Ready to use your LinkedIn profile strategically to promote your company, build your brand, and create new relationships? Here are 7 tips - what technology CEOs need to include in their LinkedIn profile.

1. Tech
CEOs
Tips for a Better
Profile

2. for Small
Technology Businesses
20 years of experience in marketing,
public relations, social media.
Founded in 2007, ProResource has a
unique method of lead generation
designed specifically for small
technology businesses.
Our clients are MSPs, VARs, IT
services, software vendors.
www.proresource.com
Judy Schramm, CEO
ProResource, Inc.

3. When people you…
Tell your story!
Your LinkedIn profile will be at or
near the top of the search results.

4. Use Your LinkedIn Profile to
#1: Build Credibility
Show where you
acquired your
expertise…
Previous jobs
Volunteer work
Education
Mention awardsShare accomplishments

5. Use Your LinkedIn Profile to
#2: Show You Care About Your Clients
Talk about…
Responsiveness,
Quality,
Guarantees,
Customer experience

6. Use Your LinkedIn Profile to
#3: Stand Out
What’s unique, quirky
or unusual about your
background?

7. Use Your LinkedIn Profile to
#4: Show You Give Back
Talk about organizations you
believe in – it promotes them and
helps spread their message…
Associations
Nonprofits
Charities
Philanthropic organizations

8. Use Your LinkedIn Profile to
#5: Creating Talking Points
What connections do you have in common?
Did you go to the same college?
Do you share a hobby?

9. Use Your LinkedIn Profile to
#6: Become More Findable
It’s all about keywords…
optimize your profile for search engines

10. Who Will Visit Your Profile?
Prospects
Partners Customers Press
Vendors
Prospective Employees
What words will they search on?
What do you want them to know?

11. NEED HELP WITH YOUR PROFILE?

12. LinkedIn Profile Workshops
• One-hour online workshop for tech CEOs covers…
• Tips for the 14 most important sections of your
profile
– Checklists so you don’t miss anything
– Examples of strong profiles to spark ideas
– Formulas to make writing easier
• How to do LinkedIn keyword research
• LinkedIn Etiquette FAQ
• Copywriting help – you do the first draft, we edit,
improve and proof
www.proresource.com/linkedin-profile-workshop

13. If you prefer, have us do all the work for you…
• Our writer will interview you
• She writes the copy
• You approve
• She updates your profile with the changes
LinkedIn Profile Makeovers
www.proresource.com/linkedin-profile-makeovers

14. Happy to Talk!
Judy Schramm
ProResource, Inc.
703-824-8482
jschramm@proresource.com
www.linkedin.com/in/judyschramm
@proresource
http://blog.proresource.com/