% of facebook user use linkedin
→60% = decision makers and 80% post graduated →40% of LinkedIn users use facebook
-Diversified revenue streams -Freemium” subscription
→Advertising, job listings, premium membership → NO bigger added value compared to free
subscription
OPPORTUNITIES THREATS
-Outcomes of the Alliance with Twitter - Intense Competition
→More visibility of LinkedIn + Attracting new users →Professional and non Professional social networks
-Become the standard of online - End of social Network trend
→ www.LinkedIn.com/myprofile as a CV, no more
word or pdf CVs
-Enhance the professional experience
→ Professional videos, lectures
→Photo album sharing from trainings and
conferences

13. PROFESIONAL
NETWORKS

14. Establish a Professional Profile
- Name, picture, Professional Headlines, Complete Resumé
Stay in touch with colleagues and friends
- Updates on profile, jobs, locations, project and contact info
- Send and receive messages to connexions
- Add new people in your network and get introduced
Explore opportunities
- Find and Post Jobs
- Sales leads
- Ideal business partner
Find Expert and ideas
- Ask or answer questions to make your profile visible
- Interact with experts on specific business areas and get strategic info

15. NEW FEATURES
- Linkedin Jobs (2005)
Helps members use their network to find employment opportunities
- Newsfeed (2006)
LinkedIn members can be kept up to do date with their connections, through
the newsfeed
- Linked Answers (2007)
Allows users to ask questions for the community to answer
- Linkedin for Mobile (2008)
- Linkedin Application platform (2008)
Allows other online services to be embedded within a member's profile page
(Amazon reading list, TypePad…)
- CardMunch Acquisition
Mobile app maker that scans business cards and converts into contacts

16. 1. Keep in touch with colleagues/students/teachers
2. Hire people and get references
3. Networking and making new business relationships
4. Career opportunities
5. Sales
Hervé Bloch
Senior Sales Manager chez Emailvision

17. Online communication channels reduce the
distance between people
Allow interactions to happen more quickly than
they might have otherwise
Huge amount of money tracking online
communities
1st consumer-based social medial tools used by
companies
SN into core areas of the value chain (MarCom,
Human relations & customer service)
Use of social networking to generate leads

18. INDIA
"Got Sponsorships for AIESEC International Congress 2010 With LinkedIn"
USA
"Executive Recruited for Senior IBM Position Based on LinkedIn Profile"
“In just two weeks, over 2000 linkedIn professionals recommended HP
Products and services ”
AUSTRALIA
"Sold a house using LinkedIn”
AUSTRALIA
"Uses LinkedIn to find talent and recruit candidates in the water sector"
GERMANY
"German Franchise Business Owner Secured Contract With US Consulting
Group via LinkedIn"

19. A job portal
An open source of management consultancy
Applications addressing business needs
A business virtual location
Linkedin as a business card

20. IT ASPECTS

21. Website
Mobile applications
Developer platform (APIs)
Around 20 applications that can be used from and
with Linkedin

22. Personal Information tied to a picture
Lack of physical contact makes easier to build false
profile (Id Spoofing)
Excessive blabbing can lead to reveal intellectual
property to a competitor (technological information,
address book…)
Information about how people are connected, their work
and position is precious for potential hacker

23. Targeted attack via Linkedin with Spam or Worms
No way to authenticate identities
Phishing - attempting to acquire sensitive information
No encrypted connection, so login and session can be
sniffed (eg: by ISP, police,…)
Man in the middle attack

24. WRAP UP

25. Expand your professional network
Make visible your personal value
Develop your business
But be careful
Frolleague relationship can turn to dangers relationships
Virtual actions can have very real consequences
Don’t forget that everybody can know many things about
you, more than you may think!!!

26. Avoid personal details and confidential information
Get to know your connection before connect with them
Evaluate connections consequences before connect with
somebody
Keep your professional and social lives separate
Manage your online reputation as effectively as possible
Use free linkedin trainings to ensure you get the best
from it

27. Q&A