A full and rich experience is one that engages all the senses and emotions. L+W use design research and their skillsets to choreograph tactile materials and surfaces, smart design details and technical solutions, body postures, user behaviours, relationships between users and users with their contextual environment.
In their presentation, they will drive you through the processes behind the discoveries and the outcomes of Pediatric Waiting Experiences, New Chromatherapy Spa Services, VIP helicopter interior and other relevant projects.
Workshop #5: Phygital - The Future of Seating by L+Wux singapore
In this workshop, L+W will guide participants to look at how Phygital Experience can reconcile the gap between the Physical and the Digital in the domains of Work, Healthcare, Fitness and Hospitality. What new valuable experiences can the User have in-context? What new data sets can be captured as an intended result, for the Business?
To articulate these intents, the workshop vehicle will be Seating and its rituals, and imagining its Future. Through new archetypes of “Chairs”, L+W will help participants write stories of the Products, Services and Experiences of the Phygital tomorrow.
Workshop #5: Phygital - The Future of Seating by L+W_printed materialux singapore
In this workshop, L+W will guide participants to look at how Phygital Experience can reconcile the gap between the Physical and the Digital in the domains of Work, Healthcare, Fitness and Hospitality. What new valuable experiences can the User have in-context? What new data sets can be captured as an intended result, for the Business?
To articulate these intents, the workshop vehicle will be Seating and its rituals, and imagining its Future. Through new archetypes of “Chairs”, L+W will help participants write stories of the Products, Services and Experiences of the Phygital tomorrow.
Keynote #1 emotionally connecting to the next 50 years by Tong Yeeux singapore
In his keynote, Tong Yee will be speaking about the complexity of emotion and unpack for us an understanding of crucial emotions like apathy, cynicism and indifference. We all understand how much these emotions can stunt progress and impede collaboration, but are we also cognizant of how we contribute to the origin and growth of these emotions? How can we meaningfully address them and why addressing this is a crucial pillar of our strategy come the next few decades.
Keynote #5 scaling up design by jurgen spanglux singapore
Each day many of us fill our spare moments checking our phones, replying emails, catching up on social media updates or playing some mobile game. We tend to spend too much time occupied with tasks at hand and distracted by thoughts. However, to bring about meaningful changes, we have to seek transformation from within ourselves and that is a journey that starts from the realisation that we are empty of any inherent nature.
Keynote #3 when policy meets design by jung joo leeux singapore
In this talk, Jung-Joo will highlight what design can do for public service and policy development, and eventually transform the government to be more human-centered. Jung-Joo will illustrate this through her recent collaboration project with the Ministry of Manpower Singapore.
Workshop #5: Phygital - The Future of Seating by L+Wux singapore
In this workshop, L+W will guide participants to look at how Phygital Experience can reconcile the gap between the Physical and the Digital in the domains of Work, Healthcare, Fitness and Hospitality. What new valuable experiences can the User have in-context? What new data sets can be captured as an intended result, for the Business?
To articulate these intents, the workshop vehicle will be Seating and its rituals, and imagining its Future. Through new archetypes of “Chairs”, L+W will help participants write stories of the Products, Services and Experiences of the Phygital tomorrow.
Workshop #5: Phygital - The Future of Seating by L+W_printed materialux singapore
In this workshop, L+W will guide participants to look at how Phygital Experience can reconcile the gap between the Physical and the Digital in the domains of Work, Healthcare, Fitness and Hospitality. What new valuable experiences can the User have in-context? What new data sets can be captured as an intended result, for the Business?
To articulate these intents, the workshop vehicle will be Seating and its rituals, and imagining its Future. Through new archetypes of “Chairs”, L+W will help participants write stories of the Products, Services and Experiences of the Phygital tomorrow.
Keynote #1 emotionally connecting to the next 50 years by Tong Yeeux singapore
In his keynote, Tong Yee will be speaking about the complexity of emotion and unpack for us an understanding of crucial emotions like apathy, cynicism and indifference. We all understand how much these emotions can stunt progress and impede collaboration, but are we also cognizant of how we contribute to the origin and growth of these emotions? How can we meaningfully address them and why addressing this is a crucial pillar of our strategy come the next few decades.
Keynote #5 scaling up design by jurgen spanglux singapore
Each day many of us fill our spare moments checking our phones, replying emails, catching up on social media updates or playing some mobile game. We tend to spend too much time occupied with tasks at hand and distracted by thoughts. However, to bring about meaningful changes, we have to seek transformation from within ourselves and that is a journey that starts from the realisation that we are empty of any inherent nature.
Keynote #3 when policy meets design by jung joo leeux singapore
In this talk, Jung-Joo will highlight what design can do for public service and policy development, and eventually transform the government to be more human-centered. Jung-Joo will illustrate this through her recent collaboration project with the Ministry of Manpower Singapore.
Here are some provocative titles to consider...
Also, books inspire and create. They can provide pleasure or provocation—either can make you better. Every two months (or so, I’m a slow reader) you can see what I’m recommending for you in order to live A Life in Full.
To learn more and subscribe to our Quarterly eMagazine, please visit http://ALifeInFull.org
Cheers, and always happy to help…
Chris
http://ALifeInFulll.org
Engaging Teens: taking health class out of the classroomJessica Ken
A presentation I created in 2013 on how to leverage social media and text messaging to promote healthy behaviors among teenagers. It is based on my findings in the process of creating a campaign called Today is for Tomorrow.
Recruitment 2016: Playing the Long Game with Your Lead PoolConverge Consulting
The enrollment game has shifted dramatically in the last few years in higher education. Lead flow is sluggish, conversion rates are soft, and overall enrollment is not on a strong upward trajectory anymore. Many colleges and universities are struggling to understand why they aren’t getting the same strong results they used to. The most common answer to that question is that the institution is not doing anything different than they have in the past.
Like it or not the enrollment game is getting far more complex and schools have to push themselves to critically analyze many aspects of their current recruitment practices. Participants will learn more about:
Evaluating the messaging of your communication flow
Expanding your touch-points after an initial lead is generated
Developing a long game with your lead pool
Reinvigorating your past leads
If you are interested in learning more about what it takes to effectively recruit in the 2016 adult and graduate market in higher education, recruitment expert Dr. Brenda Harms of Harms Consulting shares insights and best practices.
Brand Hackathon: Using Archetypes to Unleash Brand Purpose and Spark Innovati...Sustainable Brands
A fundamental shift in the marketplace is upon us. Consumer expectations for sustainability are moving from obligation to desire and leading businesses are embracing sustainable brand innovation to reveal new opportunities, drive growth and create positive impact for a more sustainable future. Working with Sears Holdings Corporation, this hands-on workshop will equip diverse brand practitioners with a methodology and toolkit to embed sustainability in their business strategies and deliver real-world innovation of new business models, products, services and engagement platforms.
CARTILS Branding & Packaging Design Consultants conducts research every year on the consumer trends that can affect packaging design. This presentation is the full presentation. Should you wish to receive more information about the CARTILS | TrendCluster 2014, please do not hesitate to contact info@cartils.com
This presentation checks the current, trends and the possible future of work. Time was limited to 25 minutes, yet generated 50+ tweets, indicating the subject is indeed interesting.
Some of the challenging areas of change and future is technology alone will not solve it, neither will a focus on a change of corporate habits and culture. It needs to be a joint action.
The presentation is edited post-presentation as a flip-board chart was used for flexibility with the audience as well as co-creation effects.
Here are some provocative titles to consider...
Also, books inspire and create. They can provide pleasure or provocation—either can make you better. Every two months (or so, I’m a slow reader) you can see what I’m recommending for you in order to live A Life in Full.
To learn more and subscribe to our Quarterly eMagazine, please visit http://ALifeInFull.org
Cheers, and always happy to help…
Chris
http://ALifeInFulll.org
Engaging Teens: taking health class out of the classroomJessica Ken
A presentation I created in 2013 on how to leverage social media and text messaging to promote healthy behaviors among teenagers. It is based on my findings in the process of creating a campaign called Today is for Tomorrow.
Recruitment 2016: Playing the Long Game with Your Lead PoolConverge Consulting
The enrollment game has shifted dramatically in the last few years in higher education. Lead flow is sluggish, conversion rates are soft, and overall enrollment is not on a strong upward trajectory anymore. Many colleges and universities are struggling to understand why they aren’t getting the same strong results they used to. The most common answer to that question is that the institution is not doing anything different than they have in the past.
Like it or not the enrollment game is getting far more complex and schools have to push themselves to critically analyze many aspects of their current recruitment practices. Participants will learn more about:
Evaluating the messaging of your communication flow
Expanding your touch-points after an initial lead is generated
Developing a long game with your lead pool
Reinvigorating your past leads
If you are interested in learning more about what it takes to effectively recruit in the 2016 adult and graduate market in higher education, recruitment expert Dr. Brenda Harms of Harms Consulting shares insights and best practices.
Brand Hackathon: Using Archetypes to Unleash Brand Purpose and Spark Innovati...Sustainable Brands
A fundamental shift in the marketplace is upon us. Consumer expectations for sustainability are moving from obligation to desire and leading businesses are embracing sustainable brand innovation to reveal new opportunities, drive growth and create positive impact for a more sustainable future. Working with Sears Holdings Corporation, this hands-on workshop will equip diverse brand practitioners with a methodology and toolkit to embed sustainability in their business strategies and deliver real-world innovation of new business models, products, services and engagement platforms.
CARTILS Branding & Packaging Design Consultants conducts research every year on the consumer trends that can affect packaging design. This presentation is the full presentation. Should you wish to receive more information about the CARTILS | TrendCluster 2014, please do not hesitate to contact info@cartils.com
This presentation checks the current, trends and the possible future of work. Time was limited to 25 minutes, yet generated 50+ tweets, indicating the subject is indeed interesting.
Some of the challenging areas of change and future is technology alone will not solve it, neither will a focus on a change of corporate habits and culture. It needs to be a joint action.
The presentation is edited post-presentation as a flip-board chart was used for flexibility with the audience as well as co-creation effects.
This brief deck shares our process in applying user-centered design principles and processes to drive innovation in emerging markets. We engage with users and beneficiaries in their contexts to understand drivers behind behaviors and perceptions, then convert the insights gleaned from such encounters to action plans for products and services.
Design Thinking as new strategic tool. Presentation made to spark the discussion about innovation & inspiration and new business opportunities. And how to introduce Design Thinking as a strategic tool in your company.
Jason Mesut - Tactics for Amplifying the Strategic Value of DesignUX Lausanne
Jason Mesut draws on his experience as a management consultant and a designer to unpack some of the core challenges he has found with design realising its value to business.
Marcus Gosling, Highway1.io , @marceire
In mass-production, you only have one chance to get the product right. The in-flexibility and expense of the physical product supply-chain prohibits an experimental, iterative approach. Inspired by lean startup, hardware entrepreneurs are developing new tools and methodologies for exploring and validating their product ideas prior to mass manufacture. 3D printing and off-the-shelf development kits are being used to support rapid product iteration and low-volume early adopter sales. Existing commercial products are being hacked by entrepreneurs to prototype and explore completely new experiences. Prototypes are becoming instrumented to collect data on engagement and usage patterns in the field. Illustrated with case studies from the Highway1.io hardware startup accelerator this talk will share a range of emergent patterns and best practices in lean hardware development.
The 10 Most Creative Interior Designers to WatchMerry D'souza
"In Insights Success Magazine, we have introduced The 10 Most Creative Interior Designers to Watch, in order to create smart spaces and to deliver people choose their right Interior designers. Assessing the scenario in versatile perceptions our magazine has brought into light the companies, who have some excellent creative interior designing. This examined list will lessen the search of people to have perfect interior designing for them."
An Undesigned World
Jason Ulaszek
More and more, designers are being asked to help businesses make important decisions. Our ability to connect the disconnected and see the unseen is increasingly valuable in generating new opportunities and boosting commercial value. In part, the growth of the design industry’s value is being driven by businesses realizing that every great experience is designed - we’re helping render the intent of the next great phone, killer mobile app or customer service interaction into reality. At times, it feels we’re spending an exorbitant amount of energy and resources to design for the next greatest “thing”. While we admirably practice our craft on these design challenges for business, we must also recognize the rest of the undesigned world before us. Why are we allowing so many social systems’ experiences to exist ineffectively or even excruciatingly painful? As designers, we owe ourselves the opportunity to fall in love with these problems and mold a response into something better for ourselves, family and friends, neighbors and community. We must be more human-centered, not simply follow a human-centered methodology. It's time we leverage more of our skill for an even higher purpose: solving the world's most pressing social challenges. This talk examines the unique value and power of designers and design thinkers to impact social change. It will provide case studies, current examples and inspiration for designers aspiring to leave a bigger imprint on society.
Jason Ulazsek
Experience designer, imprenditore, fondatore di UXforGood
Jason Ulaszek is the founder and principal of Inzovu, an international design agency founded to tackle and solve social problems through design.He is also a founder and director of UX for Good, an award-winning social venture that leverages experience design to solve social challenges.
Electrolux design philosophy: Human Touch
The global design organization comprises 200 team members at 7 design centers around the world: Stockholm, Sydney, Singapore, Curitiba, Charlotte, Shanghai, and Vallenoncello.
At Electrolux, designing outstanding experiences with a human touch lies at the heart of everything we do within Group Design. It’s about designing innovative, intuitive and desirable products that are seamlessly a part of our consumers’ daily lives. This not only requires appealing design, but an intuitiveness that anticipates how long-lasting connections are formed and maintained between our consumers and our products.
This is our design philosophy, and we call it “Human Touch”. Human Touch means designing for all our senses – from the overall quality of materials, and fit, feel and finish to thoughtfulness of use and context through in-depth usability testing. It’s the difference between products that are only aesthetically pleasing and products that provide meaningful holistic experiences.
In a world where everything in the home is becoming connected, the role we play in design ensures that every experience has that human connection. Great design creates outstanding consumer experiences and helps shape living for the better.
Climate-KIC Business School Summer JourneyFrans Nauta
These are the slides of my yearly class at the Climate-KIC Summer School, run by the business school. It's a full day of training for a class of 50 students in innovation theory and startup tools
Similar to Keynote #4 transformative tangibles by francesca lanzavecchia and hunn wai (20)
Lightning Talk #15: Beyond Usability: Elements of Great Modern User Experienc...ux singapore
We are now at an era where reliability, speed and usability are baseline expectations in every piece of technology in our lives. We are now at a stage where we should be asking much richer, much complex questions that will guide where we focus our attention in creating great user experiences. Usability is an important part of user experience, but it is far from being the only factor in creating great user experiences.
Through this talk, you will learn about the historic development of the field of ergonomics and its influence on the field of usability and the parallel developments in computing. You will also be introduced to 10 areas of focus that constitute the success of modern user experiences.
Lightning Talk #14: Blueprint for change by Ally Reevesux singapore
By changing the way we see large businesses and government, we can begin to understand what should be changed.
Service Blueprinting can be a powerful way to bring people together from different product lines, service lines, and disciplines. In this lightning talk session, Ally will share her own experience of using service blueprints in design for healthcare.
You will walk away with an understanding of how service blueprints are created and ways in which the resulting knowledge can immediately begin to transform how you do business.
The value of experience design is changing. Tools that were once designed to help people make decisions are being reimagined into products and services that actively make people’s lives easier through anticipating what a user wants and making choices on their behalf.
New smart products and services that anticipate user needs and make decisions according to our preferences with as little interaction as possible will release us from the tyranny of choice and give us more time to spend on the things that matter most.
Hear Kieran speak about how to navigate these new digital complexities when creating new experiences.
Lightning Talk #12:7 cognitive biases we shouldn’t ignore in research by Ruth...ux singapore
There are cognitive biases lurking everywhere in the research process. Cognitive biases are psychological tendencies that cause the human brain to draw incorrect conclusions.
We all want our research to provide reliable input into our projects and most of us wouldn’t deliberately distort data. Yet, we’re human, and we’re all susceptible to many cognitive biases that can affect the outcomes at any stage of our projects.
Biases are unavoidable, but being a good researcher is about understanding our inherent biases and how we can minimise the effects.
Distorted or misleading results can be very detrimental to a project. It can misinform the direction of a project, or provide false confidence about decisions. This session will highlight seven common cognitive biases in research, from recruitment, to the actual sessions, and the analysis and reporting of research findings. This will be illustrated with examples and stories, along with how we can minimise the bias.
Lightning Talk #11: Designer spaces by Alastair Simpsonux singapore
You can’t take creative people, stick them in sterile, lowest cost per square foot spaces, and expect them to achieve the best work of their lives. Atlassian has been focussing heavily on the design of their work spaces, to create flexible, engaging, delightful, and yes productive places for their teams to work in.
Hear Alastair Simpson from Atlassian talk about the creative spaces they’ve designed that have scaled with the changing needs of their teams and what they’ve learned about the benefits of creating better environments through thoughtful design.
Lightning Talk #10: Creating a Design-Centered Culture in Organizations: Lear...ux singapore
It’s not easy to introduce a UX culture within an Organization. There are ways, however, to slowly introduce the culture and get buy-in from other teams. It involves regular meet-ups and getting small wins.
Join Elymar as he shares his journey on how he created a UX Community in the Philippines, and how he brought his learnings into the corporate setting and promoted a Design-Centered culture.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Lightning Talk #8: Digital Transformation in Asia – The Real Deal by Kanika A...ux singapore
Digital Transformation has become a heart throbbing topic for every business, leader and employee. Many don’t know what it is but everyone still wants to be a part of it. Leaders know its importance yet they are struggling with how to drive digital transformation.
In her presentation Kanika would like to share about the state of digital transformation in Asia and a step by step guide on how to become a digital enterprise.
Lightning Talk #7: Outwards and Inwards Experiential Transformation: A KASKUS...ux singapore
Kaskus was founded in 1999, and ever since, has been the largest online community in Indonesia. Many of the old-time users have reluctance to change, and any changes done can shake the ground of the hard-core fans. On the other hand, with the shift in the user behavior and the new wave of competitions, change is inevitable. KASKUS needs to adapt to stay relevant and to continuously deliver great experiences for its users.
In this presentation, the presenters will share two sides of the stories: first is the transformation of the Kaskus products, and second is the transformation of the organisation to support this new direction.
Lightning Talk #6: UX Coaching for Organisational Transformation by Jodine St...ux singapore
UX coaching done well can motivate the disenchanted and inspire the disconnected. Join Jodine as she shares perspectives from her experience as an ‘outsider’ bringing UX coaching into organizations that have a high demand for UX work but lack the internal expertise. She will also offer some principles for smoothing the coaching journey so that you / your clients can reach a common goal — to give internal teams the experience of engaging directly with customers, and to empower teams to integrate new UX methods into their work with confidence, enthusiasm, and pride.
Lightning Talk #5: User Onboarding: Patterns and Anti-Patterns Explored by Pa...ux singapore
This presentation will provide you with ammunition you can use to sell the value of user onboarding design in your organisation, as well as as analysis of some great, good, and not-so-good examples of user onboarding experience design from around the web and mobile.
Whether you’re a designer, developer or researcher, you’ll appreciate this in-depth exploration of initial user experience patterns.
Lightning Talk #2: Sustaining Transformation in Government Agencies by Gerry ...ux singapore
The presenters have worked on a range of projects with the Department of Justice, and some of them have been transformative. One of the projects that they will be sharing about is the implementation of a new Jury Management System – while ostensibly an “IT” project, it enabled the organisation to reimagine the way it viewed the citizenry, re-engage them in a more positive fashion, and even “export” the solution to other jurisdictions to turn it into a revenue stream.
Join Gerry and Julian as they share with you a truthful account of these projects, exploring which elements are crucial to embarking on the journey of transformation, and discussing the traps and the pitfalls that can derail your efforts.
Workshop #14: Behaviour, government policy and me: applying behavioural insig...ux singapore
Behavioural insights (BI) helps us understand human behaviour and decision making. Following on from Dr. Rory Gallagher’s keynote address, this session will invite attendees to participate in some behavioural experiments, hear about how the findings can be applied to government policy and then learn some simple tips that could boost their own productivity.
Workshop #13: Scenario Based Design_handoutsBux singapore
In this workshop, you’ll learn to create scenarios and other types of stories to identify product opportunities, form design hypotheses and focus the design and evaluation of new user experiences. Drawing on your existing ability to tell a story, we’ll cover character development, motivation, internal dialog and story arc – all in the context of creating great user experiences.
Workshop #13: Scenario Based Design_handoutsAux singapore
In this workshop, you’ll learn to create scenarios and other types of stories to identify product opportunities, form design hypotheses and focus the design and evaluation of new user experiences. Drawing on your existing ability to tell a story, we’ll cover character development, motivation, internal dialog and story arc – all in the context of creating great user experiences.
Workshop #13: Scenario Based Design by Shane Morrisux singapore
In this workshop, you’ll learn to create scenarios and other types of stories to identify product opportunities, form design hypotheses and focus the design and evaluation of new user experiences. Drawing on your existing ability to tell a story, we’ll cover character development, motivation, internal dialog and story arc – all in the context of creating great user experiences.
Workshop #12: Research toolbox: Exploring innovation opportunities, emotion a...ux singapore
This workshop will help you select the best research methods for transformational projects – where innovation, desirability, and real-world relevance are essential. You will also practice a selection of techniques for involving users in designing products and services.
Workshop #11: What is Right and Wrong Mindfulness by Venerable Chuan Guanux singapore
Mindfulness is the buzzword these days and is sometimes seen as the panacea for everything. Can mindfulness really cure all our ills?
This workshop gives you a sample of mindfulness meditation and highlights the various ways mindfulness is not meant to be applied.
Workshop #7: Get Strategic: Learn To Embed UX More Deeply Into Your Organizat...ux singapore
As UX practitioners, managers and leaders, we all know how hard it is to stop, think about and plan a strategy for embedding user experience processes more firmly in your organization.
Good user experience research and design are no longer “nice to have”… they are essential. But most organizations don’t know how to effectively integrate UX practices into existing practices and processes. This workshop will equip you with the knowledge and tools to create, advocate for, and guide UX practices aligned to a strategic plan.
Workshop #6: UX In The Jungle by DJ (Der-Jeng) Lin & Mike Chouux singapore
UX In The Jungle is a tabletop game that empowers UX practitioners to see the big picture of product development. It can help them with evangelizing the importance of different UX functions and skills within the organisation. Players in the same group must collaborate to understand requirements, figure out user needs, make trade-offs between different features, manage market change risks, and deal with various other development cycle challenges to release their products on time with good usability and (most important of all) make lots money.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
6. #LanzavecchiaWai
Our clients and commissioners have included Herman Miller, Cappellini, AgustaWestland,
Mirage, Antolini, Nodus, Bosa and Alcantara.
Design Explorations
for Experiential
Paediatric Waiting
Room Systems
Presented to H.Miller
design leadership end
2014. Project to be
TACO service table
for the nomadic
living space
In production, launched
at Salone de Mobile
2015
VIP Interior for
AW169 helicopter
Available for client
specification 2015
Who we’ve worked with
Brand + Material
Conceptual
Explorations
Commissions
Curated by Giulio Cappellini &
Domitilla Dardi
Produced & exhibited at
the MAXXI museum in
Rome 2012 & 2015
Exquisite Ceramic
Wall-pieces
In production, launched
at Salone de Mobile
2015
Artisanal Hand-
Knotted Carpets
/ Edition of 5 per
model
In production, launched
at Salone de Mobile
“AGORÀ” marble
expo stand
+ installation
Produced & launched
at Rho Fiera, Salone de
Mobile 2015
"TRANSITION"
porcelain stoneware
tile system
In production, launched
at Cersaie 2015
8. #LanzavecchiaWai
Our creative toolbox contains ethnographic research, industrial design, branding & identity,
art direction for marketing & communications.
This results in a potent set of capabilities that allows us to engage projects contextually from
macro-to-micro, and manifest strategic solutions.
MacroMicro
Context
Our Creative Toolbox
9. #LanzavecchiaWai
We uncover new opportunities and gaps within existing frameworks using research methods that
immerse and get us close to the ground, close to the stakeholders, close to the context.
Quantitative + Qualitative Research
Surveys
Interviews
Shadowing
Observational
Research
Workshops
User-Journey
Mapping
Qualitative
&
Qualitative
Research
11. #LanzavecchiaWai
The Perfectly Aligned Project
Manufacturing
+
Material
Intelligence
Research
+
Evidence
Defined
Contexts for
Innovation
User
Experience
Business
Vision
&
Strategy
Manufacturing
+ Material
Intelligence
Branding,
Marketing +
Comms.
12. #LanzavecchiaWai
L+W Process - Build-up of Domain Knowledge Base
Business Strategies
Target Market
Consumer
Motivations
Product Systems
ArchetypesNarratives
Contexts
User Experience
Journeys
Behaviors
Supported
Material &
Colour
Behaviors
Supported
Aesthetic Language Design Semantics
Project
Domain
17. #LanzavecchiaWai
Narratives we are interested in:
- Designing the Problem,Designing the Solution
- Turning Matterinto Products
- RehumanizingExperiences
- Changing Perceptionsof the Status Quo
- Agile Flow between
Work, Play, Living, Dining & Socializing
L+W Narratives
26. #LanzavecchiaWai
The L+W process
analyze & optimize
prototype
learn
test
conceive
develop launchypothesis
Fueled By Insight Driven By Creativity
Realize
Focused On Delivery
BusinessHuman
& Emotion
desires - needs
h
43. #LanzavecchiaWai
Over 65 - Senior target
1.
Active: retirement as a second life
2.
Wants to maintain a good quality of life
3.
Wants to live in an elegant way, discreet & comfortable
4.
Loves being surrounded by pleasant objects
5.
Does not like to be identified as a senior
6.
Partially reduced motor skills and senses
No Country for Old Men
44. #LanzavecchiaWai
Navigating in
the dark
& the light
Getting around
&
moving objects
Hold, raise,
lower, handle
Keeping balance,
staying in position,
leaning
Sitting, lying down,
getting up from
a sitting position
Remembering,
recording, writing
down
To prepare food,
cutting, cooking,
washing up
Clean, fix,
fold, store
Open & close
containers
Communication,
maintaining
contact, ensuring
availability on
communication
devices
No Country for Old Men
47. #LanzavecchiaWai
“Current Elderly Aids medicalize the home & ostracize their users,
how do we make them desirable, humanized and design-aligned?
Which Elderly behaviors need to and can be supported?
Which furniture archetypes can be augmented?”
No Country for Old Men
48. #LanzavecchiaWai
Key Areas for Intervention
1.
Walking aids that also aid your lifestyle.
2.
A desk lamp that helps you to view.
3.
A chair that helps you get up.
No Country for Old Men