The document is a website planning questionnaire designed to gather essential information for building or redesigning a website. It covers topics such as goals, audience, budget, functionality needs, content requirements, design preferences, and e-commerce considerations. The questionnaire aims to facilitate a comprehensive understanding of the project's scope and specific client needs.

1. Website Planning Questionnaire
Planning
1. What is thereason for thisdesign/redesign?
a.
2. Are youbuilding a new website, or redesigning an existing one?
a.
b. URL:
3. What is theprimary goal ofthe website?
a.
4. What are some secondary goals?
a.
b.
5. Who is theprimary audience for thewebsite?
a.
6. Is thiswebsite e-commerce, leadgen, or information/news?
a.
7. What is thetimelinefor launching your website?
a.
8. What is your budget for thiswebsite?
a.
9. Who are theinternal stakeholders?If none, leave blank.
a. Milestone Approvals:
b. Project Manager:
c. GraphicDesigner:
d. Web Developer/IT:
e. Content Writer:
10. Do you have staff to manage thewebsite after launch?
a.
11. Do you require a specific CMS or platform?(i.e. Wordpress, Kentico,etc.)
a.
12. Please list up to 3 direct competitors+ theirwebsites, if applicable.
a.
b.
c.
13. If different than previous question, please list up to 2 industry leaders + websites:
a.
b.
14. Do you currently have hosting setup?
a.

2. Features & Functionality
1. List the required functionalityyou will need for thesite.
a. EXAMPLE: Events Calendar
b. EXAMPLE: Interactive Locations/Map Module
c. EXAMPLE: Advanced Search Box
d. EXAMPLE: Interactive Photo Gallery/Portfolio
e. EXAMPLE: Uploaddocuments
f. EXAMPLE: Live chat
2. List the “wish list” functionality – not required, but preferred.
a. EXAMPLE: Sliders
b. EXAMPLE: Live Feed ofYelp Reviews
c. EXAMPLE: Built-in A/B Testing
3. Willyour websiteneed forms to collect leadinformation?
a.
4. Willyour websiteneed ecommerce or credit card processing enabled?
a. If yes, see ecommercesection below.
5. Willyour websiteneed an area for customers to loginand store personalized information?
a.
6. Does your website require integrationwith any 3rd partyservices? List them below.
a.
b.
7. Please list any otherfeature requirements:
a.
b.
c.
Content
1. How many pages willyour websitehave?
a.
2. Is thecontent alreadywritten?
a.
3. If not, will you need it professionallywritten?
a.
4. If writing your own content, when do youplan to have it done?
a. Date:
5. Willyour websiterequire any stockimages? If so, howmany?
a.
6. Do you have a stock imageaccount?
a.
7. Willyour websiterequire any custom images? If so, howmany?
a.

3. 8. Willyou need a photographer?
a. A
9. Please list any othercontent that willlive on your site:
a. EXAMPLE: Videos
b. EXAMPLE: PDFs
c. EXAMPLE: Audio/Podcasts
Design
1. Do you have a design that youcurrently admire? One you detest?
a. Admire:
b. Detest:
2. What are your primary brand colors(HEX codes)?
a. #AAAAAA
b. #AAAAAA
3. Do you have any accent colors?
a. #BBBBBB
b. #BBBBBB
4. Do you have a logo that you’d liketo use?
a. Insert link to logo file
5. What are your brand fonts?
a. Heading Font:
b. BodyText Font:
c. Accent Font:
6. Do you have a preference between responsive vs. dedicated mobilesite?
a.
E-Commerce (Optional)
Answer these questions if the site is e-commerce.
1. How many SKUs do you currently have?
a.
2. Do you currently have an SSL certificate for your domain?
a.
3. Do you currently have a payment gateway? If so, which one?
a. i.e. Authorize.net, PayPal, etc.