Tesoro presenting how to leverage linked in to refine and market your professional brand
•Download as PPTX, PDF•
1 like•878 views
Tesoro is proud to have hosted a successful Panel discussion Thursday 10, 2013 at the NSHMBA Conference. Thank you to all 115 attendees who came to engage with us and hear our panelists lend their expertise on: "How to leverage linked in to refine and market your professional brand?"
More Related Content
Similar to Tesoro presenting how to leverage linked in to refine and market your professional brand
Similar to Tesoro presenting how to leverage linked in to refine and market your professional brand (20)
Recently uploaded
Recently uploaded (20)
Tesoro presenting how to leverage linked in to refine and market your professional brand
- 1. LEVERAGE LINKEDIN TO REFINE & MARKET YOUR PROFESSIONAL BRAND October 10, 2013
- 3. OUR DISCUSSION • In a competitive global market, how can you distinguish yourself from other talent? • We all leave an on-line footprint. • It’s how we manage our footprint that sets us apart. 2
- 4. AUDIENCE POLL • How many of you have a LinkedIn account? • For those of you that have a LinkedIn account, how many of you have logged in: – Today – Within one week – Within one month • For what purpose do you use LinkedIn? – – – – Networking Job search Building relationships Research • How many of you are: – Current students – Recent graduates – Experienced professionals: • 1 to 5 years • 5+ years 3
- 9. OUR PURPOSE • Create awareness around how this tool can help you promote your professional brand while expanding your network • Discuss – – – – – LinkedIn resources and features Strategies to maximize the tool Tips for building a profile and establishing a network How recruiters navigate LinkedIn and source for talent Hiring manager assessment and evaluation of profiles 8
- 10. OUR AGENDA • Facilitated discussion • Exercise • Demonstration: – Profile review – Recruiter search • Open discussion 9
- 11. FACILITATED DISCUSSION • Please describe how you define an individual’s professional brand. 10
- 12. FACILITATED DISCUSSION • How do you most often use LinkedIn to build and communicate your professional brand? How have you worked to establish your network? 11
- 13. FACILITATED DISCUSSION • Which features do you leverage more on a regular basis? 12
- 14. FACILITATED DISCUSSION 13 • In your experience, what positively distinguishes one profile from another? Describe a “strong” profile.
- 15. FACILITATED DISCUSSION • What do you perceive as “common misuses” of LinkedIn? Describe a “weak” profile. 14
- 16. FACILITATED DISCUSSION • Why is it important to leverage LinkedIn? 15
- 17. LET’S DISCUSS PROFILE STRENGTH 16
- 18. LIMITED INFORMATION = MISSED OPPORTUNITY 17
- 21. DEMONSTRATION • Profile review • Recruiter search 20
- 23. WHAT ARE PROFESSIONALS DOING ON LINKEDIN? Managing their professional identity Building business relationships Sharing advise and finding answers Researching people and companies
- 25. REFINE YOUR BRAND • New professionals – – – – Education Work experience Campus involvement Community involvement • Making connections – – – – Alumni Peers Recruiters University faculty/staff/administration • Tips for success – Research – Affiliate with groups 24
- 26. REFINE YOUR BRAND • Experienced professionals – Education – Experience • Making connections – Alumni – Colleagues – Recruiters • Tips for success – Include relevant experience – Keep up to date – Affiliate with groups 25
- 27. THANK YOU 26