The document provides an overview of LinkedIn, including its origins, how to use it to build your brand, grow your business, and find a job. It discusses LinkedIn's founding in 2002 as a professional networking site and how to utilize features like status updates, groups, connecting with others, and linking to other social media platforms to get value from LinkedIn. Tips are provided like completing your profile, asking for recommendations, using a compelling summary and picture, and engaging with connections by offering value through answers and posts.

2. Agenda Origins and “why’s” of LinkedIn What it is How to use LinkedIn to: - Build your brand - Grow your business - Find a job Linking with other SM platforms Quick tips for success Questions

3. Origin’s and “Why’s” Founded in Dec 2002, and launched in May 2003 Mainly professional networking MySpace became “convoluted” Over 65 million registered users In more than 200 countries and territories English, French, German. Italian, Portuguese, and Spanish

4. What It Is Almost purely business networking site The absolute BEST one (IMHO) No “distractions” 1 new member per second Half are from the U.S. 11 million are from Europe India is the fastest-growing country – 7 million The Netherlands has the highest adoption rate – 30%

5. How To Use LinkedIn – Build Your Brand Acquire followers from all walks Different is good – You’re unique Status updates – 3 per week at least Post articles Comment on articles LinkedIn Answers Post your blog(s) Bring value

6. How To Use LinkedIn – Grow Your Business Acquire connections – like and unlike Status posts…What you’re doing Do not direct sell!! Be the source of information and be the answer Search for potential customers, learn about them, inquire, then offer a solution Compelling Summary Link to website Use polls Start and join groups (like and unlike) Promote others “ Love” your followers

7. How To Use LinkedIn – Find A Job Complete (100%) profile LinkedIn url on your resume “ Career opportunities” Status or no…. Different views Bring value Status posts…Do SOMETHING!!! Search companies Search jobs Connect and establish a relationship with connections Use those connections to connect you with hiring managers, HR people, and company personnel “ Pull Marketing”

8. Linking with Other SM Platforms Twitter is key Badge on your Facebook page, website and blog LinkedIn url on signature block of email Plaxo, Google profile, YouTube, Dandy ID Watch Twitterspeak Tweetdeck – a great resource

9. Quick Tips for Success Ask for recommendations – IF earned Current information Picture, not logo Use all 50 groups TopLinked – great for lots of followers quickly Answer LinkedIn mail Status update often Track views and searches Compelling Summary with key words Your url should use your name or brand – use it! Privacy settings Save a copy of your profile “ Love” your followers. “How may I be of value to you?”

10. Questions?