Job search today is fundamentally different than it was 10, 20 or 30 years ago. The rules have changed, but not all the players are aware of this - especially those in transition and older generations of workers. In this new presentation, Steve Murphy from Bamboo Interactive will show you a game plan for finding a job in the digital age, including using tools like LinkedIn, Twitter, Wordpress and others to help you secure your dream job.

2. The Job Search Has Changed
A lot has changed the past few years.
There are new rules being introduced to the
game – but not everyone knows about them.

3. Fierce Competition

4. Accelerated Technology

5. New Standards

6. But Wait! Are Jobs Scarce?
According to Forbes, there are roughly
4 MILLION
unfilled jobs right now.

7. The problem is a disconnect.
The way companies are hiring isn’t matching
the way applicants are applying.
Applicants
≠
Companies

8. A Big Opportunity (For Us)
Digital makes it easier for applicants to
stand out in the crowded market place and
meet the standards of hiring companies.
Let’s jump in!

9. Remember: You don’t have to swim faster than
the shark…just faster than the next swimmer!

10. Part 1:
CREATING A RESUME THAT
RESONATES

11. The Holy Grail of Job Search
A resume is a must-have for the job search.
Its your personal financial statement – if you
expect a company to invest in you, show
them what you’re worth!

12. Build a Master Resume
This document should be much longer than
a resume you would apply with.
Use it as your “word bank” when building
custom resumes.
A master resume template will save you a lot
of time in the future.

13. Be Specific & Actionable
When building your resume, ask yourself the
following:
 What have you accomplished in the past?
 Can you back it up with numbers?
 What potential do you have for the future?

14. Make It Attractive

15. Format It for Software
Save two copies: One for people, one for
software.
Creating a plain text version is more easily
read by software like Taleo + iCims.

16. Example of Plain Text Resume

17. Download the Template
Download my fancy resume template for
free:
www.sbcmurphy.com/free-marketingresume-template

18. Part 2:
BUILDING YOUR ONLINE
BRAND

19. Fact: You’re Being Googled
Not only in background checks, but by hiring
managers.
Make sure what they find is all good!

20. LinkedIn Is a Must

21. Complete Your Profile
1.
2.
3.
4.
5.
6.
Headshot
Descriptive tagline
Robust summary
Complete job history
Keywords
Recommendations!

22. Recommendations
Get them from friends, past
customers, colleagues, bosses and even
vendors.

23. Engage with Others
Sharing gets you noticed. Make it a point to
share or engage 1-2 times a week.

24. Claim Your Name
Create a portal or personal website that’s all
about you. This asset grows over time!

25. Include A Digital Resume
Always up to date – just give the link.

26. Make Contact Easy

27. But Steve, I can’t code…
That’s ok – there are plenty of web providers
that allow you to make a website without
knowing a lick of code.
Here’s a few of my favorites…

28. WordPress.com

29. About.me

30. BrandYourself.com

31. Don’t Forget to Google Yourself!
Type in your own name. What else shows
up? Be prepared to answer any questions
an interviewer might throw at you.

32. Part 3:
WHERE TO FIND JOBS
ONLINE

33. Let’s be clear about something…
I HATE MONSTER
AND
CAREERBUILDER
(so I won’t talk about them today.)

34. LinkedIn Wins Again
93%
of recruiters use LinkedIn. So you need to
use it too!

35. Find Jobs Faster

36. Do More with Your Application

37. Did You Complete Your Profile?

38. Twitter is Hidden Gold
•
•
•
•
Real Time
Real People
Easy to Respond
Not as competitive

39. Send Your Website!

40. Indeed? Indeed.

41. Target Jobs on Company Sites

42. Apply To Companies You Love
Not every company posts their jobs online.
Just because a job isn’t listed, doesn’t mean
they aren’t hiring!

43. Keep in mind…
Remember that it is often a numbers game.
Set goals for yourself daily and weekly.
Test + improve your resume, profiles, etc.
regularly.
Never, ever give up! You will land.

44. Part 4:
FOR THE BOLD ONES

45. Strut Your Stuff on Video

46. Present Yourself on SlideShare

47. Influence with Writing

48. Mine Your Contact

49. Get Creative
What will you do to stand out? Let’s hear
some ideas!

50. Questions?
sbcmurphy@gmail.com
www.sbcmurphy.com
www.linkedin.com/in/sbcmurphy