Build Enterprise Value
Sales Channels for Startups
A cost effective program for startups operating on a
shoestring budget, PWG develops a go-to-market plan and
secures that all important first channel necessary to gain
traction in a new market.
Sales as a Service
A three-stage program for growth-oriented companies
entering new geographic markets.
Acquire (Lead Generation)
Stage 1: PWG designs and executes a cost effective
program that tests the receptivity of the target market to
the client’s products and offerings. The litmus test is the
ability to generate qualified leads. A post-test analysis
of market responsiveness to its offerings enables the
client to make an informed entry decision.
Develop (Lead Conversion)
Stage 2: A combination of telephone, online and face-to-
face methods is used to demo, propose and close
leads. Beyond achieving revenue, an accompanying
analysis enables the client to evaluate the effectiveness
of various channel(s) to reach the market, and the
expected financial outcome of each go-to-market
Retain and Grow (Account Development)
Stage 3: PWG performs all of the selling functions for
the client – closing sales, managing accounts, and
recruiting channels of distribution. In its ultimate form,
PWG can establish a distribution arrangement or recruit
a direct sales force, all with the goal of transferring
operational control to the client at the appropriate time.
Sales as a Business
As companies successfully achieve a foothold in a new
country, the decision is made to establish an ongoing
presence. Utilizing its Build-Operate-Transfer program,
PWG builds the operation to agreed specifications, runs the
operation for the client during this period, and finally hands
off day-to-day operations to the client when it is ready.
PWG and its network of professionals can handle everything
from hiring through to legal incorporation, and regulatory
PWG offers a combination of fixed and performance-based
fees. Entry level services start at $6,000.
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Services by Growth Stage
Transitioning Your Business
You build the business; we help you build the asset.
Do you think your business is worth more than others
tell you it is worth? Utilizing our software-enhanced
service we help you evaluate the18 drivers of valuable
businesses, compare your business to the industry, and
then help you devise and execute a plan to increase the
value of your business. You then build, raise capital,
sell, or simply enjoy running your business again.
For firms seeking VC capital – particularly in Silicon
Valley – this program provides those companies a
proven and systematic method for making a proposal to
PROFESSIONAL BUSINESS MANAGEMENT
Glenn is a experienced business executive with 17 years in senior positions within sales,
marketing and general management. These positions were in the technology and
telecommunications sectors, in small, including start-ups, medium and large companies. In
addition to Canada, Glenn has managed companies in the U.S. and Europe. Glenn’s 25 years
of consulting activities have enabled companies to achieve their revenue and profit goals,
internal controls and market share objectives and to raise investment capital and/or divest their
Phone: 416-347- 7551
Bob MacBean CPA, CMA, MBA, BASc., Peng
Bob is a seasoned insightful ﬁnancial executive, team builder, and business leader with
international market development skills with extensive experience in public and private
companies as a Board member, executive and advisor. His diverse industry background
includes executive and advisory positions with companies in the SaaS and Software
Development, Renewable/Clean/Alternative Energy, Environmental/CleanTech, Multimedia,
Investment Banking, Venture Capital, Mechanical Contractors, Architecture, and Training
Program Development & Delivery. Bob has developed, implemented and managed strategies for
driving and balancing growth, proﬁtability, scalability, cost control, comprehensive reporting
processes, cultural change, and performance to budgets and plans.
Preston Willis Group Overview
Preston Willis Group Partners (PWG) is a team of seasoned senior business executives. We provide
insight, expertise and operation know-how to enable our clients to a win, scale and achieve desired
business outcomes. We have each faced the challenges of profitably growing $10M through to $1B annual
revenue businesses, and we each share a talent for execution that ensures the right people do the right
things in the right way.
We help B2B clients scale efficiently, compete effectively, build operational discipline and align their go-to-
market practices to achieve their revenue targets. Drawing on our personal experience, our approach
incorporates time-tested, field-proven methods and a great deal of common sense.
Partners and Principals in San Francisco, Boston & Toronto.
We maintain a network of contemporaries and business specialists around the globe.
We don’t merely recommend winning moves, but put them into play to achieve results.
Preston WIllis Group
PROFESSIONAL BUSINESS MANAGEMENT