Getting Started With LinkedIn
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The document discusses the benefits of using LinkedIn for professional networking and relationship building. It provides tips for setting up an effective LinkedIn profile, managing your online reputation, growing your network through joining groups and sending connection requests, and using LinkedIn to research potential business contacts and opportunities. The document also addresses balancing LinkedIn use with in-person networking and maintaining professionalism and client confidentiality when using social media.
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Editor's Notes
- Secret shopping for professional service firms
- Word of mouth marketing works - the same principal applies to social networking, you trust someone in your network. Unfortunately, building trust can be difficult . Not surprisingly, a 2007 survey from Bridge Ratings found that the most trusted source among US consumers was their own friends, family and acquaintances. In 2009, a TNS poll indicated that the number one trusted source across all media was “recommendations by friends.” Therefore, it is essential for businesses to find evangelists for their brands who spread the gospel on their own.
- As of March 2009, approximately 70% of all searches were done in Google, then Yahoo, MSN (new search engine Bing), About.com and other smaller search engines Google awards sites that have new content, regular updates, links from other sites, and they recently gave more weight to older sites that have stayed active over the years – like PBTK
- More than 350 social media sites and counting – Facebook recently surpassed MySpace in terms of new visitors/users but not total visitors. Not all sites are appropriate or geared towards Businesses, although Facebook is making big changes to work with companies not just individuals
- LinkedIn is the most widely used business social media site today
- The question is, what is social-networking exactly and how can it benefit you–an experienced professional? Networking has always been key to building strong business relationships. Similar to coffee shops, chambers of commerce and golf clubs in the brick-and-mortar world, online networking sites allow people to connect with others who have common interests or work experiences. Besides allowing members to communicate remotely and test the six degrees of separation theory by cross-referencing members and organizations, social networking comes with four primary advantages.
- Sample – Ryan Whitman Las Vegas Shannon Hiller Las Vegas
- Like the example in the beginning about using this as a research tool, it is a great way to quickly find the right person at the company and determine who you know in common for a warm Introduction. If this isn’t possible, you also have the option to reach out directly via an InMail.
- Find a group to join – suggest starting with college alumni, PBTK’s group, local news or professional organizations Groups Group Directory Sample Search: AICPA Young CPAs AICPA Tax Section Sample Search: UNLV UNLV Alumni UNLV College of Business Alumni
- Recommend at least 1 hour a week Pick on day a week you will try to reach out on LinkedIn Alumni relations need improvement? Focus on the LinkedIn group instead of the in-town meetings
- Ways I Have Used Linked In Reporters asking for sources Referrals for business Recommending a friend to a 2 nd contact People search to prep for meetings Joining my alumni and association groups Add contacts with Outlook Tricia – background check for a forensic project Others?