Lynn Hazan lets us know what it means to be your own brand manager. Lessons on how to dig deeper when defining what YOU do and how to translate that to potential employers. Lynn teaches us how to avoid wasting time on fluff words and how to put our skills into concrete terms. Cultivate your brand and magnify your strengths through content marketing through carious channels.

1. What Makes You Best in
Class?
The Inside Story of the Brand “You”.
Lynn Hazan
President, Lynn Hazan and Associates, Inc
Lynn@lhazan.com
www.lhazan.com
312-863- 5401

2. What Is A Brand?
 It is more than a name, symbol, design.
 “It is what people say about you when
you leave the room “
 Identifies and differentiates a
product/service from competitors.

3. The 4 P’s Of Marketing

4. What Are Your 4 P’s (or your
co’s)?
My Product is ________________,
Place______________________,
Promotion__________________,
Price_______________________

5. VUCA Describes Business
Today- The New Normal
 Volatile
 Uncertain
 Complex
 Ambiguous
(Derived from military vocabulary in the 1990’s)

6. The VUCA Antidote
 Vision
 Understanding
 Clarity
 Agility

7. War For Talent
 Employers are hiring
 Looking for top candidates
 Top candidates receive multiple offers
 Brand yourself well and create demand
for your talent.

8. 5 Tips – Brand Yourself/Your
Biz
# 1: Promote your talent
 Who are you?
 How are you seen?

9. Exercise: The Hemmingway
Challenge
 Tell your story in 6 words

10. Hemingway’s Story
For
Sale.
Baby
Shoes.
Never Worn.

11.  Lynn’s Story: Passionate Recruiter
loves placing superb talent

12. What is Your UPS?
What makes you
UNIQUE?
What makes you
Special?
Why should we hire
YOU?
Unique Positioning Statement

13. Stand Out

14. 5 Tips - Brand Yourself
#2: Establish a presence online
 Is your online content appropriate?
 What comes up when you Google
your name?

15. Content Marketing = The New
Marketing

17. Sign Up For The Free Orbiter
Monthly Newsletter
 Go to:
 http://www.orbitmedia.com/newsletter-
pages-72.php
 Andy Crestodina
 andy@orbitmedia.com

18. How to manage what people see
when your name is searched
 Website and blog under domain name
 Social media presence

19. 5 Tips – Brand Yourself
# 3: Be visible
 Where are other experts?
 Post/ Share new content
 Participate in discussions
 Think about the platform
 Be accessible

20. Be A Subject Matter Expert
 Share best practices
 Have experiences to relate
 Speaking engagements to share your
knowledge.
 Webinars, conferences, live
conferences, white papers, videos.

21. Great tools for content
visibility
 SlideShare (part of Linkedin)
 Lynn posts presentations- LH&A
featured on SlideShare’s Career front
page

25.  EzineArticles.com- Lynn Platinum
Author
-Interviewing to Win a Job Offer
-Companies are Hiring.: Don’t Fumble Your
Chances

26. 5 Tips- Brand Yourself
 #4: Set up SMART goals like a
marketing campaign
 S pecific
 M easurable
 A ttainable
 R EALISTIC
 T imely

27. 5 Tips - Brand Yourself
#5: Re-Define Yourself in a
Changing World
 The world is constantly changing. You
have to change with it.

28. Must Have Skills For
Candidates
 Marketing
 Writing
 Analytic/Quantitative
 Social Media & digital skills
 Collaborative work styles

29. Must Have Skills Continued
 Managing clients, supervisory skills
 Foreign Language skills
 Do more with less!
 Industry specific experience
◦ Strategy and tactics
◦ Biz Dev

30. What Companies Seek: 21st
Century Skills
 Creativity and
Innovation
 Critical Thinking
& Problem
Solving
 Communication
& Collaboration
 Productivity &
Accountability
 Leadership &
Responsibility

31. What Companies Seek
Continued
 Technology
Literacy
 Flexibility &
Adaptability
 Initiative & Self
Direction
 Social & Cross
Cultural Skills
 Information
Literacy
 Social Media
Literacy

32. Sign Up For Lynn’s E-jobs
 A free, confidential listserv from LH&A
 Clearly print your name and email
address on the sign up sheet!
 Join Today!

33. Join Lynn Hazan’s Career
Portal
 Comprehensive resume review
 Access to more than 1,000 job boards
 Access to valuable free job search
resources and webinars.
 Join today:
 http://www.mylynnhazancareer.com/

34. Lynn Hazan
Lynn Hazan &
Associates, Inc
55 E. Washington St.
Suite 715
Chicago, IL 60602
312-863-5401
lynn@lhazan.com
www.lhazan.com
@lynnhazan