1. LinkedIn Strategies
for Job Search
BY WILLIAM TAN

2. AGENDA
 Why Using LinkedIn?
 Quick Review of The Key Components
 LinkedIn Strategies for Job Search

3. QUESTIONS
 How many of you having the Profile Strength rated as
All-Star?
 How many of you having connections > 200
 How many of you join > 3 LinkedIn Groups?
 How many of share thoughts/insightful news within your
industry?
 How many of you nurture your relationships at LinkedIn?

4. ABOUT LINKEDIN
 World’s largest professional network on the internet
 Over 250 million members in over 200 countries
 Professionals are signing up to join LinkedIn at a rate of
more than 2 new members per second
 35% of LinkedIn users access the site daily
 5.7 billion professional-oriented searches on the
platform in 2012
 Used by 90 of the fortune 100 companies for hiring
 More than 3 millions companies having LinkedIn pages
 97% of recruiters tap into LinkedIn to find job
candidates

5. WHY USING LINKEDIN?
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Personal Branding
Leverage your network
Build profiles which can be found
Finding a job/client
Hire or partner with new people
Keep tab with their business acquaintances and network
Become visibly active in professional communities
Up to 90% of jobs are never advertised. If you respond only to
advertised jobs you’re missing out on many good job opportunities!

6. Networking
And you can do all these in your pajamas!

7. Profile
Recommendation
Gallery
Key Components of
Endorsement
LinkedIn
Search
Group
Connections

9. HOW TO BUILD A COMPLETE PROFILE?

10. PROFILE
 Turn off notifications when updating your profile
 Use headshot photo
 Brand your professional headline with keywords
 Claim your custom URL
 Optimize your location
 Align your industry
 Add multimedia to gallery
 Get 2+ recommendations
 Connect with people with view your profile
 linkedin.com

11. HOW TO GROW YOUR NETWORK?

12. CONNECTIONS
 Quality connections paramount
 Send a personalized message for connections
 Send a nice welcome message that provides value
 Make your contact list open to your connections
 Respond promptly to messages (1-2 days)
 Start with colleagues, alumni
 Expand to clients, vendors, mentors, professors, industry
experts, superconnectors
 Regularly nurture relationships

13. 3 LEVEL DEGREES OF CONNECTIONS

14. LINKEDIN STRATEGIES FOR JOB SEEKERS
 Use keywords
 Brand your professional headline
 Get serious about your photo
 Optimize your location
 Align your industry
 Customize your profile URL
 Revisit your summary
 Be active – update your status, share insightful thought
within your industry
 Embrace the visual – gallery

15. LINKEDIN STRATEGIES FOR JOB SEEKERS
 Get connected
 Manage your skills and expertise section
 Don't ignore endorsement – manage them
 Strut your stuff – projects, courses, certifications,
volunteering ..
 Make yourself contactable
 Build credibility with recommendations
 Fully connect with your past
 Join relevant LinkedIn Groups and get involved

16. TAKEAWAY
1. Complete your LinkedIn profile
2. Expand Your Connections to minimum >200
3. Cultivate relationships, add value, and help people
4. Join Relevant LinkedIn Groups
5. Share relevant insights/news within your industry