An overview of what clients are seeking in medical writer candidates. Sneak peek - medical writer job of the future. How to work with a recruiter. How to improve your profile. Tips on resumes and interviews. How to leverage technology. How to enhance membership in professional associations.

1. © Lynn Hazan & Associates, Inc. All Rights Reserved.
AMWA: Value-driven Relationship
Building for Freelancers
Panel
Lynn Hazan & Associates
September 26th, 2018
Created By: Lynn Hazan and Kelsi Cornett

2. Lynn’s “R”s of Recruiting
• Research
• Resume
• Results
• Relationships
• Reputation
• Rehearse
• Reward
• Rejoice!
©Lynn Hazan & Associates 2017
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3. Advantages of Working With A Recruiter
• Inside Knowledge of Company
• Counsel the Candidate/Client
• Dig Deeper Into Specs
• Knowledge of Profession and Changes
• Ahead of the Curve
• Access to the “hidden job market”
©Lynn Hazan & Associates 2017
3

4. What LH&A clients are seeking:
• Technology
• Analytics
• Social media
• Marketing: combo old & new technologies
• Health care
• PR/Communications: traditional & digital
4
©Lynn Hazan & Associates 2017

5. How to improve your profile
• Continuing education – certificate program
• Online courses – MOOC, Lynda (LinkedIn)
• Raise your visibility – Volunteer and Professional
Associations e.g. AMWA
• Mentor younger talent
• Work across generations
• Temp to perm, consulting
• Be easy to find- LinkedIn, Website, Portfolio
• Update credentials
©Lynn Hazan & Associates 2017
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6. What Clients Seek in Freelance Talent
• Areas of expertise, PHD
• Disease Experience
• Been published
• Samples of Client Work
• Scientific Writing vs. Marketing Writing
• Ability to work on-site or remote
© Lynn Hazan & Associates, Inc. All Rights Reserved.

7. New vs Established Freelancer
New:
• Leverage Vast Social
Media Knowledge
• Get a Mentor
• Show off Your
Competitive Edge
• Display Examples of
Work
Established:
• Focus on Growing Brand
• Staying open to
Industry Changes
• Evolve to New Tech
• Mentor Younger Talent
• Showcase Knowledge &
Experience
• Give presentations
© Lynn Hazan & Associates, Inc. All Rights Reserved.
• Keep
Visible
• Join
Assoc.
• Social
Media

8. Leverage Technology
• Make a Website - Wordpress
• Be Visible on Social Media- LinkedIn, Twitter, Facebook,
Instagram, Video, Etc.
• Create Your Own Blog- be a subject matter expert
(SME)
• Tools- Yahoo, Mail Chimp, Constant Contact, Survey
Monkey
© Lynn Hazan & Associates, Inc. All Rights Reserved.

9. Resumes
• Highlight Accomplishments
• Quantify and Qualify as much as possible
• Case Studies/Stories
• Tell your story
© Lynn Hazan & Associates, Inc. All Rights Reserved.

10. What is the purpose of an interview?
• 3 R’s: Resume, Rapport and Relationship
• Determine candidate’s fit for job
• Determine job’s fit for candidate
• Connect with corporate culture
• Progress to next steps to get hired
© Lynn Hazan & Associates, Inc. All Rights Reserved.
The interview is between you,
the interviewer, and the
company.

11. Before the interview:
Research the company
1. Use the web and social media tools
2. Look for recent articles
3. Check out their competition
4. What is company known for?
5. What is their culture?
How do you fit?
© Lynn Hazan & Associates, Inc. All Rights Reserved.

12. Interview Protocol
●Know title and name
●Correct directions
●Mirror client
●Professional Dress
●Thank you letter within 24
hours
© Lynn Hazan & Associates, Inc. All Rights Reserved.

13. Frame the Process:
Storytelling at its Best
1. Problem or need
2. Opportunity or challenge
3. Strategies and tactics
4. Results
5. What you did with results
© Lynn Hazan & Associates, Inc. All Rights Reserved.

14. Do’s & Don’ts of Interviewing:
Do:
●Practice ahead of time
●Project your voice
●The Mirror project
●30, 60 sec test-time yourself
●Show confidence!
© Lynn Hazan & Associates, Inc. All Rights Reserved.

15. Do’s & Don’ts of Interviewing:
Do:
●Arrive on time
● Establish rapport
● Demonstrate by work and deed your fit
● Bring extra resumes & samples
● Show enthusiasm
© Lynn Hazan & Associates, Inc. All Rights Reserved.

16. Don’t:
● Oversell yourself or be desperate
● Undersell yourself/sabotage yourself
● Go to an interview hungry
● Be haughty or arrogant/over confident
● Be too casual
● Turn statements into questions
● Lie!
© Lynn Hazan & Associates, Inc. All Rights Reserved.

17. Tough Questions? Not really
Real interview questions--practice your answers!
• How do you resolve conflict?
• Describe a time when you had to work as part of a
team. What was your role and what was the outcome?
• Describe your work ethic.
• Do you have any questions for me?
© Lynn Hazan & Associates, Inc. All Rights Reserved.

18. © Lynn Hazan & Associates, Inc. All Rights Reserved.
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19. Lynn Hazan & Associates, Inc.
+1(312)863-5401 www.lhazan.com
79 W Monroe, Ste 1308, Chicago, IL, 60603
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