The document provides tips for using LinkedIn effectively for business purposes. It recommends including a professional headshot and clear description in your profile, connecting only to people you know, enhancing your profile over time, attending industry events on LinkedIn, having a complete company page featuring staff, and using LinkedIn groups and ads to engage customers and promote your brand. It also suggests establishing social media guidelines if employing staff.

1. LinkedIn Briefing
Danny Bermant
Thursday 5th July
@brainstormdsgn

2. LinkedIn is 277% more successful than Facebook or Twitter
in generating new leads

3. LinkedIn profile should include a professional headshot and
subheading should explain how you add value

4. Your profile can include multiple positions

5. Personalise your LinkedIn recommendation requests

6. Avoid connecting to people you don’t know

7. Enhancements to your LinkedIn profile (1)

8. Enhancements to your LinkedIn profile (2)

9. Enhancements to your LinkedIn profile (3)

10. Search LinkedIn events to find functions that potential
clients may be attending

11. Make sure you have a completed company page and that it
includes your staff

12. List your products & services on your company page

13. Group discussions are a great way to engage with other
LinkedIn users (and great for sharing blog posts!)

14. By managing your own LinkedIn group, you have another
avenue to promote your business to your connections

15. Open vs Closed LinkedIn Groups. Choose carefully

16. HP used LinkedIn groups to improve brand perception
among SMBs

17. LinkedIn Ads enable you to target geographic areas,
specific companies, and specific management tiers

18. If you employ staff, ensure that you provide social media
guidelines

19. If you enjoyed todays briefing, you may be interested in…
Social Media to help you promote your business
http://www.brainstormdesignltd.com/training/social-media-training.php
Social media for Business to Business sales
http://www.brainstormdesignltd.com/training/business-to-business.php