Optimize your LinkedIn Profile to increase your visibility, generate leads, drive website traffic, and build brand awareness with the Ultimate LinkedIn Marketing Checklist. Get to know how to target professionals and reach decision-makers. Marketers invest a lot of time and resources in building brands.
This deck covers many elements to optimize your LinkedIn and suggests actions for you to market yourself better. Ever wonder how to post on LinkedIn or use the # or @ symbols? This deck is a must-read since it illustrates and explains how to do it.
LinkedIn 5 New Features Of 2020 To Propel Your OutreachPropel Guru
In the year 2021, LinkedIn has released new features that are perfect for brands and businesses looking to grow online. Want to know more visit - http://bit.ly/3qUDSrl
Mike Weiss takes your through 18 steps to turn your LinkedIn profile from a paperweight to a conversion machine.
Social Selling is the key to the next generation of sales success.
If you dedicate one hour a day for 50 days, you can do a lot to increase traffic to your website by choosing one of these 50 ways.
The best way to get more traffic to your website quickly is to add more targeted content, promote that content, and keep repeating that. Try taking one of these different ways each day for 50 days and you’ll be amazed at the difference it’ll make! Many things on this list won’t even take you an hour.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
Grab your FREE TIP SHEET: 9 QUICK TIPS TO BOOST YOUR LINKEDIN INFLUENCE ==> http://www.stephaniesammons.com/linkedin-influence-free-tip-sheet
Building your influence is a process. And it all starts with your LinkedIn profile. LinkedIn says that members who have a complete profile are forty times more likely to receive opportunities.
Take these 10 steps to get started on developing a profitable LinkedIn profile!
How to Use LinkedIn's Publishing Platform to Generate LeadsStephanie Sammons
Grab your FREE TIP SHEET: 9 QUICK TIPS TO BOOST YOUR LINKEDIN INFLUENCE ==> http://www.stephaniesammons.com/linkedin-influence-free-tip-sheet
Do you want to attract new leads and engage your existing customers? The LinkedIn Publishing Platform can help you be viewed as a thought leader and credible expert in your field. Check out this deck to learn how to use LinkedIn Publisher the RIGHT way!
This deck covers many elements to optimize your LinkedIn and suggests actions for you to market yourself better. Ever wonder how to post on LinkedIn or use the # or @ symbols? This deck is a must-read since it illustrates and explains how to do it.
LinkedIn 5 New Features Of 2020 To Propel Your OutreachPropel Guru
In the year 2021, LinkedIn has released new features that are perfect for brands and businesses looking to grow online. Want to know more visit - http://bit.ly/3qUDSrl
Mike Weiss takes your through 18 steps to turn your LinkedIn profile from a paperweight to a conversion machine.
Social Selling is the key to the next generation of sales success.
If you dedicate one hour a day for 50 days, you can do a lot to increase traffic to your website by choosing one of these 50 ways.
The best way to get more traffic to your website quickly is to add more targeted content, promote that content, and keep repeating that. Try taking one of these different ways each day for 50 days and you’ll be amazed at the difference it’ll make! Many things on this list won’t even take you an hour.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
Grab your FREE TIP SHEET: 9 QUICK TIPS TO BOOST YOUR LINKEDIN INFLUENCE ==> http://www.stephaniesammons.com/linkedin-influence-free-tip-sheet
Building your influence is a process. And it all starts with your LinkedIn profile. LinkedIn says that members who have a complete profile are forty times more likely to receive opportunities.
Take these 10 steps to get started on developing a profitable LinkedIn profile!
How to Use LinkedIn's Publishing Platform to Generate LeadsStephanie Sammons
Grab your FREE TIP SHEET: 9 QUICK TIPS TO BOOST YOUR LINKEDIN INFLUENCE ==> http://www.stephaniesammons.com/linkedin-influence-free-tip-sheet
Do you want to attract new leads and engage your existing customers? The LinkedIn Publishing Platform can help you be viewed as a thought leader and credible expert in your field. Check out this deck to learn how to use LinkedIn Publisher the RIGHT way!
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)Xpand
Who this webinar is for?
Any business owners or marketing personnel who have made a start on LinkedIn but just don’t use it enough to take full advantage of its capabilities. Sometimes there can be a fear of putting the wrong type of content out, this webinar will alleviate some of those fears.
675 million+ members are on LinkedIn, so it is not enough to simply create a profile, the work is nowhere near done, it’s just beginning. LinkedIn is the largest professional networking platform, so where do you start?
In this webinar, we will take you through the most common fear factors, and how to combat them.
We will answer…
How do I make my profile stand out?
When should I post?
Should I really share that?
Do I click yes to that connection request?
Why should I use hashtags?
Are there any tools I can use to improve my LinkedIn presence?
Linkedin Profile Optimization for Talent and Customers Attraction Craig Fishe...GlobalHRU
Craig Fisher presented at TalentNet Live Social Recruiting Conference in Dallas at Pizza Hut HQ 9/13/13
Linkedin Profile Optimization for Talent and Customer Attraction
Esta pequena cábula, cortesia da Marketo, mostra como utilizar páginas de empresa, de produto, a publicidade do Linkedin, e os grupos. Não é extremamente técnica mas para quem está a começar pode ser um recurso bastante valioso. Veja por si mesmo.
40% of professionals admit they find it hard to describe what they do for a living. We're here to help. Find out how to tell your #workstory: http://lnkd.in/LIworkstory
Collegiate Miss CEO Workshop: Effective Resume & LinkedIn TacticsJenny Pollock
Jenny Pollock covers tactics to help get your career application materials in order. Including:
- Cover Purpose of a Resume
- General Rules of Resumes
- Intro to LinkedIn
- Navigating Applicant Tracking Systems (ATS)
- What Hiring Managers Are Looking For
Originally presented to Miss CEO collegiate students.
For more from Jenny on mobile monetization and women in tech visit her site: https://www.jennykaypollock.com/
LinkedIn has redesigned their desktop experience. It's different-- very, very different. This presentation walks you through the changes in side by side comparisons between the old interface and the new design.
Learn where how to access the new interface and know exactly where everything is located.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands are covered as well as going mobile with the LinkedIn app.
A few LinkedIn improvement tips have been suggested with a view to enhance the social media presence of LinkedIn users. Aspects suggested are Professional photo, Professional element of headline, Summary and Skills and expertise. Hope you leverage these inputs
Now that I have trained 1000 people on LinkedIn across different Indian cities, diverse industries, educational institutions and industry bodies, I come across a couple of questions that arise consistently on endorsements:
Endorsements by people who do not know you?
Endorsements for skills you do not have?
Endorsements are qualitatively affected by the quality of your network. The quality of your network in turn affects the quality of your LinkedIn specifically and Social media experience in general.
This slide share is an attempt to share knowledge which can help the reader of this slide share to exercise restraint while deciding to connect or send an invite. More importantly it is to drive the home the point the intelligent choices that are available to the reader to exercise, profit and maximize his investment on LinkedIn and Social Media.
A brief introduction in Social Media in general for the Spouses Network group in Bucharest.
This presentation has as goal to tackle main issues and goals.
Hopefully it will lead to more awareness of the possibilities with platforms such as Twitter, Facebook and Linkedin
The LinkedIn Job Search Guide is your tactical toolkit for getting a job you love.
The LinkedIn Job Search Guide can be read one page at a time, one chapter at a time, or in entirety. The recommended tactics and tools were developed with U.S. job seekers in mind, however many of the strategies may be applied internationally.
Good luck with your job search and we hope that the following guide will put you in the driver’s seat as you develop your career.
Linkedin 2021 Workshop for The Phyllis B. Frank Pride Center of Rockland CountyRad Integrated Media
Are you going to make the most of LinkedIn in 2021?
It is a New Year and a New LinkedIn!
How to get the most out of your network from networking to a new job.
The Phyllis B. Frank Pride Center of Rockland County would like to invite you to a workshop on LinkedIn - where you will learn practical skills and strategies that you can put to use in your digital communications featuring guest speaker: Rachel A. Adler of Arch Street Communications.
Learn how to leverage LinkedIn to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different tools and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
Learn about digital media and trends in 2021-2022, how to find the right channels and how to use them for marketing.
Learn how to get the most out of your LinkedIn whether you are working from home or looking for a new job.
Interact virtually to get new business
Share, connect and grow your network
LinkedIn is the biggest professional platform. If you want to create credibility, show case you value, stand out from the crowd then these 10 steps to creating a great profile will help.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
LinkedIn Fear Factors & How To Overcome Them (Webinar Slides)Xpand
Who this webinar is for?
Any business owners or marketing personnel who have made a start on LinkedIn but just don’t use it enough to take full advantage of its capabilities. Sometimes there can be a fear of putting the wrong type of content out, this webinar will alleviate some of those fears.
675 million+ members are on LinkedIn, so it is not enough to simply create a profile, the work is nowhere near done, it’s just beginning. LinkedIn is the largest professional networking platform, so where do you start?
In this webinar, we will take you through the most common fear factors, and how to combat them.
We will answer…
How do I make my profile stand out?
When should I post?
Should I really share that?
Do I click yes to that connection request?
Why should I use hashtags?
Are there any tools I can use to improve my LinkedIn presence?
Linkedin Profile Optimization for Talent and Customers Attraction Craig Fishe...GlobalHRU
Craig Fisher presented at TalentNet Live Social Recruiting Conference in Dallas at Pizza Hut HQ 9/13/13
Linkedin Profile Optimization for Talent and Customer Attraction
Esta pequena cábula, cortesia da Marketo, mostra como utilizar páginas de empresa, de produto, a publicidade do Linkedin, e os grupos. Não é extremamente técnica mas para quem está a começar pode ser um recurso bastante valioso. Veja por si mesmo.
40% of professionals admit they find it hard to describe what they do for a living. We're here to help. Find out how to tell your #workstory: http://lnkd.in/LIworkstory
Collegiate Miss CEO Workshop: Effective Resume & LinkedIn TacticsJenny Pollock
Jenny Pollock covers tactics to help get your career application materials in order. Including:
- Cover Purpose of a Resume
- General Rules of Resumes
- Intro to LinkedIn
- Navigating Applicant Tracking Systems (ATS)
- What Hiring Managers Are Looking For
Originally presented to Miss CEO collegiate students.
For more from Jenny on mobile monetization and women in tech visit her site: https://www.jennykaypollock.com/
LinkedIn has redesigned their desktop experience. It's different-- very, very different. This presentation walks you through the changes in side by side comparisons between the old interface and the new design.
Learn where how to access the new interface and know exactly where everything is located.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of hashtags and ampersands are covered as well as going mobile with the LinkedIn app.
A few LinkedIn improvement tips have been suggested with a view to enhance the social media presence of LinkedIn users. Aspects suggested are Professional photo, Professional element of headline, Summary and Skills and expertise. Hope you leverage these inputs
Now that I have trained 1000 people on LinkedIn across different Indian cities, diverse industries, educational institutions and industry bodies, I come across a couple of questions that arise consistently on endorsements:
Endorsements by people who do not know you?
Endorsements for skills you do not have?
Endorsements are qualitatively affected by the quality of your network. The quality of your network in turn affects the quality of your LinkedIn specifically and Social media experience in general.
This slide share is an attempt to share knowledge which can help the reader of this slide share to exercise restraint while deciding to connect or send an invite. More importantly it is to drive the home the point the intelligent choices that are available to the reader to exercise, profit and maximize his investment on LinkedIn and Social Media.
A brief introduction in Social Media in general for the Spouses Network group in Bucharest.
This presentation has as goal to tackle main issues and goals.
Hopefully it will lead to more awareness of the possibilities with platforms such as Twitter, Facebook and Linkedin
The LinkedIn Job Search Guide is your tactical toolkit for getting a job you love.
The LinkedIn Job Search Guide can be read one page at a time, one chapter at a time, or in entirety. The recommended tactics and tools were developed with U.S. job seekers in mind, however many of the strategies may be applied internationally.
Good luck with your job search and we hope that the following guide will put you in the driver’s seat as you develop your career.
Linkedin 2021 Workshop for The Phyllis B. Frank Pride Center of Rockland CountyRad Integrated Media
Are you going to make the most of LinkedIn in 2021?
It is a New Year and a New LinkedIn!
How to get the most out of your network from networking to a new job.
The Phyllis B. Frank Pride Center of Rockland County would like to invite you to a workshop on LinkedIn - where you will learn practical skills and strategies that you can put to use in your digital communications featuring guest speaker: Rachel A. Adler of Arch Street Communications.
Learn how to leverage LinkedIn to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different tools and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
Learn about digital media and trends in 2021-2022, how to find the right channels and how to use them for marketing.
Learn how to get the most out of your LinkedIn whether you are working from home or looking for a new job.
Interact virtually to get new business
Share, connect and grow your network
LinkedIn is the biggest professional platform. If you want to create credibility, show case you value, stand out from the crowd then these 10 steps to creating a great profile will help.
How to use Linkedin For Business Success in 20134FingersMedia
How to use Linkedin For Business Success in 2013!
Did you know that even a freelancer can add their own company to LinkedIn Corporation®’s huge directory? Or that you can add your own products and services along with special discounts and coupons?
As with anything remember to take what you learn and apply as much as possible to your business. With so much competition today every small thing you do can help push your company higher into the public profile.”
All that you need for your LinkedIn Corporation® account is the free version. This is perfectly fine for developing good business connections within your market.”
To join our online LinkedIn training course #LinkedInMastery2020, use the following link:
https://app.thelinktank.co.uk/plans/42424?bundle_token=1a553323fd4b866bdbdc04b20581b37c&utm_source=manual
How to Optimize Your LinkedIn Profile (In-Depth Guide)DonnaNicoleBradley
Jobseekers like LinkedIn too because it’s one of the most effective ways to establish a presence online. Best of all, LinkedIn’s basic features are free for professionals like you.
A LinkedIn profile is a marketing piece. Your profile provides enough information to get people to connect with and contact you.
Building and maintaining a brand presence during lockdown is crucial to the survival of any SME during such challenging times.
With more than 675 million members worldwide, LinkedIn refer to themselves as the world’s largest professional network.
211 million of these members are located within Europe, and LinkedIn says that more than two new members join the platform every second, BUT alarmingly, only 51% of all these users have complete profiles.
LinkedIn favours users with complete profiles, so much so that they are 40 times more likely to receive opportunities through LinkedIn, this includes job opportunities and sales leads. In fact, it is worth noting that 2017 studies performed by the platform themselves showed that 80% of B2B leads actually come from LinkedIn.
In the 2018 ‘B2B buyers survey report’, performed by Demandbase, 52% of buyers said LinkedIn had had the biggest impact on their research process.
With the current situation, companies that didn’t previously use LinkedIn are now placing more emphasis on this than ever before.
Your task is to keep your head above the rest (that’s over 30 million companies by the way), and that actually isn’t as hard as you may think.
In this presentation we cover:
1. An introduction on how to create an All Star profile
2. The importance of building connections and how to go about it
3. Managing your endorsements
4. Asking for recommendations
5. Make sure your profile is public
6. An overview of the dashboard
7. The importance of staying active
Plus, a bonus tip on improving your company page.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
2. LINKEDIN B2B MARKETING:
THE 20-POINT CHECK LIST :
For many years, a lot of people have had a common misconception in mind that LinkedIn is a platform for desperate people
seeking to gain employment. But today, it has become the center of attraction for marketers, top salespersons, brand influencers,
and freelancers who serve the B2B market.
LinkedIn is also a platform that promises more than job creation, as it presents numerous opportunities for generations to come.
It equally encourages the promotion of sales, audience building, and networking. The truth remains that for you to make a
significant amount of progress on this platform, a lot of work is required to yield the desired results. Also, one must have a good
strategy and be ready to commit and put in the required effort.
If your main objective is to repost whatever you’ve shared on other social media platforms on LinkedIn,
then you should know you have little chances of thriving on this platform as LinkedIn has a culture of its
own.
For you to fit into this culture and see results, the following 20 things are vital to make your LinkedIn
Profile stand out. Endeavor to check each one of them off your to-do list.
3. LINKEDIN B2B MARKETING:
THE 20-POINT CHECK LIST :
1.GET A GOOD PROFILE PHOTO:
For you to do B2B marketing on LinkedIn, you will need to have a good headshot photograph.
You may also be required to invest between $200 to $600 for a quality and professional
business headshot that you can use both on your profile and across other platforms. But if you
can’t afford to spend such a huge amount of money on a photograph, you can have a friend
take a good headshot photo of you. Please note that it should be less than seven years old.
Another thing you should bear in mind at all times is that LinkedIn headshots are different from the kind
of headshots you would use on a regular dating platform. A good posture in your photograph is required
to make your profile prominent and not poses like you’re trying to show off how sexy you are. In case you
can’t tell if your photo is professional enough, there is a photo tool that is called Photo feeler.
This application will give you feedback on what other people think about your profile picture.
This tool equally analyzes how your photo can fit into other social media purposes. If you intend to use it
for strictly business, then your photograph will be rated based on how competent, likable, and influential
it appears to other users.
4. LINKEDIN B2B MARKETING:
THE 20-POINT CHECK LIST :
2. WRITE A KEYWORD OPTIMIZED HEADLINE:
This generally follows all the basic rules of headlines. And one of the fundamental
rules is not to confuse people (target audience). A confused person will quickly skip
your profile and proceed to the next one on their list. Another common mistake that
people make is using your current title and company name as a headline. For example, “Marketing Manager, or CFO
Strategies.” While this may be a good and clear keyword to use, the chances of creating an opportunity for you to thrive on
this ever-competitive platform are slim. Using your title or company name alone doesn’t fully utilize the
120 available characters. Instead, you can try using a headline such as “Marketing Manager, CFO
Strategies | Award-Winning Social Media and PPC Expert in B2B SaaS Marketing.” Despite having only
103 characters, you can be assured that it will draw more attention and get more clicks than just a
title headline.
5. LINKEDIN B2B MARKETING:
THE 20-POINT CHECK LIST :
3. PERSONALIZE YOUR LINKEDIN URL:
Rather than use this type of URL:
https://www.linkedin.com/in/stephan-tranner-b233b760/,
You could use something like
https://www.linkedin.com/in/stephan-tranner/ or a keyword like: recruiting-service - network.
Luckily, this can be easily fixed with the following steps;
Click the “Me” icon at the top of your LinkedIn homepage.
Click View profile.
Click Edit public profile & URL in the right rail.
Change your URL to whatever you want it to be.
Click Save.
6. LINKEDIN B2B MARKETING:
THE 20-POINT CHECK LIST :
4. COMPOSE A GREAT ‘ABOUT’ SECTION.
One top-secret about LinkedIn’s About sections is that they’re not necessarily about you,
but your clients, customers, or even the next organization that will hire you.
The need may arise for you to talk a little about yourself in this section, but you should
mainly talk about how you can be of great benefit to your target audience and the things you can help them achieve. Proving
to them that you can make this possible should be your key goal in this area. Because of how lengthy this section is, you might
also decide to include line breaks to create various segments as well as use capital letters for the
section headers. To make your profile more visible to people, you can sprinkle a few keywords and
keyword variations. Most users also try closing their summary with a call to action plus their contact
information. Others may include a couple of emoji to serve as bullet points or to highlight their
email address.
7. LINKEDIN B2B MARKETING:
THE 20-POINT CHECK LIST :
5. SPRINKLE A FEW KEYWORDS WHEN COMPLETING THE EXPERIENCE SECTION.
When completing your LinkedIn profile, this is the area where you get to pull vital information from your resume.
Endeavor to utilize the available space and consider the terms that your prospective client or boss would use when
searching for someone like you.
8. LINKEDIN B2B MARKETING:
THE 20-POINT CHECK LIST :
6. FILL IN THE SKILLS SECTION:
In the skills section, you can decide to add as many as 50 areas of specialty, but it’s advisable to reserve some skills in your
arsenal that can be of use to you later on. The reason is that some people may choose to endorse you for some skills that you
possess. If you don’t thoroughly think through what you include in this section, you may be required to delete some skills and
its associated endorsements in the future.
9. LINKEDIN B2B MARKETING:
THE 20-POINT CHECK LIST :
7. COMPLETE THE EDUCATION SECTION:
The educational section doesn’t necessarily have to be all the details of your four-year degree. You can equally decide to add
any other license or certification in this category. The reason is that it will give you the leverage to include more keywords
that shows you’re advancing in your career.
10. LINKEDIN B2B MARKETING:
THE 20-POINT CHECK LIST :
8. RESEARCH THE KEYWORDS IN YOUR PROFILE:
Find time to do a couple of researches to discover the related terms that other people use when looking for someone like
you. You have one primary keyword that you can use through your entire profile and about 5 to 7 related keyword variations
that you can also use if they are more reasonable, sound better, or address various areas of your business skills.
11. LINKEDIN B2B MARKETING:
THE 20-POINT CHECK LIST :
9. CHECK YOUR LINKEDIN SOCIAL SELLING INDEX SCORE:
In case you need a quick and free way to know how your profile ranks to others in your field, visit LinkedIn’s Social Selling
Index tool, and get your score. This index tool makes B2B marketing on LinkedIn a lot easier.
12. LINKEDIN B2B MARKETING:
THE 20-POINT CHECK LIST :
10. DO CREATE A COMPANY PAGE:
Mark Williams, a LinkedIn expert, says that your company page alone is incapable of getting you the desired engagement that
you seek. Nonetheless, it’s still a vital element of your B2B marketing on LinkedIn. It is also an essential element in advertising,
so get that company page up and running today.
13. LINKEDIN B2B MARKETING:
THE 20-POINT CHECK LIST :
11. POST ORIGINAL CONTENT:
The main objective of LinkedIn posts is to inspire a conversation between people. And with this in mind at the back of your
mind, you should start creating appealing posts. It will cause people to respond faster. But you should be careful when opting
for the “shock factor.”
The reason is that it doesn’t project your brand in good light if an argument or series of arguments emanates from the post
that you made. Also, you can target at least two or three posts a week. Again, you can choose to do as many as seven or more
blog posts if you have the
time. You can also add a variety of articles to what you publish. And while doing so, don’t omit the poll.
It might not work every day, but a Friday poll could be an exciting means of boosting the engagement
on your profile. Over time you can create a schedule that your target audience anticipates.
14. LINKEDIN B2B MARKETING:
THE 20-POINT CHECK LIST :
12. ENGAGE WITH OTHER PEOPLE’S CONTENT:
When it comes to engagement on LinkedIn, the saying “Do unto others what you want them to do unto you” says it all. So if
you want people to actively react, comment, and share your posts, you will need to do the same for theirs. Luckily, this is a
not difficult task, and it doesn’t require a lot of time too
15. LINKEDIN B2B MARKETING:
THE 20-POINT CHECK LIST :
13. JOIN A FEW GROUPS:
Groups aren’t as efficient as they used to be, but for you to have that perfect LinkedIn profile that is admired by all, you may
be required to join a few groups. The number of groups doesn’t matter, as long as you select the ones that you will genuinely
participate in.
16. LINKEDIN B2B MARKETING:
THE 20-POINT CHECK LIST :
14. CREATE AND SHARE VIDEOS:
Your video doesn’t need to be lengthy to drive traffic to your profile. One or two minutes is enough. Just try to record a few
segments for your profile, and you’re good to go. Make it worthy!
17. LINKEDIN B2B MARKETING:
THE 20-POINT CHECK LIST :
15. GET A FEW RECOMMENDATIONS:
Similar to the rules of engagement, you can get some recommendations from other users by simply leaving a few for other
people. There’s no specific number of recommendations that you must give, but at least three is a good start. Also,
recommendations work better over the weekend.
18. LINKEDIN B2B MARKETING:
THE 20-POINT CHECK LIST :
16. UPLOAD YOUR “PUBLICATIONS”:
Publicizing your written blog posts is a great start as it avails you the opportunity to showcase your work and expertise which
could be helpful to your prospective clients, customers, or even your employers.
19. LINKEDIN B2B MARKETING:
THE 20-POINT CHECK LIST :
17. PUBLISH A FEW ARTICLES:
Publishing your blog posts on your LinkedIn articles will not only help your content become more visible. It will also serve as a
means for you to express yourself and showcase your area of specialty. This will help you get more out of LinkedIn.
20. LINKEDIN B2B MARKETING:
THE 20-POINT CHECK LIST :
18. DO NOT OVER AUTOMATE:
Some fascinating tools will allow you to automate most of your networking activities on LinkedIn, and while this might be very
tempting, you should not overdo this. Be cautious at all times because, without any form of a warning from LinkedIn, your
account could be
deactivated if you are spotted using these sorts of automated tools. And all the years of your hard work will be thrown in the
waste bin.
The next question that might come across your mind may be, can one use tools like Buffer for automated posts? Yes, you can!
LinkedIn experts say you won’t get a lot of engagements from automated posts, but you can be sure they
won’t get you banned. But what will get you banned is sending a thousand connection requests in
one hour.
21. LINKEDIN B2B MARKETING:
THE 20-POINT CHECK LIST :
19. DO NOT SEND SALES MESSAGES RIGHT AFTER YOU’VE CONNECTED WITH
SOMEONE:
Now and then, most people get the feeling to pitch a sale after meeting someone new, but the fact remains that people hate
them. It is advisable to hold back a little longer to avoid souring the connection. Instead, you can solidify the friendship by
sending them something else you know might be of interest to them.
22. LINKEDIN B2B MARKETING:
THE 20-POINT CHECK LIST :
20. IT IS DIFFERENT FROM THE REST:
Always remember that LinkedIn is a unique platform and not Facebook, Twitter, or Instagram. This will help you be a little bit
more professional in the things that you do when you log in.
23. LINKEDIN B2B MARKETING:
THE 20-POINT CHECK LIST :
IN CONCLUSION:
B2B video marketing is arguably one of the most recent changes in the world of social media, and because LinkedIn has a
culture of its own, this feature helps it stand out from the rest. Posting the same content across all social media platforms has
never been and will never be
a good idea. This move is particularly bad for a sensitive platform like LinkedIn.
But while a high level of professionalism is required on LinkedIn, it doesn’t mean you should come across to people as a
serious and unapproachable person. People like to partner with other people whose content comes across as genuine, direct,
engaging, and exciting.