Lifting the Fog of the Blog: 8 Strategic Questions Before You Write 1 Word

Blogging: It’s Easy. It’s Hard. 100+ Million Blogs. Why Should Yours Succeed?

Don’t Leave Your Success to Chance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Question #1 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Awareness Blog http://blog.udisglutenfree.com

Sales Blog http://blog.compendiumblog.com

Humanization Blog http://sweetleafteablog.com “ Once We Have a Blog, We’ll Be Able to ––––––––––––––”

Question #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Create Personas ,[object Object],[object Object],[object Object],[object Object]

Meet Frances (x5) “ People Read Our Blog Because It Helps Them ––––––––––––––”

Create Multiple Action Alternatives “ After Reading, We Want Blog Visitors to ––––––––––––––, or ––––––––––––”

Question #4 ,[object Object],[object Object],[object Object]

Future Touchpoints ,[object Object],[object Object],http://convinceandconvert.com

Website Integration ,[object Object],http://sweetleaftea.com

Social Integration ,[object Object],[object Object],[object Object],[object Object],[object Object],Social Sends More Traffic Than Search! “–––––––––––––– , –––––––––––––, and ––––––––––– Will Let People Know We Have a Blog”

Volume Matters http://dontdrinkthekoolaidblog.com

One Voice or Many? http://convinceandconvert.com http://standingpr.com/blog

Practice Matters ,[object Object],[object Object],[object Object]

It Takes a Village? ,[object Object],[object Object],[object Object],[object Object],[object Object],“ We Will Create –––––––– Posts per Month, with ––––––––, ––––––––, and ––––––––– Taking the Lead”

Blog Post Worksheet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://convinceandconvert.com/free-social-media-worksheets

Blog Writing Tips ,[object Object],[object Object],[object Object]

Good Bloggers are Great Headline Writers ,[object Object],[object Object],[object Object],[object Object],“ This Blog is About –––––––. Sample Headlines are ––––––––, –––––––––, and –––––––––––– ”

Don’t Reinvent the Wheel – Make More Wheels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ The Blog Will Create Content That Will Also Feed –––––––,–––––––– and –––––––––––– ”

Metrics for Awareness ,[object Object],[object Object],[object Object],[object Object]

Metrics for Sales ,[object Object],[object Object],[object Object]

Metrics for Community ,[object Object],[object Object],[object Object],[object Object],“ We Will Measure the Success of the Blog by Tracking –––––––,–––––––– and –––––––––––– ”

Plan + Work = Blog Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lifting the Fog of the Blog: 8 Strategic Questions Before You Write 1 Word

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Lifting the Fog of the Blog: 8 Strategic Questions Before You Write 1 Word