Mine for Prospects, Investors, Trusted Advisors, Find Employment Opportunities or Be Found by Recruiters… even Research companies on LinkedIn

1. Judy Parisella
e: judy.parisella@yahoo.com
http://www.linkedin.com/in/judyparisella
Mine for Prospects,Mine for Prospects,
Investors, TrustedInvestors, Trusted
Advisors, FindAdvisors, Find
EmploymentEmployment
Opportunities or Be FoundOpportunities or Be Found
by Recruiters… evenby Recruiters… even
Research companiesResearch companies
ONON

2. 206/20/13
225 Million Members
Includes members from ALL Fortune 500 Companies
5.7 billion professionally-oriented searches in 2012
50% Fortune 100 hired through LinkedIn
22nd
Most Visited Site in 2013
2.9 million company Business Pages, includes
8 in 10 companies listed on the 2012 Inc. 500
2 NEW Users every second
2.6 billion pages VIEWED Monthly
2.1 million GROUPS
As of February 2013 LinkedIn Replaced Facebook as the
TOP SOCIAL TOOL for
‘Fastest Growing Private Businesses’
WHY LinkedIn?... WHY NOT!

3. 06/20/13 3
Ask Yourself…
‘Is LinkedIn where you should be?’ If YES,
R U ACTIVE? R U Building Influence?
Is you profile at ALL STAR strength? IT MATTERS!
Do you have a company page/profile?
Are you updating SOMETHING in your LinkedIn
profile at least 1x a week?
Have you added media to your profile?
Have you joined/participated/started discussions
within a LinkedIn Group?
If you haven’t built ‘influence’, your mining
efforts will be worth crapola!

4. 06/20/13 4
LinkedIn Profile Strength–MATTERS
“Users with ‘All-Star’ profile strength are
40 times more likely to receive
opportunities through LinkedIn.” -LinkedIn Users
Robust ‘keyword rich’ headline
A current position with description
Two more positions
Education
At least 5 skills
Include Media
Profile photo
At least 50 connections
Keyword rich summary
Beginner
Intermediate
Expert
The Profile Strength meter is on
the right side of your profile and
gauges how robust your profile is.

5. 506/20/13
Headline & Summary should be KEYWORD
RICH (just don’t get too crazy)
Your LinkedIn Profile is
ABOUT YOU and FOR THE ONE THAT FINDS
YOU!
Not about the company you work for!
They’re just a part of it.
Describe you IN THE FIRST PERSON!

6. 606/20/13
Headline & Summary should be KEYWORD
RICH (just don’t get too crazy)
Find the
KEYWORDS that
others are using to
search for YOU!
Reverse Search!
‘Review job
descriptions of similar
titles’
Use the JOBS
search – type in
your title, specialty,
proficiency etc.

7. 706/20/13
Which Keywords are searched?
When in doubt Build a word cloud!
Copy an
applicable job
description found
in LinkedIn
Paste it into
WORDLE.net
Click CREATE
and watch the
cloud materialize
The larger the
word, the more
prominent in the
description –
THIS IS YOUR
KEYWORD
BUILDING
BLOCK

8. 06/20/13 8
Build Your Influence through your content creations–
Add a media feature or 2 or 3 or…
Image
Providers
•Mobypicture
•Ow.ly
•Pinterest
•Twitpic
•Twitter
All media links must have a public URL to
be added to your profile
http://help.linkedin.com/app/answers/detail/a_id/34327
Video
Providers
•ABC News
•CBS News
•BRAVO
•CNN
•TED
•VIMEO
Audio
Providers
•BandCamp
•Hark
•Mixcloud
•RadioReddit
•Spotify
Presentations
& Documents
Providers
•Prezi
•Scrib
•SlideShare
Other
Providers
•Behance
•Issuu
•Kickstarter
•Quantcast
Tool boxTool box

9. 06/20/13 9
Build Your Influence – e.g. SlideShare
YOU CAN:
Share presentations & documents with
your LinkedIn network
Upload portfolios, resume, conference
talks, PDFs, marketing/sales
presentations etc.
Display them on your LinkedIn profile
all formats supported: ppt, pps, pptx,
odp, pdf, doc, docx, odt, Keynote, iWork
pages
EVEN embed YouTube videos in
presentations, add audio to make a
webinar
SlideShare is the world’s largest community for
sharing presentations.
Tool boxTool box

10. 06/20/13 10
Build Your Influence by Nurturing –
Groups/Discussions/Promotions
“LinkedIn makes it easier to find clients, find
a job, and build your brand and become
the recognized Expert. It’s also easy to
use, once you know the basics.”
- Reuters 2012

11. 1106/20/13
Basic ‘People’ Search
 Ask for introductions and referrals
Search your 1st
network’s
connections
 Premier Account worth consideration
Find out who has been looking at
your profile
 Premier Account worth consideration
InMail could be your NEW BFF
 Direct message ANYONE whether
you’re connected or not
Profile is BUILT …. NOW
MINE!

12. 06/20/13 12
Passive Mining | Reach Out to those that have already
found YOU!
Liz found me
I reached out to
Liz
Liz and I had a
Meeting
I’m Sending Liz
a proposal
It all happened in
a week!

13. 1306/20/13
Passive Mining | Review ‘PEOPLE YOU MAY KNOW’
List of 2nd
Network Connections
2nd
Connections
You ‘SHOULD’ be
Connected to

14. 06/20/13 14Social Media – Impact
Check Out Whose Following
Your Company
Reach out to them
with a connection
request
Send a note inquiring
if they need
assistance
Ask if they want to
sign up for your
eBlasts

15. 06/20/13 15
ACTIVE Mining on LinkedIn–
Advance Search – Vetting Prospects
Target | Target | Target
GEO
Title
Industry
Company size
Network depth
Etc……

16. 06/20/13 16
ACTIVE Mining on LinkedIn–
Advance Search – Vetting Prospects
… and target again
View 2nd
Network
Connections!
How are you connected?
Will your connection
introduce you?
Will they refer or
recommend you?
Build a tool and find out!
Just don’t be an Askhole!

17. 06/20/13 17
ACTIVE Mining on LinkedIn –
Create a Prospect Tool
View actual spread sheet
Prospect
1 st
Network Contact

18. 06/20/13 18
ACTIVE Mining on LinkedIn – Deep dive into
network–
You may consider a Premium Account
I have a basic
account – Will
periodically
sign up for
Premium in 30
or 60 when
building or
updating a
DEEP DIVE
PROSPECT
TOOL

19. 06/20/13 19
JudyJudy
ParisellaParisella
e: judy.parisella@yahoo.com
http://www.linkedin.com/in/judyparisella
978.491.7444