Download as PDF, PPTX
Uploaded byBobWP.com
King County Eco Net Workshop June 10th, 2015
This document provides tips for optimizing a WordPress blog. It recommends focusing on creating and sharing fresh, high-quality content as search engines prioritize relevant content over tricks. Blog posts over 1,500 words receive more social shares. Navigation should be simple and avoid clutter. The homepage needs to provide value in under a minute. Custom sidebars should complement rather than distract from content. Images require permission and relevance to content. YouTube is good for embedding videos. Security involves keeping WordPress, themes, and plugins updated and using strong, unique passwords.
More Related Content
Similar to King County Eco Net Workshop June 10th, 2015
King County Eco Net Workshop June 10th, 2015
- 1.
- 2. Blogging, Usability &SEO Should I have a blog?
- 3. Fresh content makes Google andyour visitors happy.
- 4. You can havea blog and not have a blog organization through categories
- 5.
- 6. Post Length Statistic viaHubspot: If a post is greater than 1,500 words, on average it receives 68.1% more tweets and 22.6% more Facebook likes than a post that is under 1,500 words. Or interesting content and readability
- 7. Navigation Avoid cluttered menus Theless clicks the better Take advantage of custom menus
- 8. Homepage over half ofyour visitors will likely stay on your site for less than a minute make sure if they land on your homepage, they can find what they need quickly try to keep it as simple as possible and avoid sliders
- 9.
- 10. Custom Sidebars When usingsidebars find content that is complimentary and rather then distractive
- 11.
- 12.
- 13.
- 14.
- 15.
- 16. Add Widget AfterContent
- 17. customizing your existingtheme Conductor Plugin CSSHero
- 18.
- 19. Make it easyfor people to connect with you
- 20. Make it easyfor people to share your content
- 21. sharing your owncontent
- 22.
- 23.
- 24.
- 25.
- 26. Images, video andaudio
- 27. Images Be sure youhave permission to use the image Make sure the image relates to the content
- 28. Videos Make good useof YouTube Embed or stream in
- 29.
- 30.
- 31. bobwp.com @bobwp In ouropinion, most search engine optimization (SEO) is bullshit. There are 3,000 computer science PhDs at Google trying to make sure each search relevant, and then there’s you trying to fool them. Who’s going to win? Tricking Google is futile. Instead, you should let Google do what it does best: find great content. So defy all the SEO witchcraft out there and focus on creating, curating, and sharing great content. That is what’s called SMO: social-media optimization. Guy Kawasaki and Peg Fitzpatrick
- 32. bobwp.com @bobwp A fewsimple tips
- 33. bobwp.com @bobwp Yes, freshcontent and changes are good.
- 34. bobwp.com @bobwp Help googleunderstand the structure of your site by linking to related pages
- 35. bobwp.com @bobwp Be carefulof the number of categories and tags
- 36. bobwp.com @bobwp Headings areimportant.
- 37. bobwp.com @bobwp Use synonymsfor you keywords
- 38. bobwp.com @bobwp Quality Contentis Important well written and nicely structured People will understand it better You will get lower bounce rates They will trust you more And chance are they will share it more
- 39.
- 41.
- 42. blog posts ornewsletter? or both?
- 43. Why are youbuilding this list? What are you offering people?
- 44.
- 45.
- 50.
- 51. Three Easy WaysTo Accept Payments and Donations
- 52.
- 56.
- 57. WordPress Is Secure It’severything else that isn’t. but my hosting says they have security
- 58. A few tips: 1.Do not use the default “admin” as your user name 2. Use a strong password and a unique password sb/9KDr_kH(8itqowC 3. Keep WordPress up-to-date 4. Keep your theme up-to-date 5. Keep all your plugins up-to-date 6. Delete any unused themes or plugins 7. Be careful of giving out your login info
- 59.