SlideShare a Scribd company logo
After Brands: Listening and organisations Monitoring Social Media 09 : : 18.11.09
a web of connected people changes everything... Image: (cc) ComputerHotline
tensions Image: (cc) dcjohn
focus/forget it Image: (cc) stewart
stories/numbers Image: (cc) cdrummbks
realtime/slow news  Image: (cc) thewazir
analysis/action
 
Where does listening fit in to your framework
 
 
 
47 Tel:  +44 1273 827 721  Email:  antony.mayfield@icrossing.co.uk  Sites:  www.icrossing.co.uk  Blogs:  connect.icrossing.co.uk   www.antonymayfield.com Twitter:   @amayfield Thank you

More Related Content

Viewers also liked

Social Media Marketing -- Are You Ready?
Social Media Marketing -- Are You Ready?Social Media Marketing -- Are You Ready?
Social Media Marketing -- Are You Ready?
Doug McIsaac
 
Business Blogging
Business BloggingBusiness Blogging
Business Blogging
tomnixon
 
Social Shaping Of Technology
Social Shaping Of TechnologySocial Shaping Of Technology
Social Shaping Of TechnologyZulto
 
Social Media Time Management
Social Media Time ManagementSocial Media Time Management
Social Media Time Management
Amber Naslund
 
Social Media Is...
Social Media Is...Social Media Is...
Social Media Is...
Lee White
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
Kelsey Ruger
 
Introduction to Social Media for Workforce and Education Professionals
Introduction to Social Media for Workforce and Education ProfessionalsIntroduction to Social Media for Workforce and Education Professionals
Introduction to Social Media for Workforce and Education Professionals
Michele Martin
 
Blogging
BloggingBlogging
Blogging
jestill
 
Foundations of Listening in Social Media
Foundations of Listening in Social MediaFoundations of Listening in Social Media
Foundations of Listening in Social Media
Amber Naslund
 
The Community Maturity Model - introNetworks Webinar Series with Rachel Happe
The Community Maturity Model - introNetworks Webinar Series with Rachel HappeThe Community Maturity Model - introNetworks Webinar Series with Rachel Happe
The Community Maturity Model - introNetworks Webinar Series with Rachel Happe
introNetworks.com
 
Beyond Influencers: Social Network Properties and Viral Marketing
Beyond Influencers: Social Network Properties and Viral MarketingBeyond Influencers: Social Network Properties and Viral Marketing
Beyond Influencers: Social Network Properties and Viral MarketingDavid Evans
 
Facebook Social Media
Facebook Social MediaFacebook Social Media
Facebook Social Media
D. Scott Miller
 
Social Media for Small Businesses: What Blogs, Forums and Social Networks Can...
Social Media for Small Businesses: What Blogs, Forums and Social Networks Can...Social Media for Small Businesses: What Blogs, Forums and Social Networks Can...
Social Media for Small Businesses: What Blogs, Forums and Social Networks Can...
PR 20/20
 
Slideshows: contar historias
Slideshows: contar historiasSlideshows: contar historias
Slideshows: contar historiasCarina Novarese
 
Attracting top tier talent, social recruiting, digital economy report
Attracting top tier talent, social recruiting, digital economy reportAttracting top tier talent, social recruiting, digital economy report
Attracting top tier talent, social recruiting, digital economy report
Niall Devitt
 

Viewers also liked (16)

Social Media Marketing -- Are You Ready?
Social Media Marketing -- Are You Ready?Social Media Marketing -- Are You Ready?
Social Media Marketing -- Are You Ready?
 
Business Blogging
Business BloggingBusiness Blogging
Business Blogging
 
Social Shaping Of Technology
Social Shaping Of TechnologySocial Shaping Of Technology
Social Shaping Of Technology
 
Social Media Time Management
Social Media Time ManagementSocial Media Time Management
Social Media Time Management
 
Social Media Is...
Social Media Is...Social Media Is...
Social Media Is...
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 
Introduction to Social Media for Workforce and Education Professionals
Introduction to Social Media for Workforce and Education ProfessionalsIntroduction to Social Media for Workforce and Education Professionals
Introduction to Social Media for Workforce and Education Professionals
 
Blogging
BloggingBlogging
Blogging
 
Herramientas De Comunicacion Y Motivacion
Herramientas De Comunicacion Y MotivacionHerramientas De Comunicacion Y Motivacion
Herramientas De Comunicacion Y Motivacion
 
Foundations of Listening in Social Media
Foundations of Listening in Social MediaFoundations of Listening in Social Media
Foundations of Listening in Social Media
 
The Community Maturity Model - introNetworks Webinar Series with Rachel Happe
The Community Maturity Model - introNetworks Webinar Series with Rachel HappeThe Community Maturity Model - introNetworks Webinar Series with Rachel Happe
The Community Maturity Model - introNetworks Webinar Series with Rachel Happe
 
Beyond Influencers: Social Network Properties and Viral Marketing
Beyond Influencers: Social Network Properties and Viral MarketingBeyond Influencers: Social Network Properties and Viral Marketing
Beyond Influencers: Social Network Properties and Viral Marketing
 
Facebook Social Media
Facebook Social MediaFacebook Social Media
Facebook Social Media
 
Social Media for Small Businesses: What Blogs, Forums and Social Networks Can...
Social Media for Small Businesses: What Blogs, Forums and Social Networks Can...Social Media for Small Businesses: What Blogs, Forums and Social Networks Can...
Social Media for Small Businesses: What Blogs, Forums and Social Networks Can...
 
Slideshows: contar historias
Slideshows: contar historiasSlideshows: contar historias
Slideshows: contar historias
 
Attracting top tier talent, social recruiting, digital economy report
Attracting top tier talent, social recruiting, digital economy reportAttracting top tier talent, social recruiting, digital economy report
Attracting top tier talent, social recruiting, digital economy report
 

More from Antony Mayfield

AI + Marketing Trends 2024
AI + Marketing Trends 2024  AI + Marketing Trends 2024
AI + Marketing Trends 2024
Antony Mayfield
 
AI + Marketing: What's about to happen
AI + Marketing: What's about to happenAI + Marketing: What's about to happen
AI + Marketing: What's about to happen
Antony Mayfield
 
Powerful brand voices: D2M Hamburg Keynote
Powerful brand voices: D2M Hamburg KeynotePowerful brand voices: D2M Hamburg Keynote
Powerful brand voices: D2M Hamburg Keynote
Antony Mayfield
 
Brands, influencers and surviving the next decade
Brands, influencers and surviving the next decadeBrands, influencers and surviving the next decade
Brands, influencers and surviving the next decade
Antony Mayfield
 
Operations spark innovation - slides from Innovation Social May 2016
Operations spark innovation - slides from Innovation Social May 2016Operations spark innovation - slides from Innovation Social May 2016
Operations spark innovation - slides from Innovation Social May 2016
Antony Mayfield
 
The next next next: working with the future
The next next next: working with the future The next next next: working with the future
The next next next: working with the future
Antony Mayfield
 
Brilliant Noise Keynote at Learnfest - with notes and links
Brilliant Noise Keynote at Learnfest - with notes and linksBrilliant Noise Keynote at Learnfest - with notes and links
Brilliant Noise Keynote at Learnfest - with notes and links
Antony Mayfield
 
Leadership presentation
Leadership presentationLeadership presentation
Leadership presentation
Antony Mayfield
 
Social systems - Brilliant Noise & American Express for IAB Social Media conf...
Social systems - Brilliant Noise & American Express for IAB Social Media conf...Social systems - Brilliant Noise & American Express for IAB Social Media conf...
Social systems - Brilliant Noise & American Express for IAB Social Media conf...
Antony Mayfield
 
Connected customers = disruption
Connected customers = disruptionConnected customers = disruption
Connected customers = disruption
Antony Mayfield
 
Brands in the digital age - Google Squared
Brands in the digital age - Google SquaredBrands in the digital age - Google Squared
Brands in the digital age - Google Squared
Antony Mayfield
 
Digital and customer experience: slides from CXFS - Antony Mayfield, Brillian...
Digital and customer experience: slides from CXFS - Antony Mayfield, Brillian...Digital and customer experience: slides from CXFS - Antony Mayfield, Brillian...
Digital and customer experience: slides from CXFS - Antony Mayfield, Brillian...
Antony Mayfield
 
Fusebox Social Media Sessions - Social Media Marketing
Fusebox Social Media Sessions - Social Media Marketing Fusebox Social Media Sessions - Social Media Marketing
Fusebox Social Media Sessions - Social Media Marketing Antony Mayfield
 
Leading the digital business revolution - webinar slides
Leading the digital business revolution - webinar slidesLeading the digital business revolution - webinar slides
Leading the digital business revolution - webinar slides
Antony Mayfield
 
Why editors should be in charge of social media advertising
Why editors should be in charge of social media advertisingWhy editors should be in charge of social media advertising
Why editors should be in charge of social media advertising
Antony Mayfield
 
Planning your content strategy - slides from Charity Comms event
Planning your content strategy - slides from Charity Comms event Planning your content strategy - slides from Charity Comms event
Planning your content strategy - slides from Charity Comms event
Antony Mayfield
 
Online reputation - #elsoc13
Online reputation - #elsoc13Online reputation - #elsoc13
Online reputation - #elsoc13
Antony Mayfield
 
Your career on digital - essential skills from LinkedIn to Digital Leadership
Your career on digital - essential skills from LinkedIn to Digital LeadershipYour career on digital - essential skills from LinkedIn to Digital Leadership
Your career on digital - essential skills from LinkedIn to Digital Leadership
Antony Mayfield
 
Google firestarters talk - Can agencies innovate?
Google firestarters talk - Can agencies innovate?Google firestarters talk - Can agencies innovate?
Google firestarters talk - Can agencies innovate?
Antony Mayfield
 

More from Antony Mayfield (20)

AI + Marketing Trends 2024
AI + Marketing Trends 2024  AI + Marketing Trends 2024
AI + Marketing Trends 2024
 
AI + Marketing: What's about to happen
AI + Marketing: What's about to happenAI + Marketing: What's about to happen
AI + Marketing: What's about to happen
 
Powerful brand voices: D2M Hamburg Keynote
Powerful brand voices: D2M Hamburg KeynotePowerful brand voices: D2M Hamburg Keynote
Powerful brand voices: D2M Hamburg Keynote
 
Brands, influencers and surviving the next decade
Brands, influencers and surviving the next decadeBrands, influencers and surviving the next decade
Brands, influencers and surviving the next decade
 
Operations spark innovation - slides from Innovation Social May 2016
Operations spark innovation - slides from Innovation Social May 2016Operations spark innovation - slides from Innovation Social May 2016
Operations spark innovation - slides from Innovation Social May 2016
 
The next next next: working with the future
The next next next: working with the future The next next next: working with the future
The next next next: working with the future
 
Brilliant Noise Keynote at Learnfest - with notes and links
Brilliant Noise Keynote at Learnfest - with notes and linksBrilliant Noise Keynote at Learnfest - with notes and links
Brilliant Noise Keynote at Learnfest - with notes and links
 
Leadership presentation
Leadership presentationLeadership presentation
Leadership presentation
 
Social systems - Brilliant Noise & American Express for IAB Social Media conf...
Social systems - Brilliant Noise & American Express for IAB Social Media conf...Social systems - Brilliant Noise & American Express for IAB Social Media conf...
Social systems - Brilliant Noise & American Express for IAB Social Media conf...
 
Connected customers = disruption
Connected customers = disruptionConnected customers = disruption
Connected customers = disruption
 
Brands in the digital age - Google Squared
Brands in the digital age - Google SquaredBrands in the digital age - Google Squared
Brands in the digital age - Google Squared
 
Digital and customer experience: slides from CXFS - Antony Mayfield, Brillian...
Digital and customer experience: slides from CXFS - Antony Mayfield, Brillian...Digital and customer experience: slides from CXFS - Antony Mayfield, Brillian...
Digital and customer experience: slides from CXFS - Antony Mayfield, Brillian...
 
Fusebox Social Media Sessions - Social Media Marketing
Fusebox Social Media Sessions - Social Media Marketing Fusebox Social Media Sessions - Social Media Marketing
Fusebox Social Media Sessions - Social Media Marketing
 
Leading the digital business revolution - webinar slides
Leading the digital business revolution - webinar slidesLeading the digital business revolution - webinar slides
Leading the digital business revolution - webinar slides
 
Why editors should be in charge of social media advertising
Why editors should be in charge of social media advertisingWhy editors should be in charge of social media advertising
Why editors should be in charge of social media advertising
 
Planning your content strategy - slides from Charity Comms event
Planning your content strategy - slides from Charity Comms event Planning your content strategy - slides from Charity Comms event
Planning your content strategy - slides from Charity Comms event
 
Online reputation - #elsoc13
Online reputation - #elsoc13Online reputation - #elsoc13
Online reputation - #elsoc13
 
Your career on digital - essential skills from LinkedIn to Digital Leadership
Your career on digital - essential skills from LinkedIn to Digital LeadershipYour career on digital - essential skills from LinkedIn to Digital Leadership
Your career on digital - essential skills from LinkedIn to Digital Leadership
 
Your brain on digital
Your brain on digital Your brain on digital
Your brain on digital
 
Google firestarters talk - Can agencies innovate?
Google firestarters talk - Can agencies innovate?Google firestarters talk - Can agencies innovate?
Google firestarters talk - Can agencies innovate?
 

Recently uploaded

Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
dylandmeas
 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdf
Sam H
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Lviv Startup Club
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
Falcon Invoice Discounting
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
Aurelien Domont, MBA
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
Workforce Group
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
NathanBaughman3
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
Erika906060
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
awaisafdar
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
tjcomstrang
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
fakeloginn69
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
BBPMedia1
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Cynthia Clay
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
uae taxgpt
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
Ben Wann
 

Recently uploaded (20)

Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdf
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
 

Monitoring Social Media 09 - #msm09 - After Brands I Crossing