This document provides tips for optimizing a WordPress blog. It recommends focusing on creating and sharing fresh, high-quality content as search engines prioritize relevant content over tricks. Blog posts over 1,500 words receive more social shares. Navigation should be simple and avoid clutter. The homepage needs to provide value in under a minute. Custom sidebars should complement rather than distract from content. Images require permission and relevance to content. YouTube is good for embedding videos. Security involves keeping WordPress, themes, and plugins updated and using strong, unique passwords.

1. WordPress
bobwp.com

2. Blogging, Usability & SEO
Should I
have a blog?

3. Fresh content
makes Google
and your
visitors happy.

4. You can have a blog and not have a blog
organization through categories

5. Mobile Friendly
Responsive Design
Plugins:
WPTouch | Jetpack

6. Post Length
Statistic via Hubspot: If a post is greater than 1,500 words, on average it receives 68.1%
more tweets and 22.6% more Facebook likes than a post that is under 1,500 words.
Or interesting content and readability

7. Navigation
Avoid cluttered menus
The less clicks the better
Take advantage of custom menus

8. Homepage
over half of your visitors will likely stay on your site for
less than a minute
make sure if they land on your homepage, they can
find what they need quickly
try to keep it as simple as possible and avoid sliders

9. About & Contact

10. Custom Sidebars
When using sidebars find content that is
complimentary and
rather then distractive

11. Custom Sidebars
Widget Logic

12. Custom Sidebars
WooSidebars

13. WooSidebars

14. WooSidebars

15. WooSidebars

16. Add Widget After Content

17. customizing your existing theme
Conductor Plugin
CSSHero

18. social media

19. Make it easy for people
to connect with you

20. Make it easy for people
to share your content

21. sharing your own content

22. bobwp.com @bobwp
automation

23. bobwp.com @bobwp
services

24. bobwp.com @bobwp
plugins
Jetpack Publicize
SharePress
Facebook Auto Publish

25. bobwp.com @bobwp

26. Images, video and audio

27. Images
Be sure you have permission to use the image
Make sure the image relates to the content

28. Videos
Make good use of YouTube
Embed or stream in

29. Audio/Podcasts

30. bobwp.com @bobwp
SEO
Search
Engine
Optimization

31. bobwp.com @bobwp
In our opinion, most search engine optimization (SEO) is
bullshit. There are 3,000 computer science PhDs at Google
trying to make sure each search relevant, and then there’s
you trying to fool them. Who’s going to win? Tricking Google
is futile. Instead, you should let Google do what it does best:
find great content. So defy all the SEO witchcraft out there
and focus on creating, curating, and sharing great content.
That is what’s called SMO: social-media optimization.
Guy Kawasaki and Peg Fitzpatrick

32. bobwp.com @bobwp
A few simple tips

33. bobwp.com @bobwp
Yes, fresh content and
changes are good.

34. bobwp.com @bobwp
Help google understand the
structure of your site by
linking to related pages

35. bobwp.com @bobwp
Be careful of the number
of categories and tags

36. bobwp.com @bobwp
Headings are important.

37. bobwp.com @bobwp
Use synonyms for you
keywords

38. bobwp.com @bobwp
Quality Content is Important
well written and nicely structured
People will understand it better
You will get lower bounce rates
They will trust you more
And chance are they will share it more

39. bobwp.com @bobwp

41. Building Your
List

42. blog posts or newsletter?
or both?

43. Why are you building this list?
What are you offering people?

44. Plugins

45. POP UPS

50. Getting
donations

51. Three Easy Ways To Accept
Payments and Donations

52. The PayPal Button

56. Security
Updates

57. WordPress Is Secure
It’s everything else that isn’t.
but my hosting says they have security

58. A few tips:
1. Do not use the default “admin” as your user name
2. Use a strong password and a unique password
sb/9KDr_kH(8itqowC
3. Keep WordPress up-to-date
4. Keep your theme up-to-date
5. Keep all your plugins up-to-date
6. Delete any unused themes or plugins
7. Be careful of giving out your login info

59. questions?