7/22/16 - Professional Development Collaborative @CareerSource Cambridge Savvy professionals use social media platforms to create a referral engine to network, confer with thought leaders, identify business collaborators, and mine for prospects. Referrals and positive word-of-mouth are the most effective ways to build a network for prospective business opportunities and employers. The new economy is all about networking and referrals. We are connected through an ecosystem of networks that, if used correctly, can multiply the effect of your business development or job search. A business “network” isn’t about how many people know your name; it’s about how many will send you opportunities. With the demands of modern business, successful professionals, managers and executives must be as dynamic as the tools they use; 92% of employers are leveraging social media as part of their candidate search. And the majority of prospective clients will ‘GOOGLE’ a business or professional service provider before engaging. So whether you’re a business owner, startup, professional job seeker, or career changer, you’ll leave this workshop with tools and resources that you can implement immediately. This workshop will cover: • How to acquire new opportunities through online recommendations and word of mouth • Keep in touch with people who care most about the services/products or skills you offer • Build your industry network—online and in person • Network with peers in your industry for repeat referrals • Convince potential clients or employers of your expertise by sharing unique content; and