How to use LinkedIn for business, including how to generate leads, optimising your LinkedIn profile and making an impact in LinkedIn groups. Cheeky plug alert.... Keep the momentum going and book onto a practical course - this one is running in Cornwall in June: http://www.perfectbalancemarketing.com/linkedin-business-course/

1. Generating Leads through

2. Generating leads through
1. Build a strong profile – aim for 100%
Write a great headline that explains what you do
Think keywords

3. Generating leads through
2. Post shareable relevant content
LinkedIn Today is a great resource
www.LinkedIn.com/Today

4. Generating leads through
3. Join relevant groups
Use the search feature, select ‘Groups’
from the dropdown
Consider industry, region, interests, skills

5. Generating leads through
4. Post manually to groups
Don’t sell – educate, be useful, ask questions
Leave out words “I”, “me” or “my”

6. Generating leads through
5. Grow your connections
Connect with peers in your industry, thought leaders,
clients, people you meet at networking events
Send a personal message with your invitation

7. Generating leads through
6. Who’s viewed your profile?
Click the ‘Who’s viewed your profile’ link
Consider your photo, headline &
recommendations to improve appearances

8. Generating leads through
7. Set-up a company page
List products & services, post updates, use images
Involve employees

9. Generating leads through
8. Search for decision-makers
Type target company into the search box
View shared connections & request
an introduction

10. Inspired?
5 things to do today to boost your
1. Change your professional headline
2. Create a company page
3. Join a group popular with your target audience
4. Make a new connection with a decision-maker
5. Be active

11. LucyThornton
@ThorntonLucy
PerfectBalanceMarketing
PerfectBalanceMarketing.com
Lucy@PerfectBalanceMarketing.com