This document provides tips and best practices for using LinkedIn effectively. It discusses completing your profile with a headline, summary, work history, and recommendations. It also recommends growing your network by connecting with others, using groups, and exploring LinkedIn applications. The document emphasizes quality over quantity and maintaining a professional presence on LinkedIn.

1. LinkedIn Boot Camp:
Making It Work For You
June 6, 2012
North Shore Community College
JULIA CLAIRE CAMPBELL, MPA
978-578-1328
JCAMPBEL04@NORTHSHORE.EDU

2. SOCIAL MEDIA RULES
 You get out of social media what you put
into it.
 It is not a silver bullet
(sorry).
 It’s free – like a puppy
is “free”.
 Less is always more.
 Quality
over quantity.
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3. LINKEDIN BEST PRACTICES
• What is LinkedIn?
• LinkedIn is the world’s largest professional
network with over 120 million members and
growing rapidly. LinkedIn connects you to your
trusted contacts and helps you exchange
knowledge, ideas, and opportunities with a
broader network of professionals.
• Network professionally
• Post and find jobs
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4. LINKEDIN BEST PRACTICES
• What is LinkedIn?
• LinkedIn is the world’s largest professional
network with over 120 million members and
growing rapidly. LinkedIn connects you to your
trusted contacts and helps you exchange
knowledge, ideas, and opportunities with a
broader network of professionals.
• Network professionally
• Post and find jobs
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5. LINKEDIN BEST PRACTICES
• How do people use LinkedIn?
• Network professionally
• Post and find jobs
• Answer questions
• Build thought
leadership
• Remember names
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6. LINKEDIN BEST PRACTICES
• What makes it
different?
• Facebook is like
the local pub or
family reunion
• Twitter is like a
fast-paced
newsroom
• LinkedIn is like a
trade show or
conference 6

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8. LINKEDIN BEST PRACTICES
• Completing your LinkedIn Profile
• Go to menu bar, select Profile, drag down to
“Edit Profile”
1) Include your full name and image. 8

9. LINKEDIN BEST PRACTICES
2) Personalize your Headline.
Job seekers, use “Talented [Your Profession]
Seeking New Opportunity” not “Unemployed”.
Students, use “Aspiring [Your Profession]
Seeking Internship” not “Student at [Your
University]”.
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10. LINKEDIN BEST PRACTICES
Headline Tips!
• Value proposition – how do you provide
value?
• Target audience – whom do you provide
value for and who will read this?
• Unique selling point
• Keywords
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11. LINKEDIN BEST PRACTICES
3) Write a great Summary.
• Use key words (think SEO).
• Do not cut & paste the “about” page of your website.
• Show people how awesome you are!
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12. LINKEDIN BEST PRACTICES
4) Add Work History
to the Experience
section.
• Be brief!
• Short, short bullet points.
• DO NOT cut and paste
your resume.
• Try to avoid jargon –
make it accessible.
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13. LINKEDIN BEST PRACTICES
5) Post statuses.
• NOT like Facebook. Share resources and be
professional.
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15. LINKEDIN BEST PRACTICES
6) Customize your LinkedIn URL.
• Use your name not your company!
7) Customize your Website URLs.
• Free Beer! Free Download! White Paper! My New Book!
Etc.
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16. LINKEDIN BEST PRACTICES
7) Ask for Recommendations.
• Personalize the message.
• Ask for specifics (jog their memory).
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18. LINKEDIN BEST PRACTICES
Grow your Network!
• Request connections – use a short,
personalized message.
• Be helpful.
• Offer advice.
• Connect others.
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19. LINKEDIN BEST PRACTICES
Connect with care.
• Recruiters, salespeople – advantageous to
connect generously.
• Some people are picky.
• It’s up to you!
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20. LINKEDIN BEST PRACTICES
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22. LINKEDIN BEST PRACTICES
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24. LINKEDIN BEST PRACTICES
Sample profiles
Pam Moore
John Haydon
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29. LINKEDIN BEST PRACTICES
Using Groups wisely
• Remember the social media rules!
• Choose Groups carefully – you can join 50
• Choose the ones that have the largest concentration of
your ideal client or customer
• Smaller groups yield better results.
• “Most Popular Discussions”
• Schedule time to visit each group at least once a week
• Turn off email notifications if too overwhelming
• Follow the group rules and etiquette
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31. LINKEDIN BEST PRACTICES
Explore LinkedIn applications.
• Amazon’s Reading List application
• SlideShare (presentations)
• WordPress (blog posts)
• Any number of others!
Add sections to your profile (but avoid
clutter).
• Showcase volunteer experience
• Projects
• Foreign language
• Test scores
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33. LINKEDIN BEST PRACTICES
• Completing your Company Page
1) Connect your employees.
2) Include basic information.
3) Post jobs.
4) Post Products & Services.
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34. MORE RESOURCES
• My blog –
www.jcsocialmarketing.com
• Mashable – www.mashable.com
• HubSpot – www.hubspot.com
• Social Media Examiner –
www.socialmediaexaminer.com
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