LinkedIn From The TOP - presented to ABLE AgeWorks [UPDATED]
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Did you know? It takes less than six seconds for an employer to review a job applicant’s profile and determine if a prospective candidate is worthy of future consideration. With the demands of modern business, successful professionals, managers and executives must be as dynamic as the tools they use; 92% of employers are leveraging social media as part of their candidate search, and 87% say LinkedIn is the most important tool of choice. [UPDATED 4-14-16]
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LinkedIn From The TOP - presented to ABLE AgeWorks [UPDATED]
- 4. 44/14/2016 Social Media is now playing an enormous role in finding, vetting and securing candidates for today’s recruiter. 94% of them are leveraging social media as part of their candidate search with 87% stating that LinkedIn is their ‘candidate’ social medial platform of choice. Yet it takes them less than 6 seconds on a profile to determine if a prospective candidate is worthy of future consideration. So it’s not enough to have a LinkedIn profile… IT needs to stand out! If a job seeker is to be found, considered relevant and a viable candidate, then a solid LinkedIn profile is a ‘Must Have’. Why You’re Here
- 5. What You’ll Learn: How to build a COMPLETE and KEYWORD RICH profile Reach and maintain ALL STAR profile strength Become a Marketable Brand Take Aways: How to ‘Create a Summary’ Guide 14-Point Checklist to a LINKEDIN PROFILE 5 ways to make LinkedIn part of your morning routine 54/14/2016 Stuff We’ll Cover
- 6. 64/14/2016 64/14/2016 414 Million Members Includes members from EVERY Fortune 500 Company Over 7 billion professionally-oriented searches in 2015 73 of the Fortune 100 hired through LinkedIn A photo increases profile views by 14x 41% Percent of ALL Millionaires use L.I. 2 NEW Users every second 200 conversations occur PER MINUTE in LinkedIn Groups 2.1 million GROUPS There were 35 billion page views on LinkedIn in 2015 LinkedIn Influence 125 Amazing LinkedIn Stats – ExpandedRamblings.com 4/1/16
- 7. 74/14/2016 “If you build it they will come.” Your level of participation determines your activity. No Activity – NO ACTIVITY Know Activity – KNOW ACTIVITY NOT TRUE!
- 8. 84/14/2016 Judy Parisella e: judy.parisella@yahoo.com http://www.linkedin.com/in/judyparisella From the TOP
- 9. 94/14/2016 Gaze Tracking Study The Ladders commissioned ground-breaking research* on how recruiters scan resumes: Where they look What they look for And how long they review Findings: they spend SIX Seconds reviewing a resume *http://cdn.theladders.net/static/images/basicSite/pdfs/TheLadders-EyeTracking-StudyC2.pdf
- 10. 4/14/2016 10 LinkedIn Profile Strength–MATTERS “Users with ‘All-Star’ profile strength are 40 times more likely to receive opportunities through LinkedIn.” -LinkedIn Users Robust ‘keyword rich’ headline A current position with description Two more positions Education At least 5 skills Include Media Profile photo At least 50 connections Keyword rich summary Beginner Intermediate Expert The Profile Strength meter is on the right side of your view profile and gauges how robust your profile is.
- 11. Let’s Take it From the TOP 114/14/2016 1. Header Image 2. Professional Title 3. PURL 4. Contact Info 5. Summary 6. Experience 7. Skills & Endorsements 8. Volunteer Experience & Causes 9. Education 10.Additional Info 11.Groups 12.Follows I urge you to find out what Google says about you first. “Don’t need no surprises!”
- 12. 124/14/2016 Profile Header Image Add visual interest. Create, find or buy an image that speaks to what it is you do PROFESSIONALLY. Canva.com, FreeDigitalPhotos.net, Flickr.com Note attributions and licensing restrictions.
- 13. 134/14/2016 Search Algorithm’s Differ From One Searcher to the Next FOCUS on NAME and Professional HEADLINE First
- 14. 144/14/2016 Header 1. Professional Title – 120 characters 2. PURL 3. Contact Info a) Include other SMS, websites, email etc. Example: Experienced Transportation Executive, Web Designer and Information Architect Visionary Entrepreneur and Investor 2 3 Ask me about the 63% 1
- 15. 154/14/2016 Summary – Above the Fold Be impactful!
- 16. 164/14/2016 Write a SUMMARY with Impact A SUMMARY is to be written in the FIRST person! Culmination of who you are TODAY. What is it that makes you so SPECIAL? Why are you the answer to an employer/prospect/patron’s problem? This is not a job description… It is a brand statement --and the brand is YOU!
- 17. 174/14/2016 Write a SUMMARY with Impact • Add Visual Interest – Use a UNICODE • Answer questions that a prospective employee may have • Include a CTA
- 18. 184/14/2016 184/14/2016 Summary Summary First person! It reflects the culmination of all you have to offer TODAY • Include METRICS where it makes sense • Add a video, image, document, presentation… Not sure which keywords to use, do your own search. 2,000 character limit
- 19. 194/14/2016 Summary – Keyword search
- 20. 204/14/2016 Summary – Keyword search Find a JOB DESCRIPTION that fits your skill set, copy the DESCRIPTION and RESPONSIBILITIES
- 21. 214/14/2016 Summary – Keyword search Go to WORDLE.net and create a word cloud The larger the word, the MORE focused weight it has. This is a KEYWORD or KEYWORD PHRASE
- 22. 224/14/2016 Experience Include Accomplishment Statements, metrics where possible Add video, image, document, presentation, URL Duties Accomplishment Statement Responsible for the startup of a manufacturing facility. Led the planning, design, and construction of a multi- purpose manufacturing facility in Japan. Improved product quality and delivery time for local customers. Responsible for sales in Northeast region. Managed a team of three account executives and two inside sales representatives. Produced $6M in new revenue in less than 12 months.
- 23. 234/14/2016 Skills & Endorsements You need to add at least 5 Your network will eventually do the rest. EDIT the SKILLS to reflect the order of YOUR TRUE proficiencies. Don’t be afraid to delete the ones that don’t apply.
- 24. 244/14/2016 Skills & Endorsements Add, edit or delete HIDE if required as dictated by your firm or industry
- 25. 254/14/2016 Volunteer Experience & Causes Check Out The LinkedIn Volunteer Marketplace: Connecting Professionals to Nonprofit Volunteer Opportunities http://volunteer.linkedin.com/ LinkedIn for Volunteers Post a Need | Search a Need
- 26. 264/14/2016 Education Be precise in your dates/years
- 27. 274/14/2016 Additional Info Use your best judgment regarding what you share here
- 29. 294/14/2016 Groups Select Groups that MATTER to your profile Manage your Groups through your ‘Privacy & ‘Settings’ function
- 31. 4/14/2016 31 Judy Parisella e: judy.parisella@yahoo.com http://www.linkedin.com/in/judyparisella 978.491.7444