** 6/9/15 Social Media Dos and Don’ts for the Job Seeker and Its Impact on Your Search. **
Social media has had a profound impact on job searching. And, it continues to evolve every day -¬‐ new players, new rules, and new opportunities. Judy Parisella will provide an insightful overview of social media’s impact on job seeking, and speak to the “must haves”, “Dos and Don’ts” and best practices in effectively using today’s social media. The intent of this session is to leave all attendees with practical steps that can be implemented immediately to move job search results forward.
(Presented at The Career Place, Woburn MA 6/9/15)
2. 26/9/2015
AGENDA
Overview of Social Media’s impact on job
seeking
Major Dos and DON’Ts
The “Must Haves”
Best Practices
TAKE AWAYS
Practical Steps that can be implemented
NOW to enhance your Online Presence
Reputation Management resources
Build & Nurture a Referral Network
4. 46/9/2015
Social Media has redefined a generation
perhaps more than the internet itself
VIDEO LINK: https://www.youtube.com/watch?v=jottDMuLesU
5. 56/9/2015
Is your social media presence hurting
your job search?
NO!* But lack of a social media presence is!
“You hear a lot about what you shouldn't post on social
media*, but employers are starting to grow weary of hiring
candidates who lack a social presence all together. “
- CIO.com 5/2015
35-percent of employers say
they are “less likely” to
interview job candidates if they
are unable to find information
about that person online.
– 2015 CareerBuilder Survey
6. 66/9/2015
It’s not the Number of
Online Profiles you have…
Its whether you’re on the
RIGHT ONE(s)… professionally
12. 126/9/2015
What’s the Internet Say About You?
Google Yourself
Set Up a GOOGLE ALERT
www.google.com/alert
Do a DEEP Internet Dive
https://pipl.com/
Use a 3rd Party Monitoring Tool:
• SocialMention
• Hootesuite
14. 6/9/2015 14
LinkedIn Profile Strength–MATTERS
“Users with ‘All-Star’ profile strength are
40 times more likely to receive
opportunities through LinkedIn.” -LinkedIn Users
Robust ‘keyword rich’ headline
A current position with description
Two more positions
Education
At least 5 skills
Include Media
Profile photo (Increase views 11x)
At least 50 connections
Keyword rich summary
Beginner
Intermediate
Expert
The Profile Strength meter is on
the right side of your profile and
gauges how robust your profile is.
16. 166/9/2015
Being Found is NOT about Your Name,
It’s about Everything Else…
99 out of the 103 views came from ‘KEYWORDS’
17. 176/9/2015
LinkedIn Components to Beef Up:
PICTURE, PURL and PREFERENCE
UPDATE PHOTO
Fit entire block
Add email Address
And/or other preferred means
of contact
Twitter account (Up to 10)
Websites (Up to 3)
Personalized URL
Do not include
your home
address
20. 206/9/2015
Gaze Tracking Study
Ladders commissioned ground-breaking research*
on how recruiters scan resumes:
Where they look
What they look for
And how long they review
Findings: they spend Seconds reviewing a resume
*http://cdn.theladders.net/static/images/basicSite/pdfs/TheLadders-EyeTracking-StudyC2.pdf
Our work experience is worth a
mere SIX SECONDS?
By all indications the numbers are similar on LinkedIn whether a
recruiter or vetting for business engagement
6
21. 216/9/2015
LinkedIn Components to Beef Up:
SUMMARY
A SUMMARY is to be written in the FIRST person!
Culmination of who you are TODAY. What is it that makes you so SPECIAL?
Why are you the answer to an employer/prospect/patron’s problem? This is
not a job description…
It is a brand statement --and the brand is YOU!
22. 226/9/2015
Add Media when appropriate…
Available on every Job in ‘Experience’
Website URL and Picture
23. 236/9/2015
LinkedIn Components to Beef Up:
Skills & Endorsements
SELF MANAGE
EDIT the Order.
Delete if not applicable.
Add if something is
missing.
ASK YOURSELF:
‘Are these in my
preferred order?’
‘Is what’s included
accurate?’
24. 246/9/2015
LinkedIn Components to Beef Up:
Advice for Contacting ‘Your Name Here’
Leaving this area blank
is like welcoming guests
through a locked door.
25. 256/9/2015
LinkedIn Components to Beef Up:
GROUPS
Are your Groups truly
representative of the
professional space in
which you reside?
Judy’s Professional Space:
• Dog, Pet
• Social Media
• SEO
• Workshops
• Speaking
• Jazz (Board Member SJSF)
• Reputation Management/Branding
27. 276/9/2015
Morning coffee with LinkedIn
Spend 5 minutes a day, or
about 30 minutes a week
perfecting your LinkedIn
skills.
Make a 30 day LinkedIn
Connection plan
GOAL Examples:
• 50 New connections
• 5 meetings (online or in
person) as a result of
starting a conversation on
LinkedIn
• 3 new groups joined
• 5-6 phone calls/emails
generated from LinkedIn
• 1-2 introductions
28. 286/9/2015
Keep in touch with Connections
“A healthy professional life starts with healthy relationships.”
Network Activity
found on:
HOME page
and under
Connections ->
Keep in Touch
29. 296/9/2015
Continue to Build a Referral Network
These folks stopped by my
profile - 2 aren’t connections.
So, I send them a note:
Hi ‘NAME HERE’,
I noticed you viewed my
profile.
I run a Cloud Marketing firm
specializing in Search and
Social Media Marketing. I
would love to discuss how I
could help your company
generate new leads in your
target market/area.
Would you be interested in
connecting and furthering
this discussion?
Best regards,
Judy
30. 306/9/2015
Continue to Build a Referral Network
Find Alumni from
College/University
you attended.
Filter by:
Year(s) attended
Industry they’re in
Geography
Where they work
How you’re connected
Where they’re skilled
Etc…