Lynn teaches us how to establish your brand and reach to new clients and keep them interested presented at IWOC.

1. Finding and retaining
clients
Lynn Hazan
Lynn Hazan and Associates, Inc
Executive Search Firm for Recruitment in Marketing and
Communications
lynn@lhazan.com
www.lhazan.com
312-863- 5401

2. How do You Define Yourself?
 Business owner or freelancer?
 What is more professional?
 Subtle change, yet significant!

3. What is Your Story in Six
Words?
Exercise: The Hemingway
challenge

4. Hemingway’s story
For
Sale.
Baby
Shoes.
Never Worn.

5. Lynn’s Story
 Passionate Recruiter Loves Placing Superb
Talent

6. What make you
unique?
What makes you
special?
Why should I hire you?
What is Your UPS?

7. Stand out

9. Is This How You Want to be
Perceived?
 All lists
 Everybody looks the same

10. Content Marketing= The New
Marketing

11. Sign Up For The Free Orbiter Monthly
Newsletter
 Go to:
 http://www.orbitmedia.
com/newsletter-pages-
72.php
 Andy Crestodina
 andy@orbitmedia.com

12. Be a Subject Matter Expert
 Share best practices.
 Have experiences to relate.
 Speaking engagements to share your
knowledge.
 Webinars, conferences, live conferences,
white papers, videos.

13. Your Mission
 Increase billings, business and your brand.
 New clients, repeat business and enhanced
reputation.

14. Use Social Media to Leverage
Yourself
Blogs
Podcasts

15. SlideShare

16. SlideShare

18. E-zine
 EzineArticles.com- Lynn Platinum Author
-Interviewing to Win a Job Offer
-Companies are Hiring: Don’t Fumble Your Chances

19. Your Mission

“ Always be a first- rate version of
yourself, instead of a second rate
version of somebody else” – Judy
Garland

20. Sign Up For Lynn’s E-jobs
 A free, confidential listserv from LH&A
 Clearly print your name and email address on
the sign up sheet!
 Join Today!

21. Lynn Hazan
and
Associates, Inc
55 E. Washington St.
Suite 715
Chicago, IL 60602
312-863-5401
lynn@lhazan.com
www.lhazan.com
@lynnhazan