1. Lia Brett 0405 089 804 lia.brett0@gmail.com
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Career Objective
To obtaina challenging positionina well regarded establishment.Withinan environment where my
resourceful experience, skills and passion will addvalue to theorganisationand day-to-dayoperations.
Implement strategiesto help sustain management, exceed expectationsand improve efficiency across the
board.
Profile
I have strong operationalcapability,managing varied complexitiesoflogistics. Outstanding presentation,
delivery focus, highlyorgansied,with a commercial / analyticalmindset. I am able to thinkoutside thebox
and am driven byoutcomes and success. Confident in establishing project plans, quick problemsolving,
implementing processes that ensure seamless operationand willing to step in wherever gapsappear.
Experience
International Event Manager, NationalProduction Manager, Campaign and staffing Executive, Executive
Personal Assistant, OperationsManager, Marketing Manager and Graphicdesign
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Professionalexperience
July 2014 – February 2016 LK Property Group – Property Developer
Position– Event Manager(Internationalevents)
Responsible for creating allevent strategy,defining thescope, implementing and executing events National
and Internationally across twelve businesses varying from, Property,basketball,telecommunications and
Interactive technologyunderthe LK Group.
Events produced abroadhave contributed and supported to thesales for theCapitolGrand Development
estimate cost upwards of 100 milliondollars, withinone year.
Countries and major events include: Shanghai,Singapore,Beijing,Guangzhou, KualaLumpa, Hong Kong,
Australian Melbourne Grand Prix, VirginAustralia Fashion Festival, Mercedes Sydney Fashionweek, National
BasketballLaunch, Melbourne United MVP award night and TheBig Pitch.
Implement and govern event-planning process for seamless running of an event, management of
high profileguests, celebrities, government officials and Melbourne elite.Leverage industry, government and
commercial relationships,within a fast passed environment and tight deadlines.
LB

2. Delivery for creating dynamicand innovative events, budget management, cost negotiating with strong
brand positioning andengagement, to achievethecrucial objectivesof customer acquisition and sales.
Crafting a solidevent and communication plan that had adirect focus on opportunitiesthat placeand
promotetheLK businesses hand-in-hand with leadgenerationand sales conversion. Analyse and monitor
performance to continuously improve reach, engagement, interactionand conversion.
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August 2013 – March 2014Ambient MediaWorldWide - Mediaagency –London
Position- CampaignandStaffingExecutive
Responsible for creative development of campaign, overallevent management, sales and strategy, logistics
for nationalstaffing. Ensuring that allcampaigns were executed and delivered accurately and always at the
very highest level;keeping in mind thebest interest of both theclients and thecompany.
Management of allshifts were staffed in timelymanner, recruiting staff best suitablefor theroles aroundthe
country. Maintaining accurate jobrecords, assigning staff to shifts, updating payrecords. Booking over 400
staff per month. Creating briefs, schedules, time sheets for all campaigns.
Delivery of operationalandlogistics liaising with both theclient Service Team and operationsto ensure
relevant information transfer at all stages. On-site campaignand event management around England with
Lloyds bank, generating leads and giving away tea in major shopping malls to promotelow interest rate for
Christmas growth.Creative reporting and analysis, training and recruitment seminars for new and existing
staff.
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October2011 – April 2013 Demoplus– FMCG NationalMarketingagency
Position- National ProductionManager
Responsible for creating new artwork for company branded packaging,advertising, in store POS, seasonal
trade guideand print mediafor a wide range ofproducts withinbudget and agreed timelines.
Implemented an efficient system for the supplyof quotes that leadto Increased sales by20%. Managed the
budget forecasting and maintenance of margins administered support to the events producerfor Coles,
Woolworths,and Kraft campaigns worth $250,000. Co managed event campaign for Nestle Dolcegusto
budget of5 million over 3 years.
Managed purchase and supplyboth nationallyandinternationally.Collaborated with keystakeholdersto
mobiliseclient campaigns, mediapacks and trade shows and conferences giveaways.
Directed a project team to deliver a custom madeset for Coles fly buys road show based on my vision, client’s
budget and requirements. Used creative specialisms to craft conceptsfor the rebrand and launch of
Demoplus’s new logo,websiteand uniform
Responsible for sourcing of innovative new productsand suppliers that resulted in work for Kraft, Coke, GSK,
Simplot to thevalue of 1million over 6 months. Ensured a coherent brand message and corporateidentity
was delivered across all platforms.
Maintained all website updatesin conjunction with theSales and Operations Director,ensuring that brand

3. guidelines were followed.
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March 2011– October2011 DT Property service – NationalCleaningCompany
Position- National OperationsManager
Liaised with employees, subcontractors and clients to manage a portfolio of16 venues to thevalue of 6
million.
Prepared and processed alljob orders, stock orders, quotes and contracts. Managed timesheets for all
subcontractors and employees, worked closelywith accounts to prepare payments, invoices and timesheets.
Provided diary and travel management, with administrativesupport, to Managing Directorand CEO.
Conducted interviews, employed new staff and trained to complywith companystandard. Responsible for
monitoring existing system documents to ensure theywere complainant with industry standards. Developed
and implementeda databaseto improve access to files in theserver.
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January 2011 – March 2011 Fashion Group Pty Ltd – internationaltile importer
Position- MarketingManagerand Executive Assistant
Provided administrative support to thesales team and Managing Director. Assisted managing Directorwith
allpersonal and work related inquiries. Organsied meetings, travel arrangements, diary requirements and
catering. Liaising with builders, Architectsand interior designers to client specifications.
Maximized commercial opportunitiesbymanaging all client enquiries. Liaise with magazines to
conceptualised planto target new business aimed at innovative interiors. Managed allcreative marketing
strategies focusing on new business. Created layoutsand marketed FashionGroup in Vogue Homemagazine.
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Technical skills and applications
Microsoft XP Office Suite & AdobeIllustratorDesign Suites
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Education
2008 – 2011 Bachelorof Arts: screen print, textiles, colourand design RMIT University, Melbourne Australia
2007 – 2008 Advanced diplomaofFashion design BoxHillInstitute, Melbourne Australia
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References
ValerieMcLean Headof events LKG Valerie.mclean@lkg.com.au 8391 6000 0412 230 469
Boris Rozenvasser COO LKG Boris.rozenvasser@lkg.com.au 8391 6000 0430 444 657

4. Caroline Evans CEO Demoplus carolineevans@demoplus.com.au 0401499 877
Marie Wagner Producer Demoplus mariewagner@dpevents.com.au 0413 131 320
JonathanShultz CEO Ambient Media jonathan@ambientww.com 020 86000902
Character Reference
Andrew Morello Yellowbrickroad - andrew@yellowbrickroad.com.au 0401 138 567
Kristy McSweeney WhitehorsePR kristymcsweeney@icould.com 0415 740 722
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