Webinar slides from the ARCS Australia Independent Consultants Interest Area Meeting 21 September 2017. Presentation by Hayley Webb, Social Media Brand Manager Healthcare Professionals Group
Webinar slides from the ARCS Australia Independent Consultants Interest Area Meeting 21 September 2017. Presentation by Hayley Webb, Social Media Brand Manager Healthcare Professionals Group
Linkedin for Solopreneurs & FreelancersBeth Barrett
I recently tailored one of my workshops to the creative, sole business owner audience to help them refocus on LinkedIn as part of their business networking and marketing strategy.
The document discusses storytelling for business and maximizing your online assets through LinkedIn. It provides tips for having a complete LinkedIn profile including images, headlines, summaries, experience, skills and recommendations. It also offers advice on LinkedIn etiquette, mindset, and strategic actions including sharing relevant content about your organization and clients. The document is authored by Karen Hollenbach of thinkbespoke.com.au and focuses on using LinkedIn effectively for business purposes through personal branding and relationship building.
This document provides 8 tips for improving website leads and marketing. The tips include meeting people through events and associations, writing blog posts and articles, optimizing SEO and pay-per-click advertising, keeping your website updated, being active on social media, creating videos for your business, using email marketing, and starting a podcast. It also includes various online tools and resources for each tip. The overall recommendations are to engage with potential customers through in-person and online content and activities.
How CPAs Can Build Their Digital ProfileMaureen Renzi
Learn how to build credibility in a digital world. Business professionals learn how to increase Google search results inexpensively. Blogging, social media engagement, strong web presence and involvement in professional associations all add to professional credibility.
This document provides an overview of blogging for business purposes. It discusses why businesses should blog, including that companies that blog get more website visitors and leads. It provides tips for finding blog post ideas, such as asking customers what would be useful and checking competitors. The document also gives suggestions for content elements like videos and calls to action that can keep readers engaged. It emphasizes optimizing blogs for search engines like Google by including keywords, links, images and frequent fresh content.
The document discusses a 3-pronged approach to using LinkedIn for business development: 1) Getting messages out virally through groups, 2) Identifying connections who can introduce them to others, and 3) Leveraging networking groups, referrals, and alliances. It provides tips for optimizing a LinkedIn profile, conducting searches, asking for introductions, and exporting connections. The overall goal is to get referrals which are the "best compliment" and introduce others to the benefits of collaboration.
This document provides guidance on evaluating websites by outlining why website evaluation is important, questions to consider when evaluating a site, and factors to examine like the author's credentials and potential biases. The objectives are to help the reader understand why websites need to be evaluated, what questions to ask to assess reliability and currency of information, and what to look for on a site like its purpose and depth of coverage.
Webinar slides from the ARCS Australia Independent Consultants Interest Area Meeting 21 September 2017. Presentation by Hayley Webb, Social Media Brand Manager Healthcare Professionals Group
Linkedin for Solopreneurs & FreelancersBeth Barrett
I recently tailored one of my workshops to the creative, sole business owner audience to help them refocus on LinkedIn as part of their business networking and marketing strategy.
The document discusses storytelling for business and maximizing your online assets through LinkedIn. It provides tips for having a complete LinkedIn profile including images, headlines, summaries, experience, skills and recommendations. It also offers advice on LinkedIn etiquette, mindset, and strategic actions including sharing relevant content about your organization and clients. The document is authored by Karen Hollenbach of thinkbespoke.com.au and focuses on using LinkedIn effectively for business purposes through personal branding and relationship building.
This document provides 8 tips for improving website leads and marketing. The tips include meeting people through events and associations, writing blog posts and articles, optimizing SEO and pay-per-click advertising, keeping your website updated, being active on social media, creating videos for your business, using email marketing, and starting a podcast. It also includes various online tools and resources for each tip. The overall recommendations are to engage with potential customers through in-person and online content and activities.
How CPAs Can Build Their Digital ProfileMaureen Renzi
Learn how to build credibility in a digital world. Business professionals learn how to increase Google search results inexpensively. Blogging, social media engagement, strong web presence and involvement in professional associations all add to professional credibility.
This document provides an overview of blogging for business purposes. It discusses why businesses should blog, including that companies that blog get more website visitors and leads. It provides tips for finding blog post ideas, such as asking customers what would be useful and checking competitors. The document also gives suggestions for content elements like videos and calls to action that can keep readers engaged. It emphasizes optimizing blogs for search engines like Google by including keywords, links, images and frequent fresh content.
The document discusses a 3-pronged approach to using LinkedIn for business development: 1) Getting messages out virally through groups, 2) Identifying connections who can introduce them to others, and 3) Leveraging networking groups, referrals, and alliances. It provides tips for optimizing a LinkedIn profile, conducting searches, asking for introductions, and exporting connections. The overall goal is to get referrals which are the "best compliment" and introduce others to the benefits of collaboration.
This document provides guidance on evaluating websites by outlining why website evaluation is important, questions to consider when evaluating a site, and factors to examine like the author's credentials and potential biases. The objectives are to help the reader understand why websites need to be evaluated, what questions to ask to assess reliability and currency of information, and what to look for on a site like its purpose and depth of coverage.
The Inbound Intern - (From Inbound 2013 Conference)ModernJack
You have a great content strategy, editorial calendar, keyword plan and social channels ready to go but, no one to help execute it. Enter... the Inbound Intern. Teach the upcoming generation how to be an effective Inbound Marketer while quickly scaling your Inbound strategy. You’ll learn how to recruit, interview, onboard and manage a team of all star interns. Internship programs provide a mutually beneficial relationship with your company and eager up and coming marketers, learn how to quickly get them off the ground writing, designing and engaging with your customers.
LinkedIn is the world's largest professional network with over 175 million members. It connects users to their trusted contacts to exchange knowledge, ideas, and opportunities. The basics of a LinkedIn profile include a headline, profile picture, summary, and experience. The headline should showcase your specialty or value proposition in a creative way using important keywords. The profile picture should include a smile. The summary should tell people who you are and why they should do business with you using both industry and layman's terms that express how you provide value and remove pain. Experience listings should provide complete, descriptive explanations to help people learn about you in an interesting way.
The Connect Your Community (CYC) program provides broadband training, equipment and support for 26,000 low-income individuals and their households in seven separate communities.
CYC is funded through a two-year grant from the U.S. Department of Commerce’s Broadband Technology Opportunities Program. Being in the final year, we are preparing staff to search for their next position.
Northern Lights PR - Social media masterclass - York University June 2013 Jonny Ross
This document provides an overview of a social media masterclass covering key social media platforms like LinkedIn, blogs, Twitter, and Facebook. It discusses the importance of social media, networking principles, case studies, and tips for a strategic social media presence. Specific topics covered include the basics of each platform, content creation through blogging, sharing content, search engine optimization, and developing a social media strategy and action plan. The goal is to help businesses understand how to effectively use social media to meet their marketing goals.
This document discusses choosing the right digital marketing tools for different tasks. It recommends using a website with easy hosting, installation, SEO plugins and support as the foundation. It then discusses optimizing conversion rates through testing. For paid search, it suggests starting small, researching competitors, using targeted landing pages and sticking to a monthly budget. For SEO, it outlines on-page techniques like structure, content and links as well as off-page activities like local listings, link building and social media engagement. It provides tips for using different social media platforms like Twitter, Facebook and mobile effectively in digital marketing.
Picking The Right Keywords To Attract More Customers Bruce Jones
This document provides an overview of the services offered by a digital marketing agency, including search engine optimization, website design, content creation, A/B testing, social media strategy, logo design, and more. It also covers SEO basics such as keyword research, backlinks, and measurement. Tips are provided on discovering keywords from sources like Google suggestions, influencers, and competitors as well as using keyword tools to analyze search volumes and trends.
This document provides an overview of search engine optimization (SEO) and why it is important. It discusses how people typically search for and buy products online, going through a process of experiencing a need, searching Google, browsing results, and clicking on a match. It then provides tips for doing keyword research, developing quality content around customer needs, building links and relationships with other sites, using analytics to improve content, and continually learning and improving SEO efforts over time.
Become an Author in 30 days Presented to BAM November 2013Doug McIsaac
This document provides steps for creating a book in 30 days. It discusses benefits of publishing a book such as establishing expertise and credibility. It then outlines four approaches to writing a book: doing it yourself, hiring a writer, using a hybrid approach, or crowdsourcing it. The steps provided are to research the topic, plan by identifying key questions, create content by writing or recording answers, edit the content, and format the book for publishing.
Social Touch Points - Milwaukee Web Design MeetupJon Hainstock
This document provides tips for making websites more social including using incentives to encourage sharing, finding engaging content through aggregation, curation, and experimentation, blogging with attention-grabbing headlines, complete descriptions, and images, and using tools like Listorious, We Follow, and Twellow to discover influencers on Twitter and LinkedIn to interact with and help spread content.
SEO involves optimizing websites to rank highly for relevant keywords in search engines. The goal is to generate organic or free traffic by sending proper signals to search engines like Google, which uses over 200 factors to determine rankings. Both SEO and paid search marketing (SEM) target keywords, but SEO focuses on inbound or earned links and content while SEM involves paying for clicks or impressions. Effective SEO strategies include keyword research, on-page optimization of content and code, building high-quality relevant links, local SEO for businesses, developing helpful content, and ongoing tracking and improvement based on analytics.
The document provides tips for maximizing the professional and career benefits of LinkedIn, the largest business networking site. It recommends completing your profile with a professional headshot and details about your experience, education and skills. The document also suggests connecting with people in your network, joining relevant industry groups to build relationships, and getting endorsements and recommendations to increase your visibility and authority on the platform. Regularly updating your status with business news and articles can further enhance your professional profile on LinkedIn.
This document provides guidance on how to evaluate websites by outlining why website evaluation is important, questions to ask, and things to look for. It recommends considering who created the site, its purpose, whether the information is current and in-depth, and looking for an "About" page. Key factors to weigh include whether the site is commercial or personal, if the author is reputable or unknown, when the site was founded and last updated, and if the content is objective or biased. The overall goal is to ensure the information is trustworthy, objective, current, and fit-for-purpose.
The document provides advice on how to search for knowledge, internships, careers, and scholarships. It recommends searching basics like digital marketing keywords as well as extracurricular activities. It also suggests optimizing profiles on YouTube, LinkedIn, and resumes for discoverability and branding. The document stresses finding the right career through internships, having a vision and mission, and trying again if initial searches are not fruitful.
This document discusses search engine optimization (SEO) tips and strategies. It notes that search is the dominant way people find content online. Effective SEO involves understanding how search engines work and developing a long-term strategy. Good headlines are important for SEO as they should explain the content clearly and target people's basic needs or interests to motivate clicking. Keywords should be prioritized over cleverness or wordplay in headlines and content since search engines evaluate keywords. Links from other websites are also important for SEO rankings.
This presentation provides a basic overview of LinkedIn and some of its key features. Topics covered in this presentation include: how to build a complete profile, how to navigate LinkedIn, how to connect with people on LinkedIn, how to nurture your LinkedIn network, how to manage your privacy settings and resources for learning more about LinkedIn
The document discusses search engine optimization (SEO) and provides advice on how to approach it effectively. It begins by noting that SEO myths and legends exist, and outlines some key elements. It then provides tips for SEO, including focusing on website speed, using analytics tools from Google, creating unique and regularly updated content, and avoiding duplicate or over-optimized content. The document also discusses on-page and off-page optimization factors, how to conduct an SEO audit, and considerations for launching a new website. It aims to dispel myths and provide an overview of effective SEO strategies.
LinkedIn provides benefits for both businesses and individuals by allowing them to define their professional reputation, share company news and job opportunities, and connect with current and potential clients, colleagues, and employees. Setting up a complete company profile with details about the business helps solidify professionalism and reputation, while individuals can build their professional network and engage in online conversations to further their careers. Maintaining an active presence on LinkedIn by regularly sharing relevant updates and participating in discussions allows both businesses and professionals to stay connected and stand out from competitors.
This document provides tips for optimizing a LinkedIn profile including uploading a professional photo, listing work experience and education, writing a profile summary and headline, including recommendations, customizing the URL, making the profile public, joining groups, and engaging with other LinkedIn users through sharing content and answering questions. The goal is to have a complete 100% profile that helps users build professional connections and be found by recruiters on LinkedIn.
The Inbound Intern - (From Inbound 2013 Conference)ModernJack
You have a great content strategy, editorial calendar, keyword plan and social channels ready to go but, no one to help execute it. Enter... the Inbound Intern. Teach the upcoming generation how to be an effective Inbound Marketer while quickly scaling your Inbound strategy. You’ll learn how to recruit, interview, onboard and manage a team of all star interns. Internship programs provide a mutually beneficial relationship with your company and eager up and coming marketers, learn how to quickly get them off the ground writing, designing and engaging with your customers.
LinkedIn is the world's largest professional network with over 175 million members. It connects users to their trusted contacts to exchange knowledge, ideas, and opportunities. The basics of a LinkedIn profile include a headline, profile picture, summary, and experience. The headline should showcase your specialty or value proposition in a creative way using important keywords. The profile picture should include a smile. The summary should tell people who you are and why they should do business with you using both industry and layman's terms that express how you provide value and remove pain. Experience listings should provide complete, descriptive explanations to help people learn about you in an interesting way.
The Connect Your Community (CYC) program provides broadband training, equipment and support for 26,000 low-income individuals and their households in seven separate communities.
CYC is funded through a two-year grant from the U.S. Department of Commerce’s Broadband Technology Opportunities Program. Being in the final year, we are preparing staff to search for their next position.
Northern Lights PR - Social media masterclass - York University June 2013 Jonny Ross
This document provides an overview of a social media masterclass covering key social media platforms like LinkedIn, blogs, Twitter, and Facebook. It discusses the importance of social media, networking principles, case studies, and tips for a strategic social media presence. Specific topics covered include the basics of each platform, content creation through blogging, sharing content, search engine optimization, and developing a social media strategy and action plan. The goal is to help businesses understand how to effectively use social media to meet their marketing goals.
This document discusses choosing the right digital marketing tools for different tasks. It recommends using a website with easy hosting, installation, SEO plugins and support as the foundation. It then discusses optimizing conversion rates through testing. For paid search, it suggests starting small, researching competitors, using targeted landing pages and sticking to a monthly budget. For SEO, it outlines on-page techniques like structure, content and links as well as off-page activities like local listings, link building and social media engagement. It provides tips for using different social media platforms like Twitter, Facebook and mobile effectively in digital marketing.
Picking The Right Keywords To Attract More Customers Bruce Jones
This document provides an overview of the services offered by a digital marketing agency, including search engine optimization, website design, content creation, A/B testing, social media strategy, logo design, and more. It also covers SEO basics such as keyword research, backlinks, and measurement. Tips are provided on discovering keywords from sources like Google suggestions, influencers, and competitors as well as using keyword tools to analyze search volumes and trends.
This document provides an overview of search engine optimization (SEO) and why it is important. It discusses how people typically search for and buy products online, going through a process of experiencing a need, searching Google, browsing results, and clicking on a match. It then provides tips for doing keyword research, developing quality content around customer needs, building links and relationships with other sites, using analytics to improve content, and continually learning and improving SEO efforts over time.
Become an Author in 30 days Presented to BAM November 2013Doug McIsaac
This document provides steps for creating a book in 30 days. It discusses benefits of publishing a book such as establishing expertise and credibility. It then outlines four approaches to writing a book: doing it yourself, hiring a writer, using a hybrid approach, or crowdsourcing it. The steps provided are to research the topic, plan by identifying key questions, create content by writing or recording answers, edit the content, and format the book for publishing.
Social Touch Points - Milwaukee Web Design MeetupJon Hainstock
This document provides tips for making websites more social including using incentives to encourage sharing, finding engaging content through aggregation, curation, and experimentation, blogging with attention-grabbing headlines, complete descriptions, and images, and using tools like Listorious, We Follow, and Twellow to discover influencers on Twitter and LinkedIn to interact with and help spread content.
SEO involves optimizing websites to rank highly for relevant keywords in search engines. The goal is to generate organic or free traffic by sending proper signals to search engines like Google, which uses over 200 factors to determine rankings. Both SEO and paid search marketing (SEM) target keywords, but SEO focuses on inbound or earned links and content while SEM involves paying for clicks or impressions. Effective SEO strategies include keyword research, on-page optimization of content and code, building high-quality relevant links, local SEO for businesses, developing helpful content, and ongoing tracking and improvement based on analytics.
The document provides tips for maximizing the professional and career benefits of LinkedIn, the largest business networking site. It recommends completing your profile with a professional headshot and details about your experience, education and skills. The document also suggests connecting with people in your network, joining relevant industry groups to build relationships, and getting endorsements and recommendations to increase your visibility and authority on the platform. Regularly updating your status with business news and articles can further enhance your professional profile on LinkedIn.
This document provides guidance on how to evaluate websites by outlining why website evaluation is important, questions to ask, and things to look for. It recommends considering who created the site, its purpose, whether the information is current and in-depth, and looking for an "About" page. Key factors to weigh include whether the site is commercial or personal, if the author is reputable or unknown, when the site was founded and last updated, and if the content is objective or biased. The overall goal is to ensure the information is trustworthy, objective, current, and fit-for-purpose.
The document provides advice on how to search for knowledge, internships, careers, and scholarships. It recommends searching basics like digital marketing keywords as well as extracurricular activities. It also suggests optimizing profiles on YouTube, LinkedIn, and resumes for discoverability and branding. The document stresses finding the right career through internships, having a vision and mission, and trying again if initial searches are not fruitful.
This document discusses search engine optimization (SEO) tips and strategies. It notes that search is the dominant way people find content online. Effective SEO involves understanding how search engines work and developing a long-term strategy. Good headlines are important for SEO as they should explain the content clearly and target people's basic needs or interests to motivate clicking. Keywords should be prioritized over cleverness or wordplay in headlines and content since search engines evaluate keywords. Links from other websites are also important for SEO rankings.
This presentation provides a basic overview of LinkedIn and some of its key features. Topics covered in this presentation include: how to build a complete profile, how to navigate LinkedIn, how to connect with people on LinkedIn, how to nurture your LinkedIn network, how to manage your privacy settings and resources for learning more about LinkedIn
The document discusses search engine optimization (SEO) and provides advice on how to approach it effectively. It begins by noting that SEO myths and legends exist, and outlines some key elements. It then provides tips for SEO, including focusing on website speed, using analytics tools from Google, creating unique and regularly updated content, and avoiding duplicate or over-optimized content. The document also discusses on-page and off-page optimization factors, how to conduct an SEO audit, and considerations for launching a new website. It aims to dispel myths and provide an overview of effective SEO strategies.
LinkedIn provides benefits for both businesses and individuals by allowing them to define their professional reputation, share company news and job opportunities, and connect with current and potential clients, colleagues, and employees. Setting up a complete company profile with details about the business helps solidify professionalism and reputation, while individuals can build their professional network and engage in online conversations to further their careers. Maintaining an active presence on LinkedIn by regularly sharing relevant updates and participating in discussions allows both businesses and professionals to stay connected and stand out from competitors.
This document provides tips for optimizing a LinkedIn profile including uploading a professional photo, listing work experience and education, writing a profile summary and headline, including recommendations, customizing the URL, making the profile public, joining groups, and engaging with other LinkedIn users through sharing content and answering questions. The goal is to have a complete 100% profile that helps users build professional connections and be found by recruiters on LinkedIn.
The document provides guidance on using LinkedIn for job seeking. It discusses how LinkedIn can help build and maintain a professional network, connect with contacts at target companies, and establish expertise. The document outlines strategies for developing a strong LinkedIn profile that promotes the skills, experiences, and brand needed to get the desired job or career. It also reviews features for searching for jobs, people, companies and groups in order to expand one's network on LinkedIn.
This document provides guidance on using LinkedIn for job searching. It discusses transferring a traditional resume to an online profile on LinkedIn, including key components like a photo, headline, and summary. The document also covers growing your professional network on LinkedIn by connecting with colleagues, searching for connections, and asking for introductions. Maintaining an active presence by keeping your network updated and helping others connect is also presented as a way to be a valuable member of the LinkedIn community.
Crush It On LinkedIn: Building Trust, Relationships and ReferralsStephen Murphy
This document discusses tactics for using LinkedIn effectively as a marketing and networking tool. It recommends optimizing your profile with keywords and a professional headshot, building a large targeted network, and regularly engaging with your connections by sharing content, asking questions, and paying it forward through comments and responses. The goal is to establish yourself as a thought leader in your industry who can generate new leads and referrals.
This document summarizes a workshop on creating an effective LinkedIn profile. The workshop covered optimizing different sections of a LinkedIn profile like the headline, summary, experience section, skills, and recommendations. It provided tips on using keywords, telling a story, and using visuals. The workshop also discussed growing one's network on LinkedIn and using LinkedIn for job searching and networking.
A workshop on building LinkedIn presence for small business owners/creatives/freelancers. This workshop takes you through the WHY and the HOW to make it an authentic and easy process.
How to use LinkedIn to find your first job after grad schoolDanHanssel.com
The document provides tips and strategies for using LinkedIn to manage one's career after graduating from graduate school. It discusses how LinkedIn can be used to build a professional network, find job opportunities, and get discovered by recruiters. Specific tips include creating an optimized profile with skills and accomplishments, connecting with recruiters in your industry, joining relevant groups, researching companies and tracking mentions, and continuing to network even after getting a job. The document emphasizes treating one's online presence as a personal brand and sharing valuable content to become known as a subject matter expert in one's field.
Using LinkedIn Like a Pro to Grow your BusinessCourtney Hood
This presentation is about how to best utilize LinkedIn and how it relates to growing your business. The topics covered include:
1. LinkedIn for business - an overview
2. Effectively building out your profile
3. Tools to increase your credibility
4. Optimizing your profile
5. Growing your network
Presented by :Courtney Pemberton, Business Development Associate at Schipul - The Web Marketing Company
Powerful LinkedIn Strategies for Small Businesses by Maggie BarrKat & Mouse Co.
Businesses that have lots of partner relationships, or that sell to other businesses, spend much of their time figuring out who they should contact with search for new customers or opportunties. By using the LinkedIn website, you can find those key contacts easily by simply growing the size of your LinkedIn network, and learning a few search techniques.
Make the most out of your time on the world's most popular social network for business. Create a killer profile, maximize your company page, convert connections into sales and more! Learn tips and tricks to leverage this powerful sales, marketing, human resources and professional development tool for your business.
The document provides tips for maximizing your LinkedIn presence and effectively using LinkedIn for business purposes. It explains that LinkedIn is a professional networking platform that can help users create and maintain business relationships, demonstrate expertise, and find targeted contacts. Some key recommendations include completing your profile with details about work history and education, having an impactful headline, regularly updating your status, joining relevant groups, asking for recommendations, and using LinkedIn answers to both ask and answer questions as a way to showcase knowledge. The overall document provides best practices for optimizing your LinkedIn profile and fully utilizing the professional networking functions.
This document provides information and tips for using LinkedIn effectively. It discusses setting up a professional LinkedIn profile with a complete background and experience section. It emphasizes using keywords, a professional photo, and an active status. The document also covers using LinkedIn groups to expand your network and generate leads. It provides instructions for creating a professional LinkedIn company page and strategies for engagement. Resources with additional LinkedIn training and best practices are also included.
The document discusses using LinkedIn for financial advisors. It recommends financial advisors optimize their LinkedIn profile by filling it out completely, join industry groups, and paint a picture of how they can help clients. Advisors should also engage regularly with their network by posting updates and connecting with others, but should avoid directly selling services or leaving excessive endorsements due to compliance rules. The most important things to do are optimizing the profile, building a network on LinkedIn, and becoming an influencer within their industry.
Your presence is how people form their impressions of you – your resume, social networks such as LinkedIn and Twitter, even your own personal blog and website. These are all great ways for people to find you and learn more about who you are as a person. In this session, you’ll learn how to make your LinkedIn profile shine and how to set yourself apart and get your foot in the door.
This document provides tips and best practices for using LinkedIn effectively. It recommends completing your profile with details about work experience, skills, education, and interests. It also suggests connecting with colleagues and companies, sharing relevant content, and growing your professional network by inviting connections and joining groups. The document outlines how to use LinkedIn for business purposes through company pages, content marketing instead of direct sales pitches, job postings, and advertising options. It emphasizes measuring engagement to understand your audience and competitors.
Robin Frank presented on creating an effective personal brand and using social media. The presentation covered developing a unique personal brand with a short mantra, tagline describing added value, and conveying one's passion. It emphasized transparency, memorability, and crafting an elevator pitch highlighting one's brand. LinkedIn optimization was discussed, including customizing one's URL, using a good profile photo, optimizing one's headline, and beefing up one's summary section. The presentation stressed using recommendations, networking through weak ties, and getting referrals through introductions on LinkedIn.
What Clients Want to See on Your LinkedIn ProfileTop Left Design
Want your profile to stand out, so you magnetise interest from the clients you would love to work with? Here I reveal the 3 things that these clients would like to see on your LI profile.
From Social Media through to Artificial intelligence...and more. In this presentation I covered the trends that we're currently seeing in Medical Affairs - those trends which are important now, those trends which will impact Medical Affairs in the future, and the skills required to be successful.
To read the LinkedIn article here’s the link: https://www.linkedin.com/pulse/trends-medical-affairs-presented-appa-march-14-2018-glenn-carter/
For further discussion phone us on:
Sydney (02) 8877 8777
Melbourne (03) 9938 7100
Or for additional insights go to one of our specialised websites:
Healthcare Professionals Group
(https://www.hpgconnect.com/)
Health & Aged Care Professionals (https://www.hacpconnect.com/)
Pharmaceutical & Medical Professionals
(https://www.pmpconnect.com/)
Rural & Remote Healthcare Professionals
(https://www.rrhpconnect.com/)
Managers should provide clear direction to their team by setting goals and strategies, resolve problems effectively by listening to issues and making decisions, and create value by bringing in new customers and introducing innovations. Additionally, managers should set performance expectations, educate themselves continuously to stay knowledgeable, build professional networks, listen to feedback graciously, manage time efficiently, remove obstacles for the team's success, and maintain appropriate boundaries by being friendly to all team members.
Dr. Glenn Carter provides tips for managerial success in 12 areas: give direction by setting clear goals and objectives; resolve problems by addressing issues directly; remove obstacles to allow others to succeed; build networks to gain additional insights; manage time effectively; listen to feedback graciously; set clear performance expectations; educate yourself continuously; be friendly, not familiar, with team members; create value for the team; focus on continuous learning; and embrace change. Effective managers provide clarity, handle issues proactively, empower their team, and prioritize productivity.
The economy is entering a Recovery Phase and companies need top talent to grow and to evolve. During the interview process questions are asked: "How does this candidate stand out? What makes them special? What can they do differently to other candidates? What value do they bring?"
How a candidate differentiates themselves in the market is central to Personal Branding.
Good Personal branding will ensure candidates stand out from the crowd as top, in-demand talent. And being noticed helps when vacancies need filling.
Personal branding is about differentiating yourself on your credibility, knowledge and your networks. Your Personal Brand is more than your image, it's also about your professional contribution. It's the content you deliver. Opportunities to enhance your personal brand include participating on industry committees and working groups, contributing to industry newsletters and blogs, speaking at conferences, winning awards, contributing to charities and being politically active on industry issues.
This presentation provides tips to enhance your professional Personal Brand. It also provides a framework for managers to have conversations with their staff when asked: "What do I need to do to enhance my profile within the company?"
To further discuss how to enhance your Professional Personal Brand contact an industry specialised Recruitment Consultant at Pharmaceutical & Medical Professionals:
Sydney (02) 8877 8777
Melbourne (02) 9938 7100
For Employment Opportunities go to www.pmpconnect.com
Asia Pacific Pharmaceutical & Medical Professionals LinkedIn Group poll results and discussion on "Where do you see the most commercial innovation happening over the next 12 months?"
Selected companies are using this time in the economic cycle to strategically acquire great talent. We are seeing this across a range of companies, small, medium and large, and in all sectors in which we work - medical devices, pharmaceutical, and FMCG.
Companies need top talent to meet their business goals, and today more top talent is available as a consequence of redundancies. The economy will rebound and growth will recommence. Smart companies are building for the future with today’s available talent.
In this presentation I'm going to provide specific interviewing tips, centered around the concepts of Emotional Intelligence, to use when assessing candidates who have undergone a recent redundancy.
The Medical Director oversees all activities of a company's Medical Department and contributes to senior leadership. Their day involves emails and phone calls about clinical trials, regulations, and health economics. They attend internal meetings on research, regulations, reimbursement, and business strategies. External meetings include advising investigators and regulators. As the senior medical advisor, they provide clinical guidance across the company.
The document discusses emotional intelligence and its importance for leaders. It defines five components of emotional intelligence: self-awareness, self-regulation, motivation, empathy, and social skills. Successful leaders have high levels of emotional intelligence, allowing them to understand their own and others' emotions. They can control disruptive impulses, motivate themselves and others, empathize with different perspectives, and build relationships to achieve goals.
This document outlines Daniel Goleman's emotional competence framework, which identifies five main emotional competencies: self-awareness, self-regulation, motivation, empathy, and social skills. Each competency contains several related skills. For example, self-awareness includes emotional awareness, accurate self-assessment, and self-confidence. The document provides descriptions of each skill and competency.
This presentation examines the reasons for staff turnover, identifies the costs to the business of this turnover and gives practical tips to maximize staff retention.
The document provides advice for entry into the pharmaceutical and medical devices industry, including using recruitment agencies to find roles, preparing CVs and interview skills, and enhancing industry knowledge through experience, associations, conferences, and further education. It also outlines common entry-level positions and how to improve chances of securing a first role if initial applications are unsuccessful.
More from Pharmaceutical & Medical Professionals (11)
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
How to best used LinkedIn
1. How to best use LinkedIn
ARCS Independent Consultants
2.
3. What we’ll cover today
• Why is LinkedIn beneficial?
• Perfect profiles
• Updates – how to get it right
• Articles that cut through
• What to talk about
• What’s most relevant
• Checklist & goals
4. Benefits of LinkedIn
• A public profile
• Google search benefits
• Free resource
• Opportunity for
engagement
• Find clients
• Insight into your clients
5. Perfect profile
1. Appropriate imagery!
You’re talking to the business
community, not your friends.
FB profile pics are cute and save them for
there, but get real on LinkedIn.
You wouldn't wear sunnies & jeans in a
business meeting…
6. Perfect profile
2. Utilise all visual opportunities –
profile pic & cover photo
KEY REAL ESTATE – use it!!
- Branding
- Website
- Phone number
- Key selling point
8. Perfect profile
4. Appropriate info about you
• What is relevant about what you do?
Use specific terms people would
search for, such as “Regulatory
Submissions”
• What do your connections want to
know about you? Think about
relevancy to them
• How can you best sell your services?
• Be concise – you’re talking to busy
people
9. Updates
• Add commentary when you share
• Illustrates your knowledge on the
subject
• Highlights to connections why
they should read
• Create your own content
• Articles
• Links from your website
• Videos
• Photos
• Case studies
• Charity affiliations
• Success stories
• Tips for success
• Use imagery
• Illustrating your updates with
images makes them stand out in
the newsfeed
• Canva is a great tool
10. Articles
• Essentially a free blogging tool
• Linked to your profile
• Can share to individuals
• Showcases your expertise
• Don’t be shy, it’s what you talk
about everyday
Always add a call to action!
11. What do I write about?
What you do.
• What you do, but make it interesting
• Industry trends – what have you
noticed?
• How can your knowledge add value?
Write about that.
• Avoid sales pitches – be informative
and interesting
• Explore a holistic view and bring it
back to your point
12. What’s most relevant to you?
• Make sure your specific areas of skill and expertise are in your profile
• Highlight specific experience. Think about how someone would search
for your expertise
• Write about how your expertise can be of commercial value to a
business. In your profile and in articles, ie, what problems can you solve.
• Talk about your successes
• Get recommendations
13. LinkedIn check list
q Profile pic (that’s appropriate!)
q Cover photo
q Snappy headline text
q Complete profile sections
q Concise description - ask someone
else to read it
q Add brand detail to experience
q Check spelling and grammar - ask
someone else to read it
q Ask for recommendations
q Endorse the skills of your
connections
q Join groups
q Comment in groups
Initial goals
q 3 updates each week
q 1 article each fortnight
q 500+ connections
q Try making your own imagery