This document discusses developing a personal brand and networking skills using social media to enhance employability. It recommends identifying strengths, weaknesses, interests and values to create a personal brand. Once established, the brand can be promoted through social networks like Facebook, LinkedIn, and Google+ to expand networking with employers. Clean, professional online profiles reflecting the desired industry are important. Researching target companies and how they use social media can also help network effectively.

1. Online Networking
Employability Award

2. Background
 Designed to develop and hone networking
skills using social media
 Develop a ‘Personal Brand’ to enhance
employability prospects

3.  To stand out from other graduates with
similar qualifications you need to
understand who you are and what you
want to achieve.
 short term and long term objectives.
What you want to be known as
How you are going to stand out
Interpersonal skills are becoming greater
Passion about a job in tremendous
Personal Brand

4. Personal Brand
Constructive self-criticism to know where I can
improve my skill set
 Strengths
 Analytical
 Problem Solving
 Communication
 Weaknesses
 Leadership
 Creativity
 Self-management

5. Personal Brand
 Identify interests and values that motivate your
career goals
 All combine to create your own personal brand:
 Analytical, methodical and articulate graduate with
excellent communication and problem solving skills, I
remain calm under pressure. I also have advocacy
skills with the perseverance to see negotiations
through to a successful conclusion. I am keen to
begin a career in the law sector, specialising in Family
and Private Client Law.

6. Networking
 Once you have a personal brand, you can
expand your employability prospects by
networking with employers.
 The recruitment system has forced us to
become networkers.

7. Networking
As you can see, there are still other social networking
websites that I could expand into.
 Beginning of the
course
 Facebook
 End of the course
 Facebook
 LinkedIn
 Google+

8. Networking
 Choosing which social media website and
how you present them is crucial
 Clean profiles
 Professional appearance
 Reflect the industry you wish to progress
into

9. Networking
 Research the companies you want to
network with
 Draw upon how they represent the
company on various social networking
sites, and use this to your advantage.

10. Networking
 As part of the Online Networking
Employability Award, I created this blog to
convey my personal brand to employers.
 Peer Review

11. Reflection
 Increased my digital footprint by creating a
LinkedIn, Google+ and Personal Blog
 Increased networking by following
Company blogs
 Learnt how to sell my image
 Career plans