Download to read offline
![Generate content ideas
• Talk to customer service sales
• Forums and Question sites like Quora
• Questions asked on competitor sites
• Questions posed online
Answer
Customer
Questions
• [your industry publications here]
Read Industry
Publications
• Brochures
• FAQs
• Presentations
• Sales content
Repurpose
Existing
Content
PLAN YOUR EDITORIAL CALENDAR](https://image.slidesharecdn.com/beginnersguidetocreatinganepicblog-161109170344/75/Beginner-s-Guide-to-Creating-an-Epic-Blog-46-2048.jpg)
Uploaded byStoney deGeyter
Beginner's Guide to Creating an Epic Blog
This document outlines a comprehensive guide for beginners on effective blogging strategies, highlighting 38 specific tactics across various aspects of blogging. It covers important topics such as blog setup, audience targeting, content creation, and strategies for building engagement and optimizing SEO. Key recommendations include planning for the long-term, creating valuable content, and actively promoting blogs through social media and analytics.
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Similar to Beginner's Guide to Creating an Epic Blog
Beginner's Guide to Creating an Epic Blog
- 1. @StoneyD Stoney G deGeyter @polepositionmkg TheSTEP-BY-STEP Beginner’s Guide to creating an EPIC
- 2. 38 BLOGGING TACTICSTHAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD • @StoneyD • +StoneydeGeyter • linkedin.com/in/stoneygd Web Presence Optimization PolePositionMarketing.com Stoney deGeyter THIS IS ME WebMarketingChecklist.com
- 3. 38 BLOGGING TACTICSTHAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Part 1: Setting Up Your Blog
- 4. 38 BLOGGING TACTICSTHAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD What’s In It For You?
- 5. Yes, people doread blogs WHAT’S IN IT FOR YOU?
- 6. Blogging gets noticedby Google WHAT’S IN IT FOR YOU?
- 7. Blogs deliver visitors WHAT’SIN IT FOR YOU?
- 8. Blogging generates leads WHAT’SIN IT FOR YOU?
- 9. Blogs create links WHAT’SIN IT FOR YOU?
- 10. Blogs build customerloyalty 64% Connections via Social Media AFTER Purchase Likely to Follow Unlikely Unsure WHAT’S IN IT FOR YOU?
- 11. 38 BLOGGING TACTICSTHAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Exercise: What do YOU want to get out of blogging?
- 12. 38 BLOGGING TACTICSTHAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Blog Settings
- 13. Free vs hostedoptions Free Um, it’s free Easy set up Easy templates, but similar to others Generic URL Fast indexing in engines You can be censored Hosted Not so free Requires technical set-up Easy templates, yet highly customizable Custom URL Promotion required You own it BLOG SETTINGS
- 14.
- 15. BLOG SETTINGS Be foundby search engines
- 16. BLOG SETTINGS Set yourURL structure
- 17. Yoast SEO for WordPress All-In-One SEOPack BLOG SETTINGS Optimize your blog posts
- 18. Akismet Capcha WP- SpamFree BLOG SETTINGS Preventspam comments
- 19. BLOG SETTINGS Database backupmanager XM Backup WP-DBManager Backup
- 20. BLOG SETTINGS Comment and/orblog subscription Subscribe to Comments WP Subscribe Subscribe to Comments Now!
- 21. BLOG SETTINGS Install GoogleAnalytics
- 22.
- 23. 38 BLOGGING TACTICSTHAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Part 2: Becoming a Successful Blogger
- 24. 38 BLOGGING TACTICSTHAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Plan for the Long Haul
- 25. Know who youare Go beyond the labels (B2B, B2C, industry, etc.) and what you sell Find your story from a human perspective How does your business make a difference in this world, both for customers and community? Commit to sharing your story in a human way PLAN FOR THE LONG HAUL
- 26. “Throwawayyourworkpersona.Startbeing whoyoureallyare.” – HeatherMeza, Content Marketer for Cisco Systems Determine your focus PLAN FOR THE LONG HAUL Your Story
- 27. Set your goals TellYour Story Awareness New Customers Foster Community, Sharing PLAN FOR THE LONG HAUL
- 28. 38 BLOGGING TACTICSTHAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Exercise: Write out 3 blogging goals for your business.
- 29. Stick with it 20-50posts More posts = more leads PLAN FOR THE LONG HAUL
- 30. 38 BLOGGING TACTICSTHAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Identify Your Target
- 31. Know who youwant to reach Priorities Expectations Obstacles Decision Process IDENTIFY YOUR TARGET
- 32. Demographics: Gender, Age, Location Job Title/Company Interests Goals/Challenges Words/Phrases Howdo they describe themselves? Gather intelligence IDENTIFY YOUR TARGET
- 33. Interview your customers IDENTIFYYOUR TARGET
- 34. Find out whatthey want Customer Contact Reviews Social Media IDENTIFY YOUR TARGET
- 35. 38 BLOGGING TACTICSTHAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Exercise: Create a Buyer Persona
- 36. Buy Attend Join Subscribe Donate Inquire Plan the actionsfor them to take IDENTIFY YOUR TARGET
- 37. 38 BLOGGING TACTICSTHAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Act Like a Publisher
- 38. Collaborate with contentowners Identify information silos Include owners in your new structure Create an environment of sharing ACT LIKE A PUBLISHER
- 39. Collaborate with contentcreators This isn’t sexy. Find something that is… And merge it with what you do. ACT LIKE A PUBLISHER
- 40. Establish writing guidelines Overall voice Encourage personality among content contributors that fits within your voice Style that will govern written content (AP Style is most common) Principles for building positive online communities Individual responsibilities ACT LIKE A PUBLISHER
- 41. 38 BLOGGING TACTICSTHAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Choose the Right Tools
- 42. Set up yourlistening dashboard News Social Networks Competitors Google Alerts Mention Google News Feedly Bottlenose.com Hootsuite.com CHOOSE THE RIGHT TOOLS
- 43. Have an ideastorage bank Evernote.com Spreadsheet Google Docs WordPress Editorial Calendar Edit Flow for Wordpress DivvyHQ.com ($) Kapost.com ($$) CHOOSE THE RIGHT TOOLS
- 44. RSSHootSuite Buffer Email Social Oomph Sprout Social Bit.ly IFTTT Setup your distribution tools CHOOSE THE RIGHT TOOLS
- 45. 38 BLOGGING TACTICSTHAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Plan Your Editorial Calendar
- 46. Generate content ideas •Talk to customer service sales • Forums and Question sites like Quora • Questions asked on competitor sites • Questions posed online Answer Customer Questions • [your industry publications here] Read Industry Publications • Brochures • FAQs • Presentations • Sales content Repurpose Existing Content PLAN YOUR EDITORIAL CALENDAR
- 47. 38 BLOGGING TACTICSTHAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Exercise: Brainstorm 5 questions customers or potential customers frequently ask or comment on.
- 48. Create cornerstone content HighValue Content Content to rank for Inform & Educate Evergreen Easy to find, easy to share Attract links PLAN YOUR EDITORIAL CALENDAR
- 49. Create connection content PLANYOUR EDITORIAL CALENDAR Create content for the smaller, more impassioned groups Build a sense of energy and community around shared interests or issues Make it entertaining and useful Has the potential to spark disagreement
- 50. Create customer content Contentintended to convince ideal customers that they should do business with you. Expertise Thought Leadership PLAN YOUR EDITORIAL CALENDAR
- 51. Publish varied content How-to’s Humaninterest stories Lists Infographics Newsjacking Reviews Guest posts Seasonal concepts Videos Reimagined content Interviews Creative product uses Partner/Vendor highlights Case studies Series Contrarian Photos Core values Podcasts User-generated content PLAN YOUR EDITORIAL CALENDAR
- 52. 38 BLOGGING TACTICSTHAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Be Epic
- 53. Use attention-getting headlines 8headlinestylesthatwork* DirectApproach: Free Diabetes eBook Indirect Approach: Cut the Sweet Talk News Headline: Hospital Opens New Diabetes Clinic How-to Headline: How to Lower Your Blood Sugar Question Headline: Is Your Diabetes Out of Control? Command Headline: Get Help for Your Diabetes Now Reason Why Headline: Five Reasons Why You Need to Get Your Diabetes Under Control Testimonial Headline: “I Got My Life Back, Thanks to the New Diabetes Clinic.” *Adapted from The Copywriter’s Handbook by Bob Bly and Copyblogger.com. BE EPIC
- 54. Implement worthy content 1.Stimulating intro (writing, videos, podcasts). Get to the point with panache! 2. Images. In a social online environment, pictures are a must. But don’t use too many; it makes mobile viewing difficult. 3. Be organized. Stick to the point and don’t meander. Less is usually more. 4. Speak to your reader and talk human! 5. Links or attribution when you use others’ work or ideas. 6. Soft call to action. Let your readers know what to do next. BE EPIC
- 55.
- 56. Think outside thebox BE EPIC
- 57. 38 BLOGGING TACTICSTHAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Make Your Content Findable
- 58. Content that can’tbe Found might as well be invisible. Balance quality content with SEO MAKE YOUR CONTENT FINDABLE
- 59. Keyword rich titletags MAKE YOUR CONTENT FINDABLE
- 60. Compelling meta descriptiontag MAKE YOUR CONTENT FINDABLE
- 61. Proper heading taghierarchy MAKE YOUR CONTENT FINDABLE
- 62. 38 BLOGGING TACTICSTHAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Exercise: Write Titles and Descriptions for three pages
- 63. Optimize images MAKE YOURCONTENT FINDABLE
- 64. 38 BLOGGING TACTICSTHAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Socialize Your Content
- 65. Choose your socialnetworks SOCIALIZE YOUR CONTENT
- 66. Stay engaged SOCIALIZE YOURCONTENT
- 67. Be great SOCIALIZE YOURCONTENT
- 68. 38 BLOGGING TACTICSTHAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD WebMarketingChecklist.com Thank You!
Editor's Notes
- #33 Want to connect with relocation companies, but let’s drill down deeper. Who do you want to connect with at the relocation company. All Brides Beautiful - Females, people talking about weddings, wedding photographer, engaged, wedding locations, demographic locations