LinkedIn Stockholm Economic Graph April 2016

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Founded in 2003, LinkedIn connects the world’s professionals
to make them more productive and successful. With over 400
million members worldwide, including executives from every
Fortune 500 company, LinkedIn is the world’s largest
professional network.

LinkedIn’s vision is to create economic opportunity for every
member of the global workforce. To accomplish this, LinkedIn is
developing the world's first economic graph, a digital mapping
of the global economy. The graph includes every job
opportunity in the world (full-time and temporary); the skills
required to obtain those opportunities; the profiles for every
company in the world offering those opportunities; the
professional profiles for every one of the 3.3 billion people in
the global workforce; and the professional knowledge that
exists within and between each of these entities. LinkedIn can
be the fabric connecting human capital to where it can best be
leveraged, and in doing so, help lift and transform the global
economy.
About LinkedIn
2
©2016 LinkedIn Corporation. All Rights Reserved.

Members in +200
countries
+2
New members per second
+100M
Unique visitors per month
+400M
The World’s Largest Professional
Network
3

T h e E c o n o m i c G r a p h
27K
schools
7M
companies
200k
Daily posts
3B
ENDORSEMENTS
FOR 45K+ SKILLS
400M
Members
5M
jobs
5

LinkedIn has a strong presence in Sweden
 By analyzing the Economic Graph, a digital representation of the global economy, LinkedIn can uncover
insights and trends about your labour market
Companies
Jobs
Skills
Schools
Knowledge
2.6M 
members are located in
Sweden
85K
companies represented

13K
open job opportunities

21K
standardized skills on
member proﬁles
8.5K
higher education orgs
represented
10.9M
recent conversations
(last 90 days)

These are the top regions for members in Sweden
7
1
Stockholm (City & County)
2
Gothenburg
3
Västra Götaland County
4
Malmö
5
Skåne County
6
Uppsala
7
Lund
8
Linköping
9
Helsingborg
10
Västerås

Here’s what Sweden’s workforce looks like
Top job functions
Top industries
8
2.6M
LinkedIn members are located in Sweden

Here are the top skills for Sweden’s workforce
Top 20 skills in the Swedish workforce
9
1
IT Infrastructure and System Management
2
Sales
3
Graphical Design
4
Software Engineering Management and
Requirements Gathering
5
Management Consulting, Business
Strategy and Analysis
6
Process and Project Management
7
Management and Leadership
8
Web Programming
9
Healthcare Management
10
Account Management
11
C/C++
12
Business Development and Relationship
Management
13
Strategy and Strategic Planning
14
Product Development and Management
15
Logistics and Supply Chain Management
16
Financial Analysis and Modeling
17
Trading and Investment
18
Lean Manufacturing and Quality
Management
19
PR and Communications
20
Education and Teaching

Stockholm’s Economic Graph
Companies
Jobs
Skills
Schools
Knowledge
491K 
members are located in
Stockholm
34K
companies represented

4.8K
open job opportunities

16K
standardized skills on
member proﬁles
6K
higher education orgs
represented
5.2M
recent conversations
(last 90 days)
10

Members
Companies
Jobs
Skills
Schools
Knowledge
The Economic Graph provides insight into
Stockholm’s economy
11
Workforce
Hiring
Education
Labour Mobility

Workforce
12

Here’s what Stockholm’s workforce looks like
Top job functions
Top industries
13
491K
LinkedIn members are located in
Stockholm
Information Technology in Stockholm
exceeds the global average by 68%.
Technology in Stockholm exceeds the
global average by 15%.

Here are the standout skills of Stockholm’s workforce
Unique skills to your region
 These skills are more likely to
appear in Stockholm than in other
European regions
 LinkedIn identiﬁes unique skills by comparing the
percentage of members in your region that know a
particular skill with the European average.
14
1
User Interface
2
Software Engineering Management and
Requirements Gathering
3
Strategy and Strategic Planning (including
Entrepreneurship and Market Strategies)
4
Brand Strategy and Management
5
Management Consulting, Business Strategy and
Analysis
6
Telecommunications Technology (including Voice
over IP, GSM, and 4G Long Term Evolution)
7
Architecture and Development Framework
8
PR & Communications (including Marketing
Communications and Investors Communications)
9
Digital and Online Marketing
10
Game Development

Members are exchanging ideas on LinkedIn Groups
Groups with the most members
in your region
 Conversations include shares on LinkedIn and
discussions on LinkedIn Groups. A discussion is
when someone posts a new topic to a Group.
15
5.2M
conversations in
the last 90 days
1
Future Trends
2
SAK Svenska Affärs- och
Karriärsnätverket
3
TED: Ideas Worth Spreading -
Unofficial
4
Job Seeker Premium Group
5
mploy rekrytering
6
Harvard Business Review
7
KTH Alumni, Royal Institute of
Technology
8
Social Media Marketing
9
Digital Marketing
10
Ericsson
members

Hiring
16

Here are the companies that employ your workforce
Company size breakdown
by number of employees
Companies that employ the most
members in your region
17
1
Stockholms läns landsting
2
Stockholms stad
3
Ericsson
4
H&M
5
SEB
6
Nordea
7
Scania
8
Swedbank
9
TeliaSonera
10
Handelsbanken
50% of members work at SMB companies
compared to 47% globally

These companies are hiring the most people
Companies hiring in your region
Most hires in the past year
 LinkedIn identiﬁes hires when members add
positions to their proﬁles
18
1
Stockholms Stad
2
H&M
3
Stockholms läns landsting
4
Scania
5
Teliasonera
6
Nordea
7
ÅF
8
SEB
9
Sweco
10
Klarna
51K
members in
Stockholm were
hired in the past 12
months

People with these skills are more likely to have been
hired in the past 12 months
19
1
Social Media Marketing
39%
2
Mobile Development
34%
3
Digital and Online Marketing
29%
4
Perl/Python/Ruby
29%
5
Software QA and User Testing
28%
6
Web Programming
28%
7
User Interface Design
27%
8
Statistical Analysis and Data Mining
27%
9
Java Development
26%
10
Digital and Online Design and Publishing
26%
11
Event Planning and Management
26%
12
Recruiting
26%
13
Shell Scripting Languages
26%
14
Microsoft Application Development
26%
15
Database Management and Software
26%
16
Middleware and Integration Software
25%
17
Data Engineering and Data Warehousing
25%
18
Mac, Linux and Unix Systems
25%
19
Business Development and Relationship
Management
25%
20
Business Intelligence
24%
38%
of members in Stockholm who have social media marketing
skills have started a new position in the past 12 months

4.8k open job posts on LinkedIn in Stockholm

20
In Stockholm, 10% of jobs are in
Government/Education/Non-profit
compared with 3% globally.

Education
21

Here’s where Members received their education
Top alma maters of members
Distribution of degree types

22
1
Stockholm University
2
KTH Royal Institute of Technology
3
Uppsala University
4
Lund University
5
Södertörn University
6
Karolinska institutet
7
Berghs School of Communication
8
Stockholm School of Economics
9
Umeå University
10
Linköping University
8%
Doctorate Degree
30%
Bachelor’s Degree
61%
Master’s Degree
1%
Associate’s Degree
69%
of members
have a
masters or
doctorate
degree

LinkedIn connects alumni from your region’s most
popular universities
23

Migration & Comparisons
24

Stockholm attracts talent nationally and globally
Geographic talent gains and loses
25
No Significant Net Outflows

26
In general, migration to Stockholm brings a net inﬂow of
skills
Migration has added to the amount of skills in Stockholm
There was a net
increase of 7% in
the number of
people with fashion
and apparel skills
as a result of
migration into
Stockholm over the
past 12 months.

27
Stockholm is competing internationally for specialist
skills
International migration has added to the number of people with certain skills in
Stockholm
There was a net
increase of 4% in
the number of
people with
mechanical and
aerospace
engineering skills as
a result of migration
into Stockholm over
the past 12 months.

Members in Stockholm are connected, both nationally
and internationally
” 28
”
Members in Stockholm share the most connections
with these regions
“
”
The most connected
metro regions had
more than double the
job growth of the
least-connected metro
regions.
1
Gothenburg
2
Copenhagen, Denmark
3
Uppsala
4
London, United Kingdom
5
Malmö
6
Västra Götaland County
7
Oslo, Norway
8
Skåne County
9
New York City, United States
10
Västerås

Members in Stockholm are connected to top global
cities
” 29
”
Members in Stockholm share the most connections
with these international regions
“
”
The most connected
metro regions had
more than double the
job growth of the
least-connected metro
regions.
1
London, United Kingdom
2
Oslo, Norway
3
Copenhagen, Denmark
4
New York City, United States
5
Paris, France
6
San Francisco, United States
7
Zürich, Switzerland
8
Berlin, Germany
9
Amsterdam, Netherlands
10
Los Angeles, United States

Member profiles make up a rich data set that LinkedIn
aggregates to understand a region’s labour market
Jobs
Members indicate their job history in the experience
section of their profile. When a new position is added
with a different location or employer, LinkedIn uses these
signals to uncover trends. Information is always
summarized to protect individual member privacy.
Education
Members indicate their academic achievements in the
education section of their profile, such as their higher
education organization and degree type.
Skills
Members indicate their expertise within the skills section
of their profile. LinkedIn clusters the tens of thousands of
individual skills that members choose to display on their
profile into categories for analysis.
Technology
Software Engineering Management
Software Modeling and Process Design
Web Programming
30

LinkedIn shares information to help policy makers make
decisions that create economic opportunity
31
Ways LinkedIn Data Can Be Used
Member Privacy and Data Accuracy
Attract jobs to your region by
highlighting unique skills
Encourage schools to update
curriculum to meet employer needs
Invest in labor force training
according to meet the demand of
employers
Meet with top employing companies
to support their growth
At LinkedIn, a core value is Members
First, or acting in the best interest of
members. For this reason, data points
in this report are summarized or
otherwise obfuscated. Please obtain
explicit permission from LinkedIn PR/
Legal before sharing this information
with the public or with additional
parties.
While there are significant efforts to
accurately express the information
contained within the Economic Graph,
as well as include pertinent exclusions
and caveats, it should be noted that all
information is a reflection of the
LinkedIn network and may not be a
true picture of your region’s economy.

Learn more at
economicgraph.linkedin.com
#economicgraph

LinkedIn Stockholm Economic Graph April 2016

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LinkedIn Stockholm Economic Graph April 2016