Beginner's Guide to Creating an Epic Blog
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Ready to start a business blog but not sure where to start? Start here! This presentation takes you step-by-step through the process of creating an epic business blog that delights audiences and helps you grow your business.
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Beginner's Guide to Creating an Epic Blog
- 1. @StoneyD Stoney G deGeyter @polepositionmkg The STEP-BY-STEP Beginner’s Guide to creating an EPIC
- 2. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD • @StoneyD • +StoneydeGeyter • linkedin.com/in/stoneygd Web Presence Optimization PolePositionMarketing.com Stoney deGeyter THIS IS ME WebMarketingChecklist.com
- 3. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Part 1: Setting Up Your Blog
- 4. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD What’s In It For You?
- 5. Yes, people do read blogs WHAT’S IN IT FOR YOU?
- 6. Blogging gets noticed by Google WHAT’S IN IT FOR YOU?
- 7. Blogs deliver visitors WHAT’S IN IT FOR YOU?
- 8. Blogging generates leads WHAT’S IN IT FOR YOU?
- 9. Blogs create links WHAT’S IN IT FOR YOU?
- 10. Blogs build customer loyalty 64% Connections via Social Media AFTER Purchase Likely to Follow Unlikely Unsure WHAT’S IN IT FOR YOU?
- 11. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Exercise: What do YOU want to get out of blogging?
- 12. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Blog Settings
- 13. Free vs hosted options Free Um, it’s free Easy set up Easy templates, but similar to others Generic URL Fast indexing in engines You can be censored Hosted Not so free Requires technical set-up Easy templates, yet highly customizable Custom URL Promotion required You own it BLOG SETTINGS
- 14. BLOG SETTINGS Set the www.
- 15. BLOG SETTINGS Be found by search engines
- 16. BLOG SETTINGS Set your URL structure
- 17. Yoast SEO for WordPress All-In-One SEO Pack BLOG SETTINGS Optimize your blog posts
- 18. Akismet Capcha WP- SpamFree BLOG SETTINGS Prevent spam comments
- 19. BLOG SETTINGS Database backup manager XM Backup WP-DBManager Backup
- 20. BLOG SETTINGS Comment and/or blog subscription Subscribe to Comments WP Subscribe Subscribe to Comments Now!
- 21. BLOG SETTINGS Install Google Analytics
- 23. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Part 2: Becoming a Successful Blogger
- 24. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Plan for the Long Haul
- 25. Know who you are Go beyond the labels (B2B, B2C, industry, etc.) and what you sell Find your story from a human perspective How does your business make a difference in this world, both for customers and community? Commit to sharing your story in a human way PLAN FOR THE LONG HAUL
- 26. “Throwawayyourworkpersona.Startbeing whoyoureallyare.” – Heather Meza, Content Marketer for Cisco Systems Determine your focus PLAN FOR THE LONG HAUL Your Story
- 27. Set your goals Tell Your Story Awareness New Customers Foster Community, Sharing PLAN FOR THE LONG HAUL
- 28. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Exercise: Write out 3 blogging goals for your business.
- 29. Stick with it 20-50 posts More posts = more leads PLAN FOR THE LONG HAUL
- 30. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Identify Your Target
- 31. Know who you want to reach Priorities Expectations Obstacles Decision Process IDENTIFY YOUR TARGET
- 32. Demographics: Gender, Age, Location Job Title/Company Interests Goals/Challenges Words/Phrases How do they describe themselves? Gather intelligence IDENTIFY YOUR TARGET
- 33. Interview your customers IDENTIFY YOUR TARGET
- 34. Find out what they want Customer Contact Reviews Social Media IDENTIFY YOUR TARGET
- 35. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Exercise: Create a Buyer Persona
- 36. Buy Attend Join Subscribe Donate Inquire Plan the actions for them to take IDENTIFY YOUR TARGET
- 37. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Act Like a Publisher
- 38. Collaborate with content owners Identify information silos Include owners in your new structure Create an environment of sharing ACT LIKE A PUBLISHER
- 39. Collaborate with content creators This isn’t sexy. Find something that is… And merge it with what you do. ACT LIKE A PUBLISHER
- 40. Establish writing guidelines Overall voice Encourage personality among content contributors that fits within your voice Style that will govern written content (AP Style is most common) Principles for building positive online communities Individual responsibilities ACT LIKE A PUBLISHER
- 41. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Choose the Right Tools
- 42. Set up your listening dashboard News Social Networks Competitors Google Alerts Mention Google News Feedly Bottlenose.com Hootsuite.com CHOOSE THE RIGHT TOOLS
- 43. Have an idea storage bank Evernote.com Spreadsheet Google Docs WordPress Editorial Calendar Edit Flow for Wordpress DivvyHQ.com ($) Kapost.com ($$) CHOOSE THE RIGHT TOOLS
- 44. RSSHootSuite Buffer Email Social Oomph Sprout Social Bit.ly IFTTT Set up your distribution tools CHOOSE THE RIGHT TOOLS
- 45. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Plan Your Editorial Calendar
- 46. Generate content ideas • Talk to customer service sales • Forums and Question sites like Quora • Questions asked on competitor sites • Questions posed online Answer Customer Questions • [your industry publications here] Read Industry Publications • Brochures • FAQs • Presentations • Sales content Repurpose Existing Content PLAN YOUR EDITORIAL CALENDAR
- 47. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Exercise: Brainstorm 5 questions customers or potential customers frequently ask or comment on.
- 48. Create cornerstone content High Value Content Content to rank for Inform & Educate Evergreen Easy to find, easy to share Attract links PLAN YOUR EDITORIAL CALENDAR
- 49. Create connection content PLAN YOUR EDITORIAL CALENDAR Create content for the smaller, more impassioned groups Build a sense of energy and community around shared interests or issues Make it entertaining and useful Has the potential to spark disagreement
- 50. Create customer content Content intended to convince ideal customers that they should do business with you. Expertise Thought Leadership PLAN YOUR EDITORIAL CALENDAR
- 51. Publish varied content How-to’s Human interest stories Lists Infographics Newsjacking Reviews Guest posts Seasonal concepts Videos Reimagined content Interviews Creative product uses Partner/Vendor highlights Case studies Series Contrarian Photos Core values Podcasts User-generated content PLAN YOUR EDITORIAL CALENDAR
- 52. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Be Epic
- 53. Use attention-getting headlines 8headlinestylesthatwork* Direct Approach: Free Diabetes eBook Indirect Approach: Cut the Sweet Talk News Headline: Hospital Opens New Diabetes Clinic How-to Headline: How to Lower Your Blood Sugar Question Headline: Is Your Diabetes Out of Control? Command Headline: Get Help for Your Diabetes Now Reason Why Headline: Five Reasons Why You Need to Get Your Diabetes Under Control Testimonial Headline: “I Got My Life Back, Thanks to the New Diabetes Clinic.” *Adapted from The Copywriter’s Handbook by Bob Bly and Copyblogger.com. BE EPIC
- 54. Implement worthy content 1. Stimulating intro (writing, videos, podcasts). Get to the point with panache! 2. Images. In a social online environment, pictures are a must. But don’t use too many; it makes mobile viewing difficult. 3. Be organized. Stick to the point and don’t meander. Less is usually more. 4. Speak to your reader and talk human! 5. Links or attribution when you use others’ work or ideas. 6. Soft call to action. Let your readers know what to do next. BE EPIC
- 56. Think outside the box BE EPIC
- 57. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Make Your Content Findable
- 58. Content that can’t be Found might as well be invisible. Balance quality content with SEO MAKE YOUR CONTENT FINDABLE
- 59. Keyword rich title tags MAKE YOUR CONTENT FINDABLE
- 60. Compelling meta description tag MAKE YOUR CONTENT FINDABLE
- 61. Proper heading tag hierarchy MAKE YOUR CONTENT FINDABLE
- 62. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Exercise: Write Titles and Descriptions for three pages
- 63. Optimize images MAKE YOUR CONTENT FINDABLE
- 64. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD Socialize Your Content
- 65. Choose your social networks SOCIALIZE YOUR CONTENT
- 66. Stay engaged SOCIALIZE YOUR CONTENT
- 67. Be great SOCIALIZE YOUR CONTENT
- 68. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD WebMarketingChecklist.com Thank You!
Editor's Notes
- Want to connect with relocation companies, but let’s drill down deeper. Who do you want to connect with at the relocation company. All Brides Beautiful - Females, people talking about weddings, wedding photographer, engaged, wedding locations, demographic locations