The document examines the trend of hosting contests on social media, primarily focusing on Twitter due to its high virality index. It outlines how contests are conducted using hashtags and includes rules for participation, while highlighting the benefits such as increased awareness and engagement, as well as potential drawbacks like attracting irrelevant followers. Overall, contests are viewed as effective tools for enhancing brand image and engaging target audiences.

1. Contests
Pratik Krishnan

2. Objective
 To Study The Trend Of Hosting # Linked Contests On Various Social Media
Platforms

3. Where It Is Done
Primary Platform:
Twitter, since it has the best virality index among all social platforms and is
also the most real time accessed media.
Facebook, here brands who may not have a strong presence on Twitter tend
to host competitions.
Instagram, brands with cult following on Instagram, local agents etc tend to
target Instagram for Contests.

4. How It Is Done
The concept is very simple, hashtags are used with relevant keywords for any
competition.
There are simple rules to follow:
 Answer brand specific quiz.
 Post your photos with relevant props.
 Come up with witty tweets.
 Retweet and invite friends etc.
The winners are given various prizes.

5. Why It Is Done
 Builds awareness
 Increases subscribers
 Incentivizes followers
 Increases engagement
 Improves brand image

6. Cons Of Contests
 May attract non relevant followers.
 Same people may try engaging with the brand from different profiles.
 Since the contests are all held on social medias, any issues with the
methods or prizes may garner a lot of negative publicity.

7. Closing Thoughts
 Contests are one of the best ways to keep your target audience engaged,
with the brand relevant content and competitions.
 Even from the point of view of a consumer, being recognised by their
favourite brands and engaging with these brands and also getting prizes for
it, really boosts the brand’s image in the consumer’s mind.

8. Thank
You