The document outlines strategies for positioning oneself as an expert in recruiting through effective use of social media and professional networking. It emphasizes the importance of building trust, relationships, and maintaining visibility in a changing economic landscape. Key recommendations include leveraging professional associations, continuously updating content, and engaging with networks to promote skills and expertise.

1. © 2009 Lynn Hazan and Associates. All Rights Reserved LinkedIn and Social Networking: Position Yourself as an Expert in Your Field Corporate Warriors June 25, 2009

2. "It is not the strongest of the species that survive, not the most intelligent, but the ones most responsive to change." Charles Darwin

3. How do you position yourself as an expert in recruiting? This is your challenge. This is your opportunity.

4. We see Trends Ahead of the Curve LH&A recruits in marketing, so we see the trends early. In down times, it’s especially vital that we market ourselves. What to do to prepare for economic recovery…

5. Web 2.0 Shift in Content Professional Professional pubs Newspapers Trade magazines Business pubs Reference books Professional Associations Citizen Generated Blogs RSS Feeds YouTube Google Wikis Online Communities Vs.

6. What is Your Expertise in a Changing World? Who are you? Strengths & core competencies Reinvent yourself, your skills How to get word out about yourself/company

8. What Social Media is NOT… NOT equivalent to real time relationships Clients do NOT hire resumes alone Clients do NOT hire recruiters without trust, relationships and a record of excellence

9. Professional Associations: Are You Leveraging your Expertise? Local associations Recruiter associations Industry-specific associations Charities and causes: Volunteer and get involved Continue education

10. Spheres of Influence -- Individual Contacts YOU Arts/Culture Listservs Professional Associations Social Clubs Places of Worship Universities Attended Sports and Clubs Community Organizations Fill in your own group Fill in your own group

11. The C’s of Social Media Content Community Connections Conversation Constantly changing

12. Social Networking Options

13. Refresh your content regularly

14. Make Sure You Are Discoverable Easy to contact from your LinkedIn page: Via email address Link to blog or website Phone number So that clients AND prospects can find YOU

15. Add your own firm

16. Invitation to join LinkedIn Dear Lynn, I look forward to meeting you and learning from your presentation tonight at the AMA meetup. I'd like to add you to my professional network on LinkedIn. Thanks, Patricia Sorenson Personalize your invitations

17. Recommendations Get recommended Recommend others

18. Join groups Alumni groups Professional associations Create your own group Create your own

19. I’m Working On… Promote yourself to your network

20. What are you working on? Keep up with your network

22. Company Buzz LinkedIn Applications Searches twitter for posts about your company or other keywords that you choose

23. LinkedIn Applications My Travel by Tripit Shows your upcoming trips and notifies you when people in your network are in your area

24. LinkedIn Applications Huddle Workspaces Get your team working together online. Private workspaces for discussion and document sharing.

25. LinkedIn Applications Reading List by Amazon Share what you’re reading with others, and see what other people are reading

26. Create Content on SlideShare LinkedIn Applications

27. After posting a presentation, LH&A was featured on SlideShare’s Career frontpage: An endorsement from SlideShare

28. Post a Slidecast

29. An underutilized resource Promote yourself with your resume and portfolio Add the SlideShare app to your LinkedIn page and get more usage from your content

30. How am I doing? Psst… Be a LinkedIn spy

31. Check Out Who’s Viewed Your Profile Find this on right side of your LinkedIn home page It’s only visible to you!

32. Click “See more” for your own mini survey

33. Networking & Social Media = Visibility, value-add and demand for your talent/expertise

34. Live long and prosper! Lynn Hazan [email_address] www.lhazan.com 312.863.5401