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Fundamentals for using
LinkedIn for Lead Generation
LinkedIn remains the biggest B2B platform
in the world!
If you are a business, consultant or professional
selling to other businesses, prospecting on
LinkedIn has never been more complex, or
more important to sustain and grow our
business!
COVID has changed the way we do business,
the need to replace traditional networking
and trade show activities online is greater
than ever!
Every B2B professional big or small, needs to
harness the power of LinkedIn to discover and
build relationship with clients.
3 Strategies to
Master LinkedIn
Who is This For?
ANYONE LOOKING TO FIND HIGH-VALUE SALES LEADS AND
REFERRALS
❑Client-Facing Sales Teams
❑Business Owners
❑Consultants
❑Coaches
❑Service Providers
Is LinkedIn You Go To For…
a) Resume
b) Branding
c) Sales meeting prep
d) Finding leads
e) Research
f) Networking
If not, you are missing on optimizing the
potential LinkedIn holds for you!
If Not, You Can Start Now…
The Problem -
Where Do I Start?
Where
Do I
Start?
Who to
Target?
What
should the
Message
be?
What
Content
works? How do I
be
Consistent
?
How much
Time?
Let’s begin with 3 Fundamental
Strategies to Grow Your Business
on LinkedIn…
Strategy #1: Profile Optimization:
Bring Customers To You – Use Hashtags In Your Profile for Search Engine
Optimization
Secret #2: Stand Out From Your Competition:
Make Your Profile Sticky – Help Your Customers Engage With You
Secret #3: Mine The Gold In Your Profile:
Go Out Into The Wild World of LinkedIn to Generate Sales Opportunities
The 3 Strategies Lead Generation
Strategy #1: Profile Optimization
“Optimize Your LinkedIn Profile to Be Used As A Digital Billboard For Your Business and Create and
Inbound Lead Generation Machine”
Most people don’t realize that Google also indexes LinkedIn profiles. Want to get top search results for Google?
Optimize your LinkedIn and you will see a difference in the number of inbound requests you receive.
Using hashtags for the most popular search terms will help you get found and put you at the top of the list for
LinkedIn searches.
Optimize For SEO
Use Hashtags In
✔ Header
✔ About Section
✔ Experience
Strategy #2: Stand Out From Your
Competition
“Make Your Profile Sticky – Help Your Customers Engage With You”
When we are looking to use LinkedIn for business development, we must re-think our profile to align it with our
customer's needs. Do they really need to know what we did in high school? Probably not.
Curating content, videos, promotional materials, describing your solutions, recommendations. These are what
stand out to a potential client. If you haven’t optimized your profile for your client, they won’t see the whole
picture of what you can bring to the table for them.
Create Content for Differentiation
❑ Talk, Listen & Share Your Expert Opinion
✔ a blog on LinkedIn
✔ online conferences & webinar
✔ share relevant content that resonates
with your brand
Strategy #3: Mine The Gold In
Your Profile
“Optimize Your LinkedIn Profile to Be Used As A Digital Billboard For Your Business and Create and
Inbound Lead Generation Machine”
Once your profile is updated and you feel confident that when a potential client visits your profile, they know all
about what you do, you are now ready for intentional outbound networking. There are two predominant
strategies to use. One, an existing network referral strategy (great place to start). Second, an outbound strategy
to new potential contacts.
Its best to start with your existing network – Mine the Gold that is already there before going to new markets.
PRO TIP: Download your existing database.
Under the “Me” tab, you will be finding “Settings and Privacy”. You will be able to “Get a copy of your data”
there.
Finding Ideal Clients Used To Be
Hard … Not Anymore
Network Using LinkedIn
And Find Your Exact Ideal Clients
These 3 Strategies Are The Core of Any
LinkedIn Success Program
I am happy to share them with you
FOR FREE!
My Promise To You:
If you use even one of these
tips and strategies, I know
you will be on your way to
getting more out of your
LinkedIn experience!
“If You Want To Achieve
Success, All You Need To Do
Is Find A Way To Model
Those Who Have Already
Succeeded.”
- Tony Robbins
Do You Want To Go A Step
Further And Know The Exact
System I used to Grow My
Business on LinkedIn for 10+
Years?
Register Now For My
Monthly FREE WEBINAR!
+
Get Your FREE LinkedIn Gold Workbook
REGISTER: https://www.growthfinderpro.com/casestudy
“With Your New Referral LinkedIn Funnel
This Month We Got 22 New Appointments
With Executives in Our Target Market. Now
That We Have the LinkedIn Referral Funnel
Perfected, We Are On track to get 5 New 6-
Figure Clients This Year!”
WAYNE KING
“With Your New LinkedIn Funnel, We Got 15+
New CEO Appointments in Our Target Market.
Now That We Have the LinkedIn Lead
Generation Funnel Perfected, We Are On track
to get New Speaking and Consulting Projects
This Year!”
Charles Plant
OR be PROACTIVE!
Join the Ranks of Successful Growth Finder Clients
to Scale Up Your Business with
GROWTH FINDER LINKEDIN ACCELERATOR!
You Will Learn
About My
LinkedIn Lead
Generation
Funnel That’s
Driving 20+
New Client
Meetings
Every Month
Get Started Now: www.GrowthFinderPro.com/casestudy
Contact

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LinkedIn for Lead Generation Fundamentals

  • 1. Fundamentals for using LinkedIn for Lead Generation
  • 2. LinkedIn remains the biggest B2B platform in the world! If you are a business, consultant or professional selling to other businesses, prospecting on LinkedIn has never been more complex, or more important to sustain and grow our business!
  • 3. COVID has changed the way we do business, the need to replace traditional networking and trade show activities online is greater than ever! Every B2B professional big or small, needs to harness the power of LinkedIn to discover and build relationship with clients.
  • 5. Who is This For? ANYONE LOOKING TO FIND HIGH-VALUE SALES LEADS AND REFERRALS ❑Client-Facing Sales Teams ❑Business Owners ❑Consultants ❑Coaches ❑Service Providers
  • 6. Is LinkedIn You Go To For… a) Resume b) Branding c) Sales meeting prep d) Finding leads e) Research f) Networking If not, you are missing on optimizing the potential LinkedIn holds for you!
  • 7. If Not, You Can Start Now…
  • 8. The Problem - Where Do I Start? Where Do I Start? Who to Target? What should the Message be? What Content works? How do I be Consistent ? How much Time?
  • 9. Let’s begin with 3 Fundamental Strategies to Grow Your Business on LinkedIn…
  • 10. Strategy #1: Profile Optimization: Bring Customers To You – Use Hashtags In Your Profile for Search Engine Optimization Secret #2: Stand Out From Your Competition: Make Your Profile Sticky – Help Your Customers Engage With You Secret #3: Mine The Gold In Your Profile: Go Out Into The Wild World of LinkedIn to Generate Sales Opportunities The 3 Strategies Lead Generation
  • 11. Strategy #1: Profile Optimization “Optimize Your LinkedIn Profile to Be Used As A Digital Billboard For Your Business and Create and Inbound Lead Generation Machine” Most people don’t realize that Google also indexes LinkedIn profiles. Want to get top search results for Google? Optimize your LinkedIn and you will see a difference in the number of inbound requests you receive. Using hashtags for the most popular search terms will help you get found and put you at the top of the list for LinkedIn searches.
  • 12. Optimize For SEO Use Hashtags In ✔ Header ✔ About Section ✔ Experience
  • 13. Strategy #2: Stand Out From Your Competition “Make Your Profile Sticky – Help Your Customers Engage With You” When we are looking to use LinkedIn for business development, we must re-think our profile to align it with our customer's needs. Do they really need to know what we did in high school? Probably not. Curating content, videos, promotional materials, describing your solutions, recommendations. These are what stand out to a potential client. If you haven’t optimized your profile for your client, they won’t see the whole picture of what you can bring to the table for them.
  • 14. Create Content for Differentiation ❑ Talk, Listen & Share Your Expert Opinion ✔ a blog on LinkedIn ✔ online conferences & webinar ✔ share relevant content that resonates with your brand
  • 15. Strategy #3: Mine The Gold In Your Profile “Optimize Your LinkedIn Profile to Be Used As A Digital Billboard For Your Business and Create and Inbound Lead Generation Machine” Once your profile is updated and you feel confident that when a potential client visits your profile, they know all about what you do, you are now ready for intentional outbound networking. There are two predominant strategies to use. One, an existing network referral strategy (great place to start). Second, an outbound strategy to new potential contacts. Its best to start with your existing network – Mine the Gold that is already there before going to new markets. PRO TIP: Download your existing database. Under the “Me” tab, you will be finding “Settings and Privacy”. You will be able to “Get a copy of your data” there.
  • 16. Finding Ideal Clients Used To Be Hard … Not Anymore
  • 17. Network Using LinkedIn And Find Your Exact Ideal Clients
  • 18. These 3 Strategies Are The Core of Any LinkedIn Success Program I am happy to share them with you FOR FREE!
  • 19. My Promise To You: If you use even one of these tips and strategies, I know you will be on your way to getting more out of your LinkedIn experience!
  • 20. “If You Want To Achieve Success, All You Need To Do Is Find A Way To Model Those Who Have Already Succeeded.” - Tony Robbins
  • 21. Do You Want To Go A Step Further And Know The Exact System I used to Grow My Business on LinkedIn for 10+ Years?
  • 22. Register Now For My Monthly FREE WEBINAR! + Get Your FREE LinkedIn Gold Workbook REGISTER: https://www.growthfinderpro.com/casestudy
  • 23. “With Your New Referral LinkedIn Funnel This Month We Got 22 New Appointments With Executives in Our Target Market. Now That We Have the LinkedIn Referral Funnel Perfected, We Are On track to get 5 New 6- Figure Clients This Year!” WAYNE KING “With Your New LinkedIn Funnel, We Got 15+ New CEO Appointments in Our Target Market. Now That We Have the LinkedIn Lead Generation Funnel Perfected, We Are On track to get New Speaking and Consulting Projects This Year!” Charles Plant OR be PROACTIVE! Join the Ranks of Successful Growth Finder Clients to Scale Up Your Business with GROWTH FINDER LINKEDIN ACCELERATOR!
  • 24. You Will Learn About My LinkedIn Lead Generation Funnel That’s Driving 20+ New Client Meetings Every Month
  • 25. Get Started Now: www.GrowthFinderPro.com/casestudy Contact