The document discusses how to build an effective LinkedIn profile. It notes that 94% of recruiters and hiring managers use LinkedIn to find candidates. With recruiters spending only 6 seconds scanning a profile, it is important to have a complete profile that stands out. The document provides tips on optimizing different parts of the profile, such as using a header image, writing a impactful keyword-rich summary, including accomplishments in the experience section, and using LinkedIn's advanced search and groups to build connections. The goal is to make job seekers findable and viewed as viable candidates by recruiters on LinkedIn.
Grow Your Business on LinkedIn [Enterprise Center @SSU 6-8-16]JP Marketing | NE
Referrals and positive word-of-mouth are the most effective ways to build a network for prospective business opportunities and employers. The new economy is all about networking and referrals. We are connected through an ecosystem of networks that, if used correctly, can multiply the effect of your business development or job search. A business “network” isn’t about how many people know your name; it’s about how many will send you opportunities.
LinkedIn From The TOP - presented to ABLE AgeWorks [UPDATED]JP Marketing | NE
Did you know? It takes less than six seconds for an employer to review a job applicant’s profile and determine if a prospective candidate is worthy of future consideration.
With the demands of modern business, successful professionals, managers and executives must be as dynamic as the tools they use; 92% of employers are leveraging social media as part of their candidate search, and 87% say LinkedIn is the most important tool of choice. [UPDATED 4-14-16]
Social Media and the Job Seeker Dos and Don'ts 11-16-15JP Marketing | NE
Overview of Social Media’s impact on job seeking
Major Dos and DON’Ts
The “Must Haves”
Best Practices
TAKE AWAYS
Practical Steps that can be implemented NOW to enhance your Online Presence
Reputation Management resources
Build & Nurture a Referral Network
Social Media Marketing: For Your Business, Your Practice, YourselfJP Marketing | NE
7/22/16 - Professional Development Collaborative @CareerSource Cambridge
Savvy professionals use social media platforms to create a referral engine to network, confer with thought leaders, identify business collaborators, and mine for prospects. Referrals and positive word-of-mouth are the most effective ways to build a network for prospective business opportunities and employers. The new economy is all about networking and referrals. We are connected through an ecosystem of networks that, if used correctly, can multiply the effect of your business development or job search. A business “network” isn’t about how many people know your name; it’s about how many will send you opportunities.
With the demands of modern business, successful professionals, managers and executives must be as dynamic as the tools they use; 92% of employers are leveraging social media as part of their candidate search. And the majority of prospective clients will ‘GOOGLE’ a business or professional service provider before engaging. So whether you’re a business owner, startup, professional job seeker, or career changer, you’ll leave this workshop with tools and resources that you can implement immediately.
This workshop will cover:
• How to acquire new opportunities through online recommendations and word of mouth
• Keep in touch with people who care most about the services/products or skills you offer
• Build your industry network—online and in person
• Network with peers in your industry for repeat referrals
• Convince potential clients or employers of your expertise by sharing unique content; and
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
Using Social Media for Professional NetworkingErin Norvell
The best way to use social media for professional networking is to use it effectively in your day-to-day life. Learn how to: create a professional digital profile; find your voice and create fresh social media content; use LinkedIn and Twitter effectively for networking; create meaningful connections; and build lasting professional relationships.
This presentation was developed for the American Public Health Association (APHA) as part of their resources for early career professionals. It was originally delivered in January, 2015 and was updated in May, 2016.
For more from Digital Edge Communications, visit our website: www.digitaledgecommunications.us
This presentation on how to use LinkedIn for a job search was presented to the Omaha Career Networking Support Group on January 11, 2011. Jeff Quandt, Inbound Marketing Professional was the speaker. A video of the presentation can be found at http://vimeo.com/18917015
Dice how to brand yourself on social to attract talent webinarDice
Be the recruiter tech candidates want to hear from. Learn how to tailor your social image to target the candidates you desire with tips from Kforce’s social recruiting maven Allison Kruse.
In this webinar, you’ll learn:
• Tips for optimizing your social profiles to attract your target candidates
• The content to share, conversations to start and when to post jobs
• How to write messages that get responses from the right candidates
Take an Open Web tour: http://www.dice.com/OpenWeb
Grow Your Business on LinkedIn [Enterprise Center @SSU 6-8-16]JP Marketing | NE
Referrals and positive word-of-mouth are the most effective ways to build a network for prospective business opportunities and employers. The new economy is all about networking and referrals. We are connected through an ecosystem of networks that, if used correctly, can multiply the effect of your business development or job search. A business “network” isn’t about how many people know your name; it’s about how many will send you opportunities.
LinkedIn From The TOP - presented to ABLE AgeWorks [UPDATED]JP Marketing | NE
Did you know? It takes less than six seconds for an employer to review a job applicant’s profile and determine if a prospective candidate is worthy of future consideration.
With the demands of modern business, successful professionals, managers and executives must be as dynamic as the tools they use; 92% of employers are leveraging social media as part of their candidate search, and 87% say LinkedIn is the most important tool of choice. [UPDATED 4-14-16]
Social Media and the Job Seeker Dos and Don'ts 11-16-15JP Marketing | NE
Overview of Social Media’s impact on job seeking
Major Dos and DON’Ts
The “Must Haves”
Best Practices
TAKE AWAYS
Practical Steps that can be implemented NOW to enhance your Online Presence
Reputation Management resources
Build & Nurture a Referral Network
Social Media Marketing: For Your Business, Your Practice, YourselfJP Marketing | NE
7/22/16 - Professional Development Collaborative @CareerSource Cambridge
Savvy professionals use social media platforms to create a referral engine to network, confer with thought leaders, identify business collaborators, and mine for prospects. Referrals and positive word-of-mouth are the most effective ways to build a network for prospective business opportunities and employers. The new economy is all about networking and referrals. We are connected through an ecosystem of networks that, if used correctly, can multiply the effect of your business development or job search. A business “network” isn’t about how many people know your name; it’s about how many will send you opportunities.
With the demands of modern business, successful professionals, managers and executives must be as dynamic as the tools they use; 92% of employers are leveraging social media as part of their candidate search. And the majority of prospective clients will ‘GOOGLE’ a business or professional service provider before engaging. So whether you’re a business owner, startup, professional job seeker, or career changer, you’ll leave this workshop with tools and resources that you can implement immediately.
This workshop will cover:
• How to acquire new opportunities through online recommendations and word of mouth
• Keep in touch with people who care most about the services/products or skills you offer
• Build your industry network—online and in person
• Network with peers in your industry for repeat referrals
• Convince potential clients or employers of your expertise by sharing unique content; and
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Vienna Business Association (http://viennabusiness.org/) VBA BREAKFAST MEETING on March 9, 2018 - LinkedIn For Professional Development
Using Social Media for Professional NetworkingErin Norvell
The best way to use social media for professional networking is to use it effectively in your day-to-day life. Learn how to: create a professional digital profile; find your voice and create fresh social media content; use LinkedIn and Twitter effectively for networking; create meaningful connections; and build lasting professional relationships.
This presentation was developed for the American Public Health Association (APHA) as part of their resources for early career professionals. It was originally delivered in January, 2015 and was updated in May, 2016.
For more from Digital Edge Communications, visit our website: www.digitaledgecommunications.us
This presentation on how to use LinkedIn for a job search was presented to the Omaha Career Networking Support Group on January 11, 2011. Jeff Quandt, Inbound Marketing Professional was the speaker. A video of the presentation can be found at http://vimeo.com/18917015
Dice how to brand yourself on social to attract talent webinarDice
Be the recruiter tech candidates want to hear from. Learn how to tailor your social image to target the candidates you desire with tips from Kforce’s social recruiting maven Allison Kruse.
In this webinar, you’ll learn:
• Tips for optimizing your social profiles to attract your target candidates
• The content to share, conversations to start and when to post jobs
• How to write messages that get responses from the right candidates
Take an Open Web tour: http://www.dice.com/OpenWeb
Social Media for Effective Networking and Knowledge-building CapabilitiesJoe Kovacs APR
I co-presented for the American Institute of CPAs (AICPA) on social media for effective networking and knowledge-building capabilities with a concentration on how nonprofits can utilize LinkedIn as a networking tool. The presentation took place at AICPA's National Not-for-Profit Industry Conference on June 21, 2013 in Washington, DC and covered resources available specifically for nonprofits, groups of particular interest to nonprofit organizations and communications strategies that lead to successful online relationships.
Developing a professional online presence as a graduateSue Beckingham
Guest lecture for Law and Criminology students on developing a professional online presence. A spotlight on the use of LinkedIn as a professional networking tool looks at ten top tips to develop an effective profile.
Social Networking - Building Your Professional Network Through Social ToolsKemal Brown
Brief presentation delivered at the Networking For Success Seminar at The Mona Visitors Lodge to Business leaders from across various industries. Kemal Brown, Digital Consultant.
Full slide deck from my presentation on How to Create a Stellar LinkedIn Profile. I also do private one-to-one LinkedIn Profile Development and Optimization. Contact me: robeenf at gmail dot com. Or you can find me here: linkedin/in/robinfrank
Wouldn’t recruiting be easier if you knew which candidates want to work for you? Learn 3 new tricks to stay on top of your recruiting game.
Check out the many resources available for nonprofits on LinkedIn at: http://bit.ly/1UUSKDB
Degrees2Dreams empowers college students, recent grads, and college career counselors to leverage the power of social media in landing career-launching jobs. Using creative tools such as QR codes and industry focused blogs, we enable students and recent grads to stand out from the crowd and get on the radar screens of key players in their dream fields. When it's time to find a job, our graduates can pick up the phone and connect with a powerful network of big names in their field. Meanwhile, their competitors have their calls transferred to the wasteland of the HR Department. Launch your career today! Contact me: john@degrees2dreams.com or 617-688-0137.
Relationships Matter: Connecting with Other Students and Professionals on Lin...LinkedIn Europe
When it comes to forging a great career, relationships matter, and it’s important to start with your immediate network, like your colleagues at university. Overtime, you’ll realize it’s not only who you know, but who your connections known that can make all the difference. So, when it comes to apply for that dream internship or job, you’ll be amazed the mutual connections you’ll already have to make that first introduction.
Lin Humphrey's suggested approach to personal branding via social media with a focus on Linkedin & Twitter. Created for Texas Tech's Society for the Advancement of Management.
Creating a strong profile on LinkedIn is one of the most important things to get right. It’s much more than a traditional CV, as it’s always online, where potential employers are looking to discover the right person for the right opportunity. These tips will help you stand out from the crowd and represent who you are what you’re interested in.
How to Use LinkedIn as a College Student - Get Jobs and Internships FastJosh Hill
Learn how to use LinkedIn as a Student (and as a professional) to increase visibility, credibility, and calls from recruiters. Shape your profile to get that interview, internship, and more by following a few simple steps.
Anne Pryor 2022 LinkedIn Workshops Boot Camp and Advanced LinkedIn ANNE PRYOR, MA
Sign up for LinkedIn Expert, Anne Pryor's, 2022 LinkedIn Workshops Boot Camp, and Advanced LinkedIn. Held monthly, these workshops will help you Look Great, Be Found, Get Known and Make Meaningful Connections for purposeful jobs.
Social Eminence: How to be more effective in social mediaMarcel Santilli
The fact is that people are tuning out many traditional forms of marketing and sales. But who can blame them? These traditional ways are getting less effective and more annoying. Who has time to register for something when they can find it somewhere else? Who has time to through a 20-page long whitepaper? Or wait a whole week to get an answer from support?
We live in a world where our potential buyers can educate themselves before engaging with sales. The Internet allows them to research their options without the annoyance of a hard sales pitch. In other words, buyers are in control of self-educating. We live in an interconnected world.
Your job is not is no longer to find leads. Your job is to help leads find you. Your job is no longer to work in a cubicle closed off to the world. Your job is to connect with customers, influencers and potential clients.
This presentation covers how to help potential customers find you – before they’re even looking to make a purchase – and then turning that early awareness into brand preference, and ultimately into leads and revenue.
How can you create interesting, informative, and even entertaining content and optimizing and distributing it across social channels so it can be found by prospective buyers and influencers? It’s about engaging and building relationships. When done right, social media returns dramatically better results than traditional ways of interrupting prospects.
LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)Xpand
Who this webinar is for?
Any business owners or marketing personnel who have made a start on LinkedIn but just don’t use it enough to take full advantage of its capabilities. Sometimes there can be a fear of putting the wrong type of content out, this webinar will alleviate some of those fears.
675 million+ members are on LinkedIn, so it is not enough to simply create a profile, the work is nowhere near done, it’s just beginning. LinkedIn is the largest professional networking platform, so where do you start?
In this webinar, we will take you through the most common fear factors, and how to combat them.
We will answer…
How do I make my profile stand out?
When should I post?
Should I really share that?
Do I click yes to that connection request?
Why should I use hashtags?
Are there any tools I can use to improve my LinkedIn presence?
Looking beyond the CV: Developing a LinkedIn ProfileSue Beckingham
Looking beyond the CV: Developing a LinkedIn profile and understanding how social media is used in a professional context within workplace and by prospective employers.
Hey, College Students—Learn How To Use Social Media Like a Real Professional—...Mary Snauffer
Face it, everything you put out on social media, including Snapchat, you are ultimately responsible for and you must be prepared that people other than your intended audience (AKA your friends) may see it.
Like potential employers and recruiters. 93% of which use social media when recruiting for talent and not just LinkedIn. In fact, 73% of employers check for Facebook and Twitter when hiring and they say if they can't find one "they think you have something to hide."
This presentation will share tips and tricks to optimize your 'online digital footprint' to put your best foot forward for potential employers. All the while, ensuring that you stay true to yourself and keep it real.
Optimize your LinkedIn Profile to increase your visibility, generate leads, drive website traffic, and build brand awareness with the Ultimate LinkedIn Marketing Checklist. Get to know how to target professionals and reach decision-makers. Marketers invest a lot of time and resources in building brands.
Building and maintaining a brand presence during lockdown is crucial to the survival of any SME during such challenging times.
With more than 675 million members worldwide, LinkedIn refer to themselves as the world’s largest professional network.
211 million of these members are located within Europe, and LinkedIn says that more than two new members join the platform every second, BUT alarmingly, only 51% of all these users have complete profiles.
LinkedIn favours users with complete profiles, so much so that they are 40 times more likely to receive opportunities through LinkedIn, this includes job opportunities and sales leads. In fact, it is worth noting that 2017 studies performed by the platform themselves showed that 80% of B2B leads actually come from LinkedIn.
In the 2018 ‘B2B buyers survey report’, performed by Demandbase, 52% of buyers said LinkedIn had had the biggest impact on their research process.
With the current situation, companies that didn’t previously use LinkedIn are now placing more emphasis on this than ever before.
Your task is to keep your head above the rest (that’s over 30 million companies by the way), and that actually isn’t as hard as you may think.
In this presentation we cover:
1. An introduction on how to create an All Star profile
2. The importance of building connections and how to go about it
3. Managing your endorsements
4. Asking for recommendations
5. Make sure your profile is public
6. An overview of the dashboard
7. The importance of staying active
Plus, a bonus tip on improving your company page.
Social Media for Effective Networking and Knowledge-building CapabilitiesJoe Kovacs APR
I co-presented for the American Institute of CPAs (AICPA) on social media for effective networking and knowledge-building capabilities with a concentration on how nonprofits can utilize LinkedIn as a networking tool. The presentation took place at AICPA's National Not-for-Profit Industry Conference on June 21, 2013 in Washington, DC and covered resources available specifically for nonprofits, groups of particular interest to nonprofit organizations and communications strategies that lead to successful online relationships.
Developing a professional online presence as a graduateSue Beckingham
Guest lecture for Law and Criminology students on developing a professional online presence. A spotlight on the use of LinkedIn as a professional networking tool looks at ten top tips to develop an effective profile.
Social Networking - Building Your Professional Network Through Social ToolsKemal Brown
Brief presentation delivered at the Networking For Success Seminar at The Mona Visitors Lodge to Business leaders from across various industries. Kemal Brown, Digital Consultant.
Full slide deck from my presentation on How to Create a Stellar LinkedIn Profile. I also do private one-to-one LinkedIn Profile Development and Optimization. Contact me: robeenf at gmail dot com. Or you can find me here: linkedin/in/robinfrank
Wouldn’t recruiting be easier if you knew which candidates want to work for you? Learn 3 new tricks to stay on top of your recruiting game.
Check out the many resources available for nonprofits on LinkedIn at: http://bit.ly/1UUSKDB
Degrees2Dreams empowers college students, recent grads, and college career counselors to leverage the power of social media in landing career-launching jobs. Using creative tools such as QR codes and industry focused blogs, we enable students and recent grads to stand out from the crowd and get on the radar screens of key players in their dream fields. When it's time to find a job, our graduates can pick up the phone and connect with a powerful network of big names in their field. Meanwhile, their competitors have their calls transferred to the wasteland of the HR Department. Launch your career today! Contact me: john@degrees2dreams.com or 617-688-0137.
Relationships Matter: Connecting with Other Students and Professionals on Lin...LinkedIn Europe
When it comes to forging a great career, relationships matter, and it’s important to start with your immediate network, like your colleagues at university. Overtime, you’ll realize it’s not only who you know, but who your connections known that can make all the difference. So, when it comes to apply for that dream internship or job, you’ll be amazed the mutual connections you’ll already have to make that first introduction.
Lin Humphrey's suggested approach to personal branding via social media with a focus on Linkedin & Twitter. Created for Texas Tech's Society for the Advancement of Management.
Creating a strong profile on LinkedIn is one of the most important things to get right. It’s much more than a traditional CV, as it’s always online, where potential employers are looking to discover the right person for the right opportunity. These tips will help you stand out from the crowd and represent who you are what you’re interested in.
How to Use LinkedIn as a College Student - Get Jobs and Internships FastJosh Hill
Learn how to use LinkedIn as a Student (and as a professional) to increase visibility, credibility, and calls from recruiters. Shape your profile to get that interview, internship, and more by following a few simple steps.
Anne Pryor 2022 LinkedIn Workshops Boot Camp and Advanced LinkedIn ANNE PRYOR, MA
Sign up for LinkedIn Expert, Anne Pryor's, 2022 LinkedIn Workshops Boot Camp, and Advanced LinkedIn. Held monthly, these workshops will help you Look Great, Be Found, Get Known and Make Meaningful Connections for purposeful jobs.
Social Eminence: How to be more effective in social mediaMarcel Santilli
The fact is that people are tuning out many traditional forms of marketing and sales. But who can blame them? These traditional ways are getting less effective and more annoying. Who has time to register for something when they can find it somewhere else? Who has time to through a 20-page long whitepaper? Or wait a whole week to get an answer from support?
We live in a world where our potential buyers can educate themselves before engaging with sales. The Internet allows them to research their options without the annoyance of a hard sales pitch. In other words, buyers are in control of self-educating. We live in an interconnected world.
Your job is not is no longer to find leads. Your job is to help leads find you. Your job is no longer to work in a cubicle closed off to the world. Your job is to connect with customers, influencers and potential clients.
This presentation covers how to help potential customers find you – before they’re even looking to make a purchase – and then turning that early awareness into brand preference, and ultimately into leads and revenue.
How can you create interesting, informative, and even entertaining content and optimizing and distributing it across social channels so it can be found by prospective buyers and influencers? It’s about engaging and building relationships. When done right, social media returns dramatically better results than traditional ways of interrupting prospects.
LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)Xpand
Who this webinar is for?
Any business owners or marketing personnel who have made a start on LinkedIn but just don’t use it enough to take full advantage of its capabilities. Sometimes there can be a fear of putting the wrong type of content out, this webinar will alleviate some of those fears.
675 million+ members are on LinkedIn, so it is not enough to simply create a profile, the work is nowhere near done, it’s just beginning. LinkedIn is the largest professional networking platform, so where do you start?
In this webinar, we will take you through the most common fear factors, and how to combat them.
We will answer…
How do I make my profile stand out?
When should I post?
Should I really share that?
Do I click yes to that connection request?
Why should I use hashtags?
Are there any tools I can use to improve my LinkedIn presence?
Looking beyond the CV: Developing a LinkedIn ProfileSue Beckingham
Looking beyond the CV: Developing a LinkedIn profile and understanding how social media is used in a professional context within workplace and by prospective employers.
Hey, College Students—Learn How To Use Social Media Like a Real Professional—...Mary Snauffer
Face it, everything you put out on social media, including Snapchat, you are ultimately responsible for and you must be prepared that people other than your intended audience (AKA your friends) may see it.
Like potential employers and recruiters. 93% of which use social media when recruiting for talent and not just LinkedIn. In fact, 73% of employers check for Facebook and Twitter when hiring and they say if they can't find one "they think you have something to hide."
This presentation will share tips and tricks to optimize your 'online digital footprint' to put your best foot forward for potential employers. All the while, ensuring that you stay true to yourself and keep it real.
Optimize your LinkedIn Profile to increase your visibility, generate leads, drive website traffic, and build brand awareness with the Ultimate LinkedIn Marketing Checklist. Get to know how to target professionals and reach decision-makers. Marketers invest a lot of time and resources in building brands.
Building and maintaining a brand presence during lockdown is crucial to the survival of any SME during such challenging times.
With more than 675 million members worldwide, LinkedIn refer to themselves as the world’s largest professional network.
211 million of these members are located within Europe, and LinkedIn says that more than two new members join the platform every second, BUT alarmingly, only 51% of all these users have complete profiles.
LinkedIn favours users with complete profiles, so much so that they are 40 times more likely to receive opportunities through LinkedIn, this includes job opportunities and sales leads. In fact, it is worth noting that 2017 studies performed by the platform themselves showed that 80% of B2B leads actually come from LinkedIn.
In the 2018 ‘B2B buyers survey report’, performed by Demandbase, 52% of buyers said LinkedIn had had the biggest impact on their research process.
With the current situation, companies that didn’t previously use LinkedIn are now placing more emphasis on this than ever before.
Your task is to keep your head above the rest (that’s over 30 million companies by the way), and that actually isn’t as hard as you may think.
In this presentation we cover:
1. An introduction on how to create an All Star profile
2. The importance of building connections and how to go about it
3. Managing your endorsements
4. Asking for recommendations
5. Make sure your profile is public
6. An overview of the dashboard
7. The importance of staying active
Plus, a bonus tip on improving your company page.
6 ways to accelerate your sales with LinkedinJill Sida
Nearly 64% of B2B buyers report that they appreciate hearing from a sales person who provides knowledge or insight about their business. Take advantage of this to get your foot in the door with new prospects, and to relationships with existing LinkedIn connections.
LinkedIn - how to develop powerful profiles. Presentation to International Legal Technologies Association New York chapter and webcasts to Boston,Burlington, and Portland chapters.
Referrals are the #1 Source of Hires.
Referrals Get Hired is an online BRAND building strategy used by executives, entry-level, and all types of job seekers to get the job they want.
5 essential steps to a social talent brand featuring skyLinkedIn Europe
Lauren Fogarty, Media Solutions Consultant at LinkedIn explains the importance of Talent branding and the essential steps to employee and social media engagement to spread the word on your workplace. This presentation features results from Sky’s employment branding activity on LinkedIn – with thanks to Lee Yeap.
Mastering LinkedIn is not as complicated as you think. Make the most out of your time on the world's most popular social network for business. Create a killer profile, maximize your company page, convert connections into sales and more! Learn tips and tricks to leverage this powerful sales, marketing, human resources and professional development tool for your business.
LinkedIn has seen a 26% increase in usage and a whopping 15 million increase in members since January.
You might be thinking – ‘how am I going to compete with 15 million more people for newsfeed space?,’ or maybe you’re a new member, created a profile but you’re not really sure what to do next?
Either way you will benefit from this webinar.
In this webinar we talk through the hows, whys and whens associated with LinkedIn.
How do I make my profile stand out?
When should I post?
Should I really share that?
Do I click yes to that connection request?
Why should I use hashtags?
Are there any tools I can use to improve my LinkedIn presence?
Presentation for small business owners at the Business Centre in Newcastle Australia on 30 November 2016 to help them get across the basics of why and how to use LinkedIn.
Learn the 3 Secrets You Need to start generating leads using LinkedIn. Leverage new and existing networks to find referrals and ideal clients. Find out how here. For more information connect with us at https://www.growthfinderpro.com/casestudy
Get the most out of the NEW LinkedIn... until it changes... againJP Marketing | NE
LinkedIn has changed... in fact it has become a moving target and you need to understand how to leverage the new LinkedIn to your advantage. Learn about the new navigation bar, plus tips for creating and enhancing your profile and building your network. [Presentation given at the Enterprise Center, Salem State University, Salem MA]
Don't be dismayed by the slide count... simply download and use the search feature to target exactly what you're looking for.
NOTE: This is a high level overview.
Referrals and positive word-of-mouth are the most effective ways to build a network for prospective business opportunities, and LinkedIn is one of the most powerful tools available to you. See how LinkedIn can work for you and take home valuable tips for creating your profile and working your LinkedIn network for success. | Held at the Enterprise Center & Co-sponsored by MA Small Business Development Center.
[NOTE: This presentation leverages LinkedIn's soon to be obsolete profile view, hence some functionality will change with NEW profile view]
Social Media Dos and Don’ts for the Job Seeker and Its Impact on Your Search ...JP Marketing | NE
** 6/9/15 Social Media Dos and Don’ts for the Job Seeker and Its Impact on Your Search. **
Social media has had a profound impact on job searching. And, it continues to evolve every day -¬‐ new players, new rules, and new opportunities. Judy Parisella will provide an insightful overview of social media’s impact on job seeking, and speak to the “must haves”, “Dos and Don’ts” and best practices in effectively using today’s social media. The intent of this session is to leave all attendees with practical steps that can be implemented immediately to move job search results forward.
(Presented at The Career Place, Woburn MA 6/9/15)
Social Media's Life and the JOB SEEKING
- Overview of Social Media’s impact on job seeking
- The “Must Haves”
- Best Practices
*** TAKE AWAYS ***
- Practical Steps that can be implemented NOW to enhance your Online Presence
- Reputation Management resources
- Build & Nurture a Referral Network
(Presentation Created for the Andover Networking Group)
Enhance your networking skills with a focus on LinkedInJP Marketing | NE
MDG Networking Event March 18, 2015
TOPIC: How to Effectively Network in
the 21st Century
Who should attend: Anyone who wants to better understand how to become a "Better Networker" when face to face with people and would like to learn how to "Effectively" use LinkedIn.
Since the wind-down of the Great Recession in early 2009, the latest economic expansion has certainly delivered the goods and rewarded investors’ mailboxes with six consecutive calendar years of positive gains for stocks. “Neither snow nor rain nor heat nor gloom of night” has kept a lid on the continuation of one of history’s greatest bull market advances for stocks, and LPL Financial Research believes this trend of rising equity prices may continue in 2015.
IMPORTANT DISCLOSURES
The opinions voiced in this material are for general information only and are not intended to provide or be construed as providing specific investment advice or recommendations for any individual security.
To determine which investments may be appropriate for you, consult your financial advisor prior to investing. All performance referenced is historical and is no guarantee of future results. All indexes are unmanaged and cannot be invested into directly.
Economic forecasts set forth may not develop as predicted, and there can be no guarantee that strategies promoted will be successful.
The Leading Economic Index (LEI) is an economic variable, such as private-sector wages, that tends to show the direction of future economic activity.
The Standard & Poor’s 500 Index is a capitalization-weighted index of 500 stocks designed to measure performance of the broad domestic economy through changes in the aggregate market value of 500 stocks representing all major industries.
The Barclays Aggregate Bond Index is an unmanaged market capitalization-weighted index of most intermediate-term U.S. traded investment-grade, fixed rate, non-convertible, and taxable bond market securities including government agency, corporate, mortgage-backed, and some foreign bonds.
NYSE Composite Index is an index that measure the performance of all stocks listed on the New York
Stock Exchange. The NYSE
Composite Index includes more than 1,900 stocks, of which over 1,500 are U.S. companies.
The Federal Open Market Committee (FOMC) is the branch of the Federal Reserve Board that determines the direction of monetary policy. The FOMC is composed of the board of governors, which has seven members, and five reserve bank presidents.
The Labor Market Conditions Index (LMCI) is a dynamic factor model of labor market indicators, which extracts the primary common variation from 19 labor market indicators. This tool was recently developed by the Federal Reserve.
Quantitative easing (QE) is a government monetary policy occasionally used to increase the money supply by buying government securities or other securities from the market. Quantitative easing increases the money supply by flooding financial institutions with capital in an effort to promote increased lending and liquidity.
Stocks Go From Great to Good as the Bull Turns FiveJP Marketing | NE
The end of this week will make it five years since the second most powerful bull market in post-WWII history began [Figure 1]. After five years, only the bull market that began on August 12, 1982 was stronger. It is not over yet. In fact, the bull market may be getting a second wind.
2013’s Top 10 Lessons for Investors from LPL Financial ResearchJP Marketing | NE
Each year that passes contains some wisdom for investors, but along with that wisdom can be some folly. 2013 was a year that bestowed an abundance of each on investors.
HIGHLIGHTS: The top 10 lessons of 2013 for investors need to be put into two categories: those that investors can take to heart as sound wisdom for the year to come, and those they should try to forget as they prepare for 2014.
Branding through social media - In Personal, Professional and Business Profiles
AGENDA
- What is Branding
- Why Social Media
- Branding Through Social Media
- Which Social Media Platforms – by the numbers
- Reputation Management
- Building the Profile
--- LinkedIn
--- Facebook
--- Twitter
* Monitor
--- YouTube
--- Pinterest
- Finding Content to Post
Compass changes: Upgraded emerging markets view from Neutral to Neutral/Positive. Downgraded precious metals view from Positive to Neutral/Positive. Our near-term stock market view remains slightly cautious, with the S&P
• 500 having reached our 2012 return target (as of December 11, 2012) and given our base case expectation for modest single-digit returns in 2013.*
• We continue to favor cyclical sectors for the balance of 2012 and into 2013.
• Our upgraded emerging markets (EM) view is based on our expectation for better growth in China in 2013.
In 2013, many different forces will combine to influence the direction of the markets to follow the path of
least resistance leading to modest single-digit returns in the U.S. stock and bond markets.* The path for
the year may be set at the end of 2012, or in early 2013, as critical decisions are implemented: Details enclosed.
(Produced by LPL Research)
NAVIGATING THE MARKETS
No Compass Changes
Investment Takeaways
Our near-term stock market view remains slightly cautious, with the S&P 500 having reached our 2012 return target (as of November 27, 2012) and given our base case expectation for modest single-digit returns in 2013.*
We continue to favor cyclical sectors for the balance of 2012 and into 2013, consistent with our base case 2013 outlook.*
We continue to favor precious metals amid Quantitative Easing 3 (QE3), which we expect to weaken the US dollar.
Our emerging markets view is positively biased, as China’s growth is troughing.
Higher yielding segments of the bond market remain attractive, but we have tempered our enthusiasm.
Good financial earnings are positive for preferred securities and help offset lower yields.
We find municipal bonds among the more attractive high-quality bond options. The prospect of higher taxes bodes well, offset by lingering risks of a 28% cap on the exemption of tax-exempt interest income.
The Portfolio Compass provides a snapshot of LPL Financial Research’s views on equity & alternative asset classes, the equity sectors, and fixed income. This biweekly publication illustrates our current views and will change as needed over a three- to 12-month time horizon. | Compass Changes from last publication:
Upgraded energy commodity to Neutral/Positive from Neutral.
Upgraded preferred securities to Neutral/Positive from Neutral.
Upgraded mortgage-backed securities (MBS) to Neutral from Negative/Neutral.
Social Media for The Job Seeker - Focus on LinkedInJP Marketing | NE
Social Media Profiles, Why Should They Matter? THINK ME 2.0! No Online presence? Your employability is diminished! You may even be considered 'invisible’! Now that would suk! Here’s a high level view of SOME things you could do to help make you visible!
11/1/12 - Election Poll Index reflected a modest further move toward Republican favored industries relative to those favored by Democrats, a move that began following the first Presidential debate.
LPL Portfolio Compass | Navigating the Markets | 10/31/12JP Marketing | NE
Compass Changes
Downgraded technology to neutral/positive from positive.
Investment Takeaways
Our near-term stock market view remains slightly cautious, with the S&P
500 having returned 14% this year (as of October 30, 2012), above the
high end of our forecast.*
Our lowered technology view remains modestly positive. Disappointing
earnings results hurt the sector in October, although returns have matched
the S&P 500 in 2012 (as of October 30, 2012).
The Portfolio Compass provides a snapshot of LPL Financial Research’s views on equity & alternative asset classes, the equity sectors, and fixed income. This biweekly publication illustrates our current views and will change as needed over a three- to 12-month time horizon. | Compass Changes
Downgraded mortgage-backed securities (MBS) to Negative/Neutral
from Neutral.
Upgraded Bank Loans to Neutral/Positive from Neutral.
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Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
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This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
4. 41/7/2016
With the demands of modern business, today’s recruiters and
hiring managers must be as dynamic as the tools they use.
Social Media is now playing an enormous role in finding, vetting and
securing candidates for today’s recruiter. 94% of them are
leveraging social media as part of their candidate search with 87%
stating that LinkedIn is their ‘candidate’ social medial platform of
choice.
Yet it takes them less than 6 seconds on a profile to determine if a
prospective candidate is worthy of future consideration. So it’s not
enough to have a LinkedIn profile… IT needs to stand out!
If a job seeker is to be found, considered relevant and a viable
candidate, then a solid LinkedIn profile is a ‘Must Have’.
Why You’re Here
5. What You’ll Learn:
How to build a COMPLETE and KEYWORD RICH
profile
Reach and maintain ALL STAR profile strength
Become a Marketable Brand
Build online referrals
Expand Your Business network
Take Aways:
How to ‘Create a Summary’ Guide
14-Point Checklist to a LINKEDIN PROFILE
5 ways to make LinkedIn part of your morning routine
51/7/2016
Stuff We’ll Cover
6. 61/7/2016 61/7/2016
400 Million Members
Includes members from EVERY Fortune 500 Company
Over 7 billion professionally-oriented searches in 2015
73 of the Fortune 100 hired through LinkedIn
A photo increases profile views by 14x
41% Percent of ALL Millionaires use L.I.
Percentage of Millennials (15-34) on L.I. is 13%
41% of all LinkedIn traffic is via a mobile device
2 NEW Users every second
200 conversations occur PER MINUTE in LinkedIn Groups
2.1 million GROUPS
There were 35 billion page views on LinkedIn in 2015
LinkedIn by the Numbers
125 Amazing LinkedIn Stats – ExpandedRamblings.com 12/15/15
7. 71/7/2016
Debunking the Four
Great LinkedIn Myths
Myth: "If I post an update, or make
changes to my LinkedIn profile, then
everyone in my network will see it.“
The Debunking: LinkedIn networks have
grown to a point where updates have fleeting
relevance.
8. 81/7/2016 81/7/2016
Debunking the Four Great
LinkedIn Myths ... continued
Myth: "You have to be a techie to
be successful in using LinkedIn."
The Debunking: There is a learning
curve, but LinkedIn is a highly intuitive
platform. With practice comes agility. With
agility comes success.
Source: THE LINKEDIN CATALYST: The
Neuroscience of LinkedIn – JD Gershbein
9. 91/7/2016
Another LinkedIn Myth..
“If you build it they will come.”
Your level of participation determines
your activity.
No Activity – NO ACTIVITY
Know Activity – KNOW ACTIVITY
NOT TRUE!
10. 1/7/2016 10
With LinkedIn… You Can…
Build online referrals
Find Prospective Employer, Business
Partners, Clients and Service Providers –
mine lists created by YOU
Increase traffic to your website
Recruit
Generate Leads – SOCIAL SELLING
www.business.linkedin.com/sales-solution/
Access expert advice
Search Engine Optimization
Attract like minded individuals
Expand your business network
Advertise
Participate in and create your own GROUPS
12. 121/7/2016
Gaze Tracking Study
The Ladders commissioned ground-breaking
research* on how recruiters scan resumes:
Where they look
What they look for
And how long they review
Findings: they spend SIX
Seconds reviewing a resume
*http://cdn.theladders.net/static/images/basicSite/pdfs/TheLadders-EyeTracking-StudyC2.pdf
13. 1/7/2016 13
LinkedIn Profile Strength–MATTERS
“Users with ‘All-Star’ profile strength are
40 times more likely to receive
opportunities through LinkedIn.” -LinkedIn Users
Robust ‘keyword rich’ headline
A current position with description
Two more positions
Education
At least 5 skills
Include Media
Profile photo
At least 50 connections
Keyword rich summary
Beginner
Intermediate
Expert
The Profile Strength meter is on the
right side of your view profile and
gauges how robust your profile is.
14. Let’s Take it
From the TOP
141/7/2016
1. Header Image
2. Professional Title
3. PURL
4. Contact Info
5. Summary
6. Experience
7. Skills & Endorsements
8. Volunteer Experience &
Causes
9. Education
10.Additional Info
11.Groups
12.Follows
I urge you to find out what
Google says about you first.
“Don’t need no surprises!”
17. 171/7/2016
Header
1. Professional Title
– 120 characters
2. PURL
3. Contact Info
a) Include other
SMS, websites,
email etc.
Example: Experienced
Transportation Executive, Web
Designer and Information
Architect Visionary
Entrepreneur and Investor
1
2
3
Ask me about the 63%
19. 191/7/2016
Write a SUMMARY with Impact
A SUMMARY is to be written in the FIRST person!
Culmination of who you are TODAY. What is it that makes you so SPECIAL?
Why are you the answer to an employer/prospect/patron’s problem? This is
not a job description…
It is a brand statement --and the brand is YOU!
20. 201/7/2016
Write a SUMMARY with Impact
• Add Visual
Interest – Use a
UNICODE
• Answer
questions that a
prospective
employee may
have
• Include a CTA
21. 211/7/2016 211/7/2016
Summary
Summary
First person! It reflects the
culmination of all you have to
offer TODAY
• Include METRICS where
it makes sense
• Add a video, image,
document, presentation…
Not sure which
keywords to use, do
your own search.
2,000 character limit
23. 231/7/2016
Summary – Keyword search
Find a JOB DESCRIPTION
that fits your skill set, copy
the DESCRIPTION and
RESPONSIBILITIES
24. 241/7/2016
Summary – Keyword search
Go to WORDLE.net and create a word cloud
The larger the
word, the
MORE focus
weight it has.
This is a
KEYWORD
or
KEYWORD
PHRASE
25. 251/7/2016
Experience
Include
Accomplishment
Statements, metrics
where possible
Add files
Duties Accomplishment Statement
Responsible for the startup of a
manufacturing facility.
Led the planning, design, and construction of a multi-
purpose manufacturing facility in Japan. Improved
product quality and delivery time for local customers.
Responsible for sales in
Northeast region.
Managed a team of three account executives and two
inside sales representatives. Produced $6M in new
revenue in less than 12 months.
26. 261/7/2016
Skills & Endorsements
You need to add at
least 5
Your network will
eventually do the
rest.
EDIT the SKILLS
to reflect the order
of YOUR TRUE
proficiencies.
Don’t be afraid to
delete the ones
that don’t apply.
28. 281/7/2016
Volunteer Experience & Causes
Check Out
The LinkedIn Volunteer
Marketplace: Connecting
Professionals to Nonprofit
Volunteer Opportunities
http://volunteer.linkedin.com/
LinkedIn for Volunteers
Post a Need | Search a Need
34. 341/7/2016
Morning coffee with LinkedIn
Spend 5 minutes a day, or
about 30 minutes a week
perfecting your LinkedIn
skills.
Make a 30 day LinkedIn
Connection plan
GOAL Examples:
• 50 New connections
• 5 meetings (online or in
person) as a result of
starting a conversation on
LinkedIn
• 3 new groups joined
• 5-6 phone calls/emails
generated from LinkedIn
• 1-2 introductions
35. 351/7/2016
Build Your Network– Reach out to those
Who’ve Already Found You
Find out who has already found you
If intrigued, reach out to them.
Free account will only see latest 5 viewers
36. 361/7/2016
Reach out to those Who’ve Already
Found You
If it makes sense, send a
LinkedIn Invite to those who
have already found you using the
approach to the right.
Hi ‘NAME HERE’,
I noticed you viewed my
profile.
I run a Cloud Marketing firm
specializing in Search and
Social Media Marketing. I
would love to discuss how I
could help your company
generate new leads in your
target market/area.
Would you be interested in
connecting and furthering
this discussion?
Best regards,
Judy