The document summarizes trends in the economy, technology, and workforce. It notes that Chicago's growth is lower than the national average, but that home sales and manufacturing are up. It also discusses trends in big data, social media, STEM careers, and the gig economy. Generational differences in the workforce and the need for multi-generational collaboration are also addressed.

1. JSC ToastMasters
June 17, 2014
Lynn Hazan
Grace Guo
© 2014 Lynn Hazan & Associates, Inc.

4. V - Volatile
U - Uncertain
C - Complex
A - Ambiguous
Derived from military vocabulary in the 1990’s

5. V - Vision
U - Understanding
C - Clarity
A - Agility
A New Way of Thinking!

6.  Chicago = 2.8% growth, lower than national average(3.7%)
From US Bureau of Labor Statistics
http://www.bls.gov/ro5/ceschi.htm

7.  Home sales UP
◦ Shortage of new homes
◦ Remodeling/Rehab products and services UP
◦ Foreclosures down
 Manufacturing industry growth
◦ Demand for raw materials providers

8. Big Data
Dynamic Pricing
S.T.E.M.
Social Media
Tech/Mobile
Freelance Work

9. What do YOU do first thing in the morning?

10.  Candidates & Companies behave in certain manner
 Recognize patterns, make them work for you
 Create competitive advantage

11.  Volume
◦ Size/amount generated
 Variety
◦ Range of formats
 Velocity
◦ Rate at which data is
produced

13.  Market trends - stay
relevant
 Companies compete on
fair playing field, adjust
prices - online and in-
store
◦ Uber, Best Buy
From: http://www.zdnet.com/the-future-of-retail-is-dynamic-pricing-so-why-cant-we-get-it-right-
7000021444/

14.  Increased investment in science and
math careers = more middle class jobs
◦ 50% of STEM jobs are available
to people without a four year
degree
 Growth rate = 3x faster than non-STEM
jobs (17% growth in 2014)
From
http://www.usatoday.com/story/opinion/2014/01/10/en
gineering-mathematics-stem-gillibrand-kennedy-
column/4361837/

15.  Integral to ALL jobs
 Tools make it easier to
decipher data
 Marketers on Google
Analytics

16.  Hot SM Jobs for 2014
(frombrazencareerist.com)
1.SEO Specialist
2. Social Media Strategist
3. Online Community Manager
4. Social Media Marketing
Manager
5. Social Media Marketing
Coordinator
6. Blogger/SM Copywriter
 LH&A’s SM Jobs for 2013
(from lhazan.com)
◦ Social Media
Specialist/Community
Manager
◦ Global Digital Architect
◦ Copywriter
◦ Marketing Manager
◦ Web Analytics (SEO) Specialist

17. From http://www.dmnews.com/digital-marketing-budgets-
continue-to-rise-infographic/article/347999/

18.  Coming
◦ Wearable tech (smart
watches, Google glass)
◦ 3D printing pen
◦ 20% growth of tablet
industry (forbes.com)
 Going
◦ Plasma TVs (Panasonic to
discontinue)
◦ MP3 players (driven out by
smartphones and tablets)
◦ Hard disk drives
From http://www.foxnews.com/tech/2014/01/11/2014-what-coming-and-what-going/

19.  Transportation
◦ ZipCars, Divvy Bikes
 “Smart” Homes
◦ Google’s buyout of Nest

20.  Contract-to-hire positions - wait and see attitude
 Recent college grads get foot in door
 “By 2020, >40% (of the workforce) will be
freelancers or contractors”
(Crain’s, 2014)

21.  Born 1990 - 2010
 Consume media online
more than offline
 Social network oriented
 Shift in the way products
will be marketed
 “Authentic experience”
From Marketing News, December 2013

23.  WWII Generation
(1922-1945)
◦ Work = obligation
◦ Want reverence for
their knowledge
 Boomers (1946-1964)
◦ Career = excitement &
adventure
◦ Want to be needed

24.  Generation X (1965-
1980)
◦ Work = entrepreneurial
◦ Want flexibility
 Generation
Y/Millennials (1981-
2000)
◦ Work = means to an end
◦ Like to work in teams

25.  60 is the new 40
 Anticipated brain drain
 Delay retirement
 Consulting/freelancing
 Re-invent work after retirement
 Healthcare = best field for
workers 50 +
 AARP - Best Employers for
workers over 50

26. Successful Boomers
create demand for
talent and start their
own businesses

27.  Multi-generational
(must work together in
real time and virtual)
 Technology enhanced
 Reverse mentoring

28.  Staff not always at office at
same time.
 Employers more flexible
 Flex-time, work from home
options, and/or alternative
career advancement tracks.

29.  Must-have!
 Best candidates
reinvent themselves
 New tools. Eg: SEM,
Adobe Creative Suite

30. Hiring:
Clients shift to
Critical mass

31.  Relationship
management
◦ Managing long-term
relationships
 PROactive sourcing
 See trends ahead of
curve
◦ Sneak previews of
emerging growth
 Seek out candidates
1 on 1 vs. “post and
pray”

32.  29th year as recruiter;
14th as LH&A
 Ranked 12/6000 by
Employment Crossing
 Top 4% content on
Slideshare
 Move to new office!

33.  Freelance copywriter-
Engineering
 Senior Marketing Manager –
Advertising Co-op, Automotive
 Director of
Communication/Marketing –
Residential Real Estate
 Account Director- Educational &
Technology- PR agency
 On-going PR writer- PR agency
(7+ years)
 Freelance web content writer -
Automotive

34.  Media Relations Manager – Charity
Not-for-Profit
 Director - Qualitative Research,
Healthcare
 Sr Marcom Specialist – Automotive
 Product Marketing Manager –
Automotive
 Marketing Assistant Temp-to-Perm,
Communications Company

35. From Economic Modeling Specialists International

36. My Career
From Cisco Systems Inc.

38.  Writing
 Analytic and
Quantitative
 Social Media & digital
skills
 Collaborative work
styles
 Industry specific
experience
 Strategy and tactics
 Biz Development
 Managing clients,
supervisory skills
 Foreign Language skills
How do you compare?

39.  Stability
 Engagement
 Learn
 Tech
 Community
 Feel appreciated
 Let them teach
 Opportunity to use
social media
What are YOU seeking in an employer?

40. What makes you special?

41.  Trendwatching.com
 Futurist: David Houle’s blog for hot tips:
◦ Evolutionshift.com
◦ http://davidhoule.com/forecasts/
 Marketingcharts.com
 McKinsey Global Institute Publications
 Did you know 6.0 (on YouTube)

42. DO:
•Create perfect resume
and LinkedIn profile
•Come on time
•Do your research
•Bring your samples
•Show interest in job
•Send thank you letter
DON’T:
•Take anything for granted
•Be sloppy
•Swear
•Be too casual
•Be stupid on Facebook

43. Twitter: lynnhazan
Linkedin: Lynn Hazan
Facebook: Lynn Hazan
SlideShare: Lynn Hazan
EzineArticles: Lynn Hazan
Vine: Lynn Hazan
#MyLHAstory
79 W Monroe, Ste 1308
Chicago, IL 60603
312-863-5401
Lynn@lhazan.com
www.lhazan.com