L’identité numérique : un atout incontournable pour construire une relation client

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Atelier roomn 10/03/2016 La confiance devient un élément central dans la relation entre les clients et les marques, notamment pour tout ce qui concerne la fidélisation. Quelles sont les contraintes et les solutions pour élaborer un écosystème d'identité numérique évolutif, flexible et sécurisé ?

Presentations & Public Speaking

© 2016 ForgeRock. All rights reserved.
L’identité numérique : un atout
incontournable pour construire
une relation client
Leonard Moustacchis – 10 Mars 2016 – roomn
1

© 2016 ForgeRock. All rights reserved.
ForgeRock is the leading provider
of an Identity Platform helping
customers during their journey into
digital transformation

© 2016 ForgeRock. All rights reserved.
Digital Identity
3

© 2016 ForgeRock. All rights reserved.
Digital Identity
4
If I could embed a locator chip in my child right now,
I know I would do that. Some people call that Big Brother;
I call it being a father.
- Scott McNealy
“
”

© 2016 ForgeRock. All rights reserved.
User Identity

© 2016 ForgeRock. All rights reserved.
Iden%ty—The New Perimeter! Users are
accessing their applica/ons and data from
anywhere, any /me, with a myriad of devices
which creates the need for that extra
"iden/ty layer”

– Oppenheimer, RSA Conference Takeaways 2015

© 2016 ForgeRock. All rights reserved.
Domain 1
Domain 2
Domain 3
Prospect
IdentityAttributes
Identity Fuels
CRM Intelligence
Identity Fuels Marketing & Sales
Enrich The Sales Funnel with Identity Data

© 2016 ForgeRock. All rights reserved.
UserPhone
Tablet
Laptop
Home
Auto
Health
Smart City
Multi-Channel Engagement
Enable New Channels for Engagement

© 2016 ForgeRock. All rights reserved.
Car Seat
Mirror
Temperature
Daniel’s Identity Preferences
The Cloud
Daniel’s Car
Personalized Car
Steering Wheel
Music
Personalization
Create Sticky Offerings that Foster Customer Loyalty

© 2016 ForgeRock. All rights reserved.
Daniel
Mobile
Alarm
Car
Door
Oven
TV
Lights
KayoTaro
Evolving Relationships
Managing Constantly Changing Connections

© 2016 ForgeRock. All rights reserved.
Reg Code: 63456
Register Me The Cloud
User
User Experience
Identity Drives Customer’s First Experience

© 2016 ForgeRock. All rights reserved.
Come as you are !
•  Social login
•  Mobile login
•  Adaptive login
•  Adaptive Authorization
•  Continuous security
•  Smooth Self service

© 2016 ForgeRock. All rights reserved.
View my Health Data
Edit my Health Data
Download my Health Data
dr.phil@hc.com
Share
The Cloud
Daniel’s Privacy Controls
Daniel’s Wearable
Privacy & Consent
Offer Privacy as a Differentiating Feature!

© 2016 ForgeRock. All rights reserved.
Trust
15

© 2016 ForgeRock. All rights reserved. Whitehall IDM 2015 - 16
Building Consumer Trust: protecting personal data in the
consumer products industry, Deloitte University Press, 2014
80%of consumers are more likely to
purchases from consumer product
companies that they believe protect
their personal information
72%avoid purchasing brands from
consumer product companies that
they believe do not protect their
personal information

© 2016 ForgeRock. All rights reserved.
Share
17

© 2016 ForgeRock. All rights reserved.
The Digital
Transformation
The world is changing. We are moving from the
era of the Internet age into the participation age,
where everyone is on the Internet and everyone
is a publisher, an editor.
- Scott McNealy
“
”

© 2016 ForgeRock. All rights reserved.
Businesses and governments need the
UMA standard to deliver Consent 2.0
successfully

© 2016 ForgeRock. All rights reserved.
What does UMA do for me?
UMA extends authorization of share or don’t share and includes fine-grained
controls
UMA – Fine-Grained Controls UMA – Watch Controls

© 2016 ForgeRock. All rights reserved.
Demo: https://www.youtube.com/watch?v=4nZ5DvCFp8U

© 2016 ForgeRock. All rights reserved.
ForgeRock helps you deliver
customer consent and delegation
capabilities for successful
digital transformation in a
privacy-sensitive world

© 2016 ForgeRock. All rights reserved.
Where to Follow us:
https://twitter.com/ForgeRock
http://www.linkedin.com/company/forgerock
https://www.youtube.com/user/ForgeRock
https://vimeo.com/forgerock
http://forgerock.com/resources/

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SpringOne Platform 2016 Speakers: Rag Ramanathan; Senior Director, Cognizant & Satish Venkatesan; Senior Director, Cognizant Insurers are increasingly leveraging digital technologies to bring in significant changes to their business and operating models. Many strategic programs are currently underway within life, P&C and retirement service providers to embrace customer centricity, API-based distribution channels, loss control through real-time digital data and a lean operating model. Join Cognizant’s session to learn how we bring together our industry expertise in Insurance and our Lean/Agile techniques, powered by vast experience with Spring and PCF, to innovate with our clients and create business value. The first part of the session will cover Cognizant cloud-native digital business solutions and platforms (drone, IoT, innovation prototyping platforms etc.) that supports the business and next-gen IT transformations within insurers. Spring Framework, Cloud Foundry and container based technologies serves as architectural building blocks and delivery platforms. While developing new applications using modern frameworks like Spring and Spring Boot already reduce the time to value for businesses, additional software components and tools further accelerate the time. The second part of this session will cover such tools as developer Blueprints, Microservices, and a single Portal for enabling these on multiple PaaS environments. These additional tools and software help our development teams accelerate value creation for clients by focusing on the business application rather than infrastructure and frameworks setup.

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L’identité numérique : un atout incontournable pour construire une relation client

4. © 2016 ForgeRock. All rights reserved. Digital Identity 4 If I could embed a locator chip in my child right now, I know I would do that. Some people call that Big Brother; I call it being a father. - Scott McNealy “ ”

6. © 2016 ForgeRock. All rights reserved. Iden%ty—The New Perimeter! Users are accessing their applica/ons and data from anywhere, any /me, with a myriad of devices which creates the need for that extra "iden/ty layer” – Oppenheimer, RSA Conference Takeaways 2015

7. © 2016 ForgeRock. All rights reserved. Life Insurance Identity Attributes Home Insurance Identity Attributes Auto Insurance Identity Attributes Boat Insurance Identity Attributes Daniel’s identity data lives across many BUs within an organization Flood Insurance Identity Attributes Earthquake Insurance Identity Attributes One Customer Single Identity Profile FOR Customer Engagement

8. © 2016 ForgeRock. All rights reserved. Domain 1 Domain 2 Domain 3 Prospect IdentityAttributes Identity Fuels CRM Intelligence Identity Fuels Marketing & Sales Enrich The Sales Funnel with Identity Data

10. © 2016 ForgeRock. All rights reserved. Car Seat Mirror Temperature Daniel’s Identity Preferences The Cloud Daniel’s Car Personalized Car Steering Wheel Music Personalization Create Sticky Offerings that Foster Customer Loyalty

14. © 2016 ForgeRock. All rights reserved. View my Health Data Edit my Health Data Download my Health Data dr.phil@hc.com Share The Cloud Daniel’s Privacy Controls Daniel’s Wearable Privacy & Consent Offer Privacy as a Differentiating Feature!

16. © 2016 ForgeRock. All rights reserved. Whitehall IDM 2015 - 16 Building Consumer Trust: protecting personal data in the consumer products industry, Deloitte University Press, 2014 80%of consumers are more likely to purchases from consumer product companies that they believe protect their personal information 72%avoid purchasing brands from consumer product companies that they believe do not protect their personal information

18. © 2016 ForgeRock. All rights reserved. The Digital Transformation The world is changing. We are moving from the era of the Internet age into the participation age, where everyone is on the Internet and everyone is a publisher, an editor. - Scott McNealy “ ”

21. © 2016 ForgeRock. All rights reserved. What does UMA do for me? UMA extends authorization of share or don’t share and includes fine-grained controls UMA – Fine-Grained Controls UMA – Watch Controls

24. © 2016 ForgeRock. All rights reserved. Where to Follow us: https://twitter.com/ForgeRock http://www.linkedin.com/company/forgerock https://www.youtube.com/user/ForgeRock https://vimeo.com/forgerock http://forgerock.com/resources/

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