The Rise of the Creative Social Influencer (and How to Become One)
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Presented at FITC Toronto 2019 More info at www.fitc.ca/toronto Lindsay Munro Adobe XD Overview Your social network could be more valuable than the work you’re doing today, because it could (and should) lead to the opportunities you get tomorrow. Your next post could result in your next recommendation, job, collaboration, exhibit, and next level experience. In this session, you’ll learn how to hone and build your online social media presence to attract brands and engage in the modern-day endorsement deal. Get a behind-the-scenes perspective on the things brands look for in creative profiles and the rules of engagement. Objective Teach the ins and outs of what it means to be a creative social influencer. Target Audience Creatives looking to up level their social media presence and strike brand partnerships. Things Audience Members Will Learn How to set yourself up for “success” on social media The importance of working with the right brands Figuring out compensation and negotiating contracts The ins and outs of disclosure and liability How to not mess it up
![THE RISE OF
THE CREATIVE
[SOCIAL INFLUENCER]
and how to become one](https://image.slidesharecdn.com/fitcto19socialinfluencers-slideshare-190514200604/85/The-Rise-of-the-Creative-Social-Influencer-and-How-to-Become-One-1-320.jpg)
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The Rise of the Creative Social Influencer (and How to Become One)
- 1. THE RISE OF THE CREATIVE [SOCIAL INFLUENCER] and how to become one
- 4. Work Stuff engaging content and campaigns that are social first Blog Content World Interaction Design Day Wireframe Podcast Influencer Programs
- 6. The eyeroll followed by a groan
- 7. The eyeroll followed by a groan The look of total confusion
- 8. The eyeroll followed by a groan The look of total confusion Interest in how to become an influencer
- 9. THE EYEROLL FOLLOWED BY A GROAN
- 11. THE LOOK OF TOTAL CONFUSION
- 12. An individual who has accumulated a mass, engaged social following due to the content they create and their consistent activity on social media.
- 13. INTEREST IN HOW TO BECOME AN INFLUENCER
- 14. Talented Hardworking Inspirational work Community engagement Large social following
- 15. Your network... is your next recommendation is your next job should extend to the digital realm should be connected to your brand – personal or professional
- 16. Overview 01 02 03 04 05 06 Setting Yourself Up for Success: The Basics Build Your Audience Stay Authentic: Choose Partners & Briefs Carefully Compensation: Contracts & Negotiation Stay Above Board: Disclosure Don’t Mess It Up
- 17. SETTING YOURSELF UP FOR SUCCESS: THE BASICS
- 26. Most likely Least likely Choose the right channels
- 27. Don’t be a bot, complete your profile Recognizable profile picture Location Link to website Include call to action
- 28. Pick the right username Easy to spell, type, and repeat Avoid: Underscores Difficult spelling Long handles
- 29. Make it easy to get in touch! don’t bury your contact information • Link to your website/portfolio • Open up your DMs on Twitter • Create an email for fielding different kinds of inquiries • Set boundaries on what you’ll reply to if you’re that popular
- 32. Show Your Best Work @burnttoastcreative • Be consistent • Stay on brand • Engage!
- 33. Optimize for the Platform @creativemints • Scale • Be selective • Cater to algorithm
- 34. Cross- promote @thechrishau • Use your network • Get friendly • Coordinate collaborations
- 35. Giveaways people love free stuff @morewillie@karenkavett
- 36. STAY AUTHENTIC: CHOOSE PARTNERS & BRIEFS CAREFULLY
- 37. Brands [should] pick influencers that align with their goals and values. Influencers [should] work with brands that align with their goals and values. @swopes
- 38. Reaching out to brands proactively build relationships Reach outCreate great contentGet on their radar! Tag your posts appropriately with product handles and branded hashtags Create great content showcasing why you’d make a great partner When you’re ready, send the brand a note pitching why you’d make a great partner
- 39. Brand Ready Influencers too good to not engage @xopixel@foreverdansky
- 40. Create content that fits your brand and adds value to your audience. @homsweethom
- 41. COMPENSATION: CONTRACTS & NEGOTIATION
- 42. Compen$ationcontracts and negotiation Fine print Usage and ownership rights Understand the non- compete and how it applies Turnaround time Fees What is the work worth? What’s your network worth? What is working with this brand worth to you? Talk it out Know your value Keep your ego in check Stay in communication
- 43. 43 Compen$ationcontracts and negotiation Fine print Usage and ownership rights Understand the non- compete and how it applies Turnaround time Fees What is the work worth? What’s your network worth? What is working with this brand worth to you? Talk it out Know your value Keep your ego in check Stay in communication
- 44. STAY ABOVE BOARD: DISCLOSURE
- 45. The Ins and Outs of Disclosure Canada Influencer engagements are regulated and enforced by Canada’s Competition Bureau USA Influencer engagements are regulated and enforced by the Federal Trade Commission (FTC) #______Partner #ad #sponsored #paid
- 46. DON’T MESS IT UP
- 47. Tips for success... don’t do anything wildly out of character without warning dance with the brand that brought you feedback doesn’t need to be the F-word
- 48. Thank You Lindsay Munro Adobe Toronto, ON @lindsaymunro linkedin.com/munrol lindsaym@adobe.com