Learn about Salesforce Marketing Cloud, the feature-rich marketing automation platform, and how it helps increase customer engagement and provide a personalized experience. We will also discuss the Marketing cloud career paths and various resources available to get started.

2. Jyothsna Bitra (JB)
Marketing Cloud Consultant/Architect, Arxcient
Phoenix, Arizona.

3. Agenda
● What is Marketing Cloud
● Studios and Builders
● Demo
● Marketing Cloud Careers
● How to Get Started
● FAQs
● Q&A

4. What is Marketing Cloud
● Marketing Cloud is the platform for delivering relevant, personalized journeys across
channels and devices
● Enables marketers to deliver the right message at the right time throughout all
phases of the relationship.
● Includes integrated solutions for customer journey management, email, mobile,
social, web personalization, advertising, content creation and management, and
data analysis

6. Credits: Kerry Townsend

7. Email Studio
Build and manage personalized emails at
scale
● Create dynamic and personalized emails
with simple drag-drop tools
● Build emails that look great on every device
● Send promotional, transactional and
triggered messages
● Track, test and optimize emails to drive
performance

8. Mobile Studio
Mobile Messaging: MobileConnect, Mobile
Push, GroupConnect
● Create cross channel engagement with
SMS, MMS, push and group messaging
● Use ready made SMS and MMS templates
● Have two way mobile conversations that
include pictures, videos and audios with
MMS and group messaging
● Deliver time sensitive, personalized
reminder and alerts

9. Social Studio
Listen, Publish, Engage and Automate
● Listen to your customers, gain insights and
track performance across global brands
● Plan, collaborate and publish social
campaigns across teams, brands and
geographies
● Engage with customers and prospects at
scale to nurture community and provide
customer service

10. Advertising Studio
Advertising Audiences, Campaigns and Lead
Capture
● Use your customer data to drive all your
digital advertising at scale
● Advertise relevant content on FB, Instagram,
Twitter, Google, etc
● Use CRM data to target your advertising
content
● Use Journey Builder to connect your
advertising

11. Web Studio
Web Personalization Tools: Cloudpages
● Use the drag and drop editor to quickly
create landing pages, microsites, mobile
apps..
● Create personalized landing pages with
prebuild and custom layouts
● Add forms and capture data
● Track visitor behavior
● Analyze page view, click-throughs and
conversion rates

12. Automation Studio
Automate simple and complex data
processes
● Unify data from any source.
● Extract, transform and load any data with
speed and accuracy
● Advanced list segmentation and filtering

13. Journey Builder
Cross channel customer engagement at
scale
● Build and automate personalized
interactions across email, web, advertising
and mobile
● Trigger a journey with key customer events
● Test multiple variations of content, channel,
timing and frequency
● Build it once, then offer a unique customer
journey for every individual at massive scale

14. Audience Builder
Customer data modeling and segmentation
● Manage all your contacts and build a single
view of each individual by integrating data
from any source
● Build a complex data model from your
marketing channels, CRM,e-commerce
● Access all your data in MC- from sales,
service, apps and communities

15. Content Builder
Content Management System
● Consolidate images, content blocks,
templates, emails and raw HTML into a
single location
● Upload files with drag and drop tools
● Use search and filter tools to quickly locate
marketing content
● Edit assets and preview content
● Create reusable blocks

16. Analytics Builder
Web and Mobile Analytics, Reports and
Discover
● Observe customer behavior across channels
● View data and campaign results with
reports and dashboards
● Track and measure results across the
customer journey

17. Interaction Studio
Connected customer engagement across
marketing, sales, service and more
● Real-Time offer management
● Journey orchestration
● Lifecycle insights

18. Additional Products
Google Analytics 360
Distributed Marketing
Datorama

19. MC Connect
Integrate Marketing Cloud across the Salesforce platform
● Access to all your CRM data in MC
● Integrate 1-2 journeys across the Marketing, Sales, Service and Community clouds
● Send to Salesforce report and campaigns

20. Resources
● Trailhead
● Salesforce Events
● {sfmc-curated}
● How To SFMC
● Trailblazing Together
● SFMC Trailblazer

21. Careers
● Salesforce Marketers Career Path
● Career switch from Salesforce/Other Marketing Tools

22. ● Demand Gen/B2B Marketer
○ Hit lead generation Goals
○ Hit Pipeline Creation Goals
○ Hit Revenue Goals
○ Upsell & Cross-Sell
○ Optimize across Marketing Portfolio
● Marketing Analytics Manager
○ Tracking impact on Sales
○ Providing the business with adequate analytics
○ Data Integrity
○ Increased time to insights and reporting optimization
○ Transparency into Performance to reduce waste

23. ● Email Marketer
○ Build customer relationships and drive loyalty
○ Conversion and Sales
○ Drive Growth
○ Customer Life Cycle Management, Automation & Personalization, Compliance
● Data Science and Ops
Build a unified view of each customer and give teams beyond marketing a view of data.
Personalize experiences while overcoming internal challenges such as integration, team
structure/workflow, data quality, and more

25. https://www.salesforceben.com/the-drip/pardot-marketing-cloud-certification-paths-infographic/

26. Salesforce Marketing Cloud Administrator Certification
Designed for administrators who can configure
Marketing Cloud products utilizing industry and
product best practices.
Demonstrate your knowledge and skills in:
● Marketing Cloud setup
● Contact Model
● MC Products
● Security best practices
No prerequisites
3-6 months experience
recommended
https://trailhead.salesforce.com/credentials/marketingcloudadministrator

27. Salesforce Marketing Cloud Consultant Certification
Designed for individuals who have experience
using Marketing Cloud tools in executing both
tactical and strategic email campaigns .
Demonstrate your knowledge and skills in:
● Content system
● Segmentation
● Automation
● Tracking/Analytics
Prerequisites: Marketing Cloud
Administrator Certification
6+ months of experience/5
implementations projects
https://trailhead.salesforce.com/help?article=Salesforce-Certified-Marketing-Cloud-Consultant-Exam-Guide

28. Salesforce Marketing Cloud Email Specialist Certification
Designed for those with experience using
Marketing Cloud for email marketing best
practices, message design, subscriber and data
management, inbox delivery, and
tracking/reporting metrics.
No prerequisites
6 months – 1 year experience
recommended
https://trailhead.salesforce.com/credentials/marketingcloudemailspecialist

29. Salesforce Marketing Cloud Developer Certification
Designed for those with hands-on experience as a full-stack
developer for Marketing Cloud.
Experience in the following areas:
● Creating personalized, dynamic messages and landing pages
● Marketing Cloud scripting languages
● Data configuration, manipulations and advance segmentation
● Reporting and analytics
Prerequisites: Email Specialist
Certification
1 year experience recommended
https://trailhead.salesforce.com/credentials/marketingclouddeveloper

30. FAQs
● Find a Mentor
● How to get answers – stackexchange – howtoSFMC, MCLearningCamp
● Trail/Developer orgs
● Sandboxes
● Pardot vs Marketing Cloud