The Home Energy Saver is an action-oriented home energy benchmarking site. The do-it-yourself home energy assessment helps consumers understand and streamline their home energy use through behavioral and structural upgrade recommendations. We present a longitudinal case study describing how we used web-analytics to iteratively benchmark, track and improve the persuasive pull of the site.
In plain language and in plain sight around the globeDeborah S. Bosley
This presentation, given at the STC France Content Strategy Forum in 2010, describes current plain language initiatives of government and business in the U.S., the EU, Canada, South Africa, Australia, and New Zealand.
Creating effective web content in plain languageKath Straub
Writing for the web
Instructors: Dr. Annetta L. Cheek, Center for Plain Language Board Chair and Dr. Kath Straub, Director, Usability.org and Center for Plain Langauge Board Member
Workshop description
People use the web to get information about your organization more than any other source today. Do you know how well your content works?
In this workshop you will learn how to create useful and usable web content.Through lively presentation using real examples we’ll review concepts, best practices, and testing methods used by experienced plain language writers and content strategists. We address how to
~ Identify and understand your audience
~ Plan and organize content
~ Write in Plain Language
Measure whether people understand what you mean and can use what you say
By the end of the workshop you will feel confident that you can create content that people can find, understand, and use effectively.
User experience is vital, and the word "design" seems to be a buzz word and a magical pill to elevate products or services - all thanks to global success and publicity of Apple. Organisations in Asia will benefit by grasping the essence of user experience and design research. Lean UX evolved from well-understood UX practices, to conduct UX in a much leaner and cost effective way. As the saying goes" Some UX is better than no UX"!
Raven will share fundamental concepts and "quick-and-dirty" tips that enable improvement on user experience of products or services in a cost effective manner with case studies.
My presentation for the IA Konferenz 2009 (http://www.iakonferenz.org/) on the difference between UX theories and what happens in practice. Includes the quiz "What deliverable is this?".
In plain language and in plain sight around the globeDeborah S. Bosley
This presentation, given at the STC France Content Strategy Forum in 2010, describes current plain language initiatives of government and business in the U.S., the EU, Canada, South Africa, Australia, and New Zealand.
Creating effective web content in plain languageKath Straub
Writing for the web
Instructors: Dr. Annetta L. Cheek, Center for Plain Language Board Chair and Dr. Kath Straub, Director, Usability.org and Center for Plain Langauge Board Member
Workshop description
People use the web to get information about your organization more than any other source today. Do you know how well your content works?
In this workshop you will learn how to create useful and usable web content.Through lively presentation using real examples we’ll review concepts, best practices, and testing methods used by experienced plain language writers and content strategists. We address how to
~ Identify and understand your audience
~ Plan and organize content
~ Write in Plain Language
Measure whether people understand what you mean and can use what you say
By the end of the workshop you will feel confident that you can create content that people can find, understand, and use effectively.
User experience is vital, and the word "design" seems to be a buzz word and a magical pill to elevate products or services - all thanks to global success and publicity of Apple. Organisations in Asia will benefit by grasping the essence of user experience and design research. Lean UX evolved from well-understood UX practices, to conduct UX in a much leaner and cost effective way. As the saying goes" Some UX is better than no UX"!
Raven will share fundamental concepts and "quick-and-dirty" tips that enable improvement on user experience of products or services in a cost effective manner with case studies.
My presentation for the IA Konferenz 2009 (http://www.iakonferenz.org/) on the difference between UX theories and what happens in practice. Includes the quiz "What deliverable is this?".
Joseph T. Paranteau, Microsoft Corporation presented these slide at the June 2007 meeting for the Dallas/Fort Worth Usability Professionals Association
When should website incorporate rich interactivity? When should they use Ajax to support that rich interactivity. Presentation from AJAXWorld East 2008.
CNCF, State of Serverless & Project NuclioLee Calcote
The Serverless working group within the Cloud Native Computing Foundation (CNCF) is one of many. In this talk, we’ll answer why the working group exists and how our efforts help the ecosystem. We'll also take a look at some of the current Serverless and FaaS projects and cover some of the common Serverless myths. Finally, we'll look ahead toward what we foresee as some of Serverless's biggest challenges and best-suited use cases.
The Business of UX - People Process and Tech - Miner, Toftscott74m
Slides from June 24 presentation to Business Innovation Growth Council and the Charlotte Regional Technology Executives Council (CRTEC). Presented by Scott Miner and Niels Toft from Technekes.
Patterns provide structure and clarity, enabling architects to establish their solutions across the enterprise. Moreover, these software patterns also help to link technology and business requirements in an effective and efficient manner. Patterns help to incorporate robust solutions for business problems due to it’s wide adoption as well as it’s reusability. In addition, patterns create a common method to communicate, document and describe solutions. This session will explain some of these patterns ranging from SOA (Service-Oriented Architecture), WOA (Web-Oriented Architecture), EDA (Event Driven Architecture), and IoT (Internet of Things)
In order for UX to achieve it’s potential, we need to reframe it as a profess...Peter Merholz
Presentation at Adaptive Path's UX Week 2012, wherein I attempt to articulate a professional definition for "UX Design" that is substantially different from the workflows-and-wireframes with which it is typically associated.
What is UI design and how to do it better.
Useful links:
http://www.jjg.net/elements/pdf/elements.pdf
http://pixplicity.com/dp-px-converter/
Typography:
http://www.modularscale.com/
http://typecast.com/preview/google
Design Testing:
https://chrome.google.com/webstore/detail/the-squint-test/gppnipfbappicilfniaimcnagbpfflpg?hl=en
http://fivesecondtest.com/
https://www.attensee.com/
http://nibbler.silktide.com/
https://www.usertesting.com/
http://www.uxfriendly.lt/
Design patterns:
http://zurb.com/patterntap
http://darkpatterns.org/
https://www.goodui.org/
Web UI libraries and UI kits
https://codyhouse.co/library/
http://tympanus.net/codrops/
https://ui8.net/
http://designmodo.com/shop/
No Interface? No Problem: Applying HCD Agile to Data Projects (Righi)Kath Straub
This paper will be published in the Nov 2020 Issue of Journal of Usability Studies. (https://uxpajournal.org/). Its being pre-printed here with permission from the author and the Journal Board.
In October 2019, a group of human-centered designers,
agilists, data scientists, and other technology enablement
practitioners joined to share their thoughts about a topic of
common interest: How should the principles and practices of
human-centered design, Agile development, and the
overarching process of HCDAgile be applied to products that
have no obvious user interface?
The group’s objective was to develop guidance based upon
shared knowledge across disciplines and industries for
leveraging HCDAgile in data projects. In this paper we share
our initial observations from the meeting.
Fair balance: I participated in the huddle that led to this paper, but not in writing up the paper. Thanks to Carol Righi for doing the needful.
Joseph T. Paranteau, Microsoft Corporation presented these slide at the June 2007 meeting for the Dallas/Fort Worth Usability Professionals Association
When should website incorporate rich interactivity? When should they use Ajax to support that rich interactivity. Presentation from AJAXWorld East 2008.
CNCF, State of Serverless & Project NuclioLee Calcote
The Serverless working group within the Cloud Native Computing Foundation (CNCF) is one of many. In this talk, we’ll answer why the working group exists and how our efforts help the ecosystem. We'll also take a look at some of the current Serverless and FaaS projects and cover some of the common Serverless myths. Finally, we'll look ahead toward what we foresee as some of Serverless's biggest challenges and best-suited use cases.
The Business of UX - People Process and Tech - Miner, Toftscott74m
Slides from June 24 presentation to Business Innovation Growth Council and the Charlotte Regional Technology Executives Council (CRTEC). Presented by Scott Miner and Niels Toft from Technekes.
Patterns provide structure and clarity, enabling architects to establish their solutions across the enterprise. Moreover, these software patterns also help to link technology and business requirements in an effective and efficient manner. Patterns help to incorporate robust solutions for business problems due to it’s wide adoption as well as it’s reusability. In addition, patterns create a common method to communicate, document and describe solutions. This session will explain some of these patterns ranging from SOA (Service-Oriented Architecture), WOA (Web-Oriented Architecture), EDA (Event Driven Architecture), and IoT (Internet of Things)
In order for UX to achieve it’s potential, we need to reframe it as a profess...Peter Merholz
Presentation at Adaptive Path's UX Week 2012, wherein I attempt to articulate a professional definition for "UX Design" that is substantially different from the workflows-and-wireframes with which it is typically associated.
What is UI design and how to do it better.
Useful links:
http://www.jjg.net/elements/pdf/elements.pdf
http://pixplicity.com/dp-px-converter/
Typography:
http://www.modularscale.com/
http://typecast.com/preview/google
Design Testing:
https://chrome.google.com/webstore/detail/the-squint-test/gppnipfbappicilfniaimcnagbpfflpg?hl=en
http://fivesecondtest.com/
https://www.attensee.com/
http://nibbler.silktide.com/
https://www.usertesting.com/
http://www.uxfriendly.lt/
Design patterns:
http://zurb.com/patterntap
http://darkpatterns.org/
https://www.goodui.org/
Web UI libraries and UI kits
https://codyhouse.co/library/
http://tympanus.net/codrops/
https://ui8.net/
http://designmodo.com/shop/
No Interface? No Problem: Applying HCD Agile to Data Projects (Righi)Kath Straub
This paper will be published in the Nov 2020 Issue of Journal of Usability Studies. (https://uxpajournal.org/). Its being pre-printed here with permission from the author and the Journal Board.
In October 2019, a group of human-centered designers,
agilists, data scientists, and other technology enablement
practitioners joined to share their thoughts about a topic of
common interest: How should the principles and practices of
human-centered design, Agile development, and the
overarching process of HCDAgile be applied to products that
have no obvious user interface?
The group’s objective was to develop guidance based upon
shared knowledge across disciplines and industries for
leveraging HCDAgile in data projects. In this paper we share
our initial observations from the meeting.
Fair balance: I participated in the huddle that led to this paper, but not in writing up the paper. Thanks to Carol Righi for doing the needful.
Toward aUX: Folding UX into Agile Maturity measuresKath Straub
Poster presentation at UXPA2019 by Dorothy Cummings, Agile Six and Kath Straub, usability.org
Today’s Agile Maturity Assessments are not very usable. Some lack scientific validity, others measure without providing actionable outcomes or guidance for improvement, or they leave out critical elements of mature Agile teams (e.g., UX integration.) We discuss scientific, organizational, and cultural challenges that undermine the meaningful assessments design and/or assessment.
Then we present a (new) Agile UX maturity assessment tool and method designed to offer teams concrete insights and actionable opportunities to improve. Then we recommend an implementation and progress management strategy to nurture positive growth toward true agile transformation. We couch our recommendations in an evidence-based review of measurement strategies (e.g., self- vs. external evaluation or individual evaluator vs collective discussion), and a discussion of cultural barriers that typically undermine the utility and impact of assessments (e.g., cultural implications of frank self-assessment and the need to report scores up.).
By the end of the session, you will better understand the benefits of (agile UX or other) organizational assessments, cultural and organizational characteristics that necessarily limit their impact, and strategies to assess and track change that can drive improvement. You will also have a new tool to assess Agile UX maturity in your organization.
Enterprise UX patterns: Good, bad and uglyKath Straub
Documented, enterprise design standards supporting homogenous customer experiences across different systems and touch points are often considered a holy grail of UX design. In many ways they are. bBut they can also lead to unintended consequences for both the design team and subsequent designs. We draw on experiences from a large federal agency to describe the impact, some positive and some less so, that mature but evolving design standards can have on designers, design and the development processes.
On Good Behavior: Human Factors + Building PerformanceKath Straub
Presentation at Greenbuild 2016. Presented by Jeni Cross and Kath Straub. Moderated by Sharon Refvem. As effective passive solutions and newer, smarter systems continue to improve building efficiency, the impact of occupant behavior on building performance has become ever more evident. What motivates people to engage in best behavior? Find out how lessons from scientific research can impact building performance. Hear from behavior experts about how to effectively engage the passive majority of building occupants to facilitate substantive, positive impacts on performance, health, and wellbeing in the built environment. A cognitive scientist and sociologist share insights into how social norms and human behavior can be leveraged for this purpose. Engaging human factors effectively requires a whole systems approach - one that addresses not just occupants, but also the organization, community, and marketplace. Although there is not a one-size-fits-all solution for facilitating positive behavior change, there are useful strategies. Early engagement with building occupants and organizational leaders is a critical first step in identifying project specific needs, constraints, and opportunities. Learn how to identify target audiences, frame messages, and implement positive measures effectively.
Even Lawyers want to understand: Plain language increases lawyers’ credibilit...Kath Straub
Cite as: Kath A. Straub, Jullie Clement, Annetta L. Cheek, and Sean P. Mahaffey. Even Lawyers want to understand: Plain language increases lawyers’ credibility with both lawyers and laypeople. Paper presented at IC Clear | Clarity (Belgium, Netherlands) 2014.
At a glance
Background: Benson & Kessler (1987) compared the perceptions of lawyers and judges
about lawyers who write using plain language versus those writing in traditional legal
language. They concluded that lawyers who write in legalese are “likely to have their
work judged as unpersuasive and substantively weak.” Further, “their professional
credentials may be judged less credible.”
Objective: We validate and extend that study to further explore how both lawyers and
non-lawyers perceive lawyers who use legal language versus plain language.
Method: 38 lawyers and 93 non-lawyers each read two short passages, presented as written by a specific lawyer. Then, readers rated the lawyer who wrote the passages on a series of characteristics, including clarity of writing, trustworthiness, pedigree, ability to win
cases, and whether they would be satisfied with that lawyer as their counsel.
Detailed findings in the deck
Conclusions
1. Even lawyers have trouble understanding lawyers. Plain language helps.
2. Lawyers agree that plain language is clearer, more specific, and more persuasive.
3. Law schools still need to teach lawyers to understand two languages: plain and legalese.
4. People--even lawyers--want their lawyers to use plain language.
References:
Robert W. Benson and Joan B. Kessler, Legalese v. Plain English: An Empirical Study of
Persuasion and Credibility in Appellate Brief Writing, 20 Loy. L.A. L. Rev. 301 (1987).
Author Contacts
Kath Straub kath@usability.org < Fielding questions
Julie Clement julieannclement@gmail.com < Presenter
Annetta cheek alcplain@gmail.com
Sean Mahaffey Mahaffsp@mail.uc.edu
PLAIN 2013 - Is it really plain? A case (and process) for content testingKath Straub
As plain language professionals, we think we know the rules and can recognize when a document or website is presented in plain language. But do our customers always agree?
Watching the edges blur: Rethinking the user experience in the world of self-...Kath Straub
In our enthusiasm to automate we tend to create designs that providing users the information and access to tools they need to do things. But to be effective, we need to do more. Real self-service, with incremental task completion across multiple-devices and limited customer support means reinventing the (human) guides that, in the past, helped us make good decisions and get things done. We can do this by creating dialogues that unfold over time and leverage motivation strategies (a.k.a., gamification) to shape and encourage behaviors.
(How-to Handout for AZ voters) How you can support the Plain Regulations ActKath Straub
Brief, word document describing what you can do to help move the Plain Regulations Act out of committee toward becoming a law.
Includes sample text for letters you can write to your Senators and Representatives.
There is an accompanying presentation (that you can also swipe) describing what the bill is and how you will benefit it it passes.
(Presentation) How to support the Plain Regulations Act (HR 1557 S 807)Kath Straub
How to support the Plain Language Act (HR 1557 and Senate 807)
There is currently a bill in Congress that would require government agencies to write regulations in Plain English. Today its just a bill (Remember your SchoolHouse Rock?) and we need your help to nudge congress to make it a law.
This presentation describes the bill, how you would benefit and what you can do to help this bill become a law.
There is an easy to print handout that you can also download with instructions for how to help and sample text for any letters you.
Note that it is tailored for Arizona (where I vote), so you will need to replace my Congressmen with yours, when you write your letters ...
Please feel free to download the presentation and use it to educate others. There will be a handout (also for AZ) right with sample letters posted here too.
2 Studies UX types should know about (Straub UXPA unconference13)Kath Straub
I described these two studies during the Research in Practice: Studies UXers should know about workshop. I expected them to be drive-bys ... as in, "Yah, yah, .. have heard that ... let's move on." I was surprised to find that the group -- a sharp, engaged and thoughtful group-- didn't know these studies. Instead of a few minutes description, we discussed and debated how these studies might influence UX practice for almost an hour. Based on that, I got nudged (Culprit = @susandra Susan Dray) to presenting these two @ the UXPA unconference.
There are many other studies studies that all UXPros should be familiar with ...
Online Communities for Creating Change: Home Energy Pros (ACEEE 2012 Summer S...Kath Straub
Home Energy Pros is a social community for energy efficiency professionals, including contractors, weatherization professionals and building scientiests. This ACEEE Summer Study paper describes the motivation, marketing/launch and nurturing of Home Energy Pros. Along the way, it highlights the steps and challenges in developing and nurturing an active and effective cross-disciplinary social community.
This one-page overview describes Home Energy Pros, a on-line community for home performance and weatherization professionals to share ideas, experiences, resources and opportunities.
For a more detailed description of the development, marketing and launch of the community please read the associated paper (also on SlideShare.)
Home Energy Pros is one part of the Social Media strategy for Lawrence Berkeley National Laboratory's Home Energy Saver tools.
http://homeenergysaver.lbl.gov/consumer/
http://homeenergysaver.lbl.gov/pro/
Reading between the words: Improving the readability and memorability of textKath Straub
Describes the process of text formatting, or how minor (and virtually invisible) changes to your text will help customers read faster, understand better and remember more.
232 million people can't be wrong Or: How I learned to stop worrying and star...Kath Straub
UPA long abstract: Do you ever wonder why people PLAY Farmville (Frontierville, Mafia Wars, …)?
Do you think about which elements of Farmville fun could make work applications less work?
If you answered “Yes” to either question this talk is for you. Join us for a lively exploration of
o How games like Farmville apply the psychology of behavioral change, reinforcement and social momentum to (re-)shape target behaviors.
o How the same persuasive, behavioral change elements are applied in “serious games” encouraging health, wellness and other behavioral change.
Along the way, we use real examples and exercises to help you rethink your applications and designs in terms of behavioral change and persuasive design.
kath@usability.org
@kathstraub
www.usability.org
Information design and the psychology of behavioral changeKath Straub
Nobody wakes up in the morning and thinks, “I want to use more energy than my neighbor today.” But, inducing people to actually reduce their energy consumption still seems difficult. And the task becomes more complex in shared responsibility spaces, such as commercial buildings. In this talk we explore the psychology of behavioral change in the context of energy efficiency. We explore how the context of behavior interacts with readiness to change, and the implications of designing for energy efficiency.
This talk was presented at the Boston UPA June Meeting. A similar talk was presented at the Berkeley Symposium on Information Visualization in Commercial Buildings: Design, Technology, and Human Behavior
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
Not your father's analytics report Mahaffey & Straub, UPA 2011 Atlanta
1. NOT YOUR FATHERʼS
WEB ANALYTICS REPORT#
David Mahaffey!
!
!
Kath Straub!
2. SPECIAL THANKS TO …#
Diane Chojnowski! Evan Mills!
Social Media Strategist! Staff Scientist
Usability.org! Berkeley Labs!
3. Practitioner takeaways!
• Define measurable success metrics early!
• Build clear and meaningful KPIs!
• Team with/make use of analytic practitioners!
• Side step the data blizzard!
#
#
Next generation AX#
Improve the user journey in real time!
4. Roadmap!
• Practices UX and AX!
• AX tools are difficult!
• Visitor life cycle!
• An example from Home Energy Pros!
• Metrics definitions!
• Persuasion in a Newsletter!
• Persuasion API - Using AX in real time!
• Summary!
5. Practices have complementary processes!
Build
KPIs
Collect
Data
Define
Goals
Analyze
Data
Analy:cs
Process
Implement
Test
Alterna:ves
6. Practices have complementary processes!
Build
KPIs
Collect
Data
Define
Goals
Analyze
Data
Analy:cs
Process
Implement
Test
Alterna:ves
Create
Mock-‐ups
Usability
Tes:ng
Storyboards
Usability
Process
Define
Goals
Analyze
Data
Implement
Revise
and
Retest
7. Practices have common goals!
UX
goals
AX
goals
Understand
describe
why
people
do
what
Show
what
people
actually
do
(sort
of)
they
do
8. Practices have common goals!
UX
goals
AX
goals
Understand
describe
why
people
do
what
Show
what
people
actually
do
(sort
of)
they
do
Con:nuous
improvement
Goal
con:nuous
improvement
requires:
• Investment
in
the
process
• A
corporate
champion
Persuade
Explain
and
influence
behavior
toward
Measure
effec:veness
of
site
design
business
goals
9. Timeline UX and AX!
1980
1990
2000
2010
Internet
WWW
Web
2.0
Events/technology
related
to
UX
What’s
happening
in
prac:ce
of
UX
Events/technology
related
to
AX
What’s
happening
in
prac:ce
of
AX
10. Timeline UX and AX!
1980
1990
2000
2010
Internet
WWW
Web
2.0
Events/technology
related
to
UX
UX
exist
in
desktop
world
/
un-‐networked
What’s
happening
in
prac:ce
of
UX
UX
in
so[ware
Cos.
w/
developers
Events/technology
related
to
AX
What’s
happening
in
prac:ce
of
AX
11. Timeline UX and AX!
1980
1990
2000
2010
Internet
WWW
Web
2.0
Events/technology
related
to
UX
UX
exist
in
desktop
HTML
-‐
lots
of
world
/
un-‐networked
sites
no
UX
What’s
happening
in
prac:ce
of
UX
UX
in
so[ware
Cos.
w/
developers
Events/technology
related
to
AX
Log
files
What’s
happening
in
prac:ce
of
AX
12. Timeline UX and AX!
1980
1990
2000
2010
Internet
WWW
Web
2.0
Events/technology
related
to
UX
UX
exist
in
desktop
HTML
-‐
lots
of
e-‐Commerce
need
for
world
/
un-‐networked
sites
no
UX
UX
heats
up
What’s
happening
in
prac:ce
of
UX
UX
in
various
web
development
orgs
UX
in
so[ware
Cos.
w/
developers
Events/technology
related
to
AX
Log
files
Proto
web
tools
What’s
happening
in
prac:ce
of
AX
AX
owned
by
IT
13. Timeline UX and AX!
1980
1990
2000
2010
Internet
WWW
Web
2.0
Events/technology
related
to
UX
UX
exist
in
desktop
HTML
-‐
lots
of
e-‐Commerce
need
for
world
/
un-‐networked
sites
no
UX
UX
heats
up
What’s
happening
in
prac:ce
of
UX
UX
in
various
web
development
orgs
UX
in
so[ware
Cos.
w/
UX
begins
rela:onship
w/
developers
marke:ng
Events/technology
related
to
AX
Log
files
Proto
web
Beginning
of
current
tools
web
tools
1.0
What’s
happening
in
prac:ce
of
AX
AX
owned
by
IT
Marke:ng
has
approach/
avoidance
rela:onship
w/
AX
14. Where do these practices live, who do they serve?!
IT
Marke:ng
Both
prac:ces
are
most
associated
with
IT
Both
prac:ces
goals
serve
marke:ng
That
is
where
the
building
and
implementa:on
Audience
of
interest
for
data
is
marke:ng
• UX
historically
wanted
to
influence
• Focus
groups
don’t
work
well
for
assessing
• AX
needed
people
with
these
skills
web
site
design/effec:veness
• UX
wants
to
know
why
goals
are
not
met
• AX
focus
on
what
are
people
doing
on
site
(sort
of)
Marke:ng
has
approach/avoidance
rela:onship
with
AX
16. Roadmap!
• Practices UX and AX!
• AX tools are difficult!
• Visitor life cycle!
• An example from Home Energy Pros!
• Metrics definitions!
• Persuasion in a Newsletter!
• Persuasion API – Using AX in real time!
• Summary!
24. Roadmap!
• Practices UX and AX!
• AX tools are difficult!
• Visitor life cycle!
• An example from Home Energy Pros!
• Metrics definitions!
• Persuasion in a Newsletter!
• Persuasion API - Using AX in real time!
• Summary!
28. Visitor life-cycle – Behaviors of interest!
1. Enter
2. Explore > Persuasion Opportunity
3. Enter Conversion Path
Capture
Entry
Engaged
Browse
&
Persuasion
Conversion
Path
Begin
Page
Explore
opportunity
Conversion
Unengaged
Unpersuaded
29. Overview of the visitor life-cycle
1. Enter
2. Explore > Persuasion Opportunity
3. Enter Conversion Path > Commit/Convert
!
Capture
Entry
Engaged
Browse
&
Persuasion
Conversion
Path
Begin
Commit
to
Converted
Page
Explore
opportunity
Conversion
Convert
Unengaged
Unpersuaded
Unconverted
30. Key transition points in the visitor life-cycle!
1. Capture
2. Engagement
3. Persuasion
4. Conversion
31. Key transition points in the visitor life-cycle!
1. Capture
2. Engagement
3. Persuasion
4. Conversion
Capture
Entry
Engaged
Browse
&
Persuasion
Conversion
Path
Begin
Commit
to
Converted
Page
Explore
opportunity
Conversion
Convert
Unengaged
Unpersuaded
Unconverted
32. Key transition points in the visitor life-cycle!
1. Capture
2. Engagement
3. Persuasion
4. Conversion
Capture
Entry
Engaged
Browse
&
Persuasion
Conversion
Path
Begin
Commit
to
Converted
Page
Explore
opportunity
Conversion
Convert
Unengaged
Unpersuaded
Unconverted
33. Key transition points in the visitor life-cycle!
1. Capture
2. Engagement
3. Persuasion
4. Conversion
Capture
Entry
Engaged
Browse
&
Persuasion
Conversion
Path
Begin
Commit
to
Converted
Page
Explore
opportunity
Conversion
Convert
Unengaged
Unpersuaded
Unconverted
34. Key transition points in the visitor life-cycle!
1. Capture
2. Engagement
3. Persuasion
4. Conversion
Capture
Entry
Engaged
Browse
&
Persuasion
Conversion
Path
Begin
Commit
to
Converted
Page
Explore
opportunity
Conversion
Convert
Unengaged
Unpersuaded
Unconverted
35. Roadmap!
• Practices UX and AX!
• AX tools are difficult!
• Visitor life cycle!
• An example from Home Energy Pros!
• Metrics definitions!
• Persuasion in a Newsletter!
• Persuasion API - Using AX in real time!
• Summary!
36. Home Energy Saver Suite!
For
Consumers
For
Home
Energy
Professionals
Home
Energy
Home
Energy
Home
Energy
Social
Community
Efficiency
Efficiency
Scoring
Tool
Site
for
Home
Energy
Calculator
Calculator
(DOE-‐ARRA)
Professionals
(NING)
37. Home Energy Saver Suite!
For
Consumers
For
Home
Energy
Professionals
Home
Energy
Home
Energy
Home
Energy
Social
Community
Efficiency
Efficiency
Scoring
Tool
Site
for
Home
Energy
Calculator
Calculator
(DOE-‐ARRA)
Professionals
(NING)
43. Home Energy Pros: Committed visit
Begin
conversion
path
Capture
Entry
Engaged
Browse
&
Persuasion
Conversion
Path
Begin
Page
Explore
opportunity
Conversion
Unengaged
Unpersuaded
44. Home Energy Pros: Committed visit
Con:nue
the
conversion
path
Capture
Entry
Engaged
Browse
&
Persuasion
Conversion
Path
Begin
Commit
to
Page
Explore
opportunity
Conversion
Convert
Unengaged
Unpersuaded
Unconverted
45. Home Energy Pros: Converted visit
Complete
conversion
path
Capture
Entry
Engaged
Browse
&
Persuasion
Conversion
Path
Begin
Commit
to
Converted
Page
Explore
opportunity
Conversion
Convert
Unengaged
Unpersuaded
Unconverted
46. Roadmap!
• Practices UX and AX!
• AX tools are difficult!
• Visitor life cycle!
• An example from Home Energy Pros!
• Metrics definitions!
• Persuasion in a Newsletter!
• Persuasion API – Using AX in real time!
• Summary!
47.
48. Metrics definitions
Metrics are divided into two parts!
1. Conversion!
– Traditional conversion!
– Engaged conversion!
– Committed conversion!
2. Indices of engagement!
– Persuasion index!
• Pages are associated with conversion opportunities !
– Contribution index !
• The contribution of each page to a conversion!
50. Metric definitions: Traditional conversion
• Tradi&onal
conversion
=
Total
conversions
Total
site
visits
Tradi&onal
Conversion
Site
Browse Choose a
Visits
Enter
Site
& conversion
Start
Commit
to
Converted
Conversion
Convert
Explore option Visitor
Unengaged
Unpersuaded
Tradi:onal
Conversion
=Convα/Vα
51. Metric definitions: Engaged conversion
• Engaged
conversion
=
Total
conversions
Total
site
visits
-‐
bounce
Tradi&onal
Conversion
Engaged
Conversion
Site
Browse Choose a
Visits
Enter
Site
& conversion
Start
Commit
to
Converted
Conversion
Convert
Explore option Visitor
Unengaged
Unpersuaded
Tradi:onal
Conversion
Engaged
Conversion
=Convα/Vα
=Convα/Vα-‐VU
52. Metric definitions: Committed conversion
• Commi3ed
conversion
=
Total
sub-‐type
conversions
Registra:on
Total
visits
to
that
sub-‐type s
•
Invite
a
priend
v
ideo
conversion
page(s)
•
f
• Upload
icture,
• Post
comment
or
blog
• Print
or
download
from
site
Tradi&onal
Conversion
Engaged
Conversion
Commi2ed
Conversion
Site
Browse Choose a
Visits
Enter
Site
& conversion
Start
Commit
to
Converted
Conversion
Convert
Explore option Visitor
Unengaged
Unpersuaded
Unconverted
Tradi:onal
Conversion
Engaged
Conversion
Commi_ed
Conversion
=Convα/Vα
=Convα/Vα-‐VU
=Convw/inpath
/Vw/inpath
53. Metric definitions: Committed conversion
• Commi3ed
conversion
=
Total
sub-‐type
conversions
Registra:on
Total
visits
to
that
sub-‐type s
•
Invite
a
priend
v
ideo
conversion
page(s)
•
f
• Upload
icture,
• Post
comment
or
blog
• Print
or
download
from
site
54. Conversion metrics for Home Energy Pros
100
Conversion
Rate
(%)
80
60
40
20
3.4
%
0
Tradi:onal
conver:ons
Engaged
conversions
Commi_ed
conversions
blogs
Tradi&onal
Conversion
Site
Browse Choose a
Visits
Enter
Site
& conversion
Start
Commit
to
Converted
Conversion
Convert
Explore option
55. Conversion metrics for Home Energy Pros
100
Conversion
Rate
(%)
80
60
40
20
9.4
%
3.4
%
0
Tradi:onal
conver:ons
Engaged
conversions
Commi_ed
conversions
blogs
Tradi&onal
Conversion
Engaged
Conversion
Site
Browse Choose a
Visits
Enter
Site
& conversion
Start
Commit
to
Converted
Conversion
Convert
Explore option
56. Conversion metrics for Home Energy Pros
100
Conversion
Rate
(%)
80
74.3
%
60
40
20
9.4
%
3.4
%
0
Tradi:onal
conver:ons
Engaged
conversions
Commi_ed
conversions
blogs
Tradi&onal
Conversion
Engaged
Conversion
Commi2ed
Conversion
Site
Browse Choose a
Visits
Enter
Site
& conversion
Start
Commit
to
Converted
Conversion
Convert
Explore option
57. Metrics definitions
Metrics are divided into two parts!
1. Conversion!
– Traditional conversion!
– Engaged conversion!
– Committed conversion!
2. Indices of engagement!
– Persuasion index!
• Pages are associated with conversion opportunities !
– Contribution index!
• The contribution of each page to a conversion!
58. Metric definitions: Persuasion index
• Persuasion
index
=
Commi_ed
visits
/
Visits
to
a
defined
persuasion
page
Persuasion
Index
Site
Browse Choose a
Visits
Enter
Site
& conversion
Start
Commit
to
Converted
Conversion
Convert
Explore option Visitor
Unengaged
Unpersuaded
Unconverted
59. What is a persuasion index?
A
Persuasion
Index
is
a
measure
of
the
sites
persuasive
content
• This
index
is
a
gauge
of
how
effec:vely
a
page
persuades
site
visitors
to
enter
a
conversion
path
• The
Persuasion
Index
is
a
measure
of
a
site
or
page s
persuasive
content
Persuasion
Index
Browse Start
Commit
to
&
Conversion
Convert
Explore
Unpersuaded
Unconverted
59
60. What is a persuasion index?
Persuasion
Index
Browse Start
Commit
to
&
Conversion
Convert
Explore
Unpersuaded
Unconverted
60
61. What is a persuasion index?
Persuasion
Index
Browse Start
Commit
to
&
Conversion
Convert
Explore
Unpersuaded
Unconverted
62. What is a persuasion index?
Persuasion
Index
Browse Start
Commit
to
&
Conversion
Convert
Explore
Unpersuaded
Unconverted
63. Metrics definitions
Metrics are divided into two parts!
1. Conversion!
– Traditional conversion!
– Engaged conversion!
– Committed conversion!
2. Indices of moving from engagement to conversion!
– Persuasion index!
• Pages are associated with conversion opportunities !
– Contribution index!
• The contribution of each page to a conversion!
64. What is a contribution index?
• Contribu&on
index
=
A
tally
of
the
pages
that
contribute
to
conversion
65. What is a contribution index?
• Contribu&on
index
=
A
tally
of
the
pages
that
contribute
to
conversion
1 +1 +1 +1 +1
66. What is a contribution index?
• Contribu&on
index
=
A
tally
of
the
pages
that
contribute
to
conversion
1 +1
67. What is a contribution index?
• Contribu&on
index
=
A
tally
of
the
pages
that
contribute
to
conversion
1 + 1 + 1 + 1 + 1
x2
+ 1 + 1 + 1
+ 1 + 1
Same page
68. What is a contribution index?
=1
1 +1 +1 +1 = 4
x2
Same page
69. Roadmap!
• Practices UX and AX!
• AX tools are difficult!
• Visitor life cycle!
• An example from Home Energy Pros!
• Metrics definitions!
• Persuasion in a Newsletter!
• Persuasion API – Using AX in real time!
• Summary!
70. Persuasion example: Using newsletter
Capture
Entry
Engaged
Browse
&
Persuasion
Conversion
Path
Begin
Commit
to
Converted
Page
Explore
opportunity
Conversion
Convert
Unengaged
Unpersuaded
Unconverted
71. Persuasion example: Using newsletter
Capture
Entry
Engaged
Browse
&
Persuasion
Conversion
Path
Begin
Commit
to
Converted
Page
Explore
opportunity
Conversion
Convert
Unengaged
Unpersuaded
Unconverted
75. Roadmap!
• Practices UX and AX!
• AX tools are difficult!
• Visitor life cycle!
• An example from Home Energy Pros!
• Metrics definitions!
• Persuasion in a Newsletter!
• Persuasion API – Using AX in real time!
• Summary!
76. Beyond A/B testing-Using click behaviors to tailor content!
Based on work by
Cialdini!
• Social proof!
• Scarcity!
• Authority!
A
number
of
e-‐commerce
sites
already
use
Sales
Strategies
to
influence
consumers
buying
decision.
For
example,
they
list
the
“most
popular”
products.
We
pick
it
up
where
they
le[
it.
www.persuasionapi.com
77. Beyond A/B testing - Using click behaviors to tailor content!
Based on work by
Cialdini!
• Social proof!
• Scarcity!
• Authority!
Based on Cialdini!
• Social proof !
• Scarcity!
• Authority!
Products
can
be
promoted
using
different
Sales
Strategies:
e.g.
Bestsellers
(Social
Proof),
Almost
out
of
stock
(Scarcity),
Recommended
by
(Authority),
etc.
etc.
www.persuasionapi.com
78. Beyond A/B testing - Using click behaviors to tailor content!
Customer
A
sees
most
popular
des:na:on
Customer
B
sees
best
seller
list
most
popular
des:na:on
bestsellers
Persuasion
API
captures
which
strategy
works
best
by
INDIVIDUAL,
and
presents
future
content
using
that
informa:on.
www.persuasionapi.com
79. Roadmap!
• Practices UX and AX!
• AX tools are difficult!
• Visitor life cycle!
• An example from Home Energy Pros!
• Metrics definitions!
• Persuasion in a Newsletter!
• Persuasion API!
• Summary!
80. Practitioner takeaways!
• Define measurable success metrics early!
• Build clear and meaningful KPIs!
– Engagement!
– Persuasion !
– Committed conversion!
• Team with/make use of analytic practitioners!
• Side step the data blizzard!
• Use metrics data to !
– Refine pages within task flows!
– Identify what persuades!
#
Next generation analytics#
Improve the user journey in real time: Tailor content to individualsʼ (click)
previous preferences and behaviors!