#GivingTuesdayNow is May 5, 2020 and nonprofits have had limited time to prepare. GoFundMe's no subscription, no commitment tools are a perfect solution for organizations to launch a professional #GivingTuesdayNow campaign quickly and easily. This toolkit will walk you through how.
How to Get More People to Sign-Up for Your EventJulia Campbell
If you have a campaign on GoFundMe Charity or are considering launching one, our Registration and Ticketing functionality is a great feature that can help you reach your campaign’s goals.
Important: You cannot add registration if a donation has already been made to your campaign. To avoid this, please refrain from publishing your campaign before you finish configuring its settings.
Registration or ticketing is great for your campaign if you need to:
Combine registration and fundraising into one smooth process
Collect a participation fee
Ask your supporters additional custom questions
Organize supporters to participate in a live event
Sell tickets, spots, or merchandise
In this webinar, you will learn:
How to set up the Registration and Ticketing functionality;
How to optimize your registration and ticketing campaign by strategically pricing your tickets and getting creative with ticket types;
How to take advantage of GoFundMe’s donation and sharing tools;
How to leverage these tools to reach more of our network and drive more registrations.
How to Set Up The Donate Button and Start Collecting Donations On Your WebsiteJulia Campbell
Are you able to collect donations directly from your website? With the new GoFundMe Charity Donate Button, it's super simple to collect donations for your nonprofit through your own website with only a couple of clicks.
In this webinar, you will learn:
How to set up the Donate Button on your website
How to customize your online donation page to drive more donations
Ways to grow your supporter base
How to follow-up with new donors after they make their first gift
Stellar #GivingTuesdayNow Results with GoFundMe Charity's Free On Demand ToolsJulia Campbell
#GivingTuesdayNow is May 5, 2020 and nonprofits have had limited time to prepare. GoFundMe's no subscription, no commitment tools are a perfect solution for organizations to launch a professional #GivingTuesdayNow campaign quickly and easily. Julia and David will walk you through how.
How to Mobilize Supporters to Fundraise for YouJulia Campbell
The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful.
You’re in luck. GoFundMe Charity provides you with the tools to help you be successful in getting the word out, including inviting team members, social sharing, email customization, and a mobile-friendly platform for sharing on-the-go. In this webinar, you'll learn tactics to spread the word and mobilize your supporters to not only make a donation, but to fundraise for you!
What you’ll learn:
Best practices for recruiting fundraisers for your campaign;
How to invite team members directly from your GoFundMe Charity campaign;
How to share on social media to reach new audiences and expand your fundraiser base;
How to communicate with and support your fundraisers during the campaign.
How to Launch an Emergency Crowdfunding Campaign for Your NonprofitJulia Campbell
Nonprofit organizations are getting hit hard by the coronavirus crisis. Not only are they experiencing skyrocketing demand from people in need, but social distancing has closed nonprofits and led to layoffs. For charities, the need to support employees and expand services in the face of the COVID-19 crisis is critical.
In this webinar, you will learn a step-by-step framework to planning and launching an emergency crowdfunding campaign.
Learning objectives:
How to identify a goal;
How to figure out what to fund;
How to raise funds for employee relief;
How to choose a platform for your campaign;
How to promote the campaign;
Case studies of successful emergency crowdfunding campaigns running right now.
May 27, 2020: How Nonprofits Can Adapt Their Storytelling in the Time of Soci...Julia Campbell
Storytelling is the fuel in the communication engine of the modern nonprofit. Great storytelling does more than simply communicate a message or push out an agenda; it gets at the heart of how humans process information. Mission-driven storytelling has the potential to change hearts and minds around complex, difficult issues. All nonprofit professionals and volunteers need to start thinking of themselves as storytellers if they want to convert their stakeholders from passive participants to passionate advocates.
In this free online training designed for nonprofits, you will learn:
How to make the case for storytelling at your nonprofit
Real-world examples of compelling stories resonating right now
The benefits of sharing your stories (for your audience!)
Qualities of a stellar nonprofit storyteller
I'll also be taking questions and giving you more details about my brand new online program Storytelling that Sticks: The Essential 5-Step Formula to Collect, Craft, and Share the Most Effective and Engaging Stories About Your Impact!
How to Tackle Social Media in the Time of Coronavirus & Times of UnrestJulia Campbell
Human behavior is shifting towards online and digital as we social distance and slowly open our economies, carefully, to slow the spread of COVID-19. People are staying inside, working remotely, and as a result, the in-person events, gatherings, and other celebrations that so many of us have counted on to build our communities are changing.
Nonprofits, libraries, and organizations across the globe are asking:
How can we continue to post on social media about changes occuring due to the pandemic?
How can we stay focused on mission-related content while still addressing COVID-19 and current events and unrest?
How do we as communicators start thinking about the best ways to get our message across and to connect with our followers in a different way, in this new environment?
We'll tackle all of these questions and more, and you'll be on your way to creating a crisis-proof social media strategy to guide your organization in years to come.
Bio: Julia Campbell is nonprofit consultant and speaker, focused on digital storytelling, social media marketing, and online fundraising. She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year.
You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
How to Build Community and Actually Drive Donations Using Social MediaJulia Campbell
In today’s digitally driven world, people have more messages coming at them than ever before, with multiple screens and devices being used at all-time high rates.This workshop will examine how nonprofit fundraisers need to adapt to the realities of our distracted, digital world, and how charities of all sizes can continue to attract new supporters, raise awareness for their cause, and drive donations using these tools.
How to Get More People to Sign-Up for Your EventJulia Campbell
If you have a campaign on GoFundMe Charity or are considering launching one, our Registration and Ticketing functionality is a great feature that can help you reach your campaign’s goals.
Important: You cannot add registration if a donation has already been made to your campaign. To avoid this, please refrain from publishing your campaign before you finish configuring its settings.
Registration or ticketing is great for your campaign if you need to:
Combine registration and fundraising into one smooth process
Collect a participation fee
Ask your supporters additional custom questions
Organize supporters to participate in a live event
Sell tickets, spots, or merchandise
In this webinar, you will learn:
How to set up the Registration and Ticketing functionality;
How to optimize your registration and ticketing campaign by strategically pricing your tickets and getting creative with ticket types;
How to take advantage of GoFundMe’s donation and sharing tools;
How to leverage these tools to reach more of our network and drive more registrations.
How to Set Up The Donate Button and Start Collecting Donations On Your WebsiteJulia Campbell
Are you able to collect donations directly from your website? With the new GoFundMe Charity Donate Button, it's super simple to collect donations for your nonprofit through your own website with only a couple of clicks.
In this webinar, you will learn:
How to set up the Donate Button on your website
How to customize your online donation page to drive more donations
Ways to grow your supporter base
How to follow-up with new donors after they make their first gift
Stellar #GivingTuesdayNow Results with GoFundMe Charity's Free On Demand ToolsJulia Campbell
#GivingTuesdayNow is May 5, 2020 and nonprofits have had limited time to prepare. GoFundMe's no subscription, no commitment tools are a perfect solution for organizations to launch a professional #GivingTuesdayNow campaign quickly and easily. Julia and David will walk you through how.
How to Mobilize Supporters to Fundraise for YouJulia Campbell
The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful.
You’re in luck. GoFundMe Charity provides you with the tools to help you be successful in getting the word out, including inviting team members, social sharing, email customization, and a mobile-friendly platform for sharing on-the-go. In this webinar, you'll learn tactics to spread the word and mobilize your supporters to not only make a donation, but to fundraise for you!
What you’ll learn:
Best practices for recruiting fundraisers for your campaign;
How to invite team members directly from your GoFundMe Charity campaign;
How to share on social media to reach new audiences and expand your fundraiser base;
How to communicate with and support your fundraisers during the campaign.
How to Launch an Emergency Crowdfunding Campaign for Your NonprofitJulia Campbell
Nonprofit organizations are getting hit hard by the coronavirus crisis. Not only are they experiencing skyrocketing demand from people in need, but social distancing has closed nonprofits and led to layoffs. For charities, the need to support employees and expand services in the face of the COVID-19 crisis is critical.
In this webinar, you will learn a step-by-step framework to planning and launching an emergency crowdfunding campaign.
Learning objectives:
How to identify a goal;
How to figure out what to fund;
How to raise funds for employee relief;
How to choose a platform for your campaign;
How to promote the campaign;
Case studies of successful emergency crowdfunding campaigns running right now.
May 27, 2020: How Nonprofits Can Adapt Their Storytelling in the Time of Soci...Julia Campbell
Storytelling is the fuel in the communication engine of the modern nonprofit. Great storytelling does more than simply communicate a message or push out an agenda; it gets at the heart of how humans process information. Mission-driven storytelling has the potential to change hearts and minds around complex, difficult issues. All nonprofit professionals and volunteers need to start thinking of themselves as storytellers if they want to convert their stakeholders from passive participants to passionate advocates.
In this free online training designed for nonprofits, you will learn:
How to make the case for storytelling at your nonprofit
Real-world examples of compelling stories resonating right now
The benefits of sharing your stories (for your audience!)
Qualities of a stellar nonprofit storyteller
I'll also be taking questions and giving you more details about my brand new online program Storytelling that Sticks: The Essential 5-Step Formula to Collect, Craft, and Share the Most Effective and Engaging Stories About Your Impact!
How to Tackle Social Media in the Time of Coronavirus & Times of UnrestJulia Campbell
Human behavior is shifting towards online and digital as we social distance and slowly open our economies, carefully, to slow the spread of COVID-19. People are staying inside, working remotely, and as a result, the in-person events, gatherings, and other celebrations that so many of us have counted on to build our communities are changing.
Nonprofits, libraries, and organizations across the globe are asking:
How can we continue to post on social media about changes occuring due to the pandemic?
How can we stay focused on mission-related content while still addressing COVID-19 and current events and unrest?
How do we as communicators start thinking about the best ways to get our message across and to connect with our followers in a different way, in this new environment?
We'll tackle all of these questions and more, and you'll be on your way to creating a crisis-proof social media strategy to guide your organization in years to come.
Bio: Julia Campbell is nonprofit consultant and speaker, focused on digital storytelling, social media marketing, and online fundraising. She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year.
You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
How to Build Community and Actually Drive Donations Using Social MediaJulia Campbell
In today’s digitally driven world, people have more messages coming at them than ever before, with multiple screens and devices being used at all-time high rates.This workshop will examine how nonprofit fundraisers need to adapt to the realities of our distracted, digital world, and how charities of all sizes can continue to attract new supporters, raise awareness for their cause, and drive donations using these tools.
5 Essential Stories to Drive Donations At Year-End presented by Julia CampbellJulia Campbell
Learn how to use storytelling, social media, and email to drive even more donations at year-end; the kinds of stories that donors want to hear, read, and watch; and how to collect and craft the most impactful stories about your work at year-end.
A Social Media Strategy for Your Nonprofit: EXPLAINED! How to create a solid ...Julia Campbell
Social media was once promised as the silver bullet for nonprofits. Start posting, start tweeting, start Instagramming - and like magic, the donations will just roll in! Then reality set in. In our current attention economy, organic (unpaid) reach is down, algorithms prioritize updates from friends and family over businesses and brands, and millions upon millions of pieces of content are uploaded every single day.
For nonprofits to effectively raise money and build a community on social media requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this workshop, social media and digital fundraising expert, Julia Campbell will walk you through the secrets to successful donor relations with social media.
Participants will learn...
How to navigate the latest changes and trends in the social media landscape - what fundraisers need to know;
How to use social media to build and deepen relationships with current donors and prospects;
How to manage social media work at a small nonprofit with limited capacity;
Free and low-cost tools you can use to enhance your digital fundraising on a shoestring budget; and
Real-world examples from small and mid-size nonprofits.
Nonprofit Online Awareness Campaigns - What Works and How To Do ItJulia Campbell
To cut through the clutter and get your message heard on digital channels, especially social media, can seem like a Herculean feat. For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign?
In this small group, deep dive intensive workshop, we will review actual case studies from nonprofits that had success with their online awareness and marketing campaigns. Using their examples, we will go into detail each step necessary to run a successful online awareness and marketing campaign for your nonprofit.
During this 2 hour, small group workshop, you will learn:
How to plan and prepare for a successful campaign
How to set SMART goals for the campaign
How to set up your website, email, and social media channels for maximum success
How to identify and recruit Social Media Ambassadors to spread the word
How to launch your campaign with a bang
How to use a Campaign Calendar to consistently promote the campaign after launch
How to measure the success of the campaign
How to build on momentum and keep your new supporters motivated and engaged after the campaign
About our Presenter: Julia C. Campbell, Digital Marketing Strategist, Founder of J Campbell Social Marketing. Julia Campbell has been involved with the social good sector her whole life, from coordinating food drives as a child to volunteering at homeless shelters in high school to assisting NGOs in Senegal, West Africa and beyond.
In her current position, she consults and trains nonprofits on the best ways to use digital tools to raise money and awareness for their organizations. Her blog is consistently featured in the list of Top 150 Nonprofit Blogs in the world, and she is currently publishing a book on storytelling and social media with Charity Channel Press.
Social Media Series: Tweet for Success 2017Julia Campbell
What’s a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.
10 Tech Innovations That Will Revolutionize the SectorJulia Campbell
The nonprofit technology landscape moves so quickly, it’s hard to keep up.
Technology in the nonprofit space means more than simply posting on Facebook or getting set up with the best CRM. When used wisely and strategically, nonprofit technology can often mean better and more efficient ways to raise money, to build relationships with your community and to accomplish your mission.
In this presentation, Julia Campbell will walk you through the current landscape and highlight some of the most prominent trends in #NPTECH. She will also detail 10 tech innovations that you can start using today that have the possibility to revolutionize the sector.
How to Use Social Media to Raise Money OnlineJulia Campbell
Description of the webinar:
Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again.
Topics discussed include:
Current trends in the social media landscape that nonprofits need to understand
How to choose the correct social media platforms for your small nonprofit
How to build up momentum on social media to launch a successful social media fundraising campaign
Tips and examples of simple ways to use the major platforms – Facebook, Instagram, Twitter, YouTube – to raise money and build community
The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...Julia Campbell
Did you ever wonder why some online fundraising campaigns raise a ton of money, and others fall flat? In this live training, I’ll give you the A-Z blueprint for a successful online fundraising campaign. We will walk through the four phases of online fundraising campaigns that slay - planning and preparation, launching with a bang, keeping momentum with a Campaign Calendar, and strategic follow-up after the campaign ends.
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
Learn How to Adjust Your Social Media Marketing Strategy for your nonprofit after a tumultuous 2020!
The COVID-19 pandemic, the election, and racial justice protests of 2020 have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, physical distancing, and serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media experts Julia Campbell and Susu Wong will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
Julia Campbell was recently named one of the 25 most influential nonprofit thought leaders and one of the seven nonprofit thought leaders to follow on Twitter during the coronavirus crisis. Julia Campbell is on a mission to make the digital world a better place.
She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
Susu Wong is the Founder and Principal of Tomo360, a digital marketing agency that helps businesses and nonprofits with their websites, graphic design, social media and email marketing, SEO and more!
Using her diverse business experience, Susu and the Tomo360 team have successfully helped hundreds of clients to fulfill their digital marketing needs. Susu has a unique combination of marketing, business, and technical experience that provides a well-rounded advantage to her clients.
She is also a Co-Founder of Women Accelerators, a nonprofit organization that is passionate about promoting the advancement of women.
The Next Wave: Emerging Trends in Nonprofit Social Media MarketingBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will provide a framework for evaluating the best platforms for your unique organization, as well as ideas for creating great social media content your audience will love.
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Julia Campbell
Effective social media marketing involves thoughtful measurement and analytics. This session will cover:
How to choose which metrics to track.
How and where to pull metrics from social media.
A brief review of popular analytics dashboards.
How to use a simple spreadsheet to manage tracking.
Benchmarking reports so you can see how you are doing compared to other nonprofits.
Coronavirus and Nonprofits: How to Communicate in a Time of CrisisJulia Campbell
Register for this webinar: https://www.charityhowto.com/nonprofit-webinar/coronavirus-and-nonprofits-how-to-communicate-in-a-time-of-crisis?list=Free+Courses
Key Takeaways from this free webinar:
How to communicate with your donors and supporters during this time of crisis;
How to adapt your social media content and your email communications;
How to communicate about cancelled and postponed events; and
Examples of real-world nonprofit social media posts, emails, and web pages adapted for the coronavirus crisis.
The Art of Storytelling in the Digital AgeJulia Campbell
A lot has been said about the potential and the promise of storytelling for nonprofits. Stories have the power to persuade, to captivate, and to move people from passive to active. Human brains are wired to remember stories - not just to hear or listen to stories, but to experience them along with the storyteller. The current fast-changing, always-on digital reality demands ever-more creative approaches to storytelling - to grab attention, to pique curiosity, and to inspire action. Join us for a workshop with digital storytelling expert Julia Campbell to discuss: As social change agents and nonprofit professionals, how do we build a community of raving fans using the stories we already have? How can we make complex and difficult issues come to life through stories? Julia will show you how to use compelling storytelling on digital channels to build a vision of hope, to make deeper connections with supporters, and to create a community of volunteers eager to help spread the word.
At the end of the session, participants will be able to…
1. Employ Julia’s 3-part digital storytelling framework to turn supporters from passive to passionate.
2. Create a system to collect the best volunteer recruitment stories for your organization.
3. Apply emerging technologies that nonprofits can use to recruit volunteers with digital storytelling.
What’s a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.
Nonprofit Social Media Strategy In the Time of CoronavirusJulia Campbell
How can your nonprofit continue to post on social media during the coronavirus pandemic? What's too much, too little, insensitive? How to stay focused on mission-related content while still addressing COVID-19?
Join the #NonprofitNerds for a live webinar and Q&A session. Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida, will share his case study. He's had to cancel and postpone events, take things virtual, talk to donors, fundraise, and entirely pivot Komen Florida's social media strategy in the light of COVID19.
How to Harness the Power of Facebook Fundraising Tools to Drive Donations Julia Campbell
There is no doubt getting results from Facebook in 2019 is harder than ever. While Facebook continues to roll our News Feed changes at an alarming pace, one vital feature not only seems to be insulated from declining reach, but also increasing in popularity – Facebook Fundraising.
An overview of public relations and social media guidelines, suggestions, tips and best practices for sports nonprofit organizations. This was presented at the Up2Us Regional Executive Director's meeting in Los Angeles, CA, on August 26, 2013 by Howard Brodwin, Sports and Social Change.
http://www.sportsandsocialchange.org
5 Essential Stories to Drive Donations At Year-End presented by Julia CampbellJulia Campbell
Learn how to use storytelling, social media, and email to drive even more donations at year-end; the kinds of stories that donors want to hear, read, and watch; and how to collect and craft the most impactful stories about your work at year-end.
A Social Media Strategy for Your Nonprofit: EXPLAINED! How to create a solid ...Julia Campbell
Social media was once promised as the silver bullet for nonprofits. Start posting, start tweeting, start Instagramming - and like magic, the donations will just roll in! Then reality set in. In our current attention economy, organic (unpaid) reach is down, algorithms prioritize updates from friends and family over businesses and brands, and millions upon millions of pieces of content are uploaded every single day.
For nonprofits to effectively raise money and build a community on social media requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this workshop, social media and digital fundraising expert, Julia Campbell will walk you through the secrets to successful donor relations with social media.
Participants will learn...
How to navigate the latest changes and trends in the social media landscape - what fundraisers need to know;
How to use social media to build and deepen relationships with current donors and prospects;
How to manage social media work at a small nonprofit with limited capacity;
Free and low-cost tools you can use to enhance your digital fundraising on a shoestring budget; and
Real-world examples from small and mid-size nonprofits.
Nonprofit Online Awareness Campaigns - What Works and How To Do ItJulia Campbell
To cut through the clutter and get your message heard on digital channels, especially social media, can seem like a Herculean feat. For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign?
In this small group, deep dive intensive workshop, we will review actual case studies from nonprofits that had success with their online awareness and marketing campaigns. Using their examples, we will go into detail each step necessary to run a successful online awareness and marketing campaign for your nonprofit.
During this 2 hour, small group workshop, you will learn:
How to plan and prepare for a successful campaign
How to set SMART goals for the campaign
How to set up your website, email, and social media channels for maximum success
How to identify and recruit Social Media Ambassadors to spread the word
How to launch your campaign with a bang
How to use a Campaign Calendar to consistently promote the campaign after launch
How to measure the success of the campaign
How to build on momentum and keep your new supporters motivated and engaged after the campaign
About our Presenter: Julia C. Campbell, Digital Marketing Strategist, Founder of J Campbell Social Marketing. Julia Campbell has been involved with the social good sector her whole life, from coordinating food drives as a child to volunteering at homeless shelters in high school to assisting NGOs in Senegal, West Africa and beyond.
In her current position, she consults and trains nonprofits on the best ways to use digital tools to raise money and awareness for their organizations. Her blog is consistently featured in the list of Top 150 Nonprofit Blogs in the world, and she is currently publishing a book on storytelling and social media with Charity Channel Press.
Social Media Series: Tweet for Success 2017Julia Campbell
What’s a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.
10 Tech Innovations That Will Revolutionize the SectorJulia Campbell
The nonprofit technology landscape moves so quickly, it’s hard to keep up.
Technology in the nonprofit space means more than simply posting on Facebook or getting set up with the best CRM. When used wisely and strategically, nonprofit technology can often mean better and more efficient ways to raise money, to build relationships with your community and to accomplish your mission.
In this presentation, Julia Campbell will walk you through the current landscape and highlight some of the most prominent trends in #NPTECH. She will also detail 10 tech innovations that you can start using today that have the possibility to revolutionize the sector.
How to Use Social Media to Raise Money OnlineJulia Campbell
Description of the webinar:
Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again.
Topics discussed include:
Current trends in the social media landscape that nonprofits need to understand
How to choose the correct social media platforms for your small nonprofit
How to build up momentum on social media to launch a successful social media fundraising campaign
Tips and examples of simple ways to use the major platforms – Facebook, Instagram, Twitter, YouTube – to raise money and build community
The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...Julia Campbell
Did you ever wonder why some online fundraising campaigns raise a ton of money, and others fall flat? In this live training, I’ll give you the A-Z blueprint for a successful online fundraising campaign. We will walk through the four phases of online fundraising campaigns that slay - planning and preparation, launching with a bang, keeping momentum with a Campaign Calendar, and strategic follow-up after the campaign ends.
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
Learn How to Adjust Your Social Media Marketing Strategy for your nonprofit after a tumultuous 2020!
The COVID-19 pandemic, the election, and racial justice protests of 2020 have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, physical distancing, and serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media experts Julia Campbell and Susu Wong will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
Julia Campbell was recently named one of the 25 most influential nonprofit thought leaders and one of the seven nonprofit thought leaders to follow on Twitter during the coronavirus crisis. Julia Campbell is on a mission to make the digital world a better place.
She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
Susu Wong is the Founder and Principal of Tomo360, a digital marketing agency that helps businesses and nonprofits with their websites, graphic design, social media and email marketing, SEO and more!
Using her diverse business experience, Susu and the Tomo360 team have successfully helped hundreds of clients to fulfill their digital marketing needs. Susu has a unique combination of marketing, business, and technical experience that provides a well-rounded advantage to her clients.
She is also a Co-Founder of Women Accelerators, a nonprofit organization that is passionate about promoting the advancement of women.
The Next Wave: Emerging Trends in Nonprofit Social Media MarketingBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will provide a framework for evaluating the best platforms for your unique organization, as well as ideas for creating great social media content your audience will love.
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Julia Campbell
Effective social media marketing involves thoughtful measurement and analytics. This session will cover:
How to choose which metrics to track.
How and where to pull metrics from social media.
A brief review of popular analytics dashboards.
How to use a simple spreadsheet to manage tracking.
Benchmarking reports so you can see how you are doing compared to other nonprofits.
Coronavirus and Nonprofits: How to Communicate in a Time of CrisisJulia Campbell
Register for this webinar: https://www.charityhowto.com/nonprofit-webinar/coronavirus-and-nonprofits-how-to-communicate-in-a-time-of-crisis?list=Free+Courses
Key Takeaways from this free webinar:
How to communicate with your donors and supporters during this time of crisis;
How to adapt your social media content and your email communications;
How to communicate about cancelled and postponed events; and
Examples of real-world nonprofit social media posts, emails, and web pages adapted for the coronavirus crisis.
The Art of Storytelling in the Digital AgeJulia Campbell
A lot has been said about the potential and the promise of storytelling for nonprofits. Stories have the power to persuade, to captivate, and to move people from passive to active. Human brains are wired to remember stories - not just to hear or listen to stories, but to experience them along with the storyteller. The current fast-changing, always-on digital reality demands ever-more creative approaches to storytelling - to grab attention, to pique curiosity, and to inspire action. Join us for a workshop with digital storytelling expert Julia Campbell to discuss: As social change agents and nonprofit professionals, how do we build a community of raving fans using the stories we already have? How can we make complex and difficult issues come to life through stories? Julia will show you how to use compelling storytelling on digital channels to build a vision of hope, to make deeper connections with supporters, and to create a community of volunteers eager to help spread the word.
At the end of the session, participants will be able to…
1. Employ Julia’s 3-part digital storytelling framework to turn supporters from passive to passionate.
2. Create a system to collect the best volunteer recruitment stories for your organization.
3. Apply emerging technologies that nonprofits can use to recruit volunteers with digital storytelling.
What’s a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.
Nonprofit Social Media Strategy In the Time of CoronavirusJulia Campbell
How can your nonprofit continue to post on social media during the coronavirus pandemic? What's too much, too little, insensitive? How to stay focused on mission-related content while still addressing COVID-19?
Join the #NonprofitNerds for a live webinar and Q&A session. Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida, will share his case study. He's had to cancel and postpone events, take things virtual, talk to donors, fundraise, and entirely pivot Komen Florida's social media strategy in the light of COVID19.
How to Harness the Power of Facebook Fundraising Tools to Drive Donations Julia Campbell
There is no doubt getting results from Facebook in 2019 is harder than ever. While Facebook continues to roll our News Feed changes at an alarming pace, one vital feature not only seems to be insulated from declining reach, but also increasing in popularity – Facebook Fundraising.
An overview of public relations and social media guidelines, suggestions, tips and best practices for sports nonprofit organizations. This was presented at the Up2Us Regional Executive Director's meeting in Los Angeles, CA, on August 26, 2013 by Howard Brodwin, Sports and Social Change.
http://www.sportsandsocialchange.org
Empowered.org is a free crowdfunding platform that allows businesses, social enterprises and not-profit organizations around the world to mobilize their members and supporters, fundraise effectively, and coordinate initiatives. Through features that allow direct peer-to-peer fundraising, volunteer recruitment, and organizational management, Empowered.org has revolutionized how fundraising is conducted, allowing organizations to empower their networks and make a greater impact for the causes that matter. Learn how you can join Empowered.org today to start effectively fundraising for your cause!
Social Media Best Practices for Non-Profit & Public Sector Organizations - p...Wild Apricot
A presentation on the motivations for using social media to forward the goals of non-profits, public sector and member driven organizations. How can social media help you meet goals such as fundraising, event promotion and member recruiting? Where should you start? How do you define success? Originally presented at the Canadian Institute "Managing Social Media 2009" conference in Toronto.
If you are a non-profit or charitable organisation, look at this slideshow from the Meta Webinar dedicated to Non-Profit Organisations in the Benelux with SOCIALware Benelux and TechSoup Nederland.
Link to the webinar on YouTube: https://youtu.be/OpEgrh-P2Zk
The event took place 9 June 2022. Meta covered how NGO can take advantage of the tools and functionalities that Facebook and Instagram platforms offer to increase awareness of their cause, gave insights on social media ads and spread the word on Workplace for Good.
Meta links
Meta Workplace for Good: https://www.workplace.com/workplaceforgood
Social Impact at Meta: https://socialimpact.facebook.com/tools-and-solutions/meta-tools/
SOCIALware Benelux & TechSoup Nederland links
SOCIALware Belgium: https://www.socialware.be/
SOCIALware Luxembourg: https://www.socialware.lu/
TechSoup Nederland: https://www.techsoup.nl/
How to Plan for and Execute a Successful Crowdfunding CampaignJulia Campbell
My presentation on crowdfunding basics, including the do's and dont's of setting up a campaign, characteristics of a great campaign, and how to create a plan of action to achieve success and reach your goals.
Grow Your Business Club Social media marketing strategy Fraser Hay
Social media marketing strategy and marketing plan coaching from www.growyourbusinessclub.co.uk helps delegates to generate fans, friends, followers, backlinks, traffic, signups, downloads, sales and referrals
How to Launch a FABULOUS #GivingTuesday Campaign with Less Work and More ImpactJulia Campbell
WORKSHOP DESCRIPTION
Giving Tuesday is just a few months away!
Love it or hate it, the truth is that this wildly popular international day of giving and giving back will most certainly generate record amounts of press coverage, website clicks, and donations to charities small and large.
LEARNING OBJECTIVES
The reasons that so many #GivingTuesday campaigns fall flat, and solutions to ensure that you don’t make the same mistakes;
The 3 essential steps to take to ensure that you launch a campaign that will slay your goals and energize your supporters;
The proven method that my clients have used to secure buy-in from staff and supervisors who may be skeptical about online fundraising and giving days;
A clear process to prioritize your ideas and turn them into actionable tasks.
How To Organize A Birthday Fundraiser 10 Key Points With Donations And Rewar...TrustMeUpBlog
Organizing a birthday fundraiser can transform a personal celebration into a powerful act of generosity, and with TrustMeUp, this process becomes seamless and impactful. By leveraging an intuitive platform, cutting-edge blockchain technology for transparency, and unique donor rewards, TrustMeUp not only simplifies the fundraising process but also amplifies the social impact of your special day. Whether you’re looking to support a meaningful cause, engage your community, or offer incentives to donors, TrustMeUp provides the tools and benefits to make your birthday an unforgettable occasion of giving and receiving.
https://blog.trustmeup.com/en/how-to-organize-a-birthday-fundraiser/
Crowdfunding: Getting the Crowd to Fund Your Business- Equity vs. PerksTiffany C. Wright
Crowdfunding: Getting the Crowd to Fund Your Business
Have you heard the term “crowdfunding” but do not really know what it is? Well, join us for this crowdfunding webinar to get the 411 on crowdfunding. In this informative, yet engaging webinar, you’ll get a general overview of what crowdfunding is, who it works best for, why you would use it, and how to exploit it to generate funds for your start-up, project, or ongoing business enterprise. We will introduce all crowdfunding alternatives, but focus on “perks” or “contribution” crowdfunding and equity crowdfunding.
FlipGive is a free online fundraising platform that combines ecommerce with fundraising - friends and family support your cause by shopping online for products they actually want and need.
This step-by-step guide will take you through the process of planning, launching, and promoting a fundraising campaign on the FlipGive platform, with plenty of tips and fun facts along the way.
Download the FlipGive Online Fundraising Guide to ensure your next fundraising campaign is a success. Learn more about us at www.flipgive.com
How Nonprofits Can Adapt Their Storytelling in the Time of Social DistancingJulia Campbell
Sign up at www.StorytellingThatSticks.com
In this free online training designed for nonprofits, you will learn:
✅ How to make the case for storytelling at your nonprofit.
✅ Real-world examples of compelling stories resonating right now.
✅ The benefits of sharing your stories (for your audience!)
✅ Essential qualities of a stellar nonprofit storyteller in uncertain times.
10 Ways to Use Social Media to Promote Your Giving Tuesday CampaignJulia Campbell
I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on November 30 – Giving Tuesday!
According to to Charity Navigator, “An astonishing $2.47 billion was donated to U.S. nonprofits by a reported 34.8 million people on GivingTuesday, December 1, 2020, according to Giving Tuesday, Inc., the nonprofit behind the movement and eponymous hashtag #GivingTuesday. That amount, described as a “massive swell of generosity”, reflected a 29% increase in donations compared to 2019.”
So much more than a simple fundraising event, Giving Tuesday is a global movement, shedding light on the vital work done by the nonprofit sector every single day, as well as encouraging everyday people to give back in any way they can.
The best part is that you don’t have to create a complicated campaign to join in the fun.
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
The COVID-19 pandemic, the election, and racial justice protests have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, along with serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media expert Julia Campbell will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for SuccessJulia Campbell
In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.
Join Kat Murphy Toms, GivingTuesday's Digital Strategy Director, Julia Campbell, social media expert and author, and Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida. We'll give you a step-by-step framework to use when planning, launching, and carrying out a successful #GivingTuesdayNow campaign online, on a shoestring budget, in half the time.
How Nonprofits Should Adapt Their Social Media Strategy in 2020 - UMass Lowel...Julia Campbell
What we cover in this workshop:
The key changes in the current social media landscape that affect nonprofits.
The three seismic shifts affecting donor behavior and preferences in the social media age.
How to get started creating a social media strategy for your nonprofit.
Tools and apps for social media management and content creation.
5 Habits of Successful Nonprofit Social Media Managers in 2020Julia Campbell
In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to build community in our hyper-connected world.
Three billion people, around 40% of the world’s population, use social media – spending an average of two hours every day sharing, liking, tweeting and updating on these platforms.
That breaks down to around half a million tweets and Snapchat photos shared every minute. Whew!
Not only is social media use showing no signs of slowing down, yesterday’s tried-and-true growth drivers are becoming increasingly obsolete, demographic shifts are resetting donor expectations, and the promise of technology to reach new supporters has never been more real.
There is a lot on the plate of the modern nonprofit social media manager.
It’s getting harder to manage the chaos, avoid burnout, and do your work more effectively and efficiently without losing your mind.
To help you get focused, I recommend adopting these five habits in the New Year.
A Wake Up Call for P2P Fundraisers - sponsored by DonorDriveJulia Campbell
It’s NOT business as usual for Non-Profit Organizations. Yesterday's growth drivers are becoming increasingly obsolete; demographic shifts are resetting donor and participant expectations; and the promise of technology to reach new donors has never been more real. Julia Campbell walks you through the three ways to thrive in the new normal for NPOs.
Keynote sponsored by DonorDrive: https://www.donordrive.com/
How Nonprofits Should Adapt Their Social Media Strategy in 2020Julia Campbell
Live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020!
In this free online training, you will learn:
⚡️ The key changes in the current social media landscape that affect nonprofits;
⚡️ The three seismic shifts affecting donor behavior and preferences;
⚡️ How to make sense of the recent changes to Facebook's business model - and what to do about them;
⚡️ Tools and apps for social media management and content creation.
I'll also be taking questions and giving you more details about Social Media for Social Good Academy - my brand new online training program for nonprofit social media managers!
How to Use Social Media to Maximize Your Giving Tuesday CampaignsJulia Campbell
Giving Tuesday is just around the corner. Your campaign has 24 hours to stand out and make the most of this growing giving frenzy.
Are you ready?
GivingTuesday success depends on a great social media plan. Join us as social strategist, Julia Campbell, shares insider tips and tactics to bring the power of social to your campaign.
JOIN US AS WE EXPLORE:
• Strategies for harnessing social channels and networks
• Tips for launching easy social campaigns
• Unique ways to grow engagement and revenue
• Real-life tips any nonprofit can use!
10 Ways to Improve Donor Retention with Social MediaJulia Campbell
Watch the replay of this webinar here: https://bloomerang.co/resources/webinars/
Julia Campbell will show you how to use social media and other free online tools to create your very own #DonorGratitude campaign, on a shoestring budget!
Flash Class: How to Promote Your Giving Tuesday Campaign To Get More Buzz wit...Julia Campbell
Do you want to raise more money and connect with more supporters this year on the global day of giving, #GivingTuesday? This year Giving Tuesday is December 3, and it’s never too early to start planning for a successful campaign!
Last year on #GivingTuesday nonprofits raised over $380 million online. #GivingTuesday is a global social good movement designed to encourage people to give back the Tuesday after Thanksgiving, as an antidote to the shopping days of Black Friday and Cyber Monday.
Simply sending out one email and telling your donors that you are participating in this international day of giving is not enough. In this jam-packed webinar, social media expert Julia Campbell will go through exactly what is required in promoting a successful Giving Tuesday campaign for your nonprofit.
Julia Campbell has helped dozens of small and mid-size nonprofits launch successful Giving Tuesday campaigns, and she will teach you exactly what to do to reach your goals this Giving Tuesday for your nonprofit.
Learning objectives:
How to use email to reach donors on Giving Tuesday
How to use storytelling to get people to pay attention to your campaign
Ways to strategically use social media advertising to further amplify your message
Battle-tested tools and apps to create great visuals and videos to promote the campaign
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
Understanding the Challenges of Street ChildrenSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
A process server is a authorized person for delivering legal documents, such as summons, complaints, subpoenas, and other court papers, to peoples involved in legal proceedings.
Russian anarchist and anti-war movement in the third year of full-scale warAntti Rautiainen
Anarchist group ANA Regensburg hosted my online-presentation on 16th of May 2024, in which I discussed tactics of anti-war activism in Russia, and reasons why the anti-war movement has not been able to make an impact to change the course of events yet. Cases of anarchists repressed for anti-war activities are presented, as well as strategies of support for political prisoners, and modest successes in supporting their struggles.
Thumbnail picture is by MediaZona, you may read their report on anti-war arson attacks in Russia here: https://en.zona.media/article/2022/10/13/burn-map
Links:
Autonomous Action
http://Avtonom.org
Anarchist Black Cross Moscow
http://Avtonom.org/abc
Solidarity Zone
https://t.me/solidarity_zone
Memorial
https://memopzk.org/, https://t.me/pzk_memorial
OVD-Info
https://en.ovdinfo.org/antiwar-ovd-info-guide
RosUznik
https://rosuznik.org/
Uznik Online
http://uznikonline.tilda.ws/
Russian Reader
https://therussianreader.com/
ABC Irkutsk
https://abc38.noblogs.org/
Send mail to prisoners from abroad:
http://Prisonmail.online
YouTube: https://youtu.be/c5nSOdU48O8
Spotify: https://podcasters.spotify.com/pod/show/libertarianlifecoach/episodes/Russian-anarchist-and-anti-war-movement-in-the-third-year-of-full-scale-war-e2k8ai4
Many ways to support street children.pptxSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
This session provides a comprehensive overview of the latest updates to the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (commonly known as the Uniform Guidance) outlined in the 2 CFR 200.
With a focus on the 2024 revisions issued by the Office of Management and Budget (OMB), participants will gain insight into the key changes affecting federal grant recipients. The session will delve into critical regulatory updates, providing attendees with the knowledge and tools necessary to navigate and comply with the evolving landscape of federal grant management.
Learning Objectives:
- Understand the rationale behind the 2024 updates to the Uniform Guidance outlined in 2 CFR 200, and their implications for federal grant recipients.
- Identify the key changes and revisions introduced by the Office of Management and Budget (OMB) in the 2024 edition of 2 CFR 200.
- Gain proficiency in applying the updated regulations to ensure compliance with federal grant requirements and avoid potential audit findings.
- Develop strategies for effectively implementing the new guidelines within the grant management processes of their respective organizations, fostering efficiency and accountability in federal grant administration.
What is the point of small housing associations.pptxPaul Smith
Given the small scale of housing associations and their relative high cost per home what is the point of them and how do we justify their continued existance
How to Start Your #GivingTuesdayNow Campaign with GoFundMe Charity's Free Tools
1. #GIVINGTUESDAYNOW
CAMPAIGN TOOLKIT
Created by Julia Campbell and
GoFundMe Charity
Sign up and start fundraising right
now:
https://charity.gofundme.com/signi
n/form/fundraise/signup/create/givi
ng-tuesday-now
2. The coronavirus crisis has devastated the
nonprofit sector.
Not only are organizations of all sizes
experiencing skyrocketing demand from
people in need, but CDC recommendations
around social distancing and shelter-in-place
have forced many to close their doors and to
layoff or furlough employees.
We are too important, too vital to stay silent in
the face of this crisis.
#GivingTuesdayNow came about to jumpstart
philanthropy and generosity right now, when
we need it most.
GoFundMe Charity and I created this Toolkit to
help you communicate with your supporters
and raise much needed funds for your
mission.
If you have questions, please don’t hesitate to
email me at Julia@jcsocialmarketing.com or
visit the GoFundMe Charity help center.
We’ve got you. You’ve got this. Let’s do this
together.
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
3. WHAT IS
#GIVINGTUESDAY
NOW?
In response to the
unprecedented need caused
by COVID-19,
GivingTuesday is hosting
#GivingTuesdayNow, a
global day of giving and
unity, set to take place on
May 5, 2020.
The day is designed to drive
an influx of generosity,
citizen engagement,
business and philanthropy
activation, and support for
communities and nonprofits
around the world. LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
4. WHY PARTICIPATE
IN
#GIVINGTUESDAY
NOW?
The annual GivingTuesday event
is a proven way to unleash
tremendous giving to causes and
uplift community connection, and
#GivingTuesdayNow is a chance
to use that impact in a time when
it’s desperately and urgently
needed.
Analyses of GivingTuesday data
have demonstrated:
1. GivingTuesday drives a net
increase in giving.
2. GivingTuesday brings together
partners from all sectors to
encourage participation.
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
5. WHY PARTICIPATE
IN
#GIVINGTUESDAY
NOW?
Generosity is a countervailing
force to combat fear,
helplessness, and isolation that is
so prevalent with the pandemic
crisis and the necessary efforts to
flatten the curve.
Donors see charities as part of
the solution and understand there
is an increased need to give.
People want to feel a sense of
control.
Donors who are financially secure
and can’t leave their homes want
to help – they would like to
volunteer and to give.
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
6. GOFUNDME CHARITY IS GIVING
$300,000 TO NONPROFITS!
GoFundMe Charity will, through its sister charity, GoFundMe.org,
issue $1,000 matching grants to qualifying nonprofits to help alleviate their
financial burdens during these uncertain times.
To qualify for a grant, you must:
1. Start a #GivingTuesdayNow campaign on GoFundMe Charity.
2. Explain in your campaign story how the COVID-19 pandemic has
impacted your nonprofit or how your nonprofit is aiding COVID-19
related causes.
3. Raise at least $1000 online from ten or more donations through your
GoFundMe Charity campaign.
4. Click here to find out if your nonprofit qualifies and for general
questions.
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
7. WHY USE
GOFUNDME
CHARITY?
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
GoFundMe is the #1 and most trusted leader in free online
fundraising.
Raise more money. Tap into the world’s largest social fundraising
platform and our network of hundreds of millions of donors.
Engage more donors. Robust tools that help you reach more
donors and build lasting relationships more efficiently.
Own your data. Unrestricted access to your data with powerful
reporting and integrations to unlock valuable insights.
Control your brand. Customize the experience from start to finish.
Easily tailor pages, emails and more to fit your charity’s brand.
Register and start for free:
https://charity.gofundme.com/charities/register
8. QUICK START CHECKLIST
1. Start by claiming your nonprofit. If you cannot find your organization, follow
these steps to get it added to the GoFundMe Charity platform.
2. Choose your preferred payment processor to process donation withdrawals.
3. Create and customize your first campaign page.
4. Add teams to supercharge peer to peer fundraising (optional)
5. Incorporate registration and ticketing for events (optional)
6. Enable your favorite software integrations (optional)
7. Spread the word about your cause by promoting your fundraiser.
8. Manage your fundraising teams with specially designed tools in your
Campaign Manager.
9. Use the Report Center to collect and analyze important data.
10. Register your campaign with #GivingTuesdayNow.
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
9. HOW TO
USE THIS
TOOLKIT –
FOUR
PHASES
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
1. Register and getting set up.
2. Customize the campaign title, goal, story,
and design.
3. Spread the word about the campaign to
your networks, and ask people to start peer-
to-peer fundraisers on your behalf.
4. Thank donors and supporters after the
campaign to create long-term impact.
10. PHASE 1: HOW TO
REGISTER FOR
GOFUNDME CHARITYLEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
11. CLAIM YOUR CHARITY
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
Go to:
https://charity.gofund
me.com/charities/regis
ter
Claim your charity by
filling out the form and
clicking Sign Up.
Note: It’s best if you
use your charity staff
email on this form
because it will speed
up the verification
process.
12. CLAIM YOUR CHARITY
Search for your nonprofit on the Find Your Nonprofit page.
You can use your charity’s name or tax ID number for the most
accurate results. Identify your organization from the results.
Be sure to cross reference with your tax ID to make sure you claim
the correct charity.
Hover your cursor over the listing and click the green Claim Nonprofit
button.
NOTE: If you see a button that says Request Access to Nonprofit
instead of Claim Nonprofit, it means that someone else from your
organization has already claimed your account.
In this case, click the button to Request Access and someone from
the GoFundMe Charity team will assist you.LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
13. YOU CAN START RIGHT AWAY!
Once you’ve claimed your charity,
the GoFundMe team will officially
verify your involvement with the
nonprofit.
This process usually takes 24-48
hours.
You’ll receive an email for verifying
your account with a pin. Use that pin
for full access.
But don’t wait! You can start
fundraising right away!
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
14. PHASE 2: HOW TO
CUSTOMIZE YOUR
FUNDRAISING CAMPAIGNLEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
15. CUSTOMIZE
THE
CAMPAIGN
When you login, you will see
a dashboard with the
following sections:
Team Page – where you want
to focus the majority of your
time and effort!
Donation Flow – Self-service
coming soon!
Registration and Ticketing –
if you want to rally your
supporters around a specific
ticketed event.
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
16. REGISTRATIO
N AND
TICKETING
Use this option if you want to
rally your community around
an event.
Example: Meals & Hope:
https://charity.gofundme.co
m/o/en/campaign/meals-
and-hope
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
17. CAMPAIGN ASSETS TO CREATE &
COLLECT
Color Palette
Choose two colors from our palette or look
up the exact hex colors for your
organization to represent your campaign
theme. Click here to learn more
information about hex colors
Main campaign image
Minimum (600 x 400 pixels)
Recommended (900 x 600 pixels)
Campaign video
This is optional if you have a campaign
image
Video must be from Vimeo or YouTube
Campaign Header Logo
Minimum (80 x 80 pixels)
Recommended (700 x 80)
Custom share image to Facebook
Minimum (375 x 375 pixels)
Recommended (1200 x 630 pixels)
Banner Logo: (Multi-team campaign
only)
Minimum (80 x 80 pixels)
Recommended (1600 x 256 pixels)
Banner image (Multi-team campaign
only)
Minimum (600 x 400 pixels)
Recommended (900 x 600 pixels)
Registration banner image
(registration & ticketing campaign
only)
Required (440 x 330 pixels)
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
18. 3 CRITICAL PIECES OF YOUR
#GIVINGTUESDAYNOW CAMPAIGN
1. Compelling campaign title
2. Campaign goal
3. Campaign story
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
19. SETTING A
CAMPAIGN
GOAL
Set a goal. If you don’t know
how much to ask for,
consider the greatest needs
faced by your organization
right now.
Do you want to provide
stipends, gift cards,
emergency cash relief, food
assistance funds?
Do you need operating funds
to keep your doors open and
to serve an increased client
workload?
What will that cost?
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
20. TELL YOUR STORY
In the Tell Your Story section, clearly spell out how the
funds will be used.
What is the impact? What makes this campaign urgent,
timely, and relevant?
For example, Goodwill Detroit says in their campaign:
“We kindly ask that you join us in supporting our hourly
and front line workforce who are dramatically impacted by
the COVID -19 pandemic.
Your gift will help provide immediate financial support so
they can purchase essential resources to maintain a
healthy and safe life during these uncertain times.”
https://charity.gofundme.com/o/en/campaign/goodwillde
troit-needs-you
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
22. NONPROFIT CAMPAIGN EXAMPLES
The Arts Council of Indianapolis is organizing a fundraiser to help local arts
& cultural workers who are experiencing a sudden and severe loss of wages
during the COVID-19 public health crisis.
https://charity.gofundme.com/o/en/campaign/indianapolis-artist-relief-
fund
The South Asian Arts Resiliency Fund is a direct response to the damage
caused by projects, exhibitions, and events being cancelled or postponed.
https://charity.gofundme.com/o/en/campaign/artsfund
Covenant Community Care is a faith based charitable non-profit Community
Health Center, serving the people of Metro Detroit, that seeks out, heals,
and strengthens over 20,000 people every year through services like
medical, dental, OB-care, behavioral health,
and vision. https://charity.gofundme.com/o/en/campaign/sustain-our-
efforts-during-covid-19
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
23. DESIGN ELEMENTS FOR THE
CAMPAIGN
In the Design section, you can customize the visual look of the
campaign.
1. Choose theme colors.
2. Choose a header logo, which can be your logo or a logo of a
business partner/match donor.
3. Link your logo back to any website URL you choose.
4. Customize the Facebook share image and text so that it is easy to
share and looks great on social media feeds.
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
26. BUTTON MANAGEMENT
Change the order of the buttons as
they are displayed on your campaign
page.
Default setting is Start a fundraiser
on top with the Donate button
smaller.
You can edit the “Start a fundraiser”
button to say “Join our team” or
something else.
You can change this in campaign
settings.
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
28. TIPS FOR
SUCCESSF
UL
CAMPAIGNS
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
Choose eye-catching, colorful photos that
clearly show the impact of your mission.
Add a video! GoFundMe Charity campaigns with
videos raise more than campaigns without a
video.
Click here to read more about campaign video
dos and don’ts.
We recommend that charities do NOT hide the
total amount raised for #GivingTuesdayNow.
This is a public campaign and you want to create
excitement and momeuntum, especially around
the GoFundMe Charity match!
30. TIPS ON CHOOSING THE RIGHT
SETTINGS
We recommend:
1. Let people set up new fundraisers. This can be disabled if you are running
a timed campaign or a challenge and you need to limit the number of
campaigns set up on your behalf.
2. Do not hide donation dollar amounts. Individual donors can hide their
dollar amount after they give if they choose.
3. Do not allow offline donations on the campaign page from individual
donors. Your nonprofit organization CAN manually go in and add offline
donations. It is important not to let the individual donors do this, because
offline donations do NOT count towards the GoFundMe Charity
#GivingTuesdayNow $1,000 match.
4. Social Amp button should be set to on. The most successful campaigns
allow supporters to share the campaign on social media and with their
networks.
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
31. PHASE 3: HOW TO SPREAD
THE WORD TO YOUR
NETWORKSLEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
32. SPREADING
THE WORD
ABOUT THE
CAMPAIGN
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
Aim Aim to turn your donors into fundraisers.
Use Use the Social Amp features provided within the GoFundMe platform.
Use
Use your social media channels to ramp up participation. Download
sample social media graphics for #GivingTuesdaynow.
Send out Send out a series of emails about the campaign.
Put Put a banner on your website announcing the campaign.
Go
Go multi-channel! Reach your donors where they are (mostly on
Zoom calls and on their phones right now).
34. COMPOSE A CAPTION WHEN
SHARING TO YOUR PERSONAL
SOCIAL MEDIA PLATFORMS.
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
35. CUSTOMIZE CAMPAIGN
COMMUNICATIONS
The Email Manager allows nonprofits to customize the emails that are
sent from GofundMe Charity when your supporters take specific
actions on the site.
Some of the emails you can customize:
Donation Receipt: All donors get a tax deductible receipt and you can
add your contact information
Thank you email: A personalized thank you note to donors.
Join the team: Edit this to provide strategic tips for fundraisers, to get
them excited and motivated and thank them, to give them your
contact information for help.
Emails to encourage your fundraisers to continue with the campaign
if they haven’t set a goal or haven’t raised any money (these emails
automatically go out one week after someone creates a campaign forLEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
39. HOW TO
USE EMAIL
DURING
YOUR
CAMPAIGN
Use compelling language and imagery.
Always include a call-to-action in the body of
your message to drive donations.
Send out at least three big email blasts to your
constituents. We suggest sending before,
during, and after your campaign.
Send an additional dedicated email after your
campaign is over thanking and sharing your
success with your donors and fundraisers.
They key to getting your emails opened is to
make sure that each communication is different
and adds value.
Include campaign elements like what will the
funds be used for and why this is important, as
well as updates on your progress towards the
campaign goal.
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
40. HOW TO
SHARE ON
SOCIAL
MEDIA
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
Do
Don’t just ask for money. Give updates on your progress, share
stories, provide data on the problem.
Content
In your social media content, always include the direct URL to your
campaign with a clear and concise call to donate, or to start a
fundraiser.
Photo and video
Photo and video are the leading forms of content on social media in
terms of engagement.
Vary
Vary your social media content across the platforms that you use.
What works on Instagram may not necessarily work on LinkedIn, etc.
Encourage
Encourage your supporters to share on your behalf. This enables your
message and campaign to go even further across social networks.
41. KEEP IN CONTACT
WITH YOUR
FUNDRAISERS
Communicate with your Team through the GoFundMe
platform.
Give them strategic tips to raise more money and get
more engagement with their campaign.
Get them exited and motivated!
Thank them for their generosity.
Provide updates on the total campaign and progress.
Give them tools and content like graphics, photos,
videos to share with their network.
Be accessible for those who need help with their
campaign. Who can they call and email?
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
42. KEEPING YOUR DONORS UPDATED
Those who regularly use the Campaign Update tool see more
returning donors and visitors to their campaigns than those who
don’t!
How to Post a Campaign Update using GoFundMe Charity:
1. Select the Campaign Manage view for your campaign.
2. Locate the Campaign Update section.
3. Craft your message in the space provided.
4. Click Preview to confirm that everything looks correct.
5. Click Publish when you are ready to post and send to your donors.
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
43. TIPS FOR USING THE
CAMPAIGN UPDATE
TOOL
Using the Campaign Update tool at strategic
times during your campaign (such as halfway or
close-to goal) helps generate excitement and a
sense of urgency in your donors.
Use photos to convey impact.
Snap a live video of your work in the field (where
possible).
Send it out to everyone that donated to
demonstrate impact.
Announce stretch goals.
Thank people for donating, and ask them to
consider starting their own fundraiser!
LEARN MORE:
HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-
NOW
44. NONPROFIT EXAMPLES: CAMPAIGN
UPDATE
Here are some examples of ways that nonprofits have used the
Campaign Update tool to provide progress updates and critical
information to their supporters:
NYC Makes PPE: Making and Donating PPE to Healthcare Workers
Feed Hero Nurses Fighting Covid-19
Be a Masked Hero: Send Masks to Medical Staff Now!
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
45. PHASE 4: HOW TO THANK
YOUR DONORS AFTER MAY
5LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
46. HOW TO THANK YOUR DONORS
Select the “Manage” icon from your Campaign Manager
From your Manage Campaign view, scroll down to your Activity Feed
Click on the donation for which you want to "Say thanks."
Write your message and Send!
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
47. TIPS FOR MAKING DONORS FEEL
APPRECIATED
We recommend using the Thanking Donors tool in your GoFundMe
platform in addition to sending a more formal thank you, such as a
personal email or letter.
Customize the Thank You tool template in the Email Manager.
You can use engagement tools like CauseVid or BombBomb to send
video emails in this time of social distancing.
Use the GoFundMe campaign update tool and let your supporters
know that they are a part of it all. For example, “We're halfway to our
goal of raising $2,000 because of your generosity and support.”
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
48. CELEBRATE
YOUR
FUNDRAISERS
Your fundraisers have put
themselves out there and done
one of the hardest things there
is to do – raise money!
Make sure your fundraisers
know how much you
appreciate them and all of
their efforts, even if they
didn’t reach their goal.
A personal phone call, email,
or tag on social media can go
a long way to make them feel
special. LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
49. #GIVINGTUESDAYNOW FAQS
Answers to these questions are at:
https://charitysupport.gofundme.com/hc/en-
us/articles/360042301171--GivingTuesdayNow-FAQs
How does the matching program work?
How does my charity qualify?
Can my charity participate if we already have a campaign?
How and when will my charity receive the matching grant?
Can I raise money on behalf of a charity that I don't work for?
How can I make my campaign successful?
How can my charity get the money as quickly as possible?
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW
50. #GIVINGTUESDAYNOW
RESOURCES
For additional Giving Tuesday campaign success tips check out these
resources:
#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for
Success
10 Ways to Participate in #GivingTuesdayNow Without Asking for
Money
Nine Nonprofit Giving Tuesday Ideas You Need to Know
Optimize Your Giving Tuesday Email Campaign With This Guide
LEARN MORE: HTTPS://CHARITY.GOFUNDME.COM/O/EN/CAMPAIGN/GIVING-TUESDAY-NOW