The document summarizes best practices for using LinkedIn as a professional networking tool. It discusses completing your profile with a headline, summary, work history, customizing your URL, asking for recommendations, and growing your network. It also covers using groups, applications, and completing a company page. The workshop aimed to help attendees get the most out of LinkedIn for networking, jobs, and building their professional brand.

1. LinkedIn Boot Camp:
Making It Work For You
November 8, 2012
North Shore Community College
JULIA CLAIRE CAMPBELL
JULIA@JCSOCIALMARKETING.COM
WWW.JCAMPBELLSOCIALMARKETING.COM

2. WELCOME!
 Objectives for the class
 Get to know LinkedIn
 Learn some of the best practices for using
LinkedIn
 Identify the different parts of the LinkedIn
profile
 Learn ways to connect with people and grow
your professional network using this online
tool
 Get your questions answered!
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3. SLIDES ARE AVAILABLE
http://www.slideshare.net/juliagulia77
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4. LINKEDIN RULES
 You get out of LinkedIn (and all social
media tools) what you put into it.
 It is not a strategy in and of itself – it is a
tool.
 It’s not really “free” –
it takes time to
maintain,
update,
connect..
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5. LINKEDIN BEST PRACTICES
• What is LinkedIn?
• LinkedIn is the world’s largest professional
network with over 120 million members and
growing rapidly. LinkedIn connects you to your
trusted contacts and helps you exchange
knowledge, ideas, and opportunities with a
broader network of professionals.
• Network professionally
• Post and find jobs
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6. LINKEDIN BEST PRACTICES
• What is LinkedIn?
• LinkedIn is the world’s largest professional
network with over 120 million members and
growing rapidly. LinkedIn connects you to your
trusted contacts and helps you exchange
knowledge, ideas, and opportunities with a
broader network of professionals.
• Network professionally
• Post and find jobs
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7. LINKEDIN BEST PRACTICES
• How do people use LinkedIn?
• Network professionally
• Post and find jobs
• Answer questions
• Build thought
leadership
• Remember names
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8. LINKEDIN BEST PRACTICES
• What makes it
different?
• Facebook is like
the local pub or
family reunion
• Twitter is like a
fast-paced
newsroom
• LinkedIn is like a
trade show or
conference 8

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10. LINKEDIN BEST PRACTICES
• Completing your LinkedIn Profile
• Go to menu bar, select Profile, drag down to
“Edit Profile”
1) Include your full name and image. 10

11. LINKEDIN BEST PRACTICES
2) Personalize your Headline.
Job seekers, use “Talented [Your Profession]
Seeking New Opportunity” not “Unemployed”.
Students, use “Aspiring [Your Profession]
Seeking Internship” not “Student at [Your
University]”.
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12. LINKEDIN BEST PRACTICES
Headline Tips!
• Value proposition – how do you provide
value?
• Target audience – whom do you provide
value for and who will read this?
• Unique selling point
• Keywords
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13. LINKEDIN BEST PRACTICES
3) Write a great Summary.
• Use key words (think SEO).
• Do not cut & paste the “about” page of your website.
• Show people how awesome you are!
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14. LINKEDIN BEST PRACTICES
4) Add Work History
to the Experience
section.
• Be brief!
• Short, short bullet points.
• DO NOT cut and paste
your resume.
• Try to avoid jargon –
make it accessible.
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15. LINKEDIN BEST PRACTICES
5) Post statuses.
• NOT like Facebook. Share resources and be
professional.
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17. LINKEDIN BEST PRACTICES
6) Customize your LinkedIn URL.
• Use your name not your company!
7) Customize your Website URLs.
• Free Beer! Free Download! White Paper! My New Book!
Etc.
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18. LINKEDIN BEST PRACTICES
7) Ask for Recommendations.
• Personalize the message.
• Ask for specifics (jog their memory).
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20. LINKEDIN BEST PRACTICES
Grow your Network!
• Request connections – use a short,
personalized message.
• Be helpful.
• Offer advice.
• Connect others.
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21. LINKEDIN BEST PRACTICES
Connect with care.
• Recruiters, salespeople – advantageous to
connect generously.
• Some people are picky.
• It’s up to you!
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22. LINKEDIN BEST PRACTICES
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24. LINKEDIN BEST PRACTICES
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26. LINKEDIN BEST PRACTICES
Sample profiles
Pam Moore
John Haydon
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30. 30

31. LINKEDIN BEST PRACTICES
Using Groups wisely
• Remember the social media rules!
• Choose Groups carefully – you can join 50
• Choose the ones that have the largest concentration of
your ideal client or customer
• Smaller groups yield better results.
• “Most Popular Discussions”
• Schedule time to visit each group at least once a week
• Turn off email notifications if too overwhelming
• Follow the group rules and etiquette
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33. LINKEDIN BEST PRACTICES
Explore LinkedIn applications.
• Amazon’s Reading List application
• SlideShare (presentations)
• WordPress (blog posts)
• Any number of others!
Add sections to your profile (but avoid
clutter).
• Showcase volunteer experience
• Projects
• Foreign language
• Test scores
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35. LINKEDIN BEST PRACTICES
• Completing your Company Page
1) Connect your employees.
2) Include basic information.
3) Post jobs.
4) Post Products & Services.
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36. MORE RESOURCES
• My blog –
www.jcsocialmarketing.com
• Mashable – www.mashable.com
• HubSpot – www.hubspot.com
• Social Media Examiner –
www.socialmediaexaminer.com
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