This document discusses the challenges of aligning UX practices within organizations and provides strategies for UX practitioners to drive strategic change. It notes that while UX roles and salaries have grown, practitioners still struggle for relevance within some companies due to lack of organizational alignment. The document advocates that UX practitioners take on the role of "change agent" by developing strategic UX plans aligned with business goals, gaining executive support, and using tactical wins to further embed UX practices into the organization over the long term. The goal is to move UX higher in the value creation process on par with product management and development.