Do's And Dont's Of Business Blogging

Editor's Notes

• #3 Everything has come from my learnings as being a blogger since 2005 and consulting for some of the most well-known brands on blogging. I’ve also worked with a number of SMBs as well.
• #4 When blogs were first introduced, it used to stand out, just because a company was doing it. However, there are now hundreds of millions of blogs. With low barriers to entry it seems every one is doing it, but many aren’t doing it right. Purple Cow by Seth Godin. Blogs need to be useful (to audience), unique (to audience), and updated (to audience).
• #5 Someone with connections in the company that can be committed to the project – even outside of workPast customers, possible customers, community, industry, internal, etcCan either be Wordpress.org or .com… but I prefer .org because of the ability to greatly customize.That can understand the needOtherwise the blog is pretty uselessContinuity
• #6 Examples of content readers might enjoy: Pictures of the office or events Exclusive content, coupons, or items Industry reviews, analysis, or insight New product releases or product demos
• #8 Read the blog post. Here are some of the “best” ones that related to maximizing exposure and engagement. It’s ok to ask readers to participate, for feedback, etc. Actually, I encourage it. Respond to it and take action.
• #9 Exposure is visitors, views, etcEngagement / action is comments per post, ReTweets of blog post, Tell a friend” uses, etc