Workshop #5: Phygital - The Future of Seating by L+W
•
1 like•376 views
In this workshop, L+W will guide participants to look at how Phygital Experience can reconcile the gap between the Physical and the Digital in the domains of Work, Healthcare, Fitness and Hospitality. What new valuable experiences can the User have in-context? What new data sets can be captured as an intended result, for the Business? To articulate these intents, the workshop vehicle will be Seating and its rituals, and imagining its Future. Through new archetypes of “Chairs”, L+W will help participants write stories of the Products, Services and Experiences of the Phygital tomorrow.
Recommended
More Related Content
Viewers also liked
Viewers also liked (18)
Similar to Workshop #5: Phygital - The Future of Seating by L+W
Similar to Workshop #5: Phygital - The Future of Seating by L+W (20)
More from ux singapore
More from ux singapore (20)
Recently uploaded
Recently uploaded (20)
Workshop #5: Phygital - The Future of Seating by L+W
- 1. I t a l y & S i n g a p o r e
- 4. Our clients and commissioners have included Herman Miller, Cappellini, AgustaWestland, Mirage, Antolini, Nodus, Bosa and Alcantara. Design Explorations for Experiential Paediatric Waiting Room Systems Presented to H.Miller design leadership end 2014. Project to be published in 2016. TACO service table for the nomadic living space In production, launched at Salone de Mobile 2015 VIP Interior for AW169 helicopter Available for client specification 2015 Who we’ve worked with Brand + Material Conceptual Explorations Commissions Curated by Giulio Cappellini & Domitilla Dardi Produced & exhibited at the MAXXI museum in Rome 2012 & 2015 Exquisite Ceramic Wall-pieces In production, launched at Salone de Mobile 2015 Artisanal Hand- Knotted Carpets / Edition of 5 per model In production, launched at Salone de Mobile 2013 & 2015 “AGORÀ” marble expo stand + installation Produced & launched at Rho Fiera, Salone de Mobile 2015 "TRANSITION" porcelain stoneware tile system In production, launched at Cersaie 2015 #LanzavecchiaWai
- 5. Aviation, Healthcare, Childcare, Furniture Collections, Industrial Design, Limited Editions, Artisanal Objects, Lifestyle Fast-moving Goods, Interior Finishing Products, Tradeshow Stands, Wearables ... Domains we have entered #LanzavecchiaWai
- 8. PHYGITAL To blend digital experiences with physical ones To embed digital experiences into physical objects to inject intelligence and humanity into them Give physicality a new meaningful experiential layer What can objects around us do for & with us? What data can these objects collect? #LanzavecchiaWai
- 9. 1. Introduce yourselves 2. Why are you interested in physical design/ Phygital design? 3. Which is your favourite chair and why? Domains we have entered #LanzavecchiaWai
- 10. office chair high stool chaise longue dining chair lounge chair rocking chair massage chair wheelchair auditorium chair sofa recliner chair bench pouf sun lounger power wheelchair stool exercise ball kneeling chair #LanzavecchiaWai
- 11. 50% of employed people in developed economies of the world works at a desk. And what does that mean? They all need a CHAIR #LanzavecchiaWai
- 13. Desk Waiting room Open office Home Cubicles Public transport Meeting room Hotel lobby Co-working Cafe Seating + Working Contexts #LanzavecchiaWai
- 14. Physical office needs to support the digital workspace that is where the real work happens. The idea of office is changing very fast; today 62% of people work from home or at offsite locations. But there’s still this sense that when you really need to get things done, you go to an office. #LanzavecchiaWai
- 15. HEALTH & WELLBEING PRIVACY PRODUCTIVITY NETWORKING WORKING REMOTELY Pain-points, issues and opportunities Efficiency Bring more focus Task manager Noise Visual noise Interruptions ... Connecting people to the environment Connecting people to each other Enhance communication Facilitate learning ... Need for social interaction Enhance virtual communication Flexibilty Work together “in the same room” Support video conferencing Battery life span ... Immobility Back pain Stress Germs Safety Healthy vs. Unhealthy habits ... Introvert vs. Extrovert Relaxation Power nap Private calls ... #LanzavecchiaWai
- 16. PERSONIFICATION The attribution of human nature or character to animals, inanimate objects, or abstract notions. Personifying the seating object can help us expand and define its new attributes and behaviours. #LanzavecchiaWai
- 17. DISRUPTORBUDDY SERVANTMOTHER SCIENTIST/ DOCTOR Personification: a seat with a character #LanzavecchiaWai
- 18. DISRUPTORBUDDY SERVANTMOTHER SCIENTIST/ DOCTOR Personification: a seat with a character Motivate Foster Care for Concern Push Remember Listen Pamper Teach ... #LanzavecchiaWai
- 19. DISRUPTORBUDDY SERVANTMOTHER SCIENTIST/ DOCTOR Personification: a seat with a character Relax with Hang out Trust Rely on Confide in Experience together Horsing around Share opinions ... #LanzavecchiaWai
- 20. DISRUPTORBUDDY SERVANTMOTHER SCIENTIST/ DOCTOR Personification: a seat with a character Analyze Examine Provide insights Suggests Prescribe Correct Heal Inform ... #LanzavecchiaWai
- 21. DISRUPTORBUDDY SERVANTMOTHER SCIENTIST/ DOCTOR Personification: a seat with a character Disturb Wake people up Revolutionary Reactionary Anti Enchanter Witch .... #LanzavecchiaWai
- 22. DISRUPTORBUDDY SERVANTMOTHER SCIENTIST/ DOCTOR Personification: a seat with a character Assist Remind Minion Job Silent serving Massage ... #LanzavecchiaWai
- 23. Workshop Deliverables 1. Mission statement that describes your idea for a seating solution (a product, an add-on or a service.) 2. Short play to act out your idea “A day of life of the chair” one of the group members should act as The Chair… #LanzavecchiaWai
- 24. Phase 1 1. Split into groups of 3 persons - Hand out/select theme (pain point or opportunity) 2. Analyze the theme and solve it through the different chair personifications acting as The Chair. 3. Bodystorm (test ideas on existing chairs) or draw them out on the given templates 4. Selection of one project concept (30/45 min.) (10/15 min.) #LanzavecchiaWai
- 25. 1. Mission Statement FOR (target audience) WHO (need/opportunity) OUR PRODUCT/SERVICE IS (define what it is) THAT (benefits) UNLIKE (alternatives) OUR PRODUCT/SERVICE (differentiator) 2. Storyboard “A day in the life of project name” 3. Mock-up/Props production: bi-dimensional or tri-dimensional rough model of the chair or produce the add-ons to size and clarify the project in the play. Phase 2 (60 min.) #LanzavecchiaWai
- 26. 1. Share the Mission Statement 2. Short play to act out your idea “A day of life of the chair” Phase 4: Sharing Session (30 min.) #LanzavecchiaWai
- 28. A little help: possible implementations Sensors Privacy panels/ears Tables Wheels Motors Lights Massage gears Screens Projector Physical interfaces Scent diffusers ... #LanzavecchiaWai