SlideShare a Scribd company logo
Facebook Likes, Shares Don't Impact
Google Search Rankings??
• Researchers created two different web pages on
three different domains.
• Got 900 likes each.
• There are couple reasons why Google doesn't seem
to be using Facebook Likes when it comes to
discovery and indexing.
• Google is able to assign trust to the links based on who is
doing the linking. But when it comes to Likes, Google is unable
to assign a similar kind of "score“

• The only data Google can possibly get is the number of Likes
on a page if the page has a Like widget on it, but they have no
idea as to who has Liked the page.
• “Likes are simply not in the picture”
Facebook Shares 'Inconclusive'
• 50 people asked to share different sets of
pages, however each page only ended up
being shared about 10 times each.

• Google didn't crawl or index the shared pages
either
• sample size was fairly small in terms of the
number of shares.
• However, the results could possibly have been
different with a larger sample size.
Crawling & Indexing of Facebook
Profile Pages
• Profile pages are also looked at for potential ranking factors.
Google has the ability to crawl public profiles and see who
your friends are when crawling the mobile version of
Facebook.
Google to Index Facebook Posts?
• Google doesn’t use Facebook as a discovery,
indexing, or ranking factor.“
• THANK YOU

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Facebook likes, shares don't impact google search rankings

  • 1. Facebook Likes, Shares Don't Impact Google Search Rankings??
  • 2. • Researchers created two different web pages on three different domains. • Got 900 likes each. • There are couple reasons why Google doesn't seem to be using Facebook Likes when it comes to discovery and indexing.
  • 3. • Google is able to assign trust to the links based on who is doing the linking. But when it comes to Likes, Google is unable to assign a similar kind of "score“ • The only data Google can possibly get is the number of Likes on a page if the page has a Like widget on it, but they have no idea as to who has Liked the page.
  • 4. • “Likes are simply not in the picture”
  • 5. Facebook Shares 'Inconclusive' • 50 people asked to share different sets of pages, however each page only ended up being shared about 10 times each. • Google didn't crawl or index the shared pages either
  • 6. • sample size was fairly small in terms of the number of shares. • However, the results could possibly have been different with a larger sample size.
  • 7. Crawling & Indexing of Facebook Profile Pages • Profile pages are also looked at for potential ranking factors. Google has the ability to crawl public profiles and see who your friends are when crawling the mobile version of Facebook.
  • 8. Google to Index Facebook Posts?
  • 9. • Google doesn’t use Facebook as a discovery, indexing, or ranking factor.“