This document provides tips for optimizing a LinkedIn profile to effectively promote one's personal brand and professional expertise. It recommends crafting a compelling headline and summary that showcase skills and accomplishments using specific keywords. Profile sections should highlight successes, skills, and recommendations to paint an overall picture of the individual's brand. The document also advises leveraging LinkedIn features like groups, content uploads, and connections to expand one's network and visibility to recruiters.

1. The world’s largest professional network: 300 million strong

2. Build a compelling “branded”
profile
Grow a powerful network
Leverage the power of your
network

3. How are Recruiters Sourcing/Searching Profiles?
( a n d w h y n o t M o n s t e r a n y m o r e )

6. Your LinkedIn™ headline can be used to promote your brand statement, core
marketing message, most enticing expertise.
 Succinctly showcase your specialty, value proposition or your “so what?”
 Speak directly to the audience you want to entice.
 Be specific.
 Include the important key words.
 Be creative.
• Consumer Marketing Expert with a focus on Strategy,
Promotions and Campaign Management
• 13+ years Accomplished Marketing & Business
Development Executive / Technology, Social Media &
SEO / SEM Savvy / Team Leader
• Six Sigma Master Black Belt | Dedicated to process
excellence in auto manufacturing

7. Create an elegant url that may be
added to the heading of a resume,
a signature of an email or a
business card.

8. LinkedIn™ now allows for the import of rich content
files (PowerPoint etc.) or links (Websites, YouTube
etc.) to many sections including the “Summary”.
Two or three easy-to-read, impactful paragraphs that
highlight successes or accomplishments.
Focus on the overall brand.
May be written in the first person.
Succinctly describe who you are.
Bullet strengths.

10. Quick hit of key
skills.
Manage
endorsements.
Review suggested
auto-completed
skills.
Drag and drop to
reorder.
Drag to just under
“Summary” (my
opinion).

11. Same or
different than
the resume?
It depends.

17. An important “catch all” section.
Emphasize key accomplishments.
Link to the Web.
Give credit to fellow team members.

18. You can be among the first to know about the company’s new developments,
business opportunities and job opportunities.

19.  Recruiters are looking in Groups.
 Become an expert in discussions.
 Help grow your network.
 Enhance your brand with logos.
 Groups for what you do, where you
worked and where you went to school.

20. Four or five
strategically-
requested
recommendations
that paint an
overall picture of
you and your
brand.
Be clear about
which aspects of
your brand you
would like the
recommendation
for when making
the requests.

22. LinkedIn™ is good at telling you who knows who and you never
knows who or how they know them.
Send invites from email address books
Web-Based

25. Use LinkedIn™
as a contact manager tool

26. Advanced People Search – LinkedIn™ is not Networking … it
is a Roadmap for Networking – Connecting the dots
between your first level and second level.
Now the real work begins! Make the
Calls; set up the Meetings!!