Discover how to optimize LinkedIn for advancement and prospect research in this presentation from EverTrue.

1. The Guide
for Advancement
Professionals

2. You + = SUCCESS
via Wikimedia Commons

3. You + = SUCCESS
Here’s why.

4. LinkedIn has become the
world’s professional network.
via Wikimedia Commons

5. LinkedIn’s user base of 300M
represents 200 countries.
Photo by bies via Flickr Creative Commons Statistic via Linkedin Marketing 2012

6. Who Are LinkedIn Members?
Statistics via LinkedIn Marketing 2012
Members are 93% more
likely to be college
graduates than the average
online adult.
Over 39M students and
recent college graduates
are on the platform and are
LinkedIn’s fastest growing
demographic.

7. Who Are LinkedIn Members?
42% of members have
annual salaries of more
than $100,000.
Statistics via LinkedIn Marketing 2012
by Andrew Magill
via Flickr Creative Commons
39% are Managers,
Directors, Owners,
Chief Officers, or VPs.

8. The Bottom Line…
Your prospects and donors are on LinkedIn.

9. The Bottom Line…
Your prospects and donors are on LinkedIn.
You should be too!

10. The Bottom Line…
Your prospects and donors are on LinkedIn.
You should be too!
Are you taking full advantage of LinkedIn for advancement?
Is LinkedIn part of your fundraising strategy?

11. Step 1:
Optimize your profile for
stewardship.
by Sheila Scarborough via Flickr Creative Commons

12. Whether you’ve already got a LinkedIn profile or
you’re setting one up for the first time, follow these
pointers to make sure your page is in tip-top shape:
• Upload a friendly profile picture.
• Edit your professional headline.
• Fill in your Summary to show what
you’re all about.
• Give (and get!) recommendations &
endorsements.

13. Personalize Your LinkedIn Profile

14. Pro Tip:
Reach more donors, board members, and
colleagues by joining groups on LinkedIn! It’s a
perfect way to connect with people in your industry
who might be outside of your personal network.

15. Step 2:
Develop an alumni
LinkedIn group.
by Chris Potter via Flickr Creative Commons

16. An alumni LinkedIn group can be a valuable networking
resource for you and your alumni community. Here are
some guidelines to follow when setting up your group:
• Create only one group.
• Keep the group closed so that alumni
have to request to join.
• Put in the effort to grow your group!
For example, you could send a mass
invite to your alumni contacts.

17. Grow Your Alumni Group

18. Pro Tip:
Use LinkedIn’s Group Analytics tool
to track the activity level of your group. This is a
great way to learn what has been successful, as
well as what aspects of the group can be improved.

19. Step 3:
Research prospects and
gather donor insights on
LinkedIn.
by Martin Kenny via Flickr Creative Commons

20. Take your prospect research to the next level by using
LinkedIn Advanced Search – the best friend you never
knew you had:
• Locate “Advanced” to the right of the
search bar at the top of your profile.
• Filter your search by keywords, school,
LinkedIn groups, industry, interests,
location, seniority, you name it.
• Get focused search results that show
exactly the prospects you’re looking for.

21. Use Advanced Search for Prospect Research

22. Want to learn more about using LinkedIn for advancement?
We’ve got plenty more tips and tricks to share.
Download our free eBook:
LinkedIn Checklist for Advancement 2014

23. About EverTrue
EverTrue is the world’s leading Social Donor Management
platform. Since 2010, EverTrue has been on a mission to
build relationships in pursuit of a better world. Today,
more than 250 nonprofit institutions use EverTrue’s
software, services, and support to develop better data,
deeper relationships, and richer insights on their donors.
EverTrue’s Social Donor Management software – the first
of its kind – includes middle-of-the-pyramid donor
identification, prospect prioritization based on capacity
and propensity, industry and affinity insights through social
media integration, and powerful reporting and analytics all
in one platform. EverTrue is headquartered in Boston, MA
and is a Bain Capital-backed company.

24. About EverTrue
EverTrue is the world’s leading Social Donor Management
platform. Since 2010, EverTrue has been on a mission to
build relationships in pursuit of a better world. Today,
more than 250 nonprofit institutions use EverTrue’s
software, services, and support to develop better data,
deeper relationships, and richer insights on their donors.
EverTrue’s Social Donor Management software – the first
of its kind – includes middle-of-the-pyramid donor
identification, prospect prioritization based on capacity
and propensity, industry and affinity insights through social
media integration, and powerful reporting and analytics all
in one platform. EverTrue is headquartered in Boston, MA
and is a Bain Capital-backed company.