LinkedIn Profiles That Mean Business
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This document discusses how to create an effective LinkedIn profile for lead generation and positioning yourself as an expert. It provides metrics on LinkedIn's user base and emphasizes the importance of a complete profile with strategic keywords, multimedia, recommendations, a large number of high-quality connections, and frequent updates. The document quizzes the reader on LinkedIn features and advises how to customize one's profile URL, import contacts, add keywords, and engage with groups.
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LinkedIn Profiles That Mean Business
- 1. Profiles That Mean Business Norma Huibregtse Marketing and Social Media Strategist CaptivatedCustomers.com
- 2. LinkedIn Metrics • Top Professional Social Networking Site – 290 Million • Highest Profile Rank on Google • 35% are Women • 73% with college degrees & above • 32% make over $100,000/year Source: LinkedIn.com, BrandYourself.com,Quantcast.com
- 3. LinkedIn’s Power • Generate leads • Position yourself as subject matter expert • Find new clients or employees • Drive traffic to website • Sell products • Promote Events
- 4. TRUE or FALSE Having a profile picture is important.
- 5. TRUE or FALSE The completion status of my profile doesn’t affect search results.
- 6. TRUE or FALSE LinkedIn shows me how many people viewed my profile.
- 7. TRUE or FALSE Having 20-30 Keywords throughout my profile will get more views.
- 8. TRUE or FALSE It is best to write your Profile Summary in 3rd Person.
- 9. Lead Generating Profile 100% Complete and Visible Profile Strategic use of Keywords Use of Multimedia – Video, PDFs Recommendation & Endorsement rich Connections – Quantity and Quality Update often
- 14. Customize Your URL Default: www. linkedin.com/pub/13/3245/543 Change to: linkedin.com/in/firstandlastname
- 15. Grow Connections 1) Use Linkedin Contacts Importer 2) Everyone you meet networking 3) Clients, Colleagues, Social
- 16. Customize Web Links •Website Page •Blog •Facebook •Email Capture •RSS Feed •Portfolio
- 17. Selecting Keywords Keywords should reflect what your potential clients would search for to find you.
- 18. Keyword Placement 1) Headline 5) Specialties 2) Current 6) Skills 3) Past 7) Interests 4) Summary
- 20. Get Recommended • Recommendations • Skills & Expertise Endorsements
- 21. Join Groups
- 22. Update Your Status DO’s •Provide interesting content •Engage with status updates •Update several times a week DONT’S •Stay away from selling •Avoid SPAMMING others •Don’t ignore emails/connections
- 23. Lead Generating Profile 100% Complete and Visible Profile Strategic use of Keywords Use of Multimedia – Video, PDFs Recommendation & Endorsement rich Connections – Quantity and Quality Update often
- 24. Questions
- 25. Contact Information Norma Huibregtse Linkedin.com/in/theloyaltylady Email: norma@captivatedcustomers.com Phone: (480) 694-6940