This document provides tips for maximizing your experience on the professional networking platform LinkedIn. It begins with an overview of LinkedIn's mission, vision, and size. It then lists 21 tips for users, such as completing your profile, including a photo, fine-tuning privacy settings, joining relevant groups, exploring recommendations, and regularly adding new connections. The document encourages users to participate in learning webinars, search for jobs and candidates, follow companies, and get introductions through their network. It emphasizes contributing content to help others and promoting your work.

1. Are You a Networking Lamb or a LION?
Maximizing Your LinkedIn Experience
GE Healthcare Women’s Network
Tom Roux
26 February 2013
1

2. As of 25 Feb. 2013
As of 18 Feb. 2009
438 9,200,000+
www.linkedin.com/in/tomroux
*Enthusiast* since 29 July 2005
Disclaimer: Not employed or compensated by LinkedIn Corporation

3. Today’s Objectives
This presentation will help you…
 Put your resume online
 Build a virtual Rolodex
 Tap into millions of connections
 Get business intelligence
 Acquire research
 Establish an online presence

4. Interactive Format
 What’s your experience level?
 Interested Observer
 Newborn Lamb
 Confident Gazelle
 Satiated LION
 About LinkedIn
 Twenty Tips for Maximizing Your LinkedIn Experience
 Questions & Group Discussion
 (Live Demonstration)

5. About LinkedIn

6. Mission
Connect the world’s professionals to make
them more productive and successful
Vision
Create economic opportunity for every
professional in the world

7. The world’s largest
professional network
Over 64% of members outside U.S.
86%
Fortune 100 Companies
use LinkedIn to hire
>2.7M
Company Pages
~5.7B
Professional searches in 2012
200M as of 9 Jan. 2013. All other figures reported 31 Dec. 2012
7

8. May 2011
7 May 2011 Infographic created by Communications Infrastructure Division of the Intelligent Systems Group at Intel Corporation. Used with permission.
Free to download: http://www.intel.com/content/www/us/en/communications/internet-minute-infographic.html

9. Twenty Tips for
Maximizing Your
LinkedIn Experience

10. Complete your profile & maintain it
12x
More likely to be viewed if you add
more than one position

11. Include your *actual* photo
 Professional headshot
 Closely cropped
 Pleasant expression
 Few exceptions
 What about discrimination?
7x
More likely to be found with a photo

12. Fine tune your settings
 Privacy levels – who sees your profile and contacts
 Email notifications – groups, invitations, etc.

13. “See Who You Already Know”
 Search your email contacts – one-time interface

14. “Improve Your Profile”
 Add more details:
– Jobs
– Schools
– Skills & expertise
– Volunteer work
– Publications
– Coursework
– etc.
More details = More keywords

15. Customize your vanity URL & use it
 Resume
 Business cards
 Email signatures
 Blog posts

16. • 116M unique visitors
(members and non-
members) in Q4 2012
• 25th most-visited website
worldwide (Dec. 2012)
• 9.8B page views in Q4
2012 (excluding mobile)
*All stats by comScore.
Accessed 25 Feb. 2013 from http://www.google.com

17. Join & participate in relevant groups
 Discussions
 Polls
 Members
 Promotions
 Jobs
 Group Profile
 Group Statistics
1.5M
LinkedIn Groups

18. Explore Recommendations
 People You May Know
 Jobs You May Be Interested In
 Groups You May Like
 Companies You May Want To Follow

19. “Add Connections” regularly
 Manual search – name or email address
 Auto search – “Just joined LinkedIn”
 Quality vs. Quantity?

20. Ask for help!
 Help Center

21. Participate in Learning Webinars

22. Go mobile
 iPhone, iPad, Android, Windows Phone,
BlackBerry
27%
Of all unique visitors come through
mobile devices

23. Do your homework – Search often
 General Searches
– People
– Updates
– Jobs
– Inbox
– Groups
– Companies
– Events
– Reference (Premium only)
– Save up to 3* searches
 Advanced People Search
– 4* filters: Industries, Groups, Relationships, Languages
(*More with Premium membership)

24. Follow companies of interest

25. Ask for introductions
& reciprocate

26. “Ask for recommendations”
& reciprocate

27. Find a job
 “Jobs You May Be Interested In”
 “Careers” tab of a Company
– “Apply With LinkedIn”
 Follow all companies you want to work for
 General search for Jobs
 Jobs posted in Groups
 Advertise in your profile summary!
 “Change your contact settings.”
 Contact connections at companies of interest
 For publicly posted job, search for inside connections
 Get introduced to hiring manager
 Consider: Job Seeker Premium

28. Fill a job
 Post an update with attached link
 Advertise in your profile summary!
 Look for active posters in relevant groups
 Research candidates before interviewing
 Contact candidates’ former colleagues
 Post a Job ($295 for 30-day posting in Boston area)
 Hiring Solutions (Premium $$)
– 86 of the Fortune 100 companies (2012)

29. Know your data/statistics
 “Network Statistics”
– Titles/Seniority
– Companies
– Industries
– Geographies
As of 25 Feb. 2013

30. Contribute to the greater good
10x

31. #21-30
21. Avoid: Multiple profiles, SPAM posts, unprofessional photo
22. Add media (under Edit Profile): presentations, video, audio, etc.
23. Post joint updates using your Twitter handle
24. Check out “Who’s Viewed Your Profile?” & monitor how often you
appear in search results
25. Add private tags and notes to your connections’ profiles
26. Browse your network “three degrees of separation”
27. Highlight your latest blog post
28. Look for relevant events or add an event to promote
29. See what’s new: LinkedIn Today (news) & LinkedIn Signal (updates)
30. Consider an account upgrade ($25 - $100/month)

32. Questions &
Group Discussion

33. Thank you!
www.linkedin.com/in/tomroux